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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Ilmiah Ekonomi Islam JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Golden Ratio of Human Resource Management JAPI: Jurnal Akses Pengabdian Indonesia E-JRM
Rois Arifin
Department Of Management, Faculty Of Economics And Business, Universitas Islam Malang, Malang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences Other

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PENGARUH BRAND EQUITY, BRAND IMAGE, BRAND TRUST, PRICE, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SEPATU MERK NIKE Trya May Indriani; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 04 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to analyze the effect of brand equity, brand image, brand trust, price and word of mouth on the purchase decisions of Nike brand shoes. This type of research is a type of explanatory research using a quantitative approach. This research was conducted by distributing questionnaires to 80 respondents who were users of Nike brand shoes. The analysis technique used in this study is path analysis.The results of this study indicate that brand equity, brand image, brand trust and price have a positive and significant influence on purchasing decisionsKeywords: Brand Equity, Brand Image, Brand Trust, Price, Word Of Mouth and Purchasing Decision..
Analisis Pengaruh Budaya, Kelompok Sosial, Pribadi Dan Psikologis Terhadap Keputusan Pembelian Laptop Merk Asus (Studi Kasus Toko Multika Komputer Di Kota Pasuruan) M. Sulaiman; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 15 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of the influence of consumer behavior on purchasing decisions for ASUS brand laptops. The population and samples are all consumers of the Multika Computer store in the City of Pasuruan 2019 who use Asus Brand Laptops. The consumers at the Multika Komputer store and the research population are 275.In this study, using data analysis techniques such as questionnaires and interviews. The data analysis tool used in the study used an application in the form of software in the form of SPSS version 16. The method of research analysis was validity test, reliability test, normality test, multicolonierity test, heteroscedasticity test, multiple linear regression analysis, T test, F test. Partially that consumer behavior (culture, social group, personal, and psychological) has a significant effect on purchasing decisions and simultaneously that consumer behavior (culture, social group, personal, and psychological) has a significant effect on purchasing decisions. Keywords: Culture, Social Group, Personal, Psychological and Purchase Decisions.
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUSU INDOMILK (STUDI PADA KONSUMEN SUSU INDOMILK DI KECAMATAN PURWOSARI, KABUPATEN PASURUAN) Mochamad Arif Rizky; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 11 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The aim of this research is to find out the effect of price perceptions, product quality, brand image and promotion on purchasing decisions of Indomilk dairy products. The population in this study were consumers who had purchased Indomilk dairy products more than once at Sengon Agung's agent, Purwosari, Pasuruan Regency. This research is a type of descriptive research using a quantitative approach and also uses questionnaire research instruments. The research method used is multiple linear regression. The sample in this study was taken using Slovin formula with purposive sampling technique that is sampling technique with certain considerations where the researcher will take samples with certain criteria, were age between 17-35 years and had bought Indomilk dairy products more than once. A sample of 85 respondents in a population of 550 consumers was obtained. The results showed that price perception (X1) did not significantly influence purchasing decisions with values (Sig 0.649), product quality (X2) significantly affected purchasing decisions with values (Sig 0,000), brand image (X3) had no significant effect on decisions purchase with a value (Sig 0.499), promotion (X4) has no significant effect on purchasing decisions with a value (Sig 0.088). Keyword: Price Perceptions,Product Quality, Brand Image, Promotion and purchasing decisions
Pengaruh Harga, Citra Merek dan Kepercayaan Merek Terhadap Loyalitas Merek (Studi Kasus Pada Pengguna SmartPhone Realme di Kota Probolinggo) Riski Bagus Satria; Rois Arifin; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 25 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to see the effect of price, brand image and brand trust on consumer loyalty for Realme Smartphone products in the city of probolinggo.The type of research used this time is explanatory research, with population of 152 consumer data obtained from Realme outlets throughout the city of Probolinggo. The technique used in sampling is probability sampling, with the number of respondents obtained as many as 110 people.The results of thie research indicate there is a significant positive effect carried out by the variables of price, brand image, and brand trust on consumer loyalty of the Realme smartphone products.  Keywords: Loyalty, Price, Brand Image, Brand Trust
Pengaruh Shopping Lifestyle, Discount, Fashion Involvement, Hedonic Shopping Motivation, Dan Promosi Penjualan Terhadap Impulse Buying (Studi Kasus Pada Mahasiswi Yang Pernah Berkunjung Ke Center Point Di Mall Olympic Garden Malang) Devyasari Octavia Irawan; Rois Arifin; Muhammad Ridwan Basalama
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 04 Agustus 2020
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT This study aims to determine and analyze shopping lifestyle, discounts, fashion involvement, hedonic shopping motivation, and sales promotion of impulse buying among female students who have visited the Center Point at Mall Olympic Gardem Malang, both partially and simultaneously. This research uses explanative research with a quantitative approach. The population in this study were female students who had visited Center Point at the Olympic Garden Mall in Malang. Samples taken as many as 110 respondents. The sampling technique used is accidental sampling. Data were analyzed using multiple linear regression analysis processed with SPSS16.0 software. The data collection method used was a questionnaire. The results showed that Shopping Lifestyle, Discount, Fashion Involvement, Hedonic Shopping Motivation, and Sales Promotion simultaneously affected Impulse Buying. While Discount and fashion involvement have a partially significant effect on Impulse Buying. And, Shopping Lifestyle, Hedonic Shopping Motivation, and Sales Promotion have no significant effect partially on Impulse Buying.Keywords: Shopping Lifestyle, Discounts, Fashion Involvement, Hedonic Shopping Motivation, Sales Promotion, and Impulse Buying.
Pengaruh Kualitas Produk, Harga, Store Atmosphere, Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Swalayan Mahkota Gresik (Studi Kasus Pada Konsumen Swalayan Mahkota) Moh Hafiz Hismuddin; Rois Arifin; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 09 No. 10 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of Product Quality, Price, Store Atmosphere, Promotion and Service Quality on Purchasing Decisions at Mahkota Gresik Supermarkets. The data used in this study uses primary data by distributing questionnaires to respondents. The study population is consumers who make purchases at the Crown Gresik supermarket. The research sample was taken from the population using a sampling technique in the form of accidental sampling method. The results obtained by using multiple linear regression test Y = 27.120 + 0.399 X1 + 0.434 X2 + 0.230 X3 + 0.428 X4 + 0.684 X5 + e, and the test of this study used the f test and t test. The results of this study indicate that partially Product Quality, Price, Store Atmosphere, Promotion and Service Quality Against Purchasing Decisions at Mahkota Gresik Supermarkets. While simultaneously Product Quality, Price, Store Atmosphere Promotion, and Service Quality Against Purchasing Decisions at Mahkota Gresik Supermarkets.Keywords: Product quality, Pric
Pengaruh Inovasi Produk, Kualitas Produk, Promosi Dan Label Halal Terhadap Keputusan Pembelian Di Donat Kentang Malang (Studi Kasus Pada Anggota Organisasi Ikatan Mahasiswa Mojokerto Area Malang) Dwi Mayangsari; Rois Arifin; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 05 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine and analyze the relationship between product innovation, product quality, promotion and halal label on the level of purchasing decisions on Donat Kentang Malang. This research uses a case study method where data is obtained by distributing questionnaires to selected IMMAM members by purposive sampling. Determination of the number of samples using the Slovin formula and the results obtained were 100 respondents. Data analysis in this study consisted of instrument testing, classical assumption test, multiple linear regression analysis, hypothesis testing and the coefficient of determination. The results showed that based on the F test and t test there was a simultaneous and partial effect between the variables of product innovation, product quality, promotion and halal label on purchasing decisions at Donat Kentang Malang. Adjusted R Square of 23,5% against the dependent variable, namely the purchase decision can be explained by the product innovation variables (X1), product quality (X2), promotion (X3) and halal label (X4)  while 76,5% explained by other variables outside this research model. Keywords: Purchase Decision, Product Innovation, Product Quality, Promotion, Halal Label
PENGARUH KUALITAS PELAYANAN, FASILITAS, HARGA DAN PRODUK TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada Loris Beauty Clinic Malang) Melinda Handayani; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 01 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTTo find out and analyze the influence of service quality, facilities, prices and products on customer satisfaction Loris Beauty Clinic Malang. The population in this study were Malang Loris Beauty Clinic customers who performed for 3 months, namely as many as 960 who would be respondents in this study. And it has been calculated using the Slovin formula to become 91 respondents. Data collection through questionnaires. Analysis of the data in this study using SPSS version 16. And the sampling technique using non probability sampling methods and data testing techniques used in this study include validity test, reliability test, classic assumption test and multiple linear regression analysis, and testing the research hypothesis.The results of the analysis show that service quality, facilities, prices and products in partial tangible, facilities and products have a positive and significant influence, but the service quality variable has a positive but not significant effect. And the price variable has no significant effect. Keywords: Service Quality, Facilities, Prices, Products and Customer Satisfaction
PENGARUH KEPERCAYAAN, KEMUDAHAN, HARGA DAN KUALITAS INFORMASI PENGGUNAAN E-COMMECE TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE PADA SITUS BUKALAPAK.COM (Studi Pada Mahasiswa S1 Fak.Ekonomi Unisma Angkatan 2013) Ismail Hidayat; Rois Arifin; Ahmad Agus Priyono
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 3 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research aims to analyze the influence of confidence, convenience, price, and quality of the information against the purchasing decision partially and simultaneous. Type of this research is quantitative research. The respondents in this study was a student of economic faculty of Islamic University of Malang by 2013. The sample used in this study the student is a student of economic faculty of Islamic University of Malang ever making a purchase on the site bukalapak.com a number of 37 students. The data collection method used is to disseminate the questionnaire and interview. The results showed that the confidence and ease of influence on purchasing decisions in partial. Whereas the prices and the quality of the information does not affect purchasing decision partially. Simultaneously variable trust, convenience, price, and quality of information influence on purchasing decisions.Keywords: Trust, convenience, price, quality of information, purchase decision
PENGARUH FAKTOR LOKASI, KELENGKAPAN PRODUK DAN HARGA TERHADAP PEMBELIAN ULANG KONSUMEN (Studi Kasus pada Hypermart Malang Town Square) Nurhasan Aripin; Rois Arifin; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 6 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTPhenomenon that occurs when this location, completeness of the products and the prices ofmost major discussion in this study because it is able to contribute to the purchase of aconsumergood birthday are individually as well as collectively in doing marketing strategy.Research conducted at Hypermart Malang Town Square. Purposes of this research isto test and know the influence factors of location, price and product completeness againstrepeated purchases consumers partially or simultaneous.Variables used in the study wasthe location, the completeness of the product and the price as the independent variable andthe variable purchase re consumers as the dependentvariable. The samples used in thestudy was the unfortunate Hypermart consumer Town Squareas much as 99 respondentsusing a purposive sampling method. Data collection methods the research by disseminatinga questionnaire. The analysis used include: test instruments, test the assumptions ofclassical linear regression testmultiple hypothesis and test by using SPSS 14.0 program forwindows.The results showed a significant effect against the location of purchase consumerreset, completeness of influential products significantly to re-purchase consumers andprices do not affect significantly to restart consumer purchase, location, productcompleteness and simultaneous price effect on the purchase of ullang consumers.Keywords`: Location, Price, Product Completeness, Repeated Purchases ConsumersOcation, Price And Product Completeness Against RepeatedpurchasesConsumers
Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adi Pamungkas Adia Reyhan Putra Pratama Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Akhmad Faisol Efendi Aleria Irma Hatneny Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Ayax Berrem Bernadi Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dita Octavia Donny Pangestu Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Rizki Azhari M. Sulaiman M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Wildan Mudasir Mudasir Muhammad Abu Tholib Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Misnarum Muhammad Muhammad Muhammad Rukmana Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Nanda Kumala Ningsih Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A'yun Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosyidah, Ainul Fitrotur Rudi Hartono Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin, Sulton Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widyan Violita Winda Jaya Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur