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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Ilmiah Ekonomi Islam JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Golden Ratio of Human Resource Management JAPI: Jurnal Akses Pengabdian Indonesia E-JRM
Rois Arifin
Department Of Management, Faculty Of Economics And Business, Universitas Islam Malang, Malang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences Other

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PENGARUH BRAND IMAGE, BRAND ASSOCIATION, WORD OF MOUTH DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE APPLE Maulida Elvara; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 2 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to determine the effect of independent variables namely brand image, brand association, word of mouth, and promotion of the dependent variable, namely the decision to buy an Apple smartphone for consumers in the Malang Gadget Platinum shop. In this study using explanatory research. Methods of collecting data by distributing questionnaires to respondents. Respondents in this study amounted to 87 people taken using accidental sampling. The results of this study as a whole or simultaneous independent variables, namely brand image, brand association, word of mouth, and promotion have positive and significant influence on purchasing decisions. Then individually or partially also have a positive and significant effect on purchasing decisions.Keywords: Brand Image; Brand Association; Word Of Mouth; Promotion; Purchasing Decision
PENGARUH DESAIN PRODUK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PENGGUNA HP OPPO (STUDY KASUS DI PESANTREN MIFTAHUL HUDA KEPANJEN-MALANG) Abdurahman Abdurahman; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 05 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis research I’m made to know and analyse the effect of product design and product quality towards customer loyalty with customer satisfaction as intervening variable. This research is a quantitative research by using path analysis technique. Sample taken by using Slovin formula with using the purposive sampling technique with 94 sample of respondence.The result shows that there is the significant effect of product design towards customer satisfaction, there is significant effect of product quality towards customer satisfaction, product design also have a significant effect towards customer loyalty, product quality affected on customer loyalty, satisfactory have significant effect towards customer loyalty. Then, indirectly product design have affected towards customer loyalty by the satisfactory as intervening variable cannot be proven, product quality indirectly affected on customer loyalty with satisfactory as intervening variable. Based on the result of this research can be concluded that one product which have interesting design and good quality can make the customer feels satisfied, so that customer will be loyal.Keywords: Product Design, Product Quality, Customer Loyalty And Satisfactory 
ANALISIS PENGARUH KUALITAS PRODUK, PROMOSI, KUALITAS PELAYANAN DAN LOKASI TERHADAP LOYALITAS PELANGGAN Mahadyka Agung Prasetyo; Rois Arifin
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 12 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study aims to determine the effect of Quality Product, Promotion, Quality Service and Location on loyality customer SCH Clothing Malang, the sample of this study is students boarding in Sudimoro. For collecthing the data used questionnaires to students boarding in Sudimoro, to analyze the data used validity test, reliability test, normality test, multiple linear analyze, statistical test F and statisical test t, coefficient determination test in IBM Statistical Package for Social Science (SPSS) 16.0 version. The result of this study have a significant positive effect on loyality customer, quality product on loyality customer, promotion on loyality customer, quality servic on loyality customer and location on loyality customer. In conclussion Simultaneously test product quality, promotion, service quality and location have an effect on customer loyalty, then in a partial test of product quality, promotion, service quality and location has an effect on customer loyalty.Keywords: Quality Product; Promotion; Quality Service; Location
PENGARUH CITRA MEREK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN MEMBELI PRODUK SEPEDA MOTOR HONDA. Studi kasus pada pemilik speda motor Honda di desa Arjasa Kecamatan Arjasa Fajar Setia; Rois Arifin
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 08 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this study is to know and analyze the effect of BrandImage, Price and product quality simultaneously and partially to the decision tobuy Honda motor case study on the owner of Honda motorcycle in Arjasa Village,Arjasa District. The sampling technique using purposive sampling is theconsideration of certain criteria. Data analysis tool used in this research isMultiple Linear Regression Analysis.Based on the results of this study note that the value of Fcount41.653>Ftable 3.11 so it can be concluded that Brand Image, Price and Productquality simultaneously influence the decision to buy a Honda motorcycle. As wellas variable Brand Image, Price and Product Quality partially influence toDecision buy Honda brand motorcycle product Case study on the owner of Hondamotorcycles in Arjasa Village District ArjasaKeywords: Brand Image, Price, Product Quality and Purchase Decision
PENGARUH E-COMMERCE STRATEGY, SERVICE PERFORMANCE DAN KEPUASAN SEBAGAI MODERATING VARIABLE TERHADAP LOYALITAS NASABAH BANK BRI UNISMA MALANG Nurus Sofi; Rois Arifin; Ahmad Agus Priyono
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 6 No. 1 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT                          The purpose of this research is to know and analyze the influence of E-Commerce strategy, service performance and satisfaction as moderating variable to customer loyalty of Bank BRI Unisma Malang. Partially to customer loyalty of Bank BRI Unisma Malang. The sampling technique using purposive sampling is a technique of determining the sample with certain considerations. Data analysis tool used in this research is Simple Linear Regression Analysis And Moderating Regression Analysis (MRA)                   Based on the results of this study note that E-Commerce Strategy variables directly affect customer loyalty, Service Performance variables directly affect customer loyalty. While the interaction Variable E-Commerce Strategy and Customer Satisfaction does not directly affect customer loyalty and Service Performance and Customer Satisfaction does not directly affect customer loyalty.Keyword : E-Commerce Strategy, Service Performance, Customer Satisfaction and Customer Loyalty
ANALISIS DAMPAK SERVICE PERFORMANCE DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN (STUDI KASUS DI RESTO AYAM GORENG NELONGSO CABANG BENDUNGAN SUTAMI MALANG) Fifit Nurta Syaifudin; Rois Arifin
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 20 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This study uses quantitative data collection through questionnaires. The population in this study is Consumer Resto Fried Chicken Nelongso Branch Sutami Dam Malang. The sample took 88 respondents with data collection techniques using a questionnaire. The objectives of this study are: 1) Effect of Service Performance and Satisfaction on consumer loyalty at Resto Ayam Goreng Nelongso Sutami Branch. 2) Partial Performance Analysis of Service Performance and Satisfaction with Customer Loyalty at Resto Ayam Goreng Nelongso Sutami Branch.               The results showed that: 1) Can show simultaneous performance of services and satisfaction with customer loyalty at Nelongso fried chicken restaurant. 2) Related to the partial performance between service performance and satisfaction with customer loyalty at Nelongso fried chicken restaurant. Keywords: Service performance, Authority, Customer Loyalty
Pengaruh Web Trace and Tracking, Logistic Service Quality dan Penanganan Komplain Terhadap Kepuasan Konsumen (Studi Kasus Pada Layanan JNE Malang) Arif Kurniawan Santoso; Rois Arifin; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 05 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research aims to analyze the impact of network trace and tracking, logistics service quality, and complaint handling on customer satisfaction of the Malang branch of JNE service users. The method used in this study is multiple linear regression analysis. The samples used in this study refer to Ferdinand's purposeful sampling technique, that is, the researcher subjectively selects the purposeful sample, and there are 75 respondents in total. The results of this study also show the significant impact of Web tracking and tracking variables, logistics service quality, and JNE service user Malang branch on customer satisfaction complaint handling.Part of the test results show that Web tracking variables and tracking variables have a significant impact on the customer satisfaction of JNE service users Malang branch and complaint handling has a significant impact on the customer satisfaction of JNE service users Malang branch, while the variable service part of logistics quality does not Affect customer satisfaction JNE service user Malang branch.  Keywords: Website Tracking and Tracking, Logistics Service Quality, Complaint Handling, Customer Satisfaction
Pengaruh Visual Merchandising Terhadap Impulse Buying Melalui Positif Emotion Pada Usaha Fashion Di Kota Malang ( Studi Kasus Pada Usaha Distro & Cloting Inspired27 ) Ayax Berrem Bernadi; Rois Arifin; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 06 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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abstractThis study aims to analyze the effect of visual merchandising on impulse buying through positive emotion in fashion businesses in the city of Malang. The population used is all Distro & Cloting Inspired27 customers. The sampling technique used purposive sampling method obtained a sample of 96 respondents. The data collection method in this study used the questionnaire method, the data analysis technique in this study used path analysis.Through this research, it can be concluded that visual merchandising (window display, mannequin display, floor merchandising and promotional signage) has a direct and significant effect on positive emotion, visual merchandising indirectly has a significant effect on impulse buying through positive emotion as an intervening variable on the customer of fashion distribution business. and clotting inspired 27. keywords : visual merchandising, positive emotion, impulse buying
PENGARUH GAYA HIDUP, HARGA, PROMOSI,CITRA MEREK, DAN VIRAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (Studi Kasus pada konsumen pengguna Oppo, Tiga Putra Handphone Center Kota Malang) Lusi Agustina; Rois Arifin; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 06 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT               This study aims to examine and analyze the influence of lifestyle, price, promotion, brand image and viral marketing on Oppo smartphone purchasing decisions. Population and sample are 80 Oppo smartphone users. Data collection through questionnaires. Data analysis in this study uses the help of SPSS version 14. application testing data used in this study include validity test, reliability test, Normality test, multiple linear regression analysis, classical assumption test, and testing the research hypothesis.               The results of the analysis show that partially viral marketing has a significant effect on the purchasing decisions of Oppo smartphones while Lifestyle, Price, Promotion, Brand image have no significant effect on Oppo's smartphone purchasing decisions. And together (simultaneous) shows that lifestyle, price, promotion, brand image and viral maeketing variables influence Oppo smartphone purchasing decisions. Keywords: Lifestyle, Price, Promotion, Brand Image and Viral Marketing.
Pengaruh Citra Merek,Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Focallure Berdasarkan Review Influencer Tasya Farasya (Studi Pada Wanita Yang Melakukan Pembelian Di Online Shop Shopee) Kristina Firdha Kyswantoro; Rois Arifin; Afi Rahmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 01 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to analyze the effect of Brand Image, Product Quality, Price on purchasing decisions for focallure cosmetic products based on the review of influencer Tasya Farasya (a study of women who make purchases at online shopee) either simultaneously or partially. The population in this study were women who made purchases at online shopee. The samples taken were 90 respondents. The sampling technique used was purposive sampling technique. The data were analyzed using multiple linear regression analysis. The results of this study indicate that Brand Image and Product Quality do not have a partial significant effect on purchasing decisions. Price has a partially significant effect on purchasing decisions. And, Brand Image, Product Quality, Price simultaneously influence purchasing decisions. Keywords: Brand Image, Product Quality, Price and purchase decision.
Co-Authors A. Rizky Akbar Maulana Zain AA Sudharmawan, AA Aan Arief Trenggono Abdurahman . ABS, M Khoirul Ach. Noval Annas Achmad Agus Priyono Adela, Diva Adi Pamungkas Adia Reyhan Putra Pratama Afi Rachmat Slamet Afi Rahmat Slamet Afida Nur Uzma Agung Jiwandono AGUS SETIAWAN Ahmad Fadeli Ahmad Farid Wahyudi Ahmad Fiantoni Fazri Ahmad Hikam Ahmad Rifa’i Maksum Ahmad, Ryan Fazrin Ahsani Taqwiem Ahsani Taqwiem Ainul Yaqin Akhmad Faisol Efendi Aleria Irma Hatneny Alfian Budi Primanto Alika, Lingling Ayu Alun Dwi Septiando Amin, Muh Sirojuddin Amin, Muhammad Rohil Aminuyati Amiruddin . Amiruddin Amiruddin ANANG FUAD Syafrudin Andi Normala Andi Normaladewi Angga Riduansyah Adi Pranata Anindita Salasa Ahmada Arif Kurniawan Santoso Arif Luqman Hakim Arini Fitria Mustapita Arsyianto, Muhammad Tody Ashifa Maharani Asmina Rahmawati Ayax Berrem Bernadi Azizy, Ailsa Rania Bagas Primadi Bagus Tuhu Hidayat Bahari, Romi Chandra Baha’ul Mu’in Bahrul Bainarqi Baihaqi, Moh Kholis Bambang Heri Susanto Basalamah, Muhammad Ridwan Bastomi, Mohamad Bilqis, Nurul Callista, Arwa Diba Ratu Cholilah Cholilah David David Erdiansyah Desi Ristanti Devin Koko Febiriliansyah Devyasari Octavia Irawan DEWI FITRIANI Dita Octavia Donny Pangestu Dwi Mayangsari Dwi Murniyati Dwimas Arie Supangkat Edi Cahyono Edi Saputra Efendi Yusuf Ego Andromega Eka Farida Eka Febri Wijanarko Eli Umitasari Erdiana, Alifiah Nur Etty Saraswati Eva Ruswinda Fadhilah, Rio Fadlilatul Khairiyah Fahinda Rio Dinata Fahrurrozi Rahman Fajar Setia Faruq Wahyudi Fatkhul Akmal Maulana Fatur Rochman Fauziyah, Yenny Zanubah Febriansyah, Aldhi Fifit Nurta Syaifudin Firmansyah, Oktova Rian Fitri Wahyuni Fitriyah, Hanis Fuji Santoso Gusti Suta Pahlopi Guterres, Novicasari Nur Pratiwi Hainun Mansyur Hamim Farizy Zarkazy Hawin Anam Fadhlullah Helmiyatun Naimah Heni Lutfia Sari Hikmatun Nafiah Ali Holyness Nurdin Singadimedja Idatul Faizati Ighfirlana Ighfirlana Illiatus Soleha Ilmi, Lilik Qaffidhotul Indah Fatmawati indah nuril laili Irawan Dwiyanto Ismail Hidayat Ismawati Fauziah Ita Athia Jangky Dausat Januarika Zakinah Larasati Juniarti Juniarti Karima, Isnaini Kartika Rose Rachmadi Khairul Imamul Khalikussabir, Khalikussabir Kholidah, Amalya Nur Maya Khusnul Khotimah Kristina Firdha Kyswantoro Laila, Fati Khalif Lailatuz Zuhriyah Lalu Wahyu Azazi Ledy Diana Lukyani, Defita Luluk Fitria Lusi Agustina Luthfi Humam M Hufron M. Aliyuddin M. Hufron M. Khoirul Anwarodin Broto Suharto M. Rizki Azhari M. Sulaiman M.Hufron M.Hufron Maaniya Tamama Maera Yulia Magdalena Dwi Anggraini Mahadyka Agung Prasetyo Mahardani, Ahmad Subhan Malinda, Elsa Mandasari, Adinda Putri Marca Intan Youlanda Mas’udah, Nia Arifiana Maulida Elvara Mega Putri Elissa Melinda Handayani Millaningtyas, Restu Miswanto Miswanto Mochamad Arif Rizky Mochamad Rosul Moh Hafiz Hismuddin Moh. Hufron Moh. Nur Dafa Sidqi Mohammad Fandi Mohammad Lutfi Mohammad Rasuli Mohammad Wildan Mudasir Mudasir Muhammad Abu Tholib Muhammad Anshor Syafi’i Muhammad Fadil Muhammad Hufron Muhammad Misnarum Muhammad Muhammad Muhammad Rukmana Muhammad Waliyul Ilmi Mukhamad Amin Suryanulloh Murniyati, Dwi Nadifah, Siti Rogibatun Nagari, Bregas Istha Sasangka Aji Nanda Kumala Ningsih Nicholas Galang Widjanarko Nida Aulia Amatullah Nisa', Khoirotun Novita Dewi Rahmawati Nurhasan Aripin Nurhayati, Susi Alistina Nurlaili Nurlaili Nurmalita Sari Nursani Nursani nurul latifah Nurus Sofi Ony Dzaky Abdillah Padli, Feri Pandora, Calista Mina Prayoga, Lintang Prihartini, Wahyu Purwanti, Henny Putri Indah Lestari Putri, Alkansha Berlina Eka Putri, Intan Sabrina Aziza Putri, Vina Afrilianda Qamar, Sariful Qurrotu A'yun Rachmaudinah Hilda Safitri Raden Mohamad Herdian Bhakti Rafsanjani, Rafli Rahman, Muhammad Fahrozi Rahmat Nur Riandika Rahmawati Rahmawati Rahmawati Rahmawati Rahmawati, Rahmawati Ramadhan, Tri Sugiarti Rano Yudho Prawiro Ratna Dewi Kartika Sari Ratna Tri Hardaningtyas, Ratna Tri Rendyana Putra Restu Millaningtyas reza rezita oktaviana Ridho Hananta Ramadhan Rifa Azkiyah Rifma Azizatun Novianti Rif’a Maulana Risalahtul Chamiati Misbah Riski Bagus Satria Rismatul Karomah Rivaldi C Lengam Rizal, Syarif Ali Rosyidah, Ainul Fitrotur Rudi Hartono Safrillia, Dea Salman, Ach. Rois Salsabila, Oktaviana Salwa Samsul Haji Sandra Oktaviasari Saputri, Vicky Yuli Saraswati, Ety Sari Oktavia Satria Abdi Pratama Yudha Satria Putra Utama Sindi Puji Lestari Siti Asiyah Siti Hulud Sodikin Sodikin Suharto, M. Khoirul Anwarudin Broto Suhriyanto Suhriyanto Sulton Sholehuddin, Sulton Sunaryo, Hadi suparman suparman Sya'bana, Laillia Nisfi Syafaat Syafaat Syamsul Ibad Tamaulina Br Sembiring Tristanti, Febiana Destin Trya May Indriani Ubadillah Mohsyin Ulayya, Afifah Azizah Umrotus Febriansari Usman Ali Vicky Dwi Anggraeni Vita Nur Jannah Wahyu Anggar Saputra Wahyuningtyas, Nanik Wahyuningtyas, Novianur Wardhana, Nurani Lembut Putri Widyan Violita Winda Jaya Yuli Khoiriyah Yusuf Andriansyah Zahro, Saniaty Zahrok’u Syarofah Zairozie Tamim ‘ Aini, Nur