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All Journal Jurnal Pendidikan Ekonomi (JUPE) Primary: Jurnal Pendidikan Guru Sekolah Dasar Irfani Jurnal Sistem dan Informatika Infotech Journal Pedagogi Hayati JURNAL GALUNG TROPIKA Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Dinamisia: Jurnal Pengabdian Kepada Masyarakat Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Health Policy and Management Jurnal Bisnis Darmajaya Account : Jurnal Akuntansi, Keuangan dan Perbankan HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Ethical Lingua: Journal of Language Teaching and Literature Agrica Ekstensia Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) Jurnal Pendidikan Guru (JPG) Jurnal Aktiva : Riset Akutansi dan Keuangan Journal of Community Mental Health and Public Policy Jurnal Agriment Acta Psychologia Journal of Students‘ Research in Computer Science (JSRCS) Jurnal Edu Research JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) DUNIA KEPERAWATAN: JURNAL KEPERAWATAN DAN KESEHATAN Kartika: Jurnal Studi Keislaman El-Fakhru : Jurnal Ilmiah Pendidikan Islam Jurnal Prospek: Pendidikan Ilmu Sosial dan Ekonomi (JUMPER) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Pharmaceutical Science and Herbal Technology Indonesian Journal of Multidisciplinary Scientific Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan TARBIYATUL ILMU: Jurnal Kajian Pendidikan Journal of English for Specific Purposes in Indonesia NaCoLET Fakumi Medical Journal Baktimu : Jurnal Pengabdian Kepada Masyarakat Educommunity Jurnal Pengabdian Masyarakat Jurnal Lantera Ilmiah Kesehatan Jurnal Pengabdian kepada Masyarakat (DIASYA)
Dahlia
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The Effect of Sustainability Orientation, Green Innovation, and Corporate Social Responsibility on Firm Reputation Mayndarto, Eko Cahyo; Yuliastuti, Hilda; Bakti, Iriana; Dahlia
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10. 1 (2026): Special Issue: Call For Paper JUMPER
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10. 1.1016

Abstract

In the modern business environment, corporate reputation has become a crucial intangible asset that influences stakeholder trust, competitive advantage, and long-term organizational sustainability. Companies are increasingly expected to demonstrate commitment to environmental responsibility, sustainable innovation, and social contribution. Therefore, this study aims to examine the effect of sustainability orientation, green innovation, and corporate social responsibility on firm reputation. This research employs a quantitative approach using survey data collected from 200 managers and senior employees working in companies that implement sustainability-related practices. The data were collected through structured questionnaires using a five-point Likert scale. The sampling technique used in this study was purposive sampling to ensure that respondents had sufficient knowledge regarding sustainability initiatives within their organizations. The data were analyzed using multiple linear regression analysis to evaluate the relationships between the independent variables and firm reputation. The results of the analysis show that sustainability orientation has a positive and significant effect on firm reputation, indicating that companies that integrate sustainability principles into their strategic decision-making processes tend to gain higher levels of stakeholder trust and credibility. Green innovation is also found to have a positive and significant influence on firm reputation, suggesting that organizations that develop environmentally friendly products, technologies, and production processes are perceived more positively by stakeholders. Furthermore, corporate social responsibility demonstrates the strongest positive effect on firm reputation among the variables examined in this study. This finding indicates that companies that actively engage in CSR initiatives such as community development, environmental protection, and ethical business practices are more likely to enhance their corporate image and public trust. Overall, the findings highlight the importance of sustainability-related strategies in strengthening firm reputation in today's competitive business environment. Organizations that integrate sustainability orientation, promote green innovation, and implement effective CSR initiatives can build stronger relationships with stakeholders and improve their long-term reputation and competitiveness. These findings provide valuable insights for managers and policymakers regarding the strategic role of sustainability practices in enhancing corporate reputation and organizational sustainability.
Co-Authors Achmad Efendi Agnes Pratiwi Ahmad Suhairi Al Muzafri Amsal Alfredo Sitepu Andri Andri Irawan Anggrarini, Natalia Ardiansyah Arief Anthonius Purnama Arisman, Anton Asri SR, Muhammad Azizah , Sabila Nurul Bambang Amir Alhakim Basri, Rezky Pratiwi L Brahmana*, Eti Meirina D., Hamidah Deni Firmansyah Desfi Harianti Dicky Perwira Ompusunggu Dwi Putra, Nandha Dyah Ayu Putriani Efriliana Eka Putrianti Elisa Pebrianata Emilia, Melsi Exsa, Priya Fadiah, Elyana Fadli Mulyadi FAUZIYAH Fitria, Denok Salma Nurul Fitriyah, Zulfa Fransisko Chaniago Gusmawati Haidar, Kadori Hajar Mukaromah Hamdiah Hasriani Heriyani Heriyani, Heriyani Heriyanto Hussani Iis Sujarwati Indah Permatasari Indriani , Luluk Iqbal Khairunsyah Putra Ira Maisarah Iriana Bakti Iskandar, Yusril Iskandarini Jismi Mubarrak Junaidi, Nurhikmah Sasna Juwita Sari, Amelia Kose`, Eva Kurnia Permana Laili Syarifah Leliyanah Leliyanah, Leliyanah Liyan Habibty, Hamda Luthfia Ananda M. Agus Kurniawan M. Apriliansyah Ramadhani Ma'rifani Fitri Arisa Makmun Makmun, Armanto Mardiah Kenamon Mayndarto, Eko Cahyo Meirina Brahmana, Eti Meisa, Ade Mery Yani Misbahul Jannah Mochammad Hilmy Muhammad Adam Naufal Al Ghifari Muhammad Idris Hasanuddin Muhammad Syaifullah, Muhammad Nabila Nadia Anggreani Nasir, A.Muhajir Nasori Efendi natasya widiyana putri Nita Septiani Noor Diani Normala Sari Nova Ch. Mamuaya Novita Sari Novriansyah, Zulfikri Khalil Nurhikmawati Nurlatifah , Wulan Suci Oktavima Wisdaningrum Panji Putranto Paulina, Paula Permatasari, Winda Prasasty Ramadhani, Septya Puernama, Arief Anthonius Ramadhani, Dede Ahmad Rena Lestari, Rena Ria Karno Riady , Muhamad Antos Risma Krisdiana Rismayanti Rosmala Dewi Rosmala Dewi Rr Dimas Veronica Priharti Rusli Anwar Rusmini Sa'diyah, Chalawah Ummy Sabda Wahab Safe'i , Khoirul Dwi Salahuddin Sanjaya, Aldy Sari, Dela Nogita Sari, Dewi Mekar Scheilla Aprilia Murnidayanti Setyawati, Indriyana Shabrina, Resha Nur Silalahi, Firmann RL sitepu, dewi rulia Siti Nur Jannah Siti Nurjanah Sommeng, Faisal Sri Ngapiyatun Sri Vitayani Sri Wiyanti2, Dahlia Suci Wulandari Sudirman, Agriawan Suherman Sukmawati, Aegisia Syamsiah , Siti Nurul Syarifuddin Rauf Tati Herlina Theresia Putri, Anggi Titie Syahnaz Natalia Topan Iskandar Tupamahu, Elza Susana Usri, Usri Utami, Febby Nanda Wardani, Amellia Wisma Yunita Wisudawan Wiyanti Indah Sari, Novia Wulanda, Nourma Wuryan Andayani Yeny Fitriyani Yesika Yanuarisa Yuliastuti, Hilda Zamzam, Muhammad Yani Zaujatul Amna, Zaujatul Zulfa, Atria Putri