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Pengaruh Kelengkapan Produk, Kualitas Pelayanan, Dan Harga Terhadap Keputusan Pembelian Ulang Kebutuhan Rumah Tangga Di Sardo Swalayan Pada Mahasiswa Di Kota Malang Rosa Intan Delavia; Rois Arifin; Satria Putra Utama
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to identify and assess how product completeness, service quality, and pricing affect consumers' choices to repurchase home goods at Sardo Swalayan. This study employed data from a study on students in the city of Malang, where the participants were chosen through purposive sampling and given questionnaires through the g-form. The Malhotra method was used to determine the sample size for this investigation, and 85 responses were the outcome. The analytical approach used in this study includes hypothesis testing (F test and t test), multiple linear regression analysis, classical assumption testing (multicollinearity test, heteroscedasticity test), instrument testing (validity test, reliability test), normality test, coefficient of determination test, and data processing using the IBM SPSS 22 program. According to the study's findings, product completeness partially does not affect repurchase decisions, service quality somewhat influences repurchase decision, and pricing partially affects repurchase decision. These factors all influence repurchase decisions simultaneously. Keywords : Product Completeness, Service Quality, Price, Repurchase Decision
Pengaruh Pengalaman Kerja ,Budaya Organisasi Dan Motivasi Kerja Terhadap Kinerja Pegawai Perhotelan Di Pondok Backpacker Hostel Nur Kholis; Rois Arifin; Muhammad Ridwan Basalamah
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This purpose of study : (1) to determine the effect of work experience on employee performance at the Backpacker Hostel. (2) to determine the effect of Organizational Culture on the Performance of Backpacker Hostel Employees (3) to determine the effect of Work Motivation on the Backpacker Hostel's Employee Performance (4) to determine the simultaneous effect of work experience, Organizational Culture and Work Motivation on the Backpacker Hostel's Employee Performance. In this study the population amounted to 35 respondents. Collecting data through distributing questionnaires using google form. Analysis of the data in this study using SPSS version 16. The technique of testing data with instrument testing uses a validity test, reliability test, and continued normality test, multiple linear regression analysis, and classical assumption test, multicollinearity test, heteroscedasticity test, testing research hypotheses. The results of the analysis show that: (1) There is a positive effect of the work experience variable on the Employee Performance variable at the Backpacker Hostel. (2) There is no positive effect of the Organizational Culture variable on the Employees Performance variable at the Backpacker Hostel. (3) There is a positive effect of the work motivation variable on the employee performance variable at the Backpacker Hostel. (4) There is a simultaneous positive effect of the variables of Work Experience, Organizational Culture and Work Motivation on the Variables of Employee Performance at Backpacker Hostel Keywords: Work Experience, Organizational Culture, Work Motivation and Employee Performance
ANALISIS PENGARUH KEPERCAYAAN, KEAMANAN, HARGA, KUALITAS PELAYANAN, DAN PERSEPSI AKAN RESIKO TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN E-COMMERCE MELALUI SHOPEE (STUDI PADA MAHASISWA UNISMA) Nursani Nursani; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 8. No. 9 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aim to determine and analyze the influence of trust, security, price, service quality, and perception of risk on purchasing decisions on E-commerce consumers both partially and simultaneously. The population and sample in this study were 85 people who were all students at UNISMA. Data collection through quetionnaires. Data analysis in this study using the help of SPSS version 14 with data testing techniques used in this study include validity test, reliability test, normality test, classic  assumption test, normality test, classic assumption test, multiple linier regression analysis, and testing the research hypotesis. The results of the analysis show that security and service quality partially have no significant effect on purchasing decision while trust, price and perceived risk have a significant effect on purchasing decisions. Simultaneously it shosw that trust, security, price, service quality, and perceived risk influnce the purchasing decisions of E-commerce consumers through the Shopee site.Keywords: Trust, security, price, service quality, perception of risk and purchasing decisions.
PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH BMT NU DENGAN KEPUASAN SEBAGAI VARIABEL MODERATING (Study Pada Nasabah BMT NU Cabang Batang Batang Kabupaten Sumenep) Ainul Yaqin; Rois Arifin; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 7 No. 6 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT His research is based on curiosity and concern for economic conditions in society. The purpose of this research is to find out and analyze whether there is an influence on the dimensions of service quality as a variable X1 and satisfaction as a moderating variable (X2) on member loyalty as a variable Y1. The results of the study then show that there is a significant effect between the dimensions of service quality on loyalty where the t test produces a significant value of 0,000 less than 0.05. Satisfaction variables significantly influence loyalty where the t test shows a significant value of 0.002 smaller than 0.05. Suggestions should be made by the Batang Batang branch of BMT NU to continuously improve the system of service quality dimensions for the sake of satisfaction that results in the creation of customer loyalty of BMT NU itself. Keywords: BMT NU Batang Batang Branch, Dimensions of Service Quality, Satisfaction, Loyalty.  
Promosi Penjualan, Store Atmosphere, Dan Brand Image Berpengaruh Terhadap Repurchase Intention (Studi Kasus Pada Cafe Ortho Kopi Malang Sandra Oktaviasari; Rois Arifin; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 12 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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 Abstract The purpose of this study was to determine sales promotion, store atmosphere and brand image effect on repurchase intention at ortho kopi coffee house malang. By using a sample of consumers at ortho kopi coffee house malang, the results show that partially sales promotion, store atmosphere, and brand image has a positive and significant effect on repurchase intention. Simultaneously sales promotion, store atmosphere and brand image together have a positive and significant effect of 83.1% and the remaining 16.9% is influenced by other variables that are not explained in this study. Keywords: brand image, store atmosphere, sales promotion, repurchase intention
PENGARUH WORD OF MOUTH, KUALITAS LAYANAN, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO SURYA INDAH JOMBANG (Study Kasus Pada Konsumen Toko Surya Indah Jombang) Afida Nur Uzma; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 06 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The purpose of this research was to identify and analyze the influence of word of mouth, service quality, product quality and location toward customer purchasing decision at Surya Indah Shop, Jombang. The explanatory research was applied to quantitative approach. The method of the research was multiple linear regressions. The sample of the research was taken through slovin formula with accidental sampling technique to have the sample based on accidental condition. Therefore, the participant in this research was the people who met to the researcher accidentally and assumed as the data resource. The number of the respondent was 98 respondents as the sample of 4500 respondents as the population.The findings showed that the word of mouth has partially influence toward purchasing customer decision, service quality has significant influence on the purchasing decision, product quality and location has significant affect toward purchasing decision customer at Surya Indah Shop as well. In the other hand, the result simultaneous test displayed that the word of mouth, service quality, product quality and location. Keyword: word of mouth, service quality, service product and location
PENGARUH BRAND EQUITY, BRAND IMAGE, BRAND TRUST, PRICE, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SEPATU MERK NIKE Trya May Indriani; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 04 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to analyze the effect of brand equity, brand image, brand trust, price and word of mouth on the purchase decisions of Nike brand shoes. This type of research is a type of explanatory research using a quantitative approach. This research was conducted by distributing questionnaires to 80 respondents who were users of Nike brand shoes. The analysis technique used in this study is path analysis.The results of this study indicate that brand equity, brand image, brand trust and price have a positive and significant influence on purchasing decisionsKeywords: Brand Equity, Brand Image, Brand Trust, Price, Word Of Mouth and Purchasing Decision..
Analisis Pengaruh Budaya, Kelompok Sosial, Pribadi Dan Psikologis Terhadap Keputusan Pembelian Laptop Merk Asus (Studi Kasus Toko Multika Komputer Di Kota Pasuruan) M. Sulaiman; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 15 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of the influence of consumer behavior on purchasing decisions for ASUS brand laptops. The population and samples are all consumers of the Multika Computer store in the City of Pasuruan 2019 who use Asus Brand Laptops. The consumers at the Multika Komputer store and the research population are 275.In this study, using data analysis techniques such as questionnaires and interviews. The data analysis tool used in the study used an application in the form of software in the form of SPSS version 16. The method of research analysis was validity test, reliability test, normality test, multicolonierity test, heteroscedasticity test, multiple linear regression analysis, T test, F test. Partially that consumer behavior (culture, social group, personal, and psychological) has a significant effect on purchasing decisions and simultaneously that consumer behavior (culture, social group, personal, and psychological) has a significant effect on purchasing decisions. Keywords: Culture, Social Group, Personal, Psychological and Purchase Decisions.
Pengaruh Harga Dan Kualitas Produk Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada Pelanggan Kopi Hashtag, Kota Malang) Akmal Rizky Pratama; Rois Arifin; Andi Normala Dewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The studied aiming to be determining serviced qualitied, producted qualitied and promotional mixing on purchased decisioning for Pada pelanggan Kopi Hashtag Malang products, Malang College. Goods quality can attract customer's special interest. In order to face the competition, a company implements a marketing strategy for the goods produced. In a position to try to increase competition for similar goods and the behavior of customers who prefer new variants of goods issued by competitor issuers for satisfaction, more benefits & curiosity (Purwita, 2019). The company must also show that product quality must be in Barangsi because as well as growing the reputation quality of the issuer, it will increase so that the issuer gets a good reputation in the eyes of customers. On the other hand, customers will always remember by definition the quality of the goods is good, even customers will decide to buy the same goods again. In deciding a transaction, one of the factors that will be reviewed by the customer is price. Award Determination Strategy is a fundamental function that must be carried out by a company in responding to the market. Awards are also by definition one of the points taken into consideration by customers in determining transaction policies on goods (Kotler, 2005:18). Where the award is the amount of money that the customer must give fish in order to obtain or use an item or service. In addition, awards will be an important consideration for customers in deciding their transactions, customers will compare the goods awards of their choice, then whether such awards are appropriate or not with the value of the goods and the amount of money that must be spent, so of course, customers choose other customer awards (awards). Keywords: Customer Loyalty, Customer Satisfaction, Price, Product Quality
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUSU INDOMILK (STUDI PADA KONSUMEN SUSU INDOMILK DI KECAMATAN PURWOSARI, KABUPATEN PASURUAN) Mochamad Arif Rizky; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 11 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT The aim of this research is to find out the effect of price perceptions, product quality, brand image and promotion on purchasing decisions of Indomilk dairy products. The population in this study were consumers who had purchased Indomilk dairy products more than once at Sengon Agung's agent, Purwosari, Pasuruan Regency. This research is a type of descriptive research using a quantitative approach and also uses questionnaire research instruments. The research method used is multiple linear regression. The sample in this study was taken using Slovin formula with purposive sampling technique that is sampling technique with certain considerations where the researcher will take samples with certain criteria, were age between 17-35 years and had bought Indomilk dairy products more than once. A sample of 85 respondents in a population of 550 consumers was obtained. The results showed that price perception (X1) did not significantly influence purchasing decisions with values (Sig 0.649), product quality (X2) significantly affected purchasing decisions with values (Sig 0,000), brand image (X3) had no significant effect on decisions purchase with a value (Sig 0.499), promotion (X4) has no significant effect on purchasing decisions with a value (Sig 0.088). Keyword: Price Perceptions,Product Quality, Brand Image, Promotion and purchasing decisions
Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdul Haris Abdullah Syakur Novianto ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adelia Putri Pangestuti Adi Pamungkas Adia Reyhan Putra Pratama Aditya Wahyudin Harun Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Aisyah Ainun Unsiyah Akhmad Fadhili Akhmad Faisol Efendi Akmal Rizky Pratama Aleria Irma Hatneny Alfian Budi Primanto Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normala Dewi Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Anisia Damayanti Anissa Firda Nur Rohma Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Aulia Aufa Diana Ayax Berrem Bernadi Ayu Novita Permatasari Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Budi Wahono Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dewi Puspitasari Dita Octavia Dita Roosemella Paramadina Donny Pangestu Dwi Indah Kinanti Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Farida Karimatun Nisa’ Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hanis Putri Kurnia Wati Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Iga Ade Mirela Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Jeka Sri Vita Sari Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kofifah Indria Novitasari Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Khoirul Anwarudin Broto Suharto M. Rizki Azhari M. Sulaiman M. Tody Arsyianto M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Maskurin Nur Azizah Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Mirzatul Ummah Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Rizal Mohammad Tody Arsyianto Mohammad Wildan Mohd Salleh, Muhammad Zulfaris Mudasir Mudasir Muhamad Tody Arsyianto Muhammad Abu Tholib Muhammad Alamsyah Rahmatulloh Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Khoirul Anwarodin Brotosuharto Muhammad Misnarum Muhammad Muhammad Muhammad Naghieb Muhammad Nur Alfandi Muhammad Rizalul Mukhlis Muhammad Rukmana Muhammad Tody Arsyianto Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nabilah Qotrunada Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Nanda Kumala Ningsih Nanik Wahyuningtyas Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nur Kholis Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Nuryati Nuryati Oktaviani Laili Rakhmawati Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri Wulan Sari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A'yun Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Resa Juniari Restu Millaningtyas Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Rika Indriyati Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosa Intan Delavia Rosyidah, Ainul Fitrotur Rudi Hartono Rully Sabrina Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sevty Maya Dewi Fatikhah Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tri Sugiarti Ramadhan Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widarko, Agus Widya Rizqi Kusuma Wardhani Widyan Violita Winardianto Hadi Susilah Winda Jaya Wiwid Prihartono Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur