Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Gema Wisata

Model Pengembangan Sport Tourism Melalui Video Edukatif Atraksi Mepantigan di Batubulan, Bali Sang Made Wahyu Rusmayana; Ida Bagus Putra Yadnya; Agus Made Yoga Iswara
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.863

Abstract

Sport tourism makes a significant contribution to the economy by increasing tourist participation and strengthening the appeal of tourist destinations. The Indonesian government’s policies in supporting culture-based sport tourism, such as Mepantigan, are reflected in various regulations and strategic programs. One of the key policies is the development of culture-based tourism as stated in the National Tourism Development Master Plan (RIPPN) 2011–2025, in which the government is committed to promoting and preserving local culture as part of tourism attractions. This study aims to design a sport tourism development model through educational videos of the Mepantigan attraction in Batubulan, Bali. Mepantigan is a traditional Balinese martial art that holds great potential as a culture- and sport-based tourism attraction. However, promotion of this attraction on digital platforms remains limited, with content that is not yet educational and relies only on a single social media channel. This study employs a qualitative method using in-depth interviews, participatory observation, documentation study, and focus group discussions. The results show that educational videos using cinematographic approaches and the AIDAS strategy are able to enhance the appeal of Mepantigan as part of sport tourism. The recommended innovative digital platform model includes the use of YouTube and TikTok to reach a wider audience as well as the application of visual techniques such as slow motion to highlight the cultural values and philosophy of Mepantigan. This research is expected to serve as a reference for the development of culture-based sport tourism promotion through digital media. The appropriate development strategy is a growth strategy through the optimization of multichannel digital media (YouTube, Instagram, TikTok) using educational video instruments as the main promotional tool, while simultaneously strengthening Mepantigan branding as an innovative sport tourism attraction in Bali.
Inovasi Media Sosial dalam Mendukung Pengembangan Wisata Edukasi di Teba Majalangu Kesiman, Bali Ade Sintya Devi; Ida Bagus Putra Yadnya; Kadek Ayu Ekasani
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.864

Abstract

The importance of educational tourism in Indonesia and Bali lies in its ability to combine education with tourism experiences, empower local communities, and support cultural and environmental preservation. With the right approach, educational tourism can become one of the main pillars in the development of sustainable tourism in Indonesia. The development of educational tourism in Indonesia and Bali not only provides educational benefits for visitors but also supports local economic growth and cultural preservation. With the proper approach, educational tourism can serve as an essential pillar in the development of sustainable and inclusive tourism. This study aims to design an innovative social media content strategy to increase the visibility of culture- and agriculture-based educational tourism at TeBA Majalangu, Kesiman, Bali. The research method used is qualitative with a case study approach, conducted through field observations, in-depth interviews, and social media content analysis. The results show that TeBA Majalangu’s social media is currently managed incidentally, lacking consistency in posting frequency and without a strong narrative structure. Based on these findings, the author developed an innovative social media model consisting of five main content categories: educational storytelling, interactive videos, visual education, user-generated content, and interactive content. As a form of implementation, prototypes were also created, including storyboard reels, educational carousel posts, interactive polls, Instagram feed mockups, and a one-month content calendar. This strategy is expected to serve as a reference for managers in strengthening TeBA Majalangu’s digital image as an educational tourism destination based on local wisdom that is relevant, inspiring, and sustainable. In today’s digital era, social media offers great opportunities to maximize the promotion of educational tourism, strengthen direct interaction with potential visitors, and disseminate information. With the right innovations in social media strategy, TeBA Majalangu is expected to increase the number of visitors and contribute more significantly to empowering local communities.
Co-Authors Ade Sintya Devi Agus Made Yoga Iswara Alfia Rifatus Saida Amrin Saragih Anak Agung Putu Putra Arif Bagus Prasetyo Arif Bagus Prasetyo, Arif Bagus Aron Meko Mbete Aron Meko Mbete Aron Meko Mbete Mbete Asril Marjohan Marjohan Christina Made Dwi Utami Dwi Kuniarsa, I Gusti Ngurah Eddy Setia Fardini Sabilah Frans I Made Brata Friska Setiawati, Ida Ayu Made Gaby Kumala Dewi Santoso Hanny Hafiar Hugo Warami I Gede Putu Sudana I Gst Ngurah Kt Sulibra I Gst Ngurah Kt Sulibra, I Gst Ngurah I Gusti Agung Istri Aryani I Gusti Ayu Agung Dian Susanthi I Gusti Ayu Gede Sosiowati I Gusti Ayu Vina Widiadnya Putri I Gusti Bagus Wahyu Nugraha Putra I Gusti Made Sutjaja I Gusti Ngurah Parthama I Ketut Artawa I Ketut Darma Laksana I Ketut Paramarta I Made Budiarsa I Made Sena Darmasetiyawan I Nengah Sudipa I Nengah Suryawan I Nyoman Aryawibawa I Nyoman Sedeng I NYOMAN SUPARWA I Wayan Mulyawan I WAYAN PASTIKA I Wayan Simpen Ida Ayu Made Friska Setiawati Ida Ayu Made Puspani Jamhari Jamhari Jaynne Ilyanora Patricia Kadek Ari Sintya Dewi Kadek Ayu Ekasani Kanisius Rambut Ketut Sudrama Ketut Widya Purnawati Kletus Erom Laksono Trisnantoro Luh Putu Laksminy Made Dody Aryawan Made Sri Satyawati Maryanti E. Mokoagouw Mirsa Umiyati Ni Kadek Sindiasti Rahanita Prativi Ni Ketut Alit Ida Setianingsih Ni Luh Ketut Mas Indrawati Ni Luh Nyoman Seri Malini Ni Luh Putu Unix Sumartini Ni Luh Putu Unix Sumartini, Ni Luh Putu Unix Ni Luh Sutjiati Beratha Ni Made Ariani Ni Made Dhanawaty Ni Made Erfiani Ni Made Soraya Meranggi NI MADE WIASTI Ni Nyoman Ayu Widyari Ni Nyoman Padmadewi Ni Nyoman Sarmi Ni Putu Diah Darmayanti Ni Wayan Suastini Ni Wayan Sukarini Putri, Putu Zalsa Swandari Putu Sutama Sang Ayu Isnu Maharani Sang Made Wahyu Rusmayana Santi Indriani, Ketut Saputra, I Gusti Ngurah Alit Dwi Sarwadi sarwadi Sulibra, I Ketut Ngurah Tatu Rija Veronika Genua Yayi Suryo Prabandari