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Journal : International Journal of Engineering, Science and Information Technology

Digital Applications and The Use of Information Technology in Increasing the Attractiveness of Foreign Tourist Visits Dessy Hariyanti, Ni Kadek; Noviani, Lona; Khairani, Elisa; Latief, Yanuar; Mustafa, Fahrina
International Journal of Engineering, Science and Information Technology Vol 4, No 3 (2024)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v4i3.525

Abstract

This study aims to analyze the role of the adoption of technology and digital devices in facilitating business processes in the tourism industry in terms of delivering interactive information to tourists, especially foreign tourists. This study uses a qualitative method. Data collection methods used in the study are literature reviews, field surveys, and observations. The results of the study show that many foreign tourists are active and regular in using information and communication technology with laptops, smartphones, and the Internet. The results of the study also concluded that applications such as digital maps are the most popular devices for planning travel. Although the demand for digital solutions is very high, there is a gap between the technology preferences of foreign tourists and the ability of industry players to adopt technology, the majority of tourism industry players still rely on conventional methods. Foreign tourists who are currently dominated by the digital generation show a fast understanding and adaptation of technology, this should be responded to quickly by tourism business actors in Indonesia in developing digital devices. The tourism sector needs to improve technology integration to improve the efficiency and relevance of information services. To meet the needs of foreign tourists and technology-savvy tourists, it is important to develop technological devices that can be used to provide information and are easily accessible
The Ability of Brand Image and Digital Promotion in Explaining Purchase Intention of Counterfeits Electronic Products Kushariyadi, Kushariyadi; Irdiana, Sukma; Mustafa, Fahrina; Sokid, Sokid; Sugiarti, Sugiarti
International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i2.775

Abstract

This study examines the effect of digital promotion and brand image on the intention to purchase counterfeit electrical devices. Since counterfeit goods are seeing a spike in the market, there is a fundamental need to build factors that encourage such buyers. A quantitative analytic approach will be used for this study. Data will be collected from 300 participants interested in buying counterfeit electronic products through an online survey. Most customers consider counterfeit goods viable alternatives to branded products, showing that consumers' perception of brands influences their buying habits considerably. Online advertisements also play a vital role, especially on social media, using e-commerce websites with alluring content to attract consumers. In addition, the study discovers that digital marketing and brand image are complementary; this means that people's perceptions about a brand's equity increase the effects of digital marketing campaigns. Digital platforms are generally utilized to advertise counterfeit products because of the status and affordability they display. Despite this, the study highlights the dangers and ethical issues associated with counterfeit products, regarding low quality and safety. These findings have significant regulatory and brand-related implications for the fight against counterfeiting and extend our knowledge of consumer behaviour generally. Therefore, we want to call for tighter regulations on counterfeiting and increase consumer education to reduce counterfeit products and boost ethical purchasing.
Co-Authors A.S. Parawansa, Dian Abdi Akbar Idris Abdul Razak Munir Ahmad Yani Akhirianto, Pas Mahyu Alfa Santoso Budiwidjojo Putra Almaududi Ausat, Abu Muna Andi Khaerun Nisa Andriya Risdwiyanto Arief, Ilham Arismunandhar Sunarwia, Atdriansyah Aslam, Annisa Paramaswary Ausat, Abu Muna Almaududi Bahar, Achirsyah D'Ornay, Anastasia Desi Astuti Dessy Hariyanti, NK Dewa Oka Suparwata Diah Astuti, Enny Ernawaty Usman Firdaus Fitri, Sari Frans Sudirjo Hendra Hendra Hendy Tannady Hery Purnomo Ibrahim, Mozart Malik Ilham Ilham Irdiana, Sukma Isna Juwita Jeffriansyah Dwi Sahputra Amory Jefri Putri Nugraha Joko Ariawan Josef Hernawan Nudu Kadir, Nuraeni Khaerunnisa, A Khairani, Elisa Kraugusteeliana Kraugusteeliana Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri latief, yanuar M. Ikhwan Maulana Haeruddin Maming, Djumidah Mersandro Permana, Riko Metris, Diksi Mudasetia, Mudasetia Muh. Yushar Mustafa Muhamad Risal Tawil Muhammad Zakaria Muliyani, Nani Musran Munizu Mustafa, Muh. Yushar Mustafa, Rahmat Mustafa, Riad Mutoffar, Muhamad Malik Nawiyah, Nawiyah Noviani, Lona Nurgraha SD, Widhi Nurul Fadilah Aswar Nuryana, Arief Osman, Isnawati Palilingan, Richard Andreas Pandiangan, Bilson Parawansa, Dian Anggraece Sigit Payangan, Otto R. Rahman Kadir, Abdul Rasty Yulia Renwarin, Joseph MJ Ridwan Maulana, Ridwan Riesna Apramilda Riyanti, Apriani Samintang Santosa, Muhammad Hery Santosa, Sonny Sari, Efti Novita Sediawan, MN Lisan Setyawati , Kiki Shabrina, Fildzah Sidjabat, Sonya Siminto Sokid, Sokid Sriyanti, Andi Hikmah Dewi Sugiarti Sugiarti Sunarso, Budi SUTRISNO Sutrisno, Sutrisno Syamril Tikson, Shinta Dewi Sugiharti Tri Susilowati Tusriyanto Tyahya Whisnu Hendratni Violin, Vivid Wahda Wahyuningratna, Ratu Nadya Wandanaya, Anita Bawaiqki Windreis, Christ Wisnu Wardana, Yoga Fortuna Wulandari, Ayu Ratna Zakhra, Aminatus Zulfadli S