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SYAMSURI
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Journal : Scientific Journal of Informatics

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Effect of Business Digitalization and Social Media on MSME Performance with Digital Competence as a Mediating Variable Titin; Sutrisno; Mahmudah, Henny; Muhtarom, Abid; Syamsuri
Scientific Journal of Informatics Vol. 11 No. 3: August 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v11i3.9942

Abstract

Abstract. Purpose: The advancement of digital technology has fundamentally transformed the business landscape. Business digitalization and social media utilization have emerged as key drivers in SME strategies to enhance performance. This research aims to assess the effect of business digitalization and social media utilization on SME performance and to examine the role of digital competence as a mediator in this relationship. Method: This study employed a quantitative approach utilizing SEM-PLS methodology to explore the interrelationships among relevant variables. The study was conducted on 51 SMEs in Lamongan Regency, Indonesia, using an online questionnaire as the data collection tool. Result: The study findings revealed that business digitalization, social media utilization, and digital competence have a significant and positive effect on SME performance in Lamongan Regency. Moreover, digital competence is a significant mediator between business digitalization, social media utilization, and SME performance. These findings underscore that digital competence enables SMEs to optimize the benefits of business digitalization and social media, thereby enhancing operational efficiency, expanding market reach, and adapting to market changes swiftly and effectively. Novelty: In particular, the implementation of digital technology in production processes, integration of digital systems in business management, social media utilization for marketing and customer interaction, and the development of digital competence are key factors in enhancing operational efficiency, reducing costs, increasing sales and revenue, and improving customer satisfaction and loyalty among MSMEs.
Co-Authors Abdullah Chamber Abid Muhtarom, Abid Achmad Michael Adi Putra Achmadi Achruh Adriana Monica Sahidu Ahmad Fizal Fakhri Akhmad Affandi Mahfudz Alfarid Fedro Amirudin, Tuslam Anggraini, Heny Ansela Anwar Mutaqin Ashhaabal Ayu Andini Basrowi Basrowi, Basrowi Bela Febriyanti Besse Ruhaya, Besse Bistari Cahyo, Ilham Bagus Dwi Dahlan, Resky Amalia Devid Frastiawan Amir Sup Diman, Afinsa Leluni Dini Aprilian Dwi Karunia Arti Dwi Yuli Pujiastuti Edward Melio Bertho Fahruddin Ali Sabri Fatahna Fathan Mubina Franciska Yesianti Fuadah Binti Johari Henny Mahmudah, Henny Holten Sion, Holten Husni Syahrudin Ibnu Yaqzan Qurany Imam Kamaluddin iman, Muhammad Iman Kurniawan Irfani Surya Permana Istiqomah, Inna Putri Jakiyudin, Ahmad Havid Jamaruddin Junaidi H. Matsum Junaidi H. Matsum Khoirul Umam Kusumo, Bangun Jati La Ode Ismail Ahmad Lathiif Chandra Septian Lion, Eddy Lu'luatul Jadidah Lucky Adha Febrian Madas, Sitti Ayu Magfira, Ila Magvira Mappasiara Marvy Ferdian Agusta Sahay Mashudi Matla'il Fajar, Abbas Sofwan Maulana, Wildan Muhammad Basri Muhammad Ghufron Muhammad Haidar Muhammad Halimul Umam Muhammad Roeis, Gusti Muhammad Rusmin B Muhammad Yahdi, Muhammad Mursyidul Haq Firmansyah Murti, Maulidia Muzakkir Nadya Grestyana Novaliyosi Novia Elisabet Nur Ihsan Nur Khalisah Latuconsina Nurahman, Zahidan Fikri Nuraini Asriati Nurfattah, Arizqiya Nurwahida Alimuddin Nurwahidah Alimuddin Penta Syahifah Dena Puput Ratnasari Purba, Sofyan Helmi Purnama, Shilmy Rika Ariyani Rizqullah, Naufal Romantus Rossymah Rusmin B, Muhammad Ryketeng, Masdar Samsinas Samuel Kristian Bani Satriawan, Bismar Harris Savier Nayaka Gunawardana sekar sakti, trusthi Selvilianawati Selvilianawati, Selvilianawati Sigit Setiawan Siti Nur Khadijah Sukirwan Sulistiyarini Sulistyarini, Sulistyarini Supriyanto Suripto SUTRISNO Suyoto Arief Syamsuddin Arif SYAMSUL QAMAR, SYAMSUL Syamsulda Taufik Tegas Bijaksana Thomy Sastra Atmaja Titin Tri Utami Tungga Bhimadi Ulfah, Sri Mujiarti Umi Chaidaroh Ummu Habibah Gaffar Vina Fithriana Wibisono Wardhani, Sandra Fitria Warka Syachbrani Wibisono, Vina Fithriana Windri Witarsa Wiwik Widyo Widjajanti Yaumi Sa'adah Yesianti, Franciska Yustia Wulandari Mirzayanti Yuyu Yuyu Yuhana, Yuyu Zuhra