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Journal : Sketsa Bisnis

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Pengaruh Perilaku Nasabah dan Pelayanan Syariah Terhadap Keputusan Berinvestasi: Studi Pada Nasabah Bank BTN Syariah Kota Probolinggo Laode Andi Hermawan; Ilyas
SKeTsa Bisnis (e-jurnal) Vol 4 No 2 (2017)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v4i2.1601

Abstract

English This study aims to determine the effect of customer behavior and sharia services either partially or simultaneously to the decision to invest (Survey On Bank BTN Sharia Customer of Probolinggo City). In this study, researchers used quantitative research methods. The method used in sampling is machin and campbell formula (1987) with Accidental sampling technique that is accidental sampling and qualified as the respondent who met with the researcher. To collect data using questionnaire and observation. Analytical techniques used are descriptive statistical analysis, inferential statistical analysis, multiple linear regression analysis, classical assumption test and hypothesis test. The results of research processed with SPSS version 17.0 for windows shows adjusted R Squer value of 0.379 means that 37.9% of customer investment decisions in Bank BTN Syariah Kota Probolinggo influenced by the behavior of customers and sharia services while the remaining 63.1% in influencing other variables not included in this model. From result (F test) shows significance value 0.000 <0,005 meaning influence of customer behavior and sharia service have significant influence to investment decision at Bank BTN Syariah Kota Probolinggo and result (T test) show that value of signifikansi behavior of customer (0,000 <0,005) means customer behavior has a positive and significant influence on investment decision at Bank BTN Syariah Kota Probolinggo and sharia service (0.000 <0,005) sharia service has positive and significant influence to investment decision at Bank BTN Syariah Kota Probolinggo.. Keywords: Behavior, Sharia Services, Investment Decision. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh perilaku nasabah dan pelayanan syariah baik secara parsial maupun simultan terhadap keputusan berinvestasi (Survei Pada Nasabah Bank BTN Syariah Kota Probolinggo). Dalam penelitian ini, peneliti menggunakan metode penelitian kuantitatif. Metode yang digunakan dalam pengambilan sampel yaitu rumus machin and campbell (1987) dengan teknik Accidental sampling yaitu pengambilan sampel secara kebetulan dan memenuhi syarat sebagai responden yang bertemu dengan peneliti. Untuk mengumpulkan data menggunakan kuesioner dan observasi. Teknik analisis yang digunakan adalah analisis statistik diskriptif, analisis statistik inferensial, analisis regresi linier berganda, uji asumsi klasik dan uji hipotesis. Hasil penelitian yang diolah dengan program SPSS versi 17.0 for windows menunjukkan nilai adjust R Squer sebesar 0,379 artinya 37,9% keputusan berinvestasi nasabah di Bank BTN Syariah Kota Probolinggo dipengaruhi oleh perilaku nasabah dan pelayanan syariah sedangkan sisanya 63,1% di pengaruhi variabel lain yang tidak dimasukkan dalam model ini. Dari hasil (uji F) menunjukkan nilai signifikansi 0,000 < 0,005 artinya pengaruh perilaku nasabah dan pelayanan syariah memiliki pengaruh yang signifikan terhadap keputusan berinvestasi pada Bank BTN Syariah Kota Probolinggo dan hasil (uji T) menunjukkan bahwa nilai signifikansi perilaku nasabah (0,000 < 0,005) artinya perilaku nasabah memiliki pengaruh positif dan signifikan terhadap keputusan berinvestasi pada Bank BTN Syariah Kota Probolinggo dan pelayanan syariah (0,000 < 0,005) pelayanan syariah memiliki pengaruh positif dan signifikan terhadap keputusan berinvestasi pada Bank BTN Syariah Kota Probolinggo. Keywords: Perilaku Nasabah, Pelayanan Syariah, Keputusan Berinvestasi.
Co-Authors Abd. Basid Abdul Muni Abdullah Achmad Herman Achmad Isya Alfassa Adriyan Adwani Ahmad Isroil Ainun Wulandari Aji, Muhammad Syah Jihan Alatas, Raisa Alfa, Akbar Alfiyaty, Rizqy Ali, M. Makhrus Amin Yusuf Amin Yusuf Anandri, Uya Asy Syuura Andi Halimah Andi Rusdi Walinono ANDRIANSYAH Anggita Widyasti Anuar, Syahrul Ardiansyah Arief Rachman Arif Bulan Asep Hidayat Aulia, Rizqi Bayu Rianto Bayu Rianto Budiman, Muhammad Cahyani, Arini Dwi Chrismondari Citra Nasir Darmansyah Dina Destari Dwi Yuli Prasetyo Endy Sudeska Erham Erwan, Friesca Fadilah, Hikmah Nur Fadlurrahman Fadoilur Rohman Farhan Ramadhani Farhan Ramadhani Istianandar Firmanto, Taufik Fitri Yunita Fitri Yunita Fitriani Fugiyar Suherman Halisa, Nur Hasan Hendra Dedi Kriswanto, Hendra Dedi Idhar Irawansah, Didik Isalman, Isalman Jalil, Muhammad Jibril, Muhammad Juhriati Kasmar Khairi, M. Khairi Khairul Ihwan, Khairul Khairunnisa, Rini Laode Andi Hermawan Lufika, Raihan Dara M. Fernandes Putra Arthesa M. Gasali Maryani, Lesi Maulana Putra, M. Naofal Mauli Kasmi MELSA Mhd. Nabil Arkan Mintarsih Arbarini Miristika Alliyu Misbahul Arifin Moh Bayu Bahtiar Ramadhani Moh Hafidul Ahkam Muannif Ridwan Muhamad Amin Muhammad Amin Muhammad Bambang Iswanto Muhammad Isra Muhammad Ridwan Muhammad Risky Muslimin, Ihwanul Muthmainnah, Annisa Nasrah Hasmiati Attas Nina Megalina Marsalis Nispi Syahbani Nuraini Nurhaliza Nurhayati, Misfallah Nurjanah Nurul Ittaqullah Paridzhi, M. Dhanul Rafito, M. Rahmad Heri Prasetyoadi Ramadhini, Meraty Ramah, Muchri Ridwan Rieke Nur Safitri Rusli, Ahmad Sahra Roba Salim, Rodhiyat Fajar Samsuddin Samsudin Sandi Ahmad Pratama Saputra, Tri Eka Saputri, Ika Sentia, Prima Denny Septiani, Lisa Setiawan, Alek SRI RAHAYU Sri Wahyuti Sudeska, Endy Sunaryo, Seriyanti Sungkowo Edy Mulyono Suwarna, A. Idun Swaraswati, Yogi Syafrizal Taher Syafrizal Thaher Syarif Hidayatullah Syarif, Anindya Fiska Trisna Mulyati Ubaidillah Uya Asy Syuura Anandri Wahyudi, Johan wilastra, devit YESICA ELMA SUDIARTI Yuli Prasetyo, Dwi Yuswandi Zam, Wahyuni Zuhrah Zulrahmadi