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All Journal JKIE (Journal Knowledge Industrial Engineering) Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama JTP - Jurnal Teknologi Pendidikan Paedagogia: Jurnal Pendidikan Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Bisnis Eka Prasetya JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Management Science Research Journal Jurnal Ilmu dan Teknologi Peternakan Terpadu (JITPU) Outline Journal of Management and Accounting International Journal of Economics (IJEC) Journal of Applied Business and Technology Journal of Mechanical and Manufacture Agroista: Jurnal Agroteknologi Gudang Jurnal Multidisiplin Ilmu OKTAL : Jurnal Ilmu Komputer dan Sains Luxury: Landscape of Business Administration Nexus Synergy: A Business Perspective INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) PEDAMAS (Pengabdian Kepada Masyarakat) Journal of Humanities and Social Studies Accounting Studies and Tax Journal Marsialapari: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Smart Jurnal Pengabdian Masyarakat Rahmad Jurnal Studi Islam dan Ilmu Al-Quran Jurnal Pengabdian Cendekia Outline Journal of Economic Studies Outline Journal of Community Development
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Outline Journal of Economic Studies

 1 
The Influence of Microeconomic-Based Pricing on Marketing Strategy and Consumer Behavior in a Perfectly Competitive Market Andi; Muammar Rinaldi; Muhammad Aldo
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/fg58wn03

Abstract

Pricing is a crucial aspect of microeconomics that has broad implications for marketing strategies and consumer behavior, particularly in a perfectly competitive market structure. This study aims to analyze the influence of microeconomic-based pricing principles on marketing strategies and consumer behavior in a market characterized by multiple sellers, homogeneous products, and transparent pricing information. The research method used is a quantitative approach with multiple linear regression analysis techniques. The sample in this study consisted of 150 respondents, consisting of business actors and consumers in homogeneous goods sectors, such as food commodities and basic necessities. The analysis results show that pricing has a significant effect on marketing strategies and consumer behavior, both partially and simultaneously. Marketing strategy also acts as a mediating variable that strengthens the relationship between price and consumer behavior. The coefficient of determination value of 53.4% indicates that the independent variables in this study are able to explain more than half of the variation in consumer behavior. This finding emphasizes the importance of price as an economic signal in a perfectly competitive market and the need for integration between price efficiency and marketing strategy to maintain a competitive position. This study provides a practical contribution to business actors in formulating pricing policies that are responsive to market dynamics and oriented towards consumer preferences.
Contribution of Demographic Bonus and HDI to Regional Economic Growth: North Sumatra Perspective Bambang Sutejo; Henny Purnawa Dewi; Andi; Muhammad Yusuf
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/tcvgkp21

Abstract

In Indonesia, economic growth can be encouraged through the demographic bonus. Therefore, this research aims to explore the influence of the demographic bonus (labor force and human development index) on the economic growth of North Sumatra. The research method used is quantitative research. The data used in this research is secondary data obtained from the Central Statistics Agency of North Sumatra Province 2001-2021. Data testing in this study was carried out using eviews-10.The research results show: 1) In the short term, the Labor Force variable has a negative and insignificant relationship with the rate of economic growth in North Sumatra Province in 2001-2021. 2) In the long term, the labor force variable has a positive and insignificant effect on the rate of economic growth in North Sumatra Province in 2001-2021. 3) In the short term, the HDI variable has a negative and insignificant relationship with the rate of economic growth in North Sumatra Province in 2001-2021. 40 In the long term, the HDI variable has a positive and insignificant effect on the rate of economic growth in North Sumatra Province in 2001-2021.
Co-Authors A Syafir Rahman Ahmad Lamsari Ahmad Muchlis Amries Rusli Tanjung Ani Heryani Anton Bahiroh, Eloh Bambang Sutejo, Bambang Basri, Halima Cecilia Chandra, Randy Brilliant Christina, Cindy Clara Desvian Bandarsyah Dharma Putri, Asti Lintang Dian Andesta Bujuri Eddy, Pujiono Eko Hary Pudjiwati Eloh Bahiroh Estu, Ahmad Zulkarnain Eulis Yulianti Faridah Fahrizi, Haikal Al Fajar Pasaribu Fatika Andaristi Febri Pramudya Wardani Fernando, Edison Fitri Ginanjar, Seandy Grace Sriati Mengga HENDRA GUNAWAN B11211055 Henny Purnawa Dewi Hermansyah Hilda Nanda Priyatna Irma Herliza Rizki Isak Pasulu Ismail Izuddinsyah Siregar Jeferson, Boling Jufrianto JUMARDI JUNAID GAZALIN Kamaruddin Kariyani, Rina Komardi, Dadi Kosasih, Denny Kudri, Wan Muhamad La ode Arwan La Ode Muhammad Arham Leo Kendrew Lian Ayu Kembarani Machfudoh Magfiratul Awalia Maulana Muhamad Sulaiman Maya Sidi Muammar Rinaldi Muh. Adiwena Muhammad Aldo Muhammad Fauzan Azhmy MUHAMMAD YUSUF Mukhtar Muliyati Mulyani, Ana Susi Murlita Muthmainnah Mursidin Nadlifah, Hindun Khairotun Najla Indira Faradiva Nakata, Eko Niasari, Elva Nicholas Renaldo Nidia Rismania Dewi Nur Indah Mansyur Nurjannah Nurul Chairiyah Ongsa Ong, Rezeki Paramawardhani, Herninanjati Purba, Jansaris Othniel Purnama, Intan Puteri, Cinderella Putri, Novita Yulia Rahman, H Abd Rahmat Jaya Randeska Manullang Rezeki Rodiatun Niswah Romaito Sasmita Siregar Roseline Rosita, Ita Sahlan Santosa, Aa Saragih, Lenti Susanna Sawaluddin Siregar Sitepu, Muhammad Rizal Siti Zahara Soerono, Ayu Noorida Sri Ndaru Arthawati Sulfiani Sulfiani SUSI RAHMAWATI SUYONO Syahputra, Hidayat Syamsir Syarifuddin Thamrin Titik Ismandari Tri Nugraha Budi Santosa Wa Ode Suharni Wijaya, Evelyn Wilson, Vanness Yohana Theresia Maria Astuti Zahara Meutia Zalukhu, Febius Zeanette Tiarma Lisbet