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All Journal JURNAL PENDIDIKAN TAMBUSAI AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Academia Open Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) KARYA: Jurnal Pengabdian Kepada Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Science and Society (IJSOC) Formosa Journal of Multidisciplinary Research (FJMR) PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Finance and Business Digital (JFBD) Amkop Management Accounting Review (AMAR) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Socius: Social Sciences Research Journal Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Journal of Macroeconomics and Social Development BERBAKTI: Jurnal Pengabdian Kepada Masyarakat IIJSE Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Indonesian Journal of Public Administration Review Journal of Business Economics and Agribusiness Journal Pemberdayaan Ekonomi dan Masyarakat AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Jurnal Desain Komunikasi Visual
Kusumasari, Indah Respati
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The Influence of Celebrity Endorser 'Tasya Farasya' and Big Five Personality on Impulsive Buying in Surabaya (Case Study of Consumers of Somethinc Skincare Products) Jahzy, Cantika Aura; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing use of celebrity endorsers and personalized marketing in the beauty industry has influenced consumer buying behavior, particularly impulsive buying. This study aims to examine the effect of Celebrity Endorser and Big Five Personality on Impulsive Buying among Somethinc skincare consumers in Surabaya. The research addresses whether these variables influence impulsive buying both simultaneously and partially. A quantitative method with an associative approach was applied. Data were collected through questionnaires distributed to 100 respondents using purposive sampling. The analysis involved validity, reliability, classical assumption tests, multiple linear regression, hypothesis testing (t-test and F-test), and the coefficient of determination (R²). The results show that Celebrity Endorser and Big Five Personality simultaneously have a significant effect on impulsive buying. Partially, Celebrity Endorser and Big Five Personality both have significant effects. These findings highlight the importance of combining external marketing stimuli and internal personality traits in influencing impulsive buying behavior.
The Influence of Product Quality, Brand Image, and Content Marketing on Consumer Satisfaction (Study on Roti Mox in Surabaya) Lestari, Amelia Dwi; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7736

Abstract

This study aims to determine the significant effect of Product Quality, Brand Image, and Content Marketing both simultaneously and partially on Consumer Satisfaction on Roti Mox products in Surabaya. This type of research is associative research with a quantitative approach. Variable measurement uses a Likert scale with criteria ranging from strongly disagree to strongly agree. This sampling technique uses a non-probability sampling method by applying a purposive sampling approach. The population used in this study were active followers of Instagram @rotimox in Surabaya City with a sample size of 100 respondents. The data collection method used a questionnaire distributed to respondents who met the criteria. The data analysis technique used the SPSS version 30 program. This study states that the variables Product Quality, Brand Image, and Content Marketing simultaneously have a significant effect on Consumer Satisfaction of Roti Mox products in Surabaya. The results of the study also showed that there was a positive and significant effect of Product Quality, Brand Image, and Content Marketing partially on Consumer Satisfaction of Roti Mox products in Surabaya.
The Influence of Competence and Work Motivation on Employee Performance of PT PAL Indonesia Bahri, Ahmad Yanuar; Kusumasari, Indah Respati; Prabowo, Budi; Nugroho, Rusdi Hidayat
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6876

Abstract

This study aims to determine the effect of competence and work motivation on employee performance at PT PAL Indonesia. The research method used is a quantitative approach with a sample of 92 employees selected through proportional stratified random sampling. Data analysis techniques employ multiple linear regression with t-test and F-test for hypothesis testing. The results show that competence and work motivation have a positive and significant effect on employee performance, both partially and simultaneously. The coefficient of determination (R²) value of 54.3% indicates that competence and work motivation contribute significantly to improving employee performance, while the remaining percentage is influenced by other factors. These findings emphasize the importance of competence development and motivation improvement to support optimal employee performance.
Digital Marketing Strategy at SOD Group in Increasing Interest in Purchasing Concert Tickets Sounds of Downtown Festival in Surabaya Pratiwi, Arifania; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7202

Abstract

The existence of business development supported by technology has become the backbone for many companies that want to survive and thrive in the midst of increasingly rapid business changes by implementing digital marketing in their business. Companies can implement digital marketing as part of their strategy to keep up with fast-moving market trends. This research highlights SOD Group's digital marketing strategy in increasing interest in purchasing Sounds Of Downtown Festival concert tickets. The purpose of this research is to analyze the effectiveness of digital marketing strategies implemented by SOD Group in influencing concert ticket purchasing decisions. The type of research used is qualitative research with a descriptive approach. The data analysis method used is SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The results of the research analysis using the IFAS and EFAS tables show that Sounds Of Downtown Festival has four main factors. Strength factors with a total score of 3.09, weakness factors get a total score of 0.38, opportunity factors get a total score of 2.12, and threat factors have a total score of 0.80. Based on the consequences of the SWOT line, Sounds Of Downtown Festival is in quadrant I with a value of (X;Y) (2.71 - 1.32) which indicates a strategic position to implement aggressive strategic planning.
The Impact of Perceived Ease of Use, Perceived Usefulness, and Trust on Users’ Intention to Use QRIS on BCA Mobile in Surabaya Destrina, Inggrid; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7615

Abstract

This study is based on technological advancement that have brought significant changes and contributions to various sectors, including finance. One such development is the adoption of financial technology, which integrates finance and technology to enhance efficiency and convenience for users. This research employs a quantitative method with an associative approach. The sampling technique used is purposive sampling, with a total of 150 respondents. Data were analyzed using the PLS-SEM (Partial Least Squares Structural Equation Modeling) method with the help of SmartPLS version 4.0.9.9. The results show that perceived ease of use has no significant effect on usage intention. Meanwhile, perceived usefulness and trust have a significant effect on the intention to use the QRIS feature in the BCA Mobile application in Surabaya.
Peran Brand Ambassador K-Pop terhadap Keputusan Pembelian Konsumen: Studi pada Produk Nabati dan Komunitas MYNE Dwijayanti, Isna Masmira; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8224

Abstract

This study aims to evaluate the influence of aespa, appointed as a brand ambassador, in increasing Nabati’s purchasing decisions among the MYNE community using the VisCAP method. The method applied in this research is quantitative. A quantitative approach allows data to be collected in numerical form and analyzed using various statistical methods, such as descriptive analysis to illustrate data characteristics, correlation analysis to identify relationships between variables, and hypothesis testing to examine differences or associations within the data. This process enables researchers to identify patterns, trends, or influences that can be applied to larger populations. The sampling technique is divided into two categories: non-probability sampling and probability sampling. Data for this research were obtained by distributing questionnaires to respondents who are members of the aespa fan community (MYNE), and data collection was also supported by a literature review. The variables examined in this study are Brand Ambassador as variable X and Purchase Decision as variable Y. The data analysis techniques used include validity and reliability tests, classical assumption tests, hypothesis testing, and simple linear regression analysis. Findings from the t-test on variable X (Brand Ambassador) show a t-value of 7.316 with a significance level of 0.000. Since the significance value is below 0.05 (0.000 < 0.05) and the regression coefficient is positive at 0.701, it can be concluded that the brand ambassador has a 70.1% influence on consumers’ purchasing decisions.
Digital Marketing Strategy Analysis in Increasing Sales Volume of Suweger Indonesia Brand in Surabaya Saputri, Yunida Anggun; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8902

Abstract

This research aims to evaluate digital marketing strategies in increasing sales volume of the Suweger Indonesia brand in Surabaya. The research method used is descriptive qualitative through observation, interviews, and documentation. The results indicate that the utilization of social media (Instagram and TikTok), online delivery services, and creative content relevant to Gen Z significantly contribute to attracting consumers and boosting sales. The SWOT analysis shows a strength score of 1.93 and a weakness score of 0.39 (a difference of 1.54), as well as an opportunity score of 2.10 and a threat score of 0.86 (a difference of 1.24). The IFAS score of 2.32 and EFAS score of 2.96 place Suweger in Quadrant I, indicating an aggressive growth (SO) strategy as the appropriate approach. This strategy includes optimizing digital platforms, launching healthy menu options, collaborating with micro-influencers, and developing a digital reward system to strengthen customer loyalty.
Strategi Perencanaan dan Inovasi Produk dalam Pengembangan Brand Kopi Garvi Street Corner Bhakti, Yogi Surya; Firmansyah, Muhammad Fahmi; Sihite, Julius Emmanual; Lunardi , Arleta Arvind; Andarini, Sonja; Kusumasari, Indah Respati
PEMA Vol. 5 No. 2 (2025)
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/pema.v5i2.1131

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi perencanaan bisnis, inovasi produk, dan penguatan branding dalam pengembangan brand kopi lokal, khususnya pada kasus UMKM Garvi Street Corner. Pendekatan deskriptif-kualitatif digunakan dengan teknik pengumpulan data melalui observasi, wawancara, dan survei terhadap konsumen. Hasil penelitian menunjukkan bahwa perencanaan berbasis model Business Model Canvas dan Lean Startup, didukung oleh analisis SWOT dan digital marketing funnel, mampu meningkatkan efektivitas strategi bisnis Garvi. Inovasi produk difokuskan pada pengembangan varian rasa yang sesuai preferensi konsumen dan penggunaan kemasan ramah lingkungan. Sementara itu, strategi branding dirancang dengan mengintegrasikan identitas visual, narasi lokal, dan komunikasi digital yang konsisten. Penelitian ini menegaskan pentingnya sinergi antara inovasi produk, perencanaan strategis, dan branding digital sebagai fondasi penguatan daya saing UMKM di era disrupsi.
Peran Administrasi dan Umum Pada Pengerjaan Aset Tanah PT PLN (Persero) UPT Surabaya Wibowo, Rizqia Khairunnisa; Kusumasari, Indah Respati
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Administrasi dan umum memiliki peran penting dalam pengelolaan aset tanah di PT PLN (Persero) UPT Surabaya. Melalui praktik magang mandiri selama empat bulan, penulis memperoleh wawasan mendalam mengenai proses administrasi yang mendukung pengelolaan aset tanah, termasuk persiapan dokumen, kepatuhan hukum, dan koordinasi antar departemen. Penelitian ini bertujuan untuk mengev Administrasi dan umum memiliki peran penting dalam pengelolaan aset tanah di PT PLN (Persero) UPT Surabaya. Melalui praktik magang mandiri selama empat bulan, penulis memperoleh wawasan mendalam mengenai proses administrasi yang mendukung pengelolaan aset tanah, termasuk persiapan dokumen, kepatuhan hukum, dan koordinasi antar departemen. Penelitian ini bertujuan untuk mengevaluasi peran administrasi dalam pengelolaan aset tanah, serta manfaat yang diperoleh dari pengalaman magang. Hasil penelitian menunjukkan bahwa pengelolaan yang baik dapat mencegah sengketa hukum dan meningkatkan efisiensi operasional perusahaan. aluasi peran administrasi dalam pengelolaan aset tanah, serta manfaat yang diperoleh dari pengalaman magang. Hasil penelitian menunjukkan bahwa pengelolaan yang baik dapat mencegah sengketa hukum dan meningkatkan efisiensi operasional perusahaan.
Business Strategy Development and Planning Ariyanti, Dian Ayu; Afrianti , Athika Dewi; Yarangga , Mitha Monik; Andarini, Sonja; Kusumasari, Indah Respati
Journal of Finance and Business Digital Vol. 3 No. 2 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i2.8728

Abstract

Every business needs a plan, especially today when funding and competition are so tight and increasingly advanced. From large companies to new businesses, doing business in Indonesia is becoming increasingly complex, with many competitors selling the same products and services. To reduce possible risks, it is best for companies to have a business plan before starting their business. The more competitors there are, the greater the possibility that consumers will be persuaded to buy the product or service being sold. Many business people only chase big profits without planning or thinking about the risks that might arise. Business planning that can be carried out consists of initial investment, initial funding requirements plan, estimated average sales, equipment purchases, cost of goods sold, income analysis, cash flow analysis, net present value (NPV), payback period, legal aspects, and methods. Data collection Business development planning is also an important step to ensure business success.
Co-Authors Aditya, Didan Achmad Adiwana, Andrew Wijaya Afandi, Syifa Zahra Arista Afrianti , Athika Dewi Ahmad, Dafa Ramadhani Aini, Khofifah Nur Aini, Laila Nur Akbar, Adam Akbar, Galang Falah Alexandre, Gerald Alfiah, Rizky Alifia, Rivi Ananda Alifya, Ananta Rahma Altaf, Damara Amalia, Rizkyna Amalia, Syifani Nur Anatasya, Wahyu Anaulia, Tita Rizky Andarini, Sonja Andraini, Sonja Anggraini, Ayu Dwi Aprilia, Selly Ardiansyah, Muhammad Ragil Ardiansyah, Nisa Ardianto, Alvian Eka Arfian, Zeta Arifian, William Ariyanti, Dian Ayu Aulia Rahma Safitri, Aulia Rahma Aulia, Lenita Devi Aurellia, Raihana Zahra Azizah, Radifa Nur Azzahra, Raisya Amania Bahari, Winona Monica Bahri, Ahmad Yanuar Bara Kusuma, Yanda Berliana, Nabitha Widiya Bhakti, Yogi Surya Brian, Johannes Baptista Budi Prabowo Budiarto, Chris Louis C, Adinda Putri Noer Cahyani, Aizam Syawalia Cicilia Niluh Deabona Sanjaya Cyntia, Dinda Yovita D, Evangeline Cherryl Damayanti, Fitria Ayu Kartika Desintawati, Alivia Dwi Vivi Destrina, Inggrid Devan, Muhammad Diana, Fita Dwijayanti, Isna Masmira Efendi, Regina Pinkan Evangeline Cherryl D Faizah Ats Tsaniyah Fajar, Maulita Fani, Rista Adhalia Farhan N. H, M. Arif Fatrecia S, Erika Faumara, Bebyzanna Bella Fawaz, Danas Marici Fawzia, Farah Qisma Fazrul, Fandy Ahmad Febrianto, Valentino Firdinisa, Naswa Rihadatul Firmansyah, Muhammad Fahmi Fisabilirahman, Faizah Ats Tsaniyah Fiyara, Navis Salma Gifani, Jenny Amelia Ginting, Rahella Ripatiana Br Girsang, Viola Natalia Halwa, Jentayu Bayu Warita Handoko, Fayi' Alifia HARTANTO, BAGUS Hendrawan, Hendik Herlina, Dinda Hidayat , Rusdi Hidayat N, Rusdi Hidayat, Rusdi Hidayati, Dwi Nurul Hikmah , Annisa Dwi Nur Hudiyah, Intan Fairuz Inaba, Anindita Firdaus Indra Kusuma S Indra, Felicia Aurelia Putri Irhami, Dinda Martha Jahzy, Cantika Aura Kalistarosa, Aqiela Kamila, Reghina Rahma Karyaadi, Maria Clarissa Amadearaya Khansa, Mayra Reninta Khaqiqi, Ahmad Iqbal Khasanah, Siti Sofiatul Kurnianingsih, Fera Laila, Hanin Atina Lailasari, Mutiara Wahyu Larissa B. Y, Ruth Latifah, Narulika Ris Leo, Tassya Priskilla Sara Lestari, Amelia Dwi Lia, Falimatus Mei Lunardi , Arleta Arvind Lunardi, Arleta Arvind Maghfiroh, Frisca Mei Maghfirotika, Azaaima Mahara, Cendana Izha Maharani, Annisa Fitri Maharani, Liany Fari Adelia Mahardika, Mohammad Ryan Mahendrawan, Andrias Dwi Mariyam, Aprilia Masviansyah, Reihan Masyithah N, Rachmadani Maulidha, Najwa Sekar Murdiana, Nindia N , Rusdi Hidayat N, Rusdi Hidayat Nabila, Aisyah Putri Nabila, Naila Salsa Nafisah, Alya Hastin Nafisca, Nabila Aulia Najah, Rizka Hidayatun Nandita, Naila Anggun Putri Nathasa, Khaisya Bunga Ningsih, Santika Purwaty Nisrina, Sefiyana Jihanuri Novaris, Aldo Rizky Nugraha, Rusdi Hidayat Nugroho, Septa Nuraini, Inayah Luthfiyah Olyvviane, Jesslyn Penggalih, Ragil Putri Ayu Poundra , Syah Pradika, Meiwulan Zulias Prasetya, Rismaninda Putri Dwi Prastika, Risa Bonani Pratiwi, Arifania Pratiwi, Visi Ari Puspita, Devina Rahma Putra, Bintang Dwi Putri Sahya Fadiah Putri, Anindita Maritza Putri, Dwi Maulidia Putri, Ferthalia Jovita Putri, Nifta Ardilia Putri, Pinky Arisma Qolbi, Ihfada Rahmatillah, Rieke Amaylinda Rahmawati S, Elia Rahmawati, Santi Eka Ramadani, Zulmi Fadillah Ramadhan, Baraa Ziyad Ramadhan, Givaldhi Ramadhan, Nanda Ari Ramadhana, Salza Ayu Ramadhani, Sabeta Putri Ramahani, Deva Putri Ramdhani, Muhammad Zaid Ratna Sari Revalina, RR. Viola Reyhan, Muhammad Rismaninda Putri Dwi Prasetya Rizka, Zaizatun Rosyada, Trias Amrina Rusdi Hidayat N Rusdi Hidayat Nugroho Sabiila, Hadaana Sabrina, Jihan Alya Safa, Nahwa Rahmania Zahira Safitri, Farah Adina Safitri, Maykhalis Nur Safitri, Naila Rahma Safitri, Rifasya Safira Sagala, Polarista Mariani Sagita, Safa Alifiah Sahelangi, Petra Carolline Putri Sakinah, Evfana Ayu Salsabila, Khalishah Asti Samita, Gading Rayya Saputra, Ilham Habib Daniel Saputra, Mohamad Deka Saputri, Yunida Anggun Sari, Adiva Belva Sari, Della Sari, Devina Ananta Sari, Fitria Kartika Sari, Jingga Arum Sari, Riska Widya Sari, Susanti Ratna Sari, Yeni Aprilia Satrio, Vina Margaretha Amalia Savitri, Fazhabilla Nanda Sihite, Julius Emmanual Silalahi, Zein Marsitta Rinales Sinaga, Maria Cristin Amelia Sophia, Zika Aisyantus Suarga, Ajie Pandu Suryanto, Dhia Aulia Tarigan, Krisna Melida Br Ulinnuha, Unsiah Zulfa Vebrianti, Monah Mardiana Verdiansyah, Noval Meistyafin Wardani, Nadia Putri Wati, Dwi Indra Wibowo, Devin Nabillah Ramadanty Wibowo, Rizqia Khairunnisa Wibowo, Wibi Riyandra Wilujeng , Niti Yanda Bara Kusuma Yarangga , Mitha Monik Yogi Surya Bhakti Yulion, Dike Abrila Putri Yustina, Ruth Larissa Budi Zanuba S.N, Moh. Ilham Zhafar, Raden Dzakwan Zuhria, Maulida Zakiyatuz Zuniyanto, Erniz Regi Nobelyta