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South Sulawesi Astra Motor Dealer Marketing Communication Strategy in Building Honda's Brand Image through Sport Sponsorship Reda, Moh. Arif; Akbar, Muh.; Fitriana, Fitriana
Journal La Bisecoman Vol. 4 No. 4 (2023): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v4i4.1582

The purpose of this research is to determine the marketing communication strategy of the South Sulawesi Astra Motor Dealer in Building the Honda Brand Image in South Sulawesi through the Makassar PSM Club. This research uses descriptive qualitative using Marketing Mix 7 P. The data collection technique used is observation, face-to-face interviews. and documentation. The results of the research show that the Marketing Communication Strategy of the South Sulawesi Astra Motor Dealer in Building Honda's Brand Image in South Sulawesi through the Makassar PSM Club. The Astra Motor South Sulawesi Marketing Communication Strategy in building Honda's Brand Image through a partnership with PSM Makassar succeeded in increasing the image and sales of the product. Through a 7P marketing mix approach which includes product, price, place, promotion, people, process and physical evidence, Astra Motor utilizes PSM's strong support base to create positive associations with the Honda brand.

Justice, Mediation, and Kalosara Custom of the Tolaki Community in Southeast Sulawesi from the Perspective of Islamic Law Kamaruddin, Kamaruddin; Iswandi, Iswandi; Yaqub, Andi; Mahfiana, Layyin; Akbar, Muh.
Samarah: Jurnal Hukum Keluarga dan Hukum Islam Vol 7, No 2 (2023): Samarah: Jurnal Hukum Keluarga dan Hukum Islam
Publisher : Islamic Family Law Department, Sharia and Law Faculty, Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/sjhk.v7i2.13183

The existence of customary law has been less a concern as a source in the law enforcement process for law enforcers. The Tolaki community in Southeast Sulawesi has a custom capable of resolving legal disputes called kalosara. This study aims to examine the customary role of the Kalosara in resolving land disputes to create justice and social order in society. This empirical legal study used the sociological theory of law and benefit in Islamic law. Data were collected by means of in-depth interview and literature review. The results of the study revealed that the Kalosara that has become a customary law or living law in society has played a role in resolving cases through mediation. The Kalosara customarily carried out through a mediation process has been able to mitigate internal cases of the indigenous people. Dispute resolution resolved in terms of land cases has also succeeded in creating social order in society. The philosophical principles in the Kalosara consist of ate pute penao moroha (chastity and justice), the values that are able to bind the parties to the disputes in a customary way to create justice. Theoretically, the social function of the customary law in society is to realize social harmonization so that disputes and conflicts can be avoided. In the context of the Islamic law, creating harmony and social order in society is one of the main goals.

Development of The Application "Kita Sarjana" To Support The Academic Process of Final-Year Students at Universitas Negeri Makassar Akbar, Muh.; Agusnaya, Nurrahmah; Nirmala, Putri; Ilmah, Nurul
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 5 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum3372

The development of information and communication technology has significantly impacted higher education, including at Universitas Negeri Makassar. Students often face administrative and communication challenges during their academic journey, particularly from the proposal stage to graduation. To address these issues, the "Kita Sarjana" application was developed as an integrated digital solution. This application facilitates various academic needs, including mentoring management, document submission, registration, and financial information management. The research utilized the waterfall development model, involving analysis, design, implementation, testing, and maintenance phases. The results indicate that the application successfully enhances the efficiency of academic processes and provides a better user experience through an intuitive interface design. Thus, the "Kita Sarjana" application represents a critical innovation in supporting a digitally-driven higher education ecosystem.

Interpersonal Communication Between Parents and Children in Households in Bontomate'ne Village, Maros Regency, South Sulawesi Syam, Azizah Lutfiah; Akbar, Muh.; Arianto, Arianto
International Journal on Advanced Science, Education, and Religion Vol 8 No 1 (2025): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v8i1.770

This research focuses on how communication between parents and children occurs in families in Bontomate'ne Village, Maros. The researcher wants to deeply understand the communication process that takes place, as well as what obstacles parents face in communicating with their children. To achieve this goal, researchers used a qualitative approach with observation, interviews, and documentation methods. The data obtained was then analyzed in depth to describe the situation of communication in families in the village. The results showed that communication between parents and children in Bontomate'ne Village generally involves verbal and non-verbal communication. Parents tend to use a non-coercive approach and try to instill religious, social and moral values in their children. This study also identified several barriers that parents often face in communicating with their children. These obstacles include difficulties in understanding children, the influence of a less supportive surrounding environment, and children's emotional immaturity.

Interpersonal Communication Between Parents and Children in Households in Bontomate'ne Village, Maros Regency, South Sulawesi Syam, Azizah Lutfiah; Akbar, Muh.; Arianto, Arianto
International Journal on Advanced Science, Education, and Religion Vol 8 No 1 (2025): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v8i1.770

This research focuses on how communication between parents and children occurs in families in Bontomate'ne Village, Maros. The researcher wants to deeply understand the communication process that takes place, as well as what obstacles parents face in communicating with their children. To achieve this goal, researchers used a qualitative approach with observation, interviews, and documentation methods. The data obtained was then analyzed in depth to describe the situation of communication in families in the village. The results showed that communication between parents and children in Bontomate'ne Village generally involves verbal and non-verbal communication. Parents tend to use a non-coercive approach and try to instill religious, social and moral values in their children. This study also identified several barriers that parents often face in communicating with their children. These obstacles include difficulties in understanding children, the influence of a less supportive surrounding environment, and children's emotional immaturity.

Interpersonal Communication Between Parents and Children in Households in Bontomate'ne Village, Maros Regency, South Sulawesi Syam, Azizah Lutfiah; Akbar, Muh.; Arianto, Arianto
International Journal on Advanced Science, Education, and Religion Vol 8 No 1 (2025): IJoASER (International Journal on Advanced Science, Education)
Publisher : Sekolah Tinggi Agama Islam Al-Furqan, Makassar - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33648/ijoaser.v8i1.770

This research focuses on how communication between parents and children occurs in families in Bontomate'ne Village, Maros. The researcher wants to deeply understand the communication process that takes place, as well as what obstacles parents face in communicating with their children. To achieve this goal, researchers used a qualitative approach with observation, interviews, and documentation methods. The data obtained was then analyzed in depth to describe the situation of communication in families in the village. The results showed that communication between parents and children in Bontomate'ne Village generally involves verbal and non-verbal communication. Parents tend to use a non-coercive approach and try to instill religious, social and moral values in their children. This study also identified several barriers that parents often face in communicating with their children. These obstacles include difficulties in understanding children, the influence of a less supportive surrounding environment, and children's emotional immaturity.

Enhanced Laptop Recommendation System Using Tsukamoto Fuzzy Logic Nasrullah, Asmaul Husnah; Adiba, Fhatiah; Anastasia, Tezza; Farghina, Syakira Ayma; Akbar, Muh.
Media of Computer Science Vol. 1 No. 1 (2024): June 2024
Publisher : CV. Digital Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69616/mcs.v1i1.186

One of the most popular and rapidly growing needs among the general public is laptops. Currently, there are many types of laptops with varying features, and not everyone knows the advantages and disadvantages of each type. The purpose of this research is to develop and build a Fuzzy inference system that applies the Tsukamoto method. This is to address issues in providing unclear or inaccurate services to customers during the laptop sales process. By developing a recommendation system that can provide guidance or suggestions in purchasing a laptop based on interest and needs in searching for references, and the type of laptop that meets the criteria. The decision to purchase a laptop uses parameters such as screen size, RAM capacity, SSD capacity, and price. The implementation of the Fuzzy Tsukamoto method for providing laptop purchase recommendations is able to give good recommendations.

Communication Management Strategy in iNews Tv Makassar Promotional Ads Mutfah, Muhammad Reynaldhy; Akbar, Muh.; Kahar
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 01 (2025): Wasilatuna: Jurnal Komunikasi Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i01.1807

Although digitalisation and social media have changed the advertising landscape, television remains one of the traditionally effective communication platforms to reach a wide audience. As a medium that offers high visibility and significant impact, television plays an important role in communication strategies, especially in the context of promotional advertising. This research aims to identify and analyse the communication management strategies implemented by iNews TV Makassar in managing promotional advertisements. Using a descriptive qualitative method, this study collected data through observation, in-depth interviews, and documentation to describe the practices and dynamics that occur. The main findings show that the main strategy implemented by iNews TV Makassar is effective advertisement management, which involves intensive cooperation with clients to ensure that they keep choosing iNews TV Makassar as their advertising platform. Quality of service is the main focus, with an emphasis on fulfilling the needs and wants of ad users as well as accuracy in delivering messages to match the expectations of ad agents. This research reveals the importance of good relationship management with ad users and service customisation to achieve optimal client satisfaction, which in turn contributes to the success of advertising promotion at iNews TV Makassar.Keywords: Communication Management Strategy, Promotional Advertising, iNews Tv Makassar

Self-Disclosure Mahasiswa Ilmu Komunikasi di Instagram: Studi Kualitatif tentang Ekspresi Diri di Era Digital Rahmad, Wa Ode Dwi Cahyani; Mau, Muliadi; Akbar, Muh.
J-IKA Vol 12, No 1 (2025): April 2025
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/kom.v12i1.25480

Penelitian ini bertujuan untuk menganalisis praktik self-disclosure di kalangan mahasiswa Ilmu Komunikasi di Instagram sebagai sarana ekspresi diri di era digital. Dengan pendekatan kualitatif, data dikumpulkan melalui observasi media sosial, wawancara mendalam, dan dokumentasi unggahan mahasiswa seperti foto, video, instastory, dan caption. Berdasarkan teori Johari Window dan dimensi self-disclosure menurut DeVito, hasil penelitian menunjukkan bahwa Instagram berfungsi sebagai medium penting dalam manajemen citra diri, di mana tingkat keterbukaan informasi dipengaruhi oleh faktor kepercayaan diri, pengaturan citra melalui filter, serta interaksi dengan audiens. Selain itu, munculnya akun kedua (second account) sebagai strategi untuk menampilkan sisi diri yang lebih otentik tanpa tekanan norma sosial di akun utama. Penelitian ini memperkaya kajian komunikasi digital dengan menunjukkan bahwa media sosial bukan hanya ruang berbagi informasi, tetapi juga arena untuk pengelolaan identitas digital yang lebih fleksibel. Self-disclosure di media sosial memiliki pola berbeda dari interaksi tatap muka, dengan adanya elemen anonimitas dan selektivitas audiens.

LGBT Representation In You Need To Calm Down-Taylor Swift Music Video Ikhwan, Fadeliyah; Akbar, Muh.; Mau, Muliadi
Metacommunication Journal of Communication Studies
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i1.21201

Music videos have become a popular medium for conveying social messages. This study analyzes the representation of Lesbian, Gay, Bisexual, and Transgender (LGBT) messages in Taylor Swift's music video "You Need To Calm Down" using a semiotic approach. An in-depth analysis of the visual symbols, music, and lyrics in the video aims to reveal hidden meanings related to LGBT issues. The results of this study indicate the presence of visual codes that represent the LGBT community, such as the use of bright colors, eye-catching costumes, and scenes showing same-sex relationships, using John Fiske's semiotic analysis. This study makes a significant contribution to understanding how music videos can be used as a tool to campaign for social issues. The findings of this study can be a reference for other researchers who are interested in studying the representation of gender, sexuality, and identity in popular media.

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