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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo JMM (Jurnal Masyarakat Mandiri) MATAPPA: Jurnal Pengabdian Kepada Masyarakat SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL MANAJEMEN BISNIS Jurnal Ilmiah Akuntansi Manajemen JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal Informatika Ekonomi Bisnis Journal of Economic, Public, and Accounting (JEPA) BJRM (Bongaya Journal of Research in Management) Economics and Digital Business Review Nobel Management Review Al-Buhuts (e-journal) Golden Ratio of Community Services and Dedication Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Paradoks : Jurnal Ilmu Ekonomi JICS : Journal Of International Community Service The Journal of Business and Management Research Jurnal Bisnis dan Kewirausahaan Nobel Community Services Journal Advances in Business & Industrial Marketing Research JER Celebes Journal of Community Services
Latief, Fitriani
Institut Teknologi Dan Bisnis Nobel Indonesia
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Aspect Purchasing Decisions at Consumers Lazada: Trust, Price, Tagline Dirwan; Orfyanny S.Themba; Fitriani Latief
Jurnal Economic Resource Vol. 4 No. 1 (2021): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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Abstract

Lazada is one of the most popular e-commerce apps in ASEAN, with the most users in Indonesia; of course, it continues to compete with its rivals in attracting customers to make purchases. The purpose of this research is to look into the impact of trust on purchasing decisions, the impact of price on purchasing decisions, and the impact of the tagline on purchasing decisions—a survey method using a questionnaire. The population consists of Makassar Lazada shoppers. The sample size was 96 people, and the method used was random sampling. Descriptive analysis and multiple regression techniques are used in data analysis. A total of 96 people took part in the survey. Descriptive analysis and multiple regression techniques are used in data analysis. Trust, price, and tagline all influenced positive and significant purchasing decisions, according to the findings
Utilitarian Shopping Motives and Reference Groups on Online Fashion Product Purchase Decisions Fitriani Latief; Asniwati
Jurnal Economic Resource Vol. 4 No. 2 (2021): September-April
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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This study aims to examine shopping utility motives and the reference group that influences purchasing decisions. This research approach uses a scientific approach. The population in this study was all students of STIE Nobel Indonesia class 2016, 2017, and 2018 with 418 people. The criteria for this research are students of STIE Nobel Indonesia Makassar class 2016, 2017, and 2018 who have bought online fashion products with the Slovin formula to calculate the sample size of a known population of 205 people. Multiple linear regression statistical analysis with the help of SPSS used to process research data. Based on the results of research and discussion on the Influence of Utilitarian Shopping Motives and Reference Groups on Online Fashion Product Purchase Decisions (Study on Students of STIE Nobel Indonesia Makassar), several conclusions can be drawn; there is a positive and significant influence on the independent variable, namely the utilitarian shopping motive variable and the reference group partially. on the dependent variable, namely the purchase decision. This study suggests that companies should use reference groups for consumers in consumer decisions to buy fashion products. Then, future researchers should conduct the same research supported by making more observations by adding other supporting variables, such as hedonic motivation, lifestyle, consumer attitudes, and others.
The Effect of Multiple Role Conflicts and Work Stress on the Performance of Female Employees Irwan Usman; Fitriani Latief
Jurnal Economic Resource Vol. 5 No. 2 (2022): September-April
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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This study aims to determine the effect of multiple role conflicts and work stress on the performance of female employees at PT. Bank Syariah Indonesia Tbk, Pettarani Branch, Makassar City. The population in this study was female employees at PT. Bank Syariah Indonesia Tbk Pettarani Branch, totaling 30 employees. The sampling technique is saturated sampling, where all population members are used as samples. This quantitative research uses primary data from the results of filling out questionnaires by respondents. The analytical method used is the classical assumption test, multiple linear regression, t-test, and partial test. The results showed that both partially and simultaneously, the multiple role conflict and job stress variables negatively and significantly affected the performance of female employees at PT. Bank Syariah Indonesia Tbk, Pettarani Branch.
Co-Authors A. M. Reski Febriatma Hidayat Abdul Malik Adnan, Arfandi Agunawan, Agunawan Agus Purnomo Sidi Ahmad Firman Akram, Yafi Nur Ali Murdhani Ngandoh Alias, Alias Amin, Asbi Amir Mahmud Andi Ircham Hidayat Andi Ummul Khaer Andi Widiawati Andi Widiawati Annur SB, Ince Adzzahra Aqila , Nurul Arifuddin Rahman Arnisa, Andi Arsinta Zalzabila Asniwati Asniwati, A. Asri asri Asriadi Aswin Aswin Baharuddin, Ida Bahrul Ulum Ilham Bahrul Ulum Ilham, Bahrul Ulum Bater, Lidia Dara Ayu Nianty Dirwan Dirwan Dirwan Dirwan Dirwan Dirwan Djabbar, Nurdiana Fajri , Muh Fathorrahman Fauzia F Alamri Febrianti, Resty Ayu Fika Yulianti M Fitriany Fitriany, Fitriany Ghazwan, Muhammad Faathir Giri Dwinanda Hadiningtyas, Eka Aussie Hardianty Askar Haris Harry Phinwa Sentosa Hasnah Hasnah Hasyudi, Muhammad Alif Heriyanti, Mufti Hilwa Hilwa Ida Baharuddin Ifani, Auliyah Zakilah IL , Fifi Elfahira Ilyas, Maharani Indar, Sofyan Hamid Iradat Rayhan Sofyan Irwan B Irwan Irwan Irwan Usman Januar Kulsaputro Kartika Kartika Kusuma Nur, Fika Laode Muh Syawal M.Ilham Mahendra, Yusri Mariah Mariah Mariah, Mariah Mariah, Mariah Mario Mario Masnyur Mansyur Maulana, Andi Arif Miswa Adelia Moch. Ridho Ghazalih R. Mokhtar, Susiana Mubyl, Mutiarini Muh. Syilfa Nooviar Muhammad Alif Qadafi Muhammad Hidayat Muhammad Idris Muhammad Idris Multhazam, Nur Afifah Thohirah Murti, Rahel Sri Muslimin, Istyqamah Naim, Mardjani Aliyah Abdul Nirwana Ayustira Nuggraha, I Made Widi Nur Hidayah Nur Rahma Nurani Nurani Nurhaeda Nurhaeda Nurkhalik Wahdanial Asbara Nurul Hanifah Maulidyah Nurul Istiqamah Orfyanny S.Themba Quin, Malika Rachmawati Rahman, Karlina Ghazalah Ramlawati Ridwan Ridwan Ridwan Rusli Ramli, Rusli said, muh Selvia Deviv Sinaga, Debora Oktaviani Sofyan, Iradat Rayhan Sri Fausiah Rahmayanti Sri Rahmi Rahayu Surianto, S. Suriyanti Suriyanti Suriyanti, Suriyanti Syarif, Sulfiani Themba, Orfyanny S Tin Agustina Karnawati TM, Ridwan Vanes Viviana Vica Nadila Narvantinova Waru, Ridwan L Wulandari, Tenri Yafi Nur Akram Yuswari Nur