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All Journal JURNAL PENDIDIKAN TAMBUSAI AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Academia Open Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) KARYA: Jurnal Pengabdian Kepada Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Science and Society (IJSOC) Formosa Journal of Multidisciplinary Research (FJMR) PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Finance and Business Digital (JFBD) Amkop Management Accounting Review (AMAR) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Socius: Social Sciences Research Journal Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Journal of Macroeconomics and Social Development BERBAKTI: Jurnal Pengabdian Kepada Masyarakat IIJSE Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Indonesian Journal of Public Administration Review Journal of Business Economics and Agribusiness Journal Pemberdayaan Ekonomi dan Masyarakat AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Jurnal Desain Komunikasi Visual
Kusumasari, Indah Respati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pemberdayaan Masyarakat Berbasis Kearifan Lokal: Rencana dan Pengembangan Produk Abon Nangka Mariyam, Aprilia; Sari, Riska Widya; Wilujeng , Niti; Hikmah , Annisa Dwi Nur; Wibowo, Wibi Riyandra; Andarini, Sonja; Kusumasari, Indah Respati
Abdimas Awang Long Vol. 8 No. 2 (2025): Juni, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v8i2.1623

Abstract

Kabupaten Malang merupakan salah satu daerah di Indonesia yang memiliki potensi besar dalam produksi nangka muda. Akan tetapi, hasil panen nangka muda belum sepenuhnya dimanfaatkan secara optimal oleh masyarakat sekitar. Penelitian ini bertujuan untuk mengembangkan produk inovatif berbasis pangan lokal berupa abon nabati dari bahan dasar nangka muda, sebagai upaya peningkatan nilai tambah sekaligus pemberdayaan masyarakat berbasis kearifan lokal. Pendekatan yang digunakan melibatkan kolaborasi dengan petani lokal dalam proses produksi hingga pemasaran produk, guna mendorong terciptanya kemandirian ekonomi dan penguatan kapasitas usaha mikro. Metode pelaksanaan dimulai dari studi potensi lokal dan anailisi situasi dilanjutkan perancangan dan pengembangan produk abon nangka. Hasil penelitian menunjukkan bahwa produk abon nangka memiliki prospek pasar yang menjanjikan, serta mampu menjadi alternatif pangan nabati yang diminati oleh konsumen. Temuan ini menegaskan pentingnya sinergi antara inovasi teknologi pangan dan pelestarian kearifan lokal dalam pembangunan ekonomi berbasis komunitas.
Analisis Perbandingan Strategi Pemasaran Secara Online Dan Offline Pada UMKM Dewfh Dimsum Di Sidoarjo Lia, Falimatus Mei; Aini, Khofifah Nur; Aprilia, Selly; Zuhria, Maulida Zakiyatuz; Andarini, Sonja; Kusumasari, Indah Respati; Ramadhani, Sabeta Putri
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4747

Abstract

Penelitian ini bertujuan untuk menganalisis dan membandingkan efektivitas strategi pemasaran online dan offline yang diterapkan oleh UMKM Dewfh Dimsum di Sidoarjo. Dalam menghadapi persaingan pasar yang semakin kompetitif, Dewfh Dimsum menggabungkan kedua pendekatan pemasaran untuk menjangkau konsumen secara lebih luas. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi pemasaran online unggul dalam hal jangkauan pasar yang luas dan efisiensi biaya, sementara strategi offline lebih efektif dalam membangun hubungan personal dan loyalitas pelanggan. Kombinasi keduanya terbukti menjadi pendekatan yang optimal dalam meningkatkan kinerja bisnis UMKM. Temuan ini memberikan wawasan bagi pelaku usaha kuliner dalam merancang strategi pemasaran yang adaptif dan responsif terhadap dinamika pasar di era digital.
Inovasi Produk Pudak “Lakarasa” Sebagai Strategi Pelestarian Kuliner Tradisional Gresik Berbasis Kearifan Lokal Penggalih, Ragil Putri Ayu; Safitri, Aulia Rahma; Yustina, Ruth Larissa Budi; Leo, Tassya Priskilla Sara; Andarini, Sonja; Kusumasari, Indah Respati
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4762

Abstract

Pudak is a traditional culinary product from Gresik that has begun to experience shifting consumer demand trends, especially among younger generations. This study aims to examine the product innovation of Pudak “Lakarasa” as a strategy for preserving traditional cuisine based on local wisdom. The research uses a descriptive qualitative approach through observation, documentation, and interviews with local MSME producers of traditional Gresik souvenirs. The findings show that flavor innovation through the addition of ingredients such as dates successfully increases consumer interest in pudak. This innovation also preserves traditional production techniques, such as the use of ope and bamboo besek packaging, which are integral to local cultural identity. In addition to offering a new, softer, and more balanced taste, the product provides a more visually appealing consumption experience. Although the shelf life of this pudak is shorter due to the absence of preservatives, it becomes an added value in terms of health and product naturalness. Pudak “Lakarasa” not only expands the market segment but also serves as a tangible form of preserving local culinary heritage in Gresik. Future development plans include introducing strawberry and chocolate flavor variants to better align with modern consumer preferences and enhance the product’s competitiveness in both local and national souvenir markets.
Peran Perencanaan Bisnis Produk Sereal Berbasis Sayur Untuk Mendukung Gaya Hidup Sehat Safitri, Maykhalis Nur; Sari, Devina Ananta; Sari, Fitria Kartika; Savitri, Fazhabilla Nanda; Andarini, Sonja; Kusumasari, Indah Respati
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4801

Abstract

Many people in Indonesia do not eat enough vegetables. This is a problem for public health. This study made and reviewed a business plan for a vegetable cereal product. The goal is to give people a healthy, easy, and nutritious food choice. The method used was qualitative, with interviews, observations, and collecting documents. The study took place in Surabaya with people of different ages. The result showed that the cereal, made from carrots, spinach, and tomatoes, was liked by many because it tasted good and was healthy. The product was sold using social media and online shops, which helped grow the business. The financial study showed a return on investment of 179.57% in six months. The product also reached break even at 28 portions sold. This cereal has the chance to help people eat better and also support local farmers and small businesses. The vegetable cereal is a good business idea and helps people live a healthier life.
The Influence of Brand Image, Product Quality, and Price Discount on Impulse Buying to Skintific Skincare Products : (A Study of Skintific Instagram Followers) Putri, Nifta Ardilia; Kusumasari, Indah Respati
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3181

Abstract

The beauty industry continues to grow as consumers pay increasing attention to the quality and value of skincare products. This study analyzes the influence of brand image, product quality, and price discounts on impulse buying of Skintific products by involving 100 respondents and multiple linear regression analysis using SPSS 31.0. Data collection was carried out through questionnaires, and data analysis included validity tests, reliability tests, classical assumption tests, linear regression, and hypothesis tests. The results of the study indicate that although brand image does not have a significant effect, product quality and price discounts have a significant contribution in encouraging impulse buying. This confirms that good product quality and attractive price discounts are the main factors that trigger impulse buying of Skintific products
The Effect of Service Quality, Product Quality, and Price on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Study at Tom Sushi Surabaya) Faumara, Bebyzanna Bella; Prabowo, Budi; Nugroho, Rusdi Hidayat; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6881

Abstract

This research was conducted to examine the extent to which service quality, product quality, and price are able to shape customer loyalty, with customer satisfaction as the link, at Tom Sushi Surabaya. This research departs from the phenomenon of increasing Japanese culinary trends in Indonesia as well as the business need to keep customers loyal in the midst of fierce competition. Using a quantitative approach and purposive sampling technique of 100 respondents, the data was analyzed using the Partial Least Square (PLS) method. The research findings show that product quality and price have a positive and significant impact on customer satisfaction, while service quality does not show a significant influence. Customer loyalty was shown to be influenced by price and satisfaction level, but not directly by service or product quality. On the other hand, customer satisfaction plays an intermediary role in the relationship between product quality and price and loyalty, but not service quality.
The Influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention: A Study on Generation Z Users by.U Provider in Surabaya Pratiwi, Visi Ari; Nugroho, Rusdi Hidayat; Prabowo, Budi; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6901

Abstract

This research seeks to examine the influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention of Generation Z users of By.U Card Providers in Surabaya. This research uses a quantitative approach with an associative research type. The sample size was 200 By.U users from Generation Z in Surabaya, with data collected through questionnaires and literature studies, and analyzed using SPSS Version 30 software. The sampling method applied was purposive sampling, and data analysis was carried out through multiple linear regression analysis. The findings indicate that simultaneously, the three variables have a significant effect on the Purchase Intention of By.U Generation Z users in Surabaya. In partial analysis, both Brand Image and Brand Awareness show a positive and significant influence, while Brand Trust does not significantly affect the Purchase Intention of By.U Generation Z users in Surabaya
The Effect of Good Corporate Governance on Corporate Social Responsibility on Company Value With Profitability as an Intervening Variable (Empirical Study on Consumer Goods Sector Companies Listed on the Indonesia Stock Exchange for the 2019-2023 Period) Prastika, Risa Bonani; Nugroho, Rusdi Hidayat; Prabowo, Budi; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6908

Abstract

With profitability serving as a mediator, this research seeks to examine the impact of Good Corporate Governance and Corporate Social Responsibility on business value. Managerial ownership, institutional ownership, and independent commissioners are the proxies of good corporate governance. The GRI is what's known as "Corporate Social Responsibility" in the business world. Return on Assets (ROA) is a measure of profitability, while Price to Book worth (PBV) is a method for calculating a company's worth. The 23 consumer products businesses listed on the Indonesia Stock Exchange from 2019 to 2023 made up the population in this research. Utilizing inferential statistical analysis tools and a purposive sample procedure, this research quantifies its findings via statistical analysis. For the purpose of calculating each variable, data is retrieved utilizing documentation approaches by obtaining sustainability reports and annual reports from the Indonesia Stock Exchange's official website. This research found that good corporate governance has an effect on company value and profitability. Firm value is unaffected by corporate social responsibility, on the other hand. Firm value is influenced by profitability, which is an independent variable. Good corporate governance may increase a company's value, although profitability might mitigate this benefit. The impact of CSR on company value cannot be moderated by profitability as a mediator variable. This research has many limitations that make it unsuitable for use as a comprehensive reference for enterprises outside of the consumer products industry. It is recommended that future studies include firms from other sectors and include additional elements that contribute to the growth of company value.
Digital Marketing and Product Quality Shape Perfume Purchase Decisions Sari, Della; Kusumasari, Indah Respati
Academia Open Vol. 10 No. 2 (2025): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.10.2025.12480

Abstract

(General Background) In the era of Industry 4.0, digital marketing has become a transformative force that reshapes how businesses communicate and engage with consumers. (Specific Background) Within Indonesia’s perfume industry, local brands such as SAFF & Co face growing competition and rely heavily on digital strategies to build brand awareness and influence consumer behavior. (Knowledge Gap) However, limited research has explored how digital marketing and perceived product quality simultaneously affect consumer purchase intention in the context of local perfume brands. (Aims) This study aims to analyze the effect of digital marketing and perceived product quality on purchase intention for SAFF & Co perfume in Surabaya. (Results) Using a quantitative approach with 100 purposively selected respondents and multiple linear regression analysis, the findings reveal that both digital marketing and perceived product quality have a significant positive effect on purchase intention, with digital marketing having a stronger influence (R² = 0.409). (Novelty) This study highlights the dominance of digital marketing as a driver of purchase intention in the local perfume sector, emphasizing its role in creating virtual consumer experiences where sensory evaluation is limited. (Implications) The results imply that effective digital marketing strategies and consistent product quality are essential for enhancing consumer trust and purchase intention in digital marketplaces. Highlights: Shows digital marketing’s strong influence on perfume purchase intention. Identifies product quality as a key factor strengthening consumer trust. Reveals digital engagement explains 40.9% of purchase intention variance. Keywords: Digital Marketing, Product Quality, Purchase Intention, Consumer Behavior, Perfume Industry
The Influence of Brand Image, Product Quality, and Electronic Word of Mouth on Purchase Decision on Cargloss Helmet Products (Study on Cargloss Helmet Product Users in Surabaya) Zuniyanto, Erniz Regi Nobelyta; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7260

Abstract

This study aims to determine the significant influence of brand image, product quality, and electronic word of mouth both simultaneously and partially on purchase decisions on Cargloss helmet products in Surabaya. This type of research is associative research with a quantitative approach. Measurement of variables using a Likert scale with criteria strongly disagree to strongly agree. This sampling technique uses a non-probability sampling method by applying a purposive sampling approach. In this study, the population used was residents of Surabaya City with a sample of 100 respondents who were Cargloss helmet users. The data collection method uses a questionnaire distributed to respondents who match the criteria. Data analysis techniques using the SPSS version 26 programme. This study states that the variables Brand Image, Product Quality, and Electronic Word of Mouth simultaneously have a significant effect on Purchase Decision on Cargloss helmet products in Surabaya. The results also show that there is a significant effect of Brand Image, Product Quality, and Electronic Word of Mouth partially on Purchase Decision on Cargloss helmet products in Surabaya.
Co-Authors Aditya, Didan Achmad Adiwana, Andrew Wijaya Afandi, Syifa Zahra Arista Afrianti , Athika Dewi Ahmad, Dafa Ramadhani Aini, Khofifah Nur Aini, Laila Nur Akbar, Adam Akbar, Galang Falah Alexandre, Gerald Alfiah, Rizky Alifia, Rivi Ananda Alifya, Ananta Rahma Altaf, Damara Amalia, Rizkyna Amalia, Syifani Nur Anatasya, Wahyu Anaulia, Tita Rizky Andarini, Sonja Andraini, Sonja Anggraini, Ayu Dwi Aprilia, Selly Ardiansyah, Muhammad Ragil Ardiansyah, Nisa Ardianto, Alvian Eka Arfian, Zeta Arifian, William Ariyanti, Dian Ayu Aulia Rahma Safitri, Aulia Rahma Aulia, Lenita Devi Aurellia, Raihana Zahra Azizah, Radifa Nur Azzahra, Raisya Amania Bahari, Winona Monica Bahri, Ahmad Yanuar Bara Kusuma, Yanda Berliana, Nabitha Widiya Bhakti, Yogi Surya Brian, Johannes Baptista Budi Prabowo Budiarto, Chris Louis C, Adinda Putri Noer Cahyani, Aizam Syawalia Cicilia Niluh Deabona Sanjaya Cyntia, Dinda Yovita D, Evangeline Cherryl Damayanti, Fitria Ayu Kartika Desintawati, Alivia Dwi Vivi Destrina, Inggrid Devan, Muhammad Diana, Fita Dwijayanti, Isna Masmira Efendi, Regina Pinkan Evangeline Cherryl D Faizah Ats Tsaniyah Fajar, Maulita Fani, Rista Adhalia Farhan N. H, M. Arif Fatrecia S, Erika Faumara, Bebyzanna Bella Fawaz, Danas Marici Fawzia, Farah Qisma Fazrul, Fandy Ahmad Febrianto, Valentino Firdinisa, Naswa Rihadatul Firmansyah, Muhammad Fahmi Fisabilirahman, Faizah Ats Tsaniyah Fiyara, Navis Salma Gifani, Jenny Amelia Ginting, Rahella Ripatiana Br Girsang, Viola Natalia Halwa, Jentayu Bayu Warita Handoko, Fayi' Alifia HARTANTO, BAGUS Hendrawan, Hendik Herlina, Dinda Hidayat , Rusdi Hidayat N, Rusdi Hidayat, Rusdi Hidayati, Dwi Nurul Hikmah , Annisa Dwi Nur Hudiyah, Intan Fairuz Inaba, Anindita Firdaus Indra Kusuma S Indra, Felicia Aurelia Putri Irhami, Dinda Martha Jahzy, Cantika Aura Kalistarosa, Aqiela Kamila, Reghina Rahma Karyaadi, Maria Clarissa Amadearaya Khansa, Mayra Reninta Khaqiqi, Ahmad Iqbal Khasanah, Siti Sofiatul Kurnianingsih, Fera Laila, Hanin Atina Lailasari, Mutiara Wahyu Larissa B. Y, Ruth Latifah, Narulika Ris Leo, Tassya Priskilla Sara Lestari, Amelia Dwi Lia, Falimatus Mei Lunardi , Arleta Arvind Lunardi, Arleta Arvind Maghfiroh, Frisca Mei Maghfirotika, Azaaima Mahara, Cendana Izha Maharani, Annisa Fitri Maharani, Liany Fari Adelia Mahardika, Mohammad Ryan Mahendrawan, Andrias Dwi Mariyam, Aprilia Masviansyah, Reihan Masyithah N, Rachmadani Maulidha, Najwa Sekar Murdiana, Nindia N , Rusdi Hidayat N, Rusdi Hidayat Nabila, Aisyah Putri Nabila, Naila Salsa Nafisah, Alya Hastin Nafisca, Nabila Aulia Najah, Rizka Hidayatun Nandita, Naila Anggun Putri Nathasa, Khaisya Bunga Ningsih, Santika Purwaty Nisrina, Sefiyana Jihanuri Novaris, Aldo Rizky Nugraha, Rusdi Hidayat Nugroho, Septa Nuraini, Inayah Luthfiyah Olyvviane, Jesslyn Penggalih, Ragil Putri Ayu Poundra , Syah Pradika, Meiwulan Zulias Prasetya, Rismaninda Putri Dwi Prastika, Risa Bonani Pratiwi, Arifania Pratiwi, Visi Ari Puspita, Devina Rahma Putra, Bintang Dwi Putri Sahya Fadiah Putri, Anindita Maritza Putri, Dwi Maulidia Putri, Ferthalia Jovita Putri, Nifta Ardilia Putri, Pinky Arisma Qolbi, Ihfada Rahmatillah, Rieke Amaylinda Rahmawati S, Elia Rahmawati, Santi Eka Ramadani, Zulmi Fadillah Ramadhan, Baraa Ziyad Ramadhan, Givaldhi Ramadhan, Nanda Ari Ramadhana, Salza Ayu Ramadhani, Sabeta Putri Ramahani, Deva Putri Ramdhani, Muhammad Zaid Ratna Sari Revalina, RR. Viola Reyhan, Muhammad Rismaninda Putri Dwi Prasetya Rizka, Zaizatun Rosyada, Trias Amrina Rusdi Hidayat N Rusdi Hidayat Nugroho Sabiila, Hadaana Sabrina, Jihan Alya Safa, Nahwa Rahmania Zahira Safitri, Farah Adina Safitri, Maykhalis Nur Safitri, Naila Rahma Safitri, Rifasya Safira Sagala, Polarista Mariani Sagita, Safa Alifiah Sahelangi, Petra Carolline Putri Sakinah, Evfana Ayu Salsabila, Khalishah Asti Samita, Gading Rayya Saputra, Ilham Habib Daniel Saputra, Mohamad Deka Saputri, Yunida Anggun Sari, Adiva Belva Sari, Della Sari, Devina Ananta Sari, Fitria Kartika Sari, Jingga Arum Sari, Riska Widya Sari, Susanti Ratna Sari, Yeni Aprilia Satrio, Vina Margaretha Amalia Savitri, Fazhabilla Nanda Sihite, Julius Emmanual Silalahi, Zein Marsitta Rinales Sinaga, Maria Cristin Amelia Sophia, Zika Aisyantus Suarga, Ajie Pandu Suryanto, Dhia Aulia Tarigan, Krisna Melida Br Ulinnuha, Unsiah Zulfa Vebrianti, Monah Mardiana Verdiansyah, Noval Meistyafin Wardani, Nadia Putri Wati, Dwi Indra Wibowo, Devin Nabillah Ramadanty Wibowo, Rizqia Khairunnisa Wibowo, Wibi Riyandra Wilujeng , Niti Yanda Bara Kusuma Yarangga , Mitha Monik Yogi Surya Bhakti Yulion, Dike Abrila Putri Yustina, Ruth Larissa Budi Zanuba S.N, Moh. Ilham Zhafar, Raden Dzakwan Zuhria, Maulida Zakiyatuz Zuniyanto, Erniz Regi Nobelyta