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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teori dan Terapan Jurnal Ilmiah Ekonomi Islam JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Golden Ratio of Human Resource Management JAPI: Jurnal Akses Pengabdian Indonesia Inkubis: Jurnal Ekonomi dan Bisnis E-JRM Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Rois Arifin
Department Of Management, Faculty Of Economics And Business, Universitas Islam Malang, Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences Other

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Journal : E-JRM

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Pengaruh Iklan Media Sosial TikTok, Citra Destinasi, Online Customer Review di Google Maps Dan Harga Terhadap Minat Kunjung di Wisata Telogo Sewu Pandaan. Zuhriyah, Lailatuz; Arifin, Rois; Wahyuningtyas, Nanik
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the influence of TikTok advertising, destination image, online customer reviews on Google Maps, and pricing on tourist visit intention to Telogo Sewu Pandaan. Using a quantitative explanatory approach, data were collected from 90 TikTok users familiar with the destination. Multiple linear regression analysis shows that all variables significantly influence visit intention, both simultaneously and partially. TikTok advertising and destination image emerged as dominant factors. These findings highlight the strategic role of social media and destination perception in attracting tourists. Keywords: TikTok Advertising, Destination Image, Online Customer Review, Price, Visit Intention, Telogo Sewu
Pengaruh Harga, Kualitas Pelayanan, Fasilitas, Kepercayaan dan Citra Merek Terhadap Keputusan Pembelian Tiket Kereta Api Indonesia (Studi Kasus Mahasiswa Domisili Kota Malang) Ulayya, Afifah Azizah; Arifin, Rois; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rapid development of train transportation services in Indonesia presents challenges and opportunities for PT Kereta Api Indonesia to improve consumer purchasing decisions, especially among students. This study aims to determine and analyze whether the variables of price, service quality, facilities, trust, and brand image significantly influence consumer decisions in purchasing train tickets. This study uses a survey method by distributing quisioren to respondent. This research uses a quantitative approach to determine and analyze the influence between variables. Maholtra’s theory is used in sampling, namely the number of question items x 5 so that the number of samples set is 120 samples. This study uses Validity test, reliability test, Normality test, multicollinearity test, heteroscedasticity test, autocorrelation, multiple linear analysis test, F test, t test and coefficient of determination. This study uses SPSS 25 analysis tools, The results showed that the price variable has a significant influence on purchasing decisions, as well as service quality which also has a significant influence on purchasing decisions. facilities had a significant effect on purchasing decisions. Trust has a significant effect on purchasing decisions, and brand image has a significant effect on purchasing decisions. There is also a simultaneous influence on the variables of price, service quality, facilities, trust and brand image on purchasing decisions for train tickets for students domiciled in Malang City.   Keywords: Price, Service Quality, Facilities, Trust, Brand Image, Purchasing Decision, Ticket KAI.
Pengaruh Word Of Mouth, Brand Awareness, Brand Image, Brand Trust, Dan Harga Terhadap Keputusan Pembelian Rokok Gajah Baru (Studi Pada Konsumen Rokok Gajah Baru Di Kec. Pagak) Kholidah, Amalya Nur Maya; Arifin, Rois; Mustapita, Arini Fitria
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This studi aims to determine how much influence word of mouth, brand awareness, brand image, brand trust, and price have on purchasing decisions for Gajah Baru Cigarettes (study of consumers of Gajah Baru Cigarettes in Pagak District). The number of samples was determined using the Maholtra formula and the results obtained were 72 respondents. Data was obtained by distributing questionnaires to consumers of Gajah Baru Cigarettes and selected using snowball sampling. Data analysis in this study used SPSS. Data testing techniques used in this research include validity test, reliability test, normality test, classical assumption test, multiple linear regression analysis test, f test, t test and coefficient of determination test (adjusted R2). The results of this research show that word of mouth and price have a positive and significant effect on purchasing decisions. Meanwhile, brand awareness, brand image and brand trust have no influence on purchasing decisions.Keywords: Word of Mouth, Brand Awareness, Brand Image, Brand Trust, Price, and Purchasing Decisions
Pengaruh Shopping Lifestyle,Fashion Involvement, Hedonic Shopping Motivation Dan Price Discount Terhadap Impulse Buying (Studi Kasus Pada Konsumen Matahari Department Store Di Kecamatan Sukun) Erdiana, Alifiah Nur; Arifin, Rois; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines the impact of Shopping Lifestyle,Fashion Involvement, Hedonic Shopping Motivation, and Price Discount on Impulse Buying among Matahari Department Store consumers in Sukun District. Using Malhotra's formula, a sample of 125 respondents was selected through purposive sampling, and data was gathered via questionnaires. Analysis was conducted with SPSS version 29, employing various tests such as validity, reliability, normality, classical assumptions, multiple linear regression, F-test, t-test, and R². The results show that all four factors significantly and positively influence Impulse Buying.  Keywords: Shopping Lifestyle,Fashion Involvement, Hedonic Shopping Motivation, Price Discount, Impulse Buying
Pengaruh Influencer, Citra Merek, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Produk Skincare Somethinc (Studi Kasus Mahasiswa Kecamatan Lowokwaru, Kota Malang) Pandora, Calista Mina; Arifin, Rois; Rachmadi, Kartika Rose
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of influencers, brand image, price, and product quality on the purchase decision of Somethinc skincare products. The research was conducted on university students residing in the Lowokwaru District of Malang City. This study employed a quantitative approach with data collected through an online questionnaire from 100 respondents. The analysis method used was multiple linear regression. The results show that simultaneously, all independent variables significantly affect the purchase decision. Partially, influencer, brand image, and product quality had a significant effect, while price did not. These findings provide strategic implications for local skincare companies to enhance digital marketing and maintain product quality Keywords: Influencer, Brand Image, Price, Product Quality, Purchase Decision 
Pengaruh Handling Complaint Dalam Meningkatkan Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Pada Wahas Catering) Wardhana, Nurani Lembut Putri; Arifin, Rois; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Increasing competition in the culinary service industry demands that companies improve service quality to create customer satisfaction and loyalty. This study aims to analyze the effect of complaint handling on customer loyalty, with customer satisfaction as an intervening variable at Wahas Catering. This study used a quantitative approach with path analysis techniques to determine the direct and indirect relationships between variables. The study sample consisted of 75 respondents, who were Wahas Catering customers who had filed complaints and made repeat purchases. The results showed that complaint handling had a positive and significant effect on customer satisfaction with a significance value of 0.017. Furthermore, complaint handling also had a significant effect on customer loyalty with a significance value of 0.021. Customer satisfaction was proven to have a significant effect on customer loyalty with a significance value of 0.000. The Sobel test showed that customer satisfaction significantly mediated the relationship between complaint handling and customer loyalty. These findings emphasize the importance of complaint handling as a primary strategy in improving the customer experience, which ultimately drives loyalty to the catering service. This study provides implications for Wahas Catering management to strengthen its complaint handling system as a strategic effort to create satisfied and loyal customers on an ongoing basis. Keywords: Handling Complaints, Customer Satisfaction, Customer Loyalty, Path Analysis, Wahas Catering
Pengaruh Media Sosial, Brand Image, Promosi, Live Streaming Dan Costumer Review Terhadap Keputusan Pembelian Pada Aplikasi Tiktokshop (Studi Kasus Masyarakat Kecamatan Pakis Kab Malang) Bilqis, Nurul; Arifin, Rois; Suharto, M. Khoirul Anwarudin Broto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the influence of social media, brand image, promotion, live streaming, and customer reviews on purchase decisions on the TikTok Shop application. With the increasing popularity of TikTok as a digital marketplace, this research focuses on the behavior of users in Pakis District, Malang Regency. A quantitative approach was used by distributing questionnaires to 105 respondents who had previously used TikTok Shop. Data were analyzed using validity tests, reliability tests, multiple linear regression, and classical assumption tests via SPSS. The results show that all independent variables—social media, brand image, promotion, live streaming, and customer reviews—have a significant positive effect on purchase decisions both partially and simultaneously. Among them, live streaming shows the strongest influence, indicating its growing importance in shaping consumer behavior. These findings suggest that effective utilization of digital features and social proof on TikTok Shop can enhance consumer trust and increase buying interest. This research contributes to digital marketing strategies by highlighting the key factors that influence purchasing decisions in the context of social commerce platforms. Keywords: TikTok Shop, purchase decision, social media, brand image, promotion,
Pengaruh Gaya Kepemimpinan, Disiplin Kerja, Motivasi Kerja dan Kepuasan Kerja Terhadap Produktivitas Karyawan Restoran Malang (Studi Pada Ayam Geprek Sa’i) Mandasari, Adinda Putri; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study examines leadership style, work discipline, work motivation and job satisfaction on the productivity of employees of a poor restaurant (ayam geprek sa'i). Using a quantitative approach with a survey method, this study involved 75 respondents selected by saturated sampling technique Data were collected through questionnaires employing a saturated sampling technique and analyzed using multiple linear regression. The results demonstrated that, together, the four variables had a significant impact on employee productivity. However, partially, only work discipline and work motivation have a significant effect, while social leadership style and job satisfaction have a negative effect. These findings suggest that it is important for restaurant management to pay attention to factors Factors such as leadership style, work discipline, motivation, and job satisfaction are essential for enhancing employee productivity in the highly competitive culinary sector. Keywords: Leadership Style, Work Discipline, Work Motivation, Job Satisfaction, Employee Productivity, Ayam Geprek Sa'i 
Pengaruh Live Streaming, Product Quality Dan Trust Terhadap Impulsive Buying Dirumah Kosmetik Belleza Kecamatan Mojoagung Kabupaten Jombang ‘ Aini, Nur; Arifin, Rois; Arsyianto, Muhammad Tody
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research seeks to examine and clarify the impact of three independent variables: Live Streaming, Product Quality, and Trust on the dependent variable, Impulsive Buying at Beleza Cosmetics House, located in Mojoagung District, Jombang Regency. Data gathering utilized the Purposive Sampling Method through the distribution of Likert-scale questionnaires, yielding a total of 75 responses collected. The collected information was then analyzed using the Multiple Linear Regression Method along with Hypothesis Testing, which included the F Test (Simultaneous Test) and the T Test (Partial Test), aided by IBM SPSS Version 25 Software. The study's outcomes collectively indicate that the three independent variables Live Streaming, Product Quality, and Trust significantly affect Impulsive Buying at Beleza Cosmetics House in Mojoagung District, Jombang Regency. Partial/Single Test Outcomes Indicate That Live Streaming Influences Impulse Buying Significantly, Product Quality Affects Impulse Buying Significantly, While Trust Does Not Significantly Impact Impulse Buying. Keywords: Live Streaming, Product Quality, Trust, Impulse Buying
Pengaruh Brand ambassador, Promosi, dan Kualitas Produk Terhadap Minat Beli Yang Dimediasi Oleh Citra Merek (Studi Pada Konsumen Deliwafa di Kecamatan Lowokwaru) Laila, Fati Khalif; Arifin, Rois; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of brand ambassador, promotion, and product quality on consumers' purchase intention, with brand image as a mediating variable among Deliwafa Store consumers in Lowokwaru District, Malang City. A quantitative approach was employed, involving a survey of 100 female respondents aged 15–25 years using purposive sampling. Data were collected through questionnaires and analyzed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the help of smartpls 4.0 software. The results showed that brand ambassador, promotion, and product quality positively and significantly affected both brand image and purchase intention. Moreover, brand image played a mediating role in strengthening the relationship between the independent variables and purchase intention. These findings emphasize the importance of integrated marketing strategies to enhance the competitiveness of local fashion brands. Keywords: Brand Ambassador, Promotion, Product Quality, Brand Image, Purchase Intention. 
Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdullah Syakur Novianto Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adi Pamungkas Adia Reyhan Putra Pratama Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Akhmad Faisol Efendi Aleria Irma Hatneny Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Ayax Berrem Bernadi Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dita Octavia Donny Pangestu Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Juniari, Resa Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Rizki Azhari M. Sulaiman M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Wildan Mohd Salleh, Muhammad Zulfaris Mudasir Mudasir Muhammad Abu Tholib Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Misnarum Muhammad Muhammad Muhammad Rukmana Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Naghieb, Muhammad Nanda Kumala Ningsih Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A'yun Rachmadi , Kartika Rose Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmatulloh, Muhammad Alamsyah Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosyidah, Ainul Fitrotur Rudi Hartono Sabrina, Rully Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin, Sulton Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widyan Violita Winda Jaya Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur