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All Journal Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences Pendas : Jurnah Ilmiah Pendidikan Dasar Imtiyaz : Jurnal Ilmu Keislaman Al-Kharaj: Journal of Islamic Economic and Business Jurnal Idiomatik: Jurnal Pendidikan Bahasa dan Sastra Indonesia MDJ (Makassar Dental Journal) Adz Dzahab : Jurnal Ekonomi dan Bisnis Islam Asy-Syarikah : Jurnal Lembaga Keuangan, Ekonomi dan Bisnis Islam Koordinat : Jurnal Pembelajaran Matematika dan Sains Jurnal Ilmu Pendidikan Dasar Indonesia Pappasang Elementary Journal : Jurnal Pendidikan Guru Sekolah Dasar Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Tarbiyah bil Qalam : Jurnal Pendidikan Agama dan Sains Economos : Jurnal Ekonomi dan Bisnis The Academic: English Language Learning Journal Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Micronic: Journal of Multidisciplinary Electrical and Electronics Engineering Ruang Journal of Applied Linguistics and Literature IECON: International Economics and Business Conference Journal of Community Service IPSSJ Tautologi: Journal of Mathematics Education Masterpiece Journal Society Service Insight As-Sulthan Journal of Education JES-TM Social and Community Service Abdi Ilmiah Untuk Masyarakat
Nurwahida
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Journal : masterpiece journal society service insight

 1 
Assistance and Banner Provision as a Strategy to Enhance Marketing Performance of Teng-Teng MSME Products Sinar; Muhammad Azhar Nur; Nurwahida; Hardiyanti Ridwan; Diyah Fadillah
Masterpiece Vol. 2 No. 1 (2026): February 2026
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/mjssi.v21.484

Abstract

This community service activity aims to enhance the marketing performance of micro, small, and medium enterprises (MSMEs) through structured assistance and the provision of promotional banners. The program focused on Teng-Teng and banana chip MSMEs located in Pasir Putih Village, Sinjai Borong District, which face common challenges related to limited promotion, branding, and market visibility. The assistance was implemented through direct involvement in the production process and the development of promotional media in the form of banners designed to represent product identity and attract consumer attention. The activities were conducted in three stages: initial socialization with local stakeholders, production assistance, and promotional support through banner installation. The assistance sessions took place on February 20 and March 3, 2023, followed by banner installation on March 20, 2023. The results indicate that the provision of banners as promotional media improved product visibility and strengthened brand recognition among the local community. Moreover, the assistance process increased MSME actors’ awareness of the importance of marketing strategies and product presentation in supporting business sustainability. This activity demonstrates that simple promotional interventions combined with mentoring can contribute positively to MSME marketing development, particularly in rural areas with limited access to formal marketing channels. The findings suggest that assistance-based promotional strategies can serve as an effective approach to support MSME competitiveness and income improvement.
Co-Authors Abdul Jabar Idharudin Abdurahman Abdurrahman Abdurrahmansyah Adiningsih S, Sri Hutami Ahmad Ahmad akifa rifaii, nur Altim Setiawan AM, Samir Amrina Rosyada Andi Pangeran Manggasali Annur Qiblayanti N Aras, Andi Asfah, Indrawaty Asifatul Asfa Meni Astrid Awalia, Resky Awilda, Pertiwi Azmidar Baharullah Bawaihi Brugman, Eirene Buhaerah Chairul Damayanti Damayanti Daniel Happy Putra Dedi Harianto Disa Nusia Nisrina Diyah Fadillah Djaya, Irna Maharani Fadli Fadliah Ulfah Faizul Faizul Febriani Fernando, Ito Fitry Anggraini Hardianto Hariadi Syam, Hariadi Hartono Hamzah Hipi, Arwiny Wulandari Icha Nur Ismi Ilfa Dianita.S1 Irajuana Haidar ISKANDAR Jamal, Ahmad Arisandi Januarsyah, Alief Riski Kafle, Leknath Kaharuddin KARTINI Khaerunnisa Khodijah Kirana, Elsa Lely Novia Lubis, NuruL Fajriani Luthfiah Nabila Mario, M. Bayu Mentari Miftahul Aulia Miftahuljannah Muh. Syawal Kurniawan Muh.Rifai Muhammad Azhar Nur Muhammad Fauzi Muhammad Ikbal Muhammad Nasir Muhammad Wahyuddin Abdullah Muhammad, Mukhti Nabir, Abd. Muhaemin Nadi, Dedi Saputra Nasrullah, Ince Nirwana Pane Nisa, Khaerun Nur Rahmi Nuraeni Nurhayani Nurjannah Nurrahmah, Sheila Patasik, William Yeremia Permata, Srianti Pratama, Rifky Maura Putra Aditya Ahmad Putri Ayu Ramadhani Rahima, Siti Rahman Subha Suruji Rahmawati Rahmayani, Imel Dian Reskiani ridwan, hardiyanti Rika Dwi Ayu Parmitasari Rizwarini, Siti Rahma S, Agustan Saiful Muchlis Salam Salfianur Salsabila, Keysa Samirah Samsinar Samsuddin SATRIYAS ILYAS Sinar Sinar Putri Amalia Siradjuddin SITTI HAJAR Sri Asmira SRI WULANDARI Subha, Rahman Sukiman sultan Supriadi Suryaningsih, Ita Tang, Muh. Ridha Taqwa Wahyudi, R. Firdaus Wahyuni, Vaira Indah Yuda Satria Nugraha Zahkia Hajir Zubair Butudoka