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All Journal Humanis : Jurnal Pengabdian Kepada Masyarakat Warta Rimba Intiqad: Jurnal Agama dan Pendidikan Islam J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Otoritas : Jurnal Ilmu Pemerintahan SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Kolaboratif Sains NUSANTARA : Jurnal Ilmu Pengetahuan Sosial IJoASER (International Journal on Advanced Science, Education, and Religion) Musamus Journal of Civil Engineering Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Community Engagement and Emergence Journal (CEEJ) Jurnal Darma Agung Studies in Learning and Teaching Ainara Journal (Jurnal Penelitian dan PKM Bidang Ilmu Pendidikan) Mattawang: Jurnal Pengabdian Masyarakat Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Journal La Bisecoman Journal La Sociale Panrannuangku Jurnal Pengabdian Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation ARRUS Journal of Social Sciences and Humanities Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Jurnal Penelitian Inovatif Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Visi Komunikasi Jurnal Al-Qiyam Jurnal Tana Mana Sultra Civil Engineering Journal (SCiEJ) Jurnal Ilmu Komunikasi Dan Media Seminar Nasional Pengabdian Kepada Masyarakat SENTRI: Jurnal Riset Ilmiah ANTHOR: Education and Learning Journal Journal of Management and Administration Provision Journal of Public Representative and Society Provision eProceedings of Engineering Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Audiens Jurnal MediaTIK Journal of Social Sciences and Economics Media of Computer Science Communicative : Jurnal Komunikasi dan Penyiaran Islam Balance: Jurnal Ekonomi Mustard Journal De Ecobusin
Akbar, Muh.
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Religion Aerospace Engineering Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Transportation Other

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Penggunaan Kecerdasan Buatan (Ai) Dalam Penulisan Berita pada Portal Berita A-News Alif, Ikhwan; Akbar, Muh.; Sultan, Moehammad Iqbal
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 12 (2025): SENTRI : Jurnal Riset Ilmiah, Desember 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i12.5020

Abstract

This study aims to examine the use of artificial intelligence (AI) in news writing on the A-News portal. The research employs a qualitative method with a descriptive research design. The findings indicate that the study explores the application of artificial intelligence (AI) in news production at A-News using qualitative methods and agency theory. A-News utilizes AI to accelerate news production, although the main challenge lies in ensuring the accuracy and reliability of information. The newsroom emphasizes transparency in news production and strives to enhance interaction with readers. Although AI increases efficiency, A-News limits its use to maintain journalistic independence and creativity, acknowledging the technology’s limitations. This research provides insight into the implementation of AI in newsroom workflows and the challenges faced in integrating artificial intelligence into journalism.
Pengaruh Technostress Penggunaan Media Sosial terhadap Tingkat Produktivitas di Era Digital Nurfadillah, Rizka; Aziz, Syamsuddin; Akbar, Muh.
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.699

Abstract

The development of digital technology and social media has changed the way Generation Y and Z interact, work, and interpret their daily lives. Amidst the rapid flow of information, a phenomenon known as technostress has emerged, which is psychological pressure arising from the intensity and complexity of technology use. This study aims to analyze the effect of technostress arising from social media use on the productivity levels of Generation Y and Z in Indonesia. The method used is quantitative with 400 respondents analyzed using Partial Least Square (PLS) through SmartPLS 4.0. The research instrument was compiled based on technostress and productivity indicators with a 1–4 Likert scale. The results show that digital pressure is not always negative. On the contrary, in certain contexts, technostress can encourage individuals to adapt more quickly, filter information more selectively, and form effective work strategies. These findings reinforce the concept of techno-eustress, which is a form of positive stress that can trigger increased focus, motivation, and work performance. Thus, social media is not merely a source of distraction but can also be a trigger for productivity when managed wisely. This study contributes theoretically to expanding the understanding of social media-based technostress and emphasizes the importance of digital literacy and awareness of digital health. With the ability to manage digital pressure, individuals can transform stress into productive energy that supports performance in the modern era.
Survei Kuantitatif Kepuasan Pemirsa terhadap Pelayanan Informasi dan Program Lokal TVRI Sulawesi Selatan Arienda, Hanun Dzikra; Sonni, Alem Febri; Akbar, Muh.
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.702

Abstract

This study analyzes viewer satisfaction with the information services and local programs of TVRI South Sulawesi. Using a descriptive quantitative survey, data were collected through an online questionnaire completed by 260 viewers, mostly from younger age groups. The results show a high level of satisfaction with program content, presentation, and several technical aspects of the broadcast. Viewers particularly appreciate the themes and messages of local programs, the attractive presentation, competent hosts, and suitable broadcast schedules. However, concerns remain regarding technical quality, especially signal stability and studio lighting, which require improvement. The study recommends strengthening digital broadcast infrastructure and continuing to innovate program formats and presentation styles to better meet audience expectations. These findings are expected to support TVRI South Sulawesi in improving service and programming quality and to provide a reference for other local television stations.
Marketing Mix to Improve the Family Economy of Female Silk Craftsmen in Tanasitolo District, Wajo Regency Akbar, Muh.; Semaun, Syahriyah; Astuti, An Ras Try; Aminah, St.; Damirah, Damirah
Jurnal Ekonomi Balance Vol. 21 No. 2 (2025): December 2025
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/gp8s0g12

Abstract

This study investigates the role of the marketing mix strategy in strengthening the family economy of female silk weavers in Tanasitolo District, Wajo Regency, from the perspective of Islamic economics. Employing a descriptive qualitative methodology with a phenomenological approach, this field research aims to explore how the implementation of the 7P marketing mix strategy—Product, Price, Place, Promotion, People, Process, and Physical Evidence—contributes to business sustainability and household welfare among women-led silk weaving enterprises. Primary data were obtained through in-depth interviews with female silk weavers, while secondary data were sourced from relevant literature, including books and peer-reviewed journal articles. The findings indicate that the effective application of the 7P marketing mix, when aligned with Islamic economic principles such as fairness, honesty, and mutual benefit, enhances product competitiveness, improves market access, increases sales performance, and ultimately strengthens family economic resilience. Furthermore, the integration of ethical values derived from Islamic economics supports sustainable business practices and empowers women as key economic actors within their households and communities. This study offers practical implications for policymakers, development practitioners, and micro-entrepreneurs by highlighting the importance of integrating strategic marketing approaches with Islamic economic values to promote inclusive economic development and improve the welfare of female micro-entrepreneurs.
Peran Instagram dan TikTok dalam Meningkatkan Daya Tarik Objek Wisata di Sulawesi Selatan Amir, Achyar Islami; Arianto, Arianto; Akbar, Muh.
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 6 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9709

Abstract

Instagram dan TikTok memiliki peran yang signifikan dalam membentuk persepsi wisatawan terhadap suatu destinasi. Instagram, sebagai platform berbasis foto dan video pendek, memungkinkan pengguna untuk berbagi pengalaman mereka saat mengunjungi objek wisata. Tujuan penelitian ini adalah menganalisis peran Instagram dan Tiktok dalam meningkatkan daya tarik objek wisata di Sulawesi selatan. Penelitian ini menggunakan metode literature review untuk menganalisis peran Instagram dan TikTok dalam meningkatkan daya tarik objek wisata di Sulawesi Selatan. Literature review merupakan metode penelitian yang bertujuan untuk mengkaji berbagai sumber akademik yang relevan guna mendapatkan pemahaman yang komprehensif mengenai topik yang diteliti. Instagram dan TikTok memiliki peran signifikan dalam meningkatkan daya tarik objek wisata di Sulawesi Selatan. Instagram efektif dalam membangun citra destinasi melalui konten visual berkualitas tinggi, sementara TikTok mampu menciptakan tren viral yang meningkatkan eksposur destinasi wisata.
Peran Komunikasi dalam Promosi Geopark Maros-Pangkep sebagai Warisan Dunia UNESCO Muhtar, Nurain; Akbar, Muh.; Sultan, Moeh. Iqbal; Gunawan, Dede
Jurnal Penelitian Inovatif Vol 4 No 3 (2024): JUPIN Agustus 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.438

Abstract

Indonesia, dengan potensi pariwisata yang kaya, telah menambah empat situs geopark ke dalam jaringan UNESCO Global Geopark, termasuk Geopark Maros-Pangkep di Sulawesi Selatan. Diakui oleh UNESCO pada tahun 2023, geopark ini terkenal dengan kekayaan geologi, hayati, dan budayanya. Pengakuan ini membuka peluang pengembangan pariwisata berkelanjutan yang dapat meningkatkan ekonomi lokal. Penelitian ini bertujuan untuk mengeksplorasi peran komunikasi dalam promosi Geopark Maros-Pangkep sebagai warisan dunia UNESCO, serta mengidentifikasi strategi efektif untuk mencapai tujuan tersebut. Metode yang digunakan adalah pendekatan kualitatif dengan penelitian deskriptif melalui wawancara, observasi lapangan, dan analisis media sosial serta dokumen terkait. Hasil penelitian menunjukkan bahwa media sosial, terutama Instagram, menjadi platform utama dalam promosi, didukung oleh website resmi yang menyediakan informasi komprehensif. Pengembangan konten di YouTube dan TikTok juga sedang berlangsung untuk menarik audiens muda dan internasional. Selain itu, berbagai event edukasi dan seminar, termasuk pelatihan oleh PPSDM Geominerba, berperan penting dalam meningkatkan kesadaran masyarakat dan partisipasi aktif dalam pelestarian geopark. Kesimpulannya, komunikasi efektif melalui berbagai media dan event edukasi dapat meningkatkan visibilitas dan kesadaran tentang Geopark Maros-Pangkep, mempromosikan pariwisata berkelanjutan, dan mendukung konservasi lingkungan serta budaya lokal.
Mapping the Future of Human Resource Development: A Bibliometric Analysis with VOSviewer Muhammad Rafi Dhia; Akbar, Muh.
Mustard Journal De Ecobusin Vol. 1 No. 2 (2024): Mustard Journal De Ecobusin (MJDE)
Publisher : Generasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/mjde.v1i2.51

Abstract

The present study intends to map the developments and future trends in Human Resource Development (HRD) using a bibliometric analysis. The publication data of highly ranked academic journals on the topic of HRD were examined with the help of VOSviewer software to reveal the major research trends, author and institutional partnerships, and the most commonly used keywords. The analysis has uncovered a number of prevailing clusters such as transformational leadership, human resource management, talent management, human resource development and performance management. The cluster of transformational leadership became very salient, as it reflects its close support with job satisfaction, employee performance, motivation, and organizational outcomes. The human resource management cluster focuses on financial performance, lean processes, and efficiency in the public sector. The role of talent management was emphasized in the hospitality sector and the rise in using evidence-based methods. The cluster human resource development deals with high performance, coaching practices and organizational citizenship behavior whilst performance management deals with employee performance, job crafting and evaluation systems. Moreover, the research discerns a growing tendency towards global collaboration, which highlights the role of global outlook in HRD research. These results give a broad perspective of the changing HRD landscape and give an orientation to the future research directions.
From Stigma to Trust: A Case Study of Hospital Rebranding and Marketing Communication in Post-Leprosy Health Institutions Syahruddin, Syafira Faradiba; Akbar, Muh.; Sonni, Alem Febri
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 3 (2025): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i3.3670

Abstract

Rebranding at healthcare institutions, especially those with tainted legacies, is a multifaceted endeavor that transcends mere alterations in visual identity. Hospitals in Indonesia, historically linked to leprosy, frequently encounter difficulties in altering public opinion and restoring institutional credibility. RSUP Dr. Tadjuddin Chalid Makassar, previously a national referral facility for leprosy, exemplifies a significant change into a general public hospital. Nevertheless, few studies have investigated how these institutions employ culturally rooted and cohesive communication tactics to alter public trust. This study examines the hospital's rebranding process, focusing on institutional repositioning, cultural engagement, internal branding, and Integrated Marketing Communication (IMC). The research aims to explore how these strategies contribute to restoring the institution's image and public trust. A qualitative case study approach was employed, concentrating on the hospital’s rebranding efforts from 2018 to 2023. Data was gathered through interviews with key stakeholders, content analysis of communication materials, and a review of patient visit data. The study indicates that the intentional application of Siri, a Bugis-Makassar cultural principle emphasizing dignity, was essential in redefining the hospital's identity. IMC maintained uniform messaging across digital and offline media, while internal branding mitigated employee resistance and linked human resources with the new institutional vision. A notable rise in overall patient visits from 2018 to 2023 was recorded, indicating enhanced public perception.
Agitation and Propaganda Communication Strategy in The Political Campaign of Member of the Republic of Indonesia's House of Representatives Akas, Jumardin; Akbar, Muh.; Sukmarini, Andi Vita
Journal La Sociale Vol. 7 No. 1 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i1.2573

Abstract

This study aims to analyze the communication strategies of agitation and propaganda employed in the political campaign of DPR RI Member M.F. during the 2024 Legislative Election. The research adopts a descriptive qualitative approach and was conducted in North Luwu Regency, South Sulawesi Province. Data were collected through interviews, observation, and documentation. The primary informant of this study is M.F., who served as a Member of the House of Representatives of the Republic of Indonesia (DPR RI) for the 2019–2024 period. The key informant is M.A., the head of M.F.’s campaign team, while supporting informants include I.P.I., the Regent of North Luwu (2016–2024), and H.S.E., the Speaker of the North Luwu Regional House of Representatives (2025–2029). The findings reveal that M.F. and his team consistently applied agitation communication strategies during limited face-to-face campaign events across multiple locations in the electoral district. In addition, five out of Harold D. Lasswell’s seven propaganda techniques were identified in the campaign: Glittering Generalities, Transfer, Testimonial, Plain Folks, and Card Stacking. These strategies were instrumental in mobilizing public awareness, shaping political attitudes, and encouraging voters to reject money politics while prioritizing candidates’ track records.
Dinamika Penyebaran Berita Dan Video Hoaks Oleh Anggota Facebook Pro Dalam Berkonten Zaman, M. Fachri Nur; Sonni, Alem Febri; Akbar, Muh.
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10561

Abstract

Penelitian ini mengkaji dinamika penyebaran berita dan video hoaks oleh anggota Facebook Pro, yang relevan mengingat dominasi media sosial sebagai sumber informasi di era digital namun juga rentan disinformasi. Tujuannya adalah mengidentifikasi faktor pendorong dan strategi penyebaran hoaks oleh akun-akun "profesional" ini. Menggunakan tinjauan literatur sistematis, penelitian ini menganalisis beragam literatur ilmiah. Temuan menunjukkan bahwa penyebaran hoaks didorong oleh motif ekonomi, pencarian popularitas, kurangnya literasi media, dan agenda ideologis. Strategi yang digunakan meliputi judul clickbait, manipulasi visual, otoritas palsu, dan pemanfaatan echo chambers. Kesimpulannya, insentif monetisasi dan viralitas mendorong produksi hoaks canggih. Oleh karena itu, direkomendasikan revisi algoritma monetisasi platform, peningkatan literasi media bagi kreator, dan kolaborasi multi-pihak untuk memerangi disinformasi secara efektif.
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Abdul Halim Abdullah, Amirah Mahmud Abid, Ibnu Adiba, Fhatiah Aditya Putra, Aditya Agusnaya, Nurrahmah Ahmad Fudhail  Majid Akas, Jumardin Akram, Reyna Salsabila Alfira, Evi Alif, Ikhwan Amir, Achyar Islami Amri Amri Amru, Khairy Anastasia, Tezza Andi Alimuddin Unde, Andi Alimuddin Andi Bustan Didi Andi Vita Sukmarini Andi Yaqub Andika Isma Arianto Arianto Arienda, Hanun Dzikra Ashadi, Ninik Rahayu Asmaul Husnah Nasrullah Astuti, An Ras Try Awalia, Andi Dio Nurul Aziz, Syamsuddin Baharullah, B DAMIRAH DAMIRAH, DAMIRAH Dede Gunawan, Dede Edy, Marwan Ramdhany Ersa, Lutfiah Firdausiah Fajar Arwadi Fajrun, Fajrun Farghina, Syakira Ayma Farid, Muh. Faridi Faridi Fitriana Fitriana Hakzah Hamna, Dian Muhtadiah Harianja, Rufer Firma HASNAWI HARIS, HASNAWI Husna Nasrullah, Asmaul Ibrahim Arifin Idu, Idrus Ig. Prasetya Dwi Wibawa Ikhwan, Fadeliyah ilmah, Nurul Isgunandar, Isgunandar Iswandi Jamlean, Jacoba Kahar Kamaruddin Kamaruddin Kondolele, Sukarniaty Latang M, Wahyu Hidayat M. Miftach Fakhri Mahartha, I Ketut Arya Sentana Marian, Boni Masitoh, Imas Siti Mau, Muliadi Melfasari, Anisha Meta Kallista Moch. Munir, Layyin Mahfiana I Nyoman Nurjaya Mohamad, Nurain Nadhirah Muh Arief Abdillah Ali Muh. Akbar Muhammad Rafi Dhia Muhtar, Nurain Muin, Anas Mustari, Ulul Azmi Mutfah, Muhammad Reynaldhy Mutmainnah, M Nasir, Norma Nasrullah, Asmaul Husnah NFH, Alifya NIRMALA, PUTRI Nur Alim Djalil Nur, Hamzah Nurfadillah, Rizka Nurhayani Nurmutmainnah, A Nurwati Nurwati Padiku, Deliana Pamuttu, Dina Limbong Pujonggo, Muh. Lan Cahyo Rahayu, Nini Rahmad, Wa Ode Dwi Cahyani Rauf, Annajmi Reda, Moh. Arif Risma Niswaty Rukmi Rukmi Ryketeng, Masdar Sahabuddin, Munadian Yunadia Saidah, Imro'atus Salam, Adnan Yahya Saleh, Sitti Fithriani Salmia, Salmia Sanatang Satriyati Ninsyi, Dewi Sonni, Alem Febri St. Aminah Suardi Sultan, M Iqbal Sultan, Moeh. Iqbal Sultan, Moehammad Iqbal Sunarto Sunarto Syahriyah Semaun, Syahriyah Syahruddin, Syafira Faradiba Syam, Azizah Lutfiah Syukron, Muhammad Usman, Ika Aprianti Wardani, Ayu Tri Wardani, Ayu Tri Wardani Yanti, Sri Dewi Zaman, M. Fachri Nur