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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Shaut Al-'Arabiyah JURNAL NASIONAL TEKNIK ELEKTRO Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ilmiah Edunomika (JIE) Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan Jurnal Abdimas Serawai Jurnal Pengabdian Teknologi Tepat Guna JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Literasi Pendidikan Fisika (JLPF) Kharisma Tech Datokarama English Education Journal (deejournal) Journal of Technology Research in Information System and Engineering Edu Research : Jurnal Penelitian Pendidikan Jurnal Agrifoodtech Indonesian Journal of Accounting and Business Manajia: Journal of Education and Management Journal Of Psychology, Counseling And Education Jurnal Media Akademik (JMA) Journal of International Multidisciplinary Research Journal of Mechanical Engineering ASSYIFA: Jurnal Ilmu Kesehatan The Indonesian Journal of General Medicine English Education Journal Manaruko: Jurnal Pengabdian Masyarakat Tarunaedu International Journal of Economics, Business Management and Accounting JIeTri : Journal of Industrial Engineering Tridinanti Ma'had Aly Journal Of Islamic Studies Jurnal Keislaman e-Journal of ELTS (English Language Teaching Society) Jurnal Inovasi Administrasi Negara Terapan Responsive: Jurnal Manajemen Pendidikan Islam Journal of Cultural Narratives in Digital Society Jurnal Ilmiah Ar-Risalah: Media Ke-Islaman, Pendidikan dan Hukum Islam
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PRICE AND PRODUCT QUALITY AS STRONGER DRIVERS THAN SERVICESCAPE IN STUDENT-ORIENTED COFFEE SHOP Sari, Maya Permata; Afifah; Septivani, Mega Dwi; Gustiawan, Willson; Phung, Manh-Trung
Assets: Jurnal Ekonomi, Manajemen, dan Akuntansi Vol 16 No 1 (2026): Assets : Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/assets.v16i1.67445

Abstract

Purpose - The aim of this study is to examine the effect of price, product quality, and servicescape on customer satisfaction in the modern coffee shop, Workas Coffee and Eatery, in Padang, Indonesia Methods - A quantitative methodology was employed utilizing survey data from 100 student consumers chosen via non-probability sampling. The measurement and structural models were evaluated using Structural Equation Modeling–Partial Least Squares (SEM-PLS) in SmartPLS 4. Findings - The findings demonstrate that servicescape does not exert a significant influence on customer satisfaction (β = 0.081, p = 0.148), whereas price (β = 0.472, p < 0.001) and product quality (β = 0.344, p < 0.001) exhibit positive and significant effects. The model accounts for 60.3% of the variance in customer satisfaction (R²adj = 0.603). Research Implications - The findings indicate that student patrons in contemporary coffee shops exhibit greater sensitivity to price and product quality than to the physical ambiance, implying that management should emphasize value-for-money propositions and uniform product standards. Originality -This study integrates price, product quality, and servicescape in a single model focused on a student segment in a modern Indonesian coffee shop.
Co-Authors Achmad Ade Aisyah Arifna Putri Ahmad Syauqi Mubarok Izzy Billah Ahyar Muawwal Ajeng Safitri Alma Fitriyana Ananta Sanyningtyas Ananti Firdiana Sutopo Anis Ulfatul Kamilah Ardika, Petra Ardiyansah Arie Rakhmat Riyadi Atep Sujana Atiq, Abdian Akbar Ayu, Aulia Bessek Tenri Ampa calvina wuysan Cici Fauzia Cornelius Yelgi Alfredo Darwis Said, Darwis Dea Syahnas Paradita Desiana Febi Dewi, Sofia Rhosma Dian Muhammad Rifai Dimas Nur Wahid Dina Sukma Dinda Pertiwi Busman Dio Cahyono Efie Woncharso Emilia Novianti Encep Supriatna Eti Hadiati fadhilah, Nurul Fadhilah Fahmy, Rahmi Fajri Fatima Fatima Febrianti, Intan Fina Alaillah Firda Firman Fitri Adona Ganaia Laisya Shafyna Gigih Hananto Tutuko Gracezylia Todingrante Hafiz Rahman, Hafiz Haifa Wahyu Herli Salim Herman Nirwana Heryani, Rina Ihsan Juanda Junaidi Junaidi Kamaruddin , Abdul khusnul khotimah Langgeng Sri Handayani Lisa Handayani Mangerangi, Andi Ishak Mashuri, Imam Mat Kurniawan Mega Dwi Septivani Mega Suci Mohd Nazri Abdul Rahman Mudjiran Muhammad Basri Muhammad Imran Hamid muhammad_ferdy_setiawan Muhlis, Wachida Murniati Mutia Fitriyana N, Clara Nabila Azrina Naena Suhailah Nasiri Nasrodin Nasrodin, Nasrodin Naufal Jelang Ramdzaka Negoro, Rohmatullah Hadi Netrawati, Netrawati Neviyarni S Nur Asmawati Nurul umrotullatifah Nuurun 'Alaa Nuurin Phung, Manh-Trung Qomariyah, Ani Rahmawati, Sindi Rahmi, Alyah Rasman Ratna Ayu Damayanti Ratna Purwaningsih Rochmatul Wachidah, Nor Rufi'i Rulyanti Susi Wardhani Ruzita Sumiati Rycardo Situmorang Salamah, Ika Salsa Indria Putri Sari, Maya Permata Seftianingsih, Dina Kristiana Seli Sentosa, Chintia Sholeh , Muhammad Badrus Siti Humaeroh Suci Amal Sudirman Sulfandri Suryaningsih, Yeni Syarifuddin Tandiarny, Yessi Umrotullatifah, Nurul WENI ROSDIANA Widya Dwi Juliyanti Willson Gustiawan Wulandari, Eka Yunita Yanti, Lussyefrida Yarmis Syukur Yeni Karneli Yeni Saharaeni Yopi Fatmawati Yuhefizar Yuhefizar Yurhani Riana Swita Yusril Fauzy Zadrian Ardi