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Journal : Transformasi: Journal of Economics and Business Management

PERAN PENGUSAHA DAN PENGELOLA PASAR DALAM PENGEMBANGAN PASAR TRADISIONAL DI SIDOARJO Firda Febrianti, Putri; Helmi; Tri Kuncoro, M. Firdaus; Irawati, Dyan
Transformasi: Journal of Economics and Business Management Vol. 3 No. 2 (2024): June : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i2.1621

Abstract

Traditional markets in Sidoarjo, like in many places in Indonesia, play an important role in the local economy and community life. However, the challenges of modernization and competition with modern markets have threatened the sustainability of these traditional markets. The role of entrepreneurs and market managers is key in developing traditional markets in Sidoarjo. This research aims to analyze the role of entrepreneurs and market managers in developing traditional markets in Sidoarjo. The research method used is a qualitative study with data collection techniques through in-depth interviews and direct observation in the field. The research results show that entrepreneurs have a strategic role in increasing the competitiveness of traditional markets through product innovation, promotion and improving service quality. Meanwhile, market managers play an important role in organizing market governance, ensuring cleanliness, safety and comfort of visitors, as well as facilitating cooperation between sellers. By actively involving entrepreneurs and market managers in the development process, traditional markets in Sidoarjo can face the challenges of modernization and increase their attractiveness for local communities and tourists. In conclusion, close collaboration between entrepreneurs and market managers is needed to ensure the sustainability and progress of traditional markets in Sidoarjo.
Co-Authors A. Rana Aqilah Anwar Adithiya Diar Afrizal Ahmad Rifki AIKO, Ovelia Ajeng Tias Endarti Ali, Sidin Amiruddin Arafah , Kaharuddin Aria Sari Dewi Ariana Asri Astriana Napirah Baharuddin Bayu Prihandono Berlian, Cheny Bhagavatgita Mahardika Kesuma Putra Brian Sri Prahastuti Burhanudin Darwis DEBIANTHO Eka Sri Wulandari Evi Noviani Fathorrahman Firda Febrianti, Putri Fran, Fransiskus Fransiskus Fran Fuji Astuty Auza Gama, Noviyanty Indjar Gama, Sabaniah Indjar Grizelda Grizelda Gusri Putra Dodi Gusti Ahmad Fanshuri Alfarisy, Gusti Ahmad Fanshuri Hafrida Hamdan, Riko Hardiansyah, Rila HARTATI Hasnah Hasnah Helmawati Hikman, Mawar Huda, Nur’ainul Miftahul Irawati, Dyan Islamudin Ahmad Kaharuddin Arafah L., Putri Chusnul Chotimah Lailatul Berliana Ningsih Lailatul Maghfiroh Lalu Ziyadatul Fahmi Lhokweng, Emier M. Ary Irawan Maghrifatullah Mahrita Manarfah, Laode Marhamah . Maria Ulfah Mariatul Kiftiah Mashudi Meliana Pasaribu Meri Yarni Muhamad Japri Muhamad Ridwan Alfatah Muhammad Arsyad Muhammad Iqbal Muhammad Iqbal Muhammad Syar’i Ramadhoni Muhibussailin Nasya Amelia P Naufal Firdaus Nilamsari Kusumastuti Noor Fazariah Handayani Nur Ali Rajab NURFAUSIAH Nursyahitna NUR’AINUL MIFTAHUL HUDA PRAMONO, Bayu Aji Putra, Meldy Eka Qurochman, Taufik Rahma, Muftihatur RAMADHANI, Sri Ridma Rayandra Ashyar Reno Seprama Rezki Hamzah, Ria Richard Owen Hoan Rifqi Sofwan Aziz Rila Hardiansyah Ruzaina, Fiskia Sa'di, Kholisussa’di Saepul Rohim, Saepul SALAHIDIN Sarifuddin Arham Siti Nurhalizah Sri Agustini SULISTIANI SUNARTO Suparman Tanjung, Hery Bachrizal Tanod, Brain Christian Severius Tanod Tri Kuncoro, M. Firdaus Trisno Setiawan, Trisno Tunnoor, Saidah Usman Yudhi Yundari, Yundari Zul Anwar