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All Journal JURNAL PENDIDIKAN TAMBUSAI AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) KARYA: Jurnal Pengabdian Kepada Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Science and Society (IJSOC) Formosa Journal of Multidisciplinary Research (FJMR) PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Finance and Business Digital (JFBD) Amkop Management Accounting Review (AMAR) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Socius: Social Sciences Research Journal Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Journal of Macroeconomics and Social Development BERBAKTI: Jurnal Pengabdian Kepada Masyarakat IIJSE Jurnal Bisnis dan Komunikasi Digital Neraca Manajemen, Akuntansi, dan Ekonomi Indonesian Journal of Public Administration Review Journal of Business Economics and Agribusiness Journal Pemberdayaan Ekonomi dan Masyarakat AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Jurnal Desain Komunikasi Visual
Kusumasari, Indah Respati
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Analisis Perbandingan Strategi Pemasaran Secara Online Dan Offline Pada UMKM Dewfh Dimsum Di Sidoarjo Lia, Falimatus Mei; Aini, Khofifah Nur; Aprilia, Selly; Zuhria, Maulida Zakiyatuz; Andarini, Sonja; Kusumasari, Indah Respati; Ramadhani, Sabeta Putri
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4747

Abstract

This study aims to analyze and compare the effectiveness of online and offline marketing stratgeies implemented by UMKM Dewfh Dimsum in Sidoarjo. In facing increasingly competitive market competition, Dwefh Dimsum combines both marketing approaches to reach consumers more widely. This study uses a descriptive qualitive method with data collection techniques through interviews, observations, and documentation. The results of the study indicate that online marketing strategies excel in terms of wide market reach and cost efficiency, while offline strategies are more effective in building personal relationships and customer loyalty. The combination of the two has proven to be an optiomal approach in improving the performance of UMKM business. The findings provide insight for culinary enterpreneurs in designing adaptive and responsive marketing strategies to market dynamics in the digital era.
Inovasi Produk Pudak “Lakarasa” Sebagai Strategi Pelestarian Kuliner Tradisional Gresik Berbasis Kearifan Lokal Penggalih, Ragil Putri Ayu; Safitri, Aulia Rahma; Yustina, Ruth Larissa Budi; Leo, Tassya Priskilla Sara; Andarini, Sonja; Kusumasari, Indah Respati
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4762

Abstract

Pudak is a traditional culinary product from Gresik that has begun to experience shifting consumer demand trends, especially among younger generations. This study aims to examine the product innovation of Pudak “Lakarasa” as a strategy for preserving traditional cuisine based on local wisdom. The research uses a descriptive qualitative approach through observation, documentation, and interviews with local MSME producers of traditional Gresik souvenirs. The findings show that flavor innovation through the addition of ingredients such as dates successfully increases consumer interest in pudak. This innovation also preserves traditional production techniques, such as the use of ope and bamboo besek packaging, which are integral to local cultural identity. In addition to offering a new, softer, and more balanced taste, the product provides a more visually appealing consumption experience. Although the shelf life of this pudak is shorter due to the absence of preservatives, it becomes an added value in terms of health and product naturalness. Pudak “Lakarasa” not only expands the market segment but also serves as a tangible form of preserving local culinary heritage in Gresik. Future development plans include introducing strawberry and chocolate flavor variants to better align with modern consumer preferences and enhance the product’s competitiveness in both local and national souvenir markets.
Peran Perencanaan Bisnis Produk Sereal Berbasis Sayur Untuk Mendukung Gaya Hidup Sehat Safitri, Maykhalis Nur; Sari, Devina Ananta; Sari, Fitria Kartika; Savitri, Fazhabilla Nanda; Andarini, Sonja; Kusumasari, Indah Respati
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2025): Amaliah Jurnal: Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v9i1.4801

Abstract

Many people in Indonesia do not eat enough vegetables. This is a problem for public health. This study made and reviewed a business plan for a vegetable cereal product. The goal is to give people a healthy, easy, and nutritious food choice. The method used was qualitative, with interviews, observations, and collecting documents. The study took place in Surabaya with people of different ages. The result showed that the cereal, made from carrots, spinach, and tomatoes, was liked by many because it tasted good and was healthy. The product was sold using social media and online shops, which helped grow the business. The financial study showed a return on investment of 179.57% in six months. The product also reached break even at 28 portions sold. This cereal has the chance to help people eat better and also support local farmers and small businesses. The vegetable cereal is a good business idea and helps people live a healthier life.
The Influence of Brand Image, Product Quality, and Price Discount on Impulse Buying to Skintific Skincare Products : (A Study of Skintific Instagram Followers) Putri, Nifta Ardilia; Kusumasari, Indah Respati
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3181

Abstract

The beauty industry continues to grow as consumers pay increasing attention to the quality and value of skincare products. This study analyzes the influence of brand image, product quality, and price discounts on impulse buying of Skintific products by involving 100 respondents and multiple linear regression analysis using SPSS 31.0. Data collection was carried out through questionnaires, and data analysis included validity tests, reliability tests, classical assumption tests, linear regression, and hypothesis tests. The results of the study indicate that although brand image does not have a significant effect, product quality and price discounts have a significant contribution in encouraging impulse buying. This confirms that good product quality and attractive price discounts are the main factors that trigger impulse buying of Skintific products
Strategi Perencanaan dan Inovasi Produk dalam Pengembangan Brand Kopi Garvi Street Corner Bhakti, Yogi Surya; Firmansyah, Muhammad Fahmi; Sihite, Julius Emmanual; Lunardi , Arleta Arvind; Andarini, Sonja; Kusumasari, Indah Respati
PEMA Vol. 5 No. 2 (2025)
Publisher : Perkumpulan Manajer Pendidikan Islam Indonesia (PERMAPENDIS) Prov. Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/pema.v5i2.1131

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi perencanaan bisnis, inovasi produk, dan penguatan branding dalam pengembangan brand kopi lokal, khususnya pada kasus UMKM Garvi Street Corner. Pendekatan deskriptif-kualitatif digunakan dengan teknik pengumpulan data melalui observasi, wawancara, dan survei terhadap konsumen. Hasil penelitian menunjukkan bahwa perencanaan berbasis model Business Model Canvas dan Lean Startup, didukung oleh analisis SWOT dan digital marketing funnel, mampu meningkatkan efektivitas strategi bisnis Garvi. Inovasi produk difokuskan pada pengembangan varian rasa yang sesuai preferensi konsumen dan penggunaan kemasan ramah lingkungan. Sementara itu, strategi branding dirancang dengan mengintegrasikan identitas visual, narasi lokal, dan komunikasi digital yang konsisten. Penelitian ini menegaskan pentingnya sinergi antara inovasi produk, perencanaan strategis, dan branding digital sebagai fondasi penguatan daya saing UMKM di era disrupsi.
Peran Administrasi dan Umum Pada Pengerjaan Aset Tanah PT PLN (Persero) UPT Surabaya Wibowo, Rizqia Khairunnisa; Kusumasari, Indah Respati
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Administrasi dan umum memiliki peran penting dalam pengelolaan aset tanah di PT PLN (Persero) UPT Surabaya. Melalui praktik magang mandiri selama empat bulan, penulis memperoleh wawasan mendalam mengenai proses administrasi yang mendukung pengelolaan aset tanah, termasuk persiapan dokumen, kepatuhan hukum, dan koordinasi antar departemen. Penelitian ini bertujuan untuk mengev Administrasi dan umum memiliki peran penting dalam pengelolaan aset tanah di PT PLN (Persero) UPT Surabaya. Melalui praktik magang mandiri selama empat bulan, penulis memperoleh wawasan mendalam mengenai proses administrasi yang mendukung pengelolaan aset tanah, termasuk persiapan dokumen, kepatuhan hukum, dan koordinasi antar departemen. Penelitian ini bertujuan untuk mengevaluasi peran administrasi dalam pengelolaan aset tanah, serta manfaat yang diperoleh dari pengalaman magang. Hasil penelitian menunjukkan bahwa pengelolaan yang baik dapat mencegah sengketa hukum dan meningkatkan efisiensi operasional perusahaan. aluasi peran administrasi dalam pengelolaan aset tanah, serta manfaat yang diperoleh dari pengalaman magang. Hasil penelitian menunjukkan bahwa pengelolaan yang baik dapat mencegah sengketa hukum dan meningkatkan efisiensi operasional perusahaan.
Business Strategy Development and Planning Ariyanti, Dian Ayu; Afrianti , Athika Dewi; Yarangga , Mitha Monik; Andarini, Sonja; Kusumasari, Indah Respati
Journal of Finance and Business Digital Vol. 3 No. 2 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i2.8728

Abstract

Every business needs a plan, especially today when funding and competition are so tight and increasingly advanced. From large companies to new businesses, doing business in Indonesia is becoming increasingly complex, with many competitors selling the same products and services. To reduce possible risks, it is best for companies to have a business plan before starting their business. The more competitors there are, the greater the possibility that consumers will be persuaded to buy the product or service being sold. Many business people only chase big profits without planning or thinking about the risks that might arise. Business planning that can be carried out consists of initial investment, initial funding requirements plan, estimated average sales, equipment purchases, cost of goods sold, income analysis, cash flow analysis, net present value (NPV), payback period, legal aspects, and methods. Data collection Business development planning is also an important step to ensure business success.
Analisis Strategi Bisnis pada Perusahaan Logistik PT Putra Rajawali Kencana Guna Mempertahankan Kesehatan Perusahaan Fazrul, Fandy Ahmad; Kusumasari, Indah Respati
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 6 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/15qvdz03

Abstract

In every running company, having a business strategy is mandatory. In order to maintain consumers and income, companies need a business strategy and also a marketing strategy. The purpose of this research is so that students can find out how companies must maintain their health with their business strategies. This research was conducted using a descriptive qualitative method which will be explained descriptively. The company uses a strategy to maintain quality and trust in consumers to maintain their loyalty.
The Influence of Brand Image, Price, and Product Quality on Customer Loyalty to Glad2Glow Products : (A Study of Glad2Glow Instagram Followers) Fani, Rista Adhalia; Kusumasari, Indah Respati
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3175

Abstract

This study aims to analyze the influence of brand image, price, and product quality on customer loyalty to Glad2Glow products, Products (A Study of Glad2Glow Instagram Followers). The research applies a quantitative approach using a survey method, involving 100 respondents who are Glad2Glow Instagram followers and have purchased the products at least twice. Data were collected through questionnaires measured on a Likert scale and analyzed using multiple linear regression with SPSS 31.0. The findings show that brand image and price have a positive and significant effect on customer loyalty, while product quality does not have a significant impact. Simultaneously, the three variables are proven to influence customer loyalty, as indicated by the results of the F-test. These results highlight the importance of strengthening brand image and implementing appropriate pricing strategies to enhance loyalty in a highly competitive skincare industry. On the other hand, the insignificant role of product quality indicates that consumers’ loyalty toward Glad2Glow is more strongly driven by perceptions of brand reputation and affordability rather than product performance. The study suggests that future research expand the scope of variables such as promotion, trust, or satisfaction to provide a more comprehensive view of customer loyalty factors.
Effectiveness of the E-Peken Platform as a Means of Online Marketing Success for Grocery Stores UMKM in Wiyung District, Surabaya Kinanti, Anggreini Ratna; Kusumasari, Indah Respati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8465

Abstract

This study aims to analyze the effectiveness of the e-Peken platform as an online marketing tool for MSME grocery stores in Wiyung District, Surabaya City. A descriptive qualitative approach was used, with data collection techniques through in-depth interviews with grocery store owners who use e-Peken and officials/employees of the Surabaya Department of Cooperatives, Small and Medium Enterprises, and Trade (Dinkopdag), accompanied by observation and documentation. The results show that e-Peken contributes to increasing business visibility and expanding consumer reach, although sales growth is not evenly distributed. The level of ease of use is relatively good for entrepreneurs who are familiar with technology, but limited digital literacy and devices remain obstacles. The socialization and mentoring program from Dinkopdag has been running, but its sustainability needs to be strengthened to optimize platform utilization. The findings also indicate the need for feature development, integrated promotional strategies, and technical support that adapt to MSME capacity. This study emphasizes the importance of synergizing local government digital policies to accelerate the marketing transformation of locally-based MSMEs.
Co-Authors Aditya, Didan Achmad Adiwana, Andrew Wijaya Afandi, Syifa Zahra Arista Afrianti , Athika Dewi Ahmad, Dafa Ramadhani Aini, Khofifah Nur Aini, Laila Nur Akbar, Adam Akbar, Galang Falah Alexandre, Gerald Alfiah, Rizky Alifia, Rivi Ananda Alifya, Ananta Rahma Altaf, Damara Amalia, Rizkyna Amalia, Syifani Nur Anatasya, Wahyu Anaulia, Tita Rizky Andarini, Sonja Andraini, Sonja Anggraini, Ayu Dwi Aprilia, Selly Ardiansyah, Muhammad Ragil Ardiansyah, Nisa Ardianto, Alvian Eka Arfian, Zeta Arifian, William Ariyanti, Dian Ayu Aulia Rahma Safitri, Aulia Rahma Aulia, Lenita Devi Aurellia, Raihana Zahra Azizah, Radifa Nur Azzahra, Raisya Amania Bahari, Winona Monica Berliana, Nabitha Widiya Bhakti, Yogi Surya Brian, Johannes Baptista Budi Prabowo Budiarto, Chris Louis C, Adinda Putri Noer Cahyani, Aizam Syawalia Cicilia Niluh Deabona Sanjaya Cyntia, Dinda Yovita D, Evangeline Cherryl Damayanti, Fitria Ayu Kartika Desintawati, Alivia Dwi Vivi Devan, Muhammad Diana, Fita Efendi, Regina Pinkan Evangeline Cherryl D Faizah Ats Tsaniyah Fajar, Maulita Fani, Rista Adhalia Farhan N. H, M. Arif Fatrecia S, Erika Fawaz, Danas Marici Fawzia, Farah Qisma Fazrul, Fandy Ahmad Febrianto, Valentino Firdinisa, Naswa Rihadatul Firmansyah, Muhammad Fahmi Fisabilirahman, Faizah Ats Tsaniyah Fiyara, Navis Salma Gifani, Jenny Amelia Ginting, Rahella Ripatiana Br Girsang, Viola Natalia Halwa, Jentayu Bayu Warita Handoko, Fayi' Alifia HARTANTO, BAGUS Hendrawan, Hendik Herlina, Dinda Hidayat , Rusdi Hidayat N, Rusdi Hidayat, Rusdi Hidayati, Dwi Nurul Hikmah , Annisa Dwi Nur Hudiyah, Intan Fairuz Inaba, Anindita Firdaus Indra Kusuma S Indra, Felicia Aurelia Putri Irhami, Dinda Martha Kalistarosa, Aqiela Kamila, Reghina Rahma Karyaadi, Maria Clarissa Amadearaya Khansa, Mayra Reninta Khaqiqi, Ahmad Iqbal Khasanah, Siti Sofiatul Khulilurrohman, Muhammad Kinanti, Anggreini Ratna Kurnianingsih, Fera Laila, Hanin Atina Lailasari, Mutiara Wahyu Larissa B. Y, Ruth Latifah, Narulika Ris Leo, Tassya Priskilla Sara Lia, Falimatus Mei Lunardi , Arleta Arvind Lunardi, Arleta Arvind Maghfiroh, Frisca Mei Maghfirotika, Azaaima Mahara, Cendana Izha Maharani, Annisa Fitri Maharani, Liany Fari Adelia Mahardika, Mohammad Ryan Mariyam, Aprilia Masviansyah, Reihan Masyithah N, Rachmadani Maulidha, Najwa Sekar Murdiana, Nindia N , Rusdi Hidayat N, Rusdi Hidayat Nabila, Aisyah Putri Nabila, Naila Salsa Nafisah, Alya Hastin Nafisca, Nabila Aulia Najah, Rizka Hidayatun Nandita, Naila Anggun Putri Nathasa, Khaisya Bunga Ningsih, Santika Purwaty Nisrina, Sefiyana Jihanuri Novaris, Aldo Rizky Nugraha, Rusdi Hidayat Nugroho, Septa Nuraini, Inayah Luthfiyah Olyvviane, Jesslyn Penggalih, Ragil Putri Ayu Poundra , Syah Pradika, Meiwulan Zulias Prasetya, Rismaninda Putri Dwi Puspita, Devina Rahma Putra, Bintang Dwi Putri Sahya Fadiah Putri, Anindita Maritza Putri, Dwi Maulidia Putri, Ferthalia Jovita Putri, Nifta Ardilia Putri, Pinky Arisma Qolbi, Ihfada Rahmatillah, Rieke Amaylinda Rahmawati S, Elia Ramadani, Zulmi Fadillah Ramadhan, Baraa Ziyad Ramadhan, Givaldhi Ramadhan, Nanda Ari Ramadhana, Salza Ayu Ramadhani, Sabeta Putri Ramahani, Deva Putri Ramdhani, Muhammad Zaid Ratna Sari Revalina, RR. Viola Reyhan, Muhammad Rismaninda Putri Dwi Prasetya Rizka, Zaizatun Rosyada, Trias Amrina Rusdi Hidayat N Rusdi Hidayat Nugroho Sabiila, Hadaana Sabrina, Jihan Alya Safa, Nahwa Rahmania Zahira Safitri, Farah Adina Safitri, Maykhalis Nur Safitri, Naila Rahma Safitri, Rifasya Safira Sagala, Polarista Mariani Sagita, Safa Alifiah Sahelangi, Petra Carolline Putri Sakinah, Evfana Ayu Salsabila, Khalishah Asti Samita, Gading Rayya Saputra, Ilham Habib Daniel Saputra, Mohamad Deka Sari, Adiva Belva Sari, Della Sari, Devina Ananta Sari, Fitria Kartika Sari, Jingga Arum Sari, Riska Widya Sari, Susanti Ratna Sari, Yeni Aprilia Satrio, Vina Margaretha Amalia Savitri, Fazhabilla Nanda Sihite, Julius Emmanual Silalahi, Zein Marsitta Rinales Sinaga, Maria Cristin Amelia Sophia, Zika Aisyantus Suarga, Ajie Pandu Suryanto, Dhia Aulia Tarigan, Krisna Melida Br Vebrianti, Monah Mardiana Verdiansyah, Noval Meistyafin Wardani, Nadia Putri Wati, Dwi Indra Wibowo, Devin Nabillah Ramadanty Wibowo, Rizqia Khairunnisa Wibowo, Wibi Riyandra Wilujeng , Niti Yanda Bara Kusuma Yarangga , Mitha Monik Yogi Surya Bhakti Yulion, Dike Abrila Putri Yustina, Ruth Larissa Budi Zanuba S.N, Moh. Ilham Zhafar, Raden Dzakwan Zuhria, Maulida Zakiyatuz