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All Journal MEDIA KONSERVASI Jurnal Ilmu dan Teknologi Kelautan Tropis Forum Pasca Sarjana Jurnal Biologi Udayana Jurnal Peternakan Indonesia Tajdida Suhuf BERITA BIOLOGI Metal Indonesia Risâlah, Jurnal Pendidikan dan Studi Islam Jurnal Pendidikan Fisika al-Afkar, Journal For Islamic Studies Majalah Ilmiah Biologi BIOSFERA: A Scientific Journal Iseedu: Journal of Islamic Educational Thoughts and Practices Jurnal Jatiswara CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Indonesian Psychological Science (JIPS) Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Journal of Management and Social Sciences Jurnal Mutiara Ilmu Akuntansi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Student Scientific Creativity Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Hexagon Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Kajian dan Penelitian Umum Solo Universal Journal of Islamic Education and Multiculturalism Jurnal Riset dan Inovasi Manajemen Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Bagian Hukum Pidana Fakultas Hukum Universitas Mataram Student Research Journal Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Pusat Publikasi Ilmu Manajemen Journal of Financial, Business and Economics Ebisnis Manajemen Master Manajemen Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan Intellektika: Jurnal Ilmiah Mahasiswa ALTRON Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Manajemen Bisnis Era Digital Jurnal Ekonomi, Akuntansi dan Perpajakan JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Multidisiplin Indonesia Journal of Education Technology and Inovation Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa AJCD Proceeding of The International Conference on Management, Entrepreneurship, and Business
Syamsul Hidayat
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Journal : Student Research Journal

 1 
Analisis Kualitas Pelayanan Mc Donald’s Kota Serang Kamila Cahya; Okvin Mulia; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1029

Abstract

The increasingly fierce competition in the food business currently causes food companies to always improve the quality of their food and services. McDonald's is a company that operates in the services and products sector that sells fast food. Fast food is in great demand by various groups because of how easy it is to get it. Mc Donald's is a fast food restaurant that is very popular with consumers in various regions. This restaurant serves a variety of ready-to-eat foods that offer various other aspects such as service, price, and so on. This is expected to satisfy consumers. The purpose of this research is to determine the characteristics of consumers who often or have used services at Mc Donald's, to find out consumer satisfaction with the products provided by this Mc Donald's restaurant. Good service quality, affordable prices, attractive promotions and strategic locations are very important in building a franchise. This research aims to understand the quality of service provided by McDonald's restaurants by examining five dimensions of service quality, namely tangible, reliability, responsiveness, assurance and empathy.
Analisis Keluhan Konsumen Pembelian Produk Honda Vario di PT. Niaga Utama Sejahtera Ilham Ramadian; Hikmal J; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1032

Abstract

This research aims to determine consumer complaints when purchasing Honda Vario products at PT. Utama Niaga Sejahtera. The research method uses qualitative methods by providing several statements to the respondents. The population of this research is several people in Serang City who own Honda Vario vehicles. The sampling technique is using random sampling or random samples and distributing questionnaires, namely by distributing them online. There are 57 respondents who are willing to fill out the questionnaire so that the sample used is 57 samples. The results of the research show that the response regarding complaints about the Honda Vario motorbike among consumers is still responded well, where the complaints felt about the Honda Vario motorbike product are still at a reasonable stage so that these shortcomings have been covered by the specifications of the advantages of the Honda Vario motorbike which even other vehicle units do not have advantages.
Analisis Evaluasi Merek Sunscreen Glad2glow Di Kalangan Mahasiswa Manajemen Sika Noviani; Apriyani; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srj-yappi.v2i1.1034

Abstract

Based on data released in 2023, the human need to use sunscreen is very important for every human being. Research results show that sunscreen is very important for teenage skin, because at the age of teenagers, facial skin has begun to be exposed to sunlight due to high levels of outdoor activity. However, choosing It is very important to do good sunscreen so that the skin does not become more problematic due to the chemicals contained in sunscreen products. Therefore, this research aims to find out how important it is to use sunscreen among semester 1 3 5 students of Bina Bangsa University. Based on that introduction, theoretical studies and data processing as well as discussions that have been carried out in the previous chapter. The main goal of this technique is to extract relevant information, identify patterns or trends, and gain a better understanding of the phenomena represented by the data. This quantitative research data analysis technique uses the help of Excel and SPSS. sunscreen products, that not using sunscreen can cause many dangers to skin health, such as premature aging, the appearance of blackheads and skin damage and cancer and can trigger the appearance of new lesions in several types of skin diseases.
Analisis Kepuasan Masyarakat Terhadap Pelayanan JNE Ela Kurnia; Wisnu Sagantara; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1035

Abstract

The aim of this research is to find out how the quality of goods delivery or courier services affects JNE customer satisfaction. The population of this research is consumers who use JNE delivery services. The technique used in collecting data is using Google Form. The first stage we carried out was distributing the questionnaire URL via Whatapps to people who use JNE courier services. The target we hoped for was 100 respondents, and we managed to get it in approximately 3 weeks. In this research, there are 10 indicator questions that respondents must fill in, with each choice having a different weight. The research results show that the service elements in the index are in the very satisfied service interval for each indicator, courier discipline, courier responsibility, courier service ability, courier politeness and friendliness, conformity of fees paid with predetermined prices and accuracy in implementing the service time schedule. The results of the research are in the form of information that can be used to further improve the quality of JNE services so that it can achieve JNE's goals and vision.
Analisis Potensi Pasar Pada Produk Kosmetik Wardah Imoni Misadiwana; Mentari Salsabila; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1036

Abstract

This research aims to analyze the market potential for Wardah cosmetic products. This research method uses qualitative, sampling techniques using random sampling techniques with the process of disseminating statements carried out online and publicly as many as 88 student respondents from Bina Bangsa University who filled out statements. Based on the research results, it shows that the market potential of Wardah cosmetic products is growing rapidly because Wardah products have product quality that is halal certified and Wardah products pamper consumers with the expansion of outlets in malls, supermarkets and traditional markets so that consumers are more likely to decide to purchase Wardah products. even though many similar new products have emerged.
Analisis Customer Based Brand Equity Terhadap Loyalitas Konsumen Pada Richesee Factory Uktafiya Nurhayati; Nurholisah; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srj-yappi.v2i1.1039

Abstract

This research aims to examine the influence of customer based brand equity on consumer loyalty with the research object being the Fast Food Resto Rhiceese Factory in Serang City. The results of this research include Based Brand Equity on consumer loyalty at the Rhiceese Factory fast food restaurant in Serang City. The case study at Richesee Factory Indonesia, this research uses quantitative methods and is then analyzed using validation and reliability tests, multiple regression analysis, hypothetical tests using SPPS. In this variable test table, the results of data management based on the data table show that all statement items in the Brand Equity questionnaire are declared valid, while in this variable test table, the results of data management based on the data table show that all statement items in the Loyalty questionnaire are declared valid. The reliability statistics table shows the results of the analysis from the reliability test with Cronbach's Alpha = 0.878 out of 9. The number of items is a moderate value so that this questionnaire is said to be consistent (reable). The influence of customer based brand equity X1 in influencing each additional variable Y, consumer loyalty is influenced by other factors.
Analisis Evaluasi Merek Smartphone Samsung Galaxy Series A Sabilla Anggraini; Khayatin Nupus; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srj-yappi.v2i1.1040

Abstract

The aim of this research is to analyze the influence of product attributes, price, the need to seek variety and dissatisfaction on the decision to switch brands to the Samsung Galaxy series. The results of the research show that product attributes and price have a negative and significant effect on the decision to switch brands, while the need to seek variety and dissatisfaction have a positive and positive effect. significant impact on brand change decisions. In order to avoid brand switching, the company developed a marketing strategy by innovating product attributes, setting prices in accordance with consumer needs. Apart from that, Samsung's strategy is to attract potential buyers by providing attractive promotions and discounts. Companies must continuously create a brand image for Samsung brand smartphones. This is done as an effort to build a strong brand. Through a strong brand image, companies can satisfy customers and minimize customers' need to look for product variations outside of Samsung brand smartphones.
Co-Authors Abdul Wahid Alfarizi Abdurahman M A Tokan Ade Ifan Mujayanto Ade Muhita Adinda Satria Bagus Agung, Yusuf Ratu Ahmad j Ahmad Jazuly Ahmad Jazuly Aini Pungki Sri Rahayu Ainur Ra’in Aji Nurantono Ali Umar Dani Alvina Novanka Aminuyati Ananda Nur Amalia Andri Nirwana AN Anggi Rizki Anisa Arlinda Putri Anneira Azzahra Annisa Novianti Apriyani Aqmal Maulana Sidik Aryati Aryati Awanda Rohmadona Ayu Nuryani Bahtiar, Syamsul Bella Bunga Sejagad Betha M Zaky Debby Ratna Daniel Dellawati Denisa Fitriya Uzzahra Deshinta Maia Desta Melani Amalia Devi Eka Kumalasari Devi Noviana Dewi Sagita Dian Ardiyani Dian Novita Diana Niati Manalu Didik Widyatmoko Dindha Tria Lestari Ela Kurnia Elsa Savitri Ervizal A.M. Zuhud Esti Munawaroh Estu Dwi Saputro Fahri Juniardi Fajarullah Bangkit Nugraha Fajri Sodik Fani Fardiani Fauzi Widyawati Feoniy Amanda Putri Frischa Anggraeni Fuaturosida, Rika Hafidzd Hakimuddin Salim Hani Fatu Zahra Henny Purwanti Herni Herawati Hikmal J Holyness Nurdin Singadimedja Hudefah Hudefah Iis Mariyam Ilham Ramadian Imam Wierawansyah Eltara Imarananda Putri Imran Imoni Misadiwana Imron Rosyadi Indah Fitriani Ismail Abdul Ghani al-Jalal Ismi Azalika Ummah Izu Andry Fijridiyanto Jalaludin Jorina Waworuntu Julina Julina Kamila Cahya Kharis Nugroho Khayatin Nupus Khoirunnida Leyla Ayu Azkiyah Lida Urbaningrum Linda Destia Putri Lisa Julianti Lusi Emilia Wulandari M. Ainul Yaqin M. Naufal Firosa Ahda M. Rudy Sumiharsono Maesyaroh Rasyid Mahpudoh Mahpudoh Makmuri Makmuri Mamay Komarudin Meita Rahayu Mentari Salsabila Mia Mulyani Zahra Muh Nur Rochim Maksum Muhamad Jundanila Muhammad Akmal Jauhar Rifqi Muhammad Arif Wicagsono Muhammad Hidayatullah Muhammad Qaddafi Muhammad Ridho Dhiaz Muhammad Rizki Priantono Mukhyidin Mukhyidin Mulia Purba Muliani Muliani, Muliani Mulya Tiara Fauzi Mustika Via Baharsah Muthoharun Jinan Muthoifin Mutiara Anisa Titian Trisna Mutohharun Jinan Nabila Agustina Naisa Laila Yasri Namira Rahmi Rizqia Naoval hakiki rd Nasrulloh Nasrulloh Naufal Affandi Nepi Andriani Nia Maharani Norma Puspitasari Novia Anggelina Novia Herman Devi NOVIA RAHMAWATI Novianti Novianti Nungki Agustin Nur Syamsudin Nuraida Safitri Nurhasanah Nurholisah Okvin Mulia Paris Ali Topan Pratama Putri Arifani Qoni’ah Al Munasiroh Rana Rana Resti Apipah Rico Sandi Aji Rini Rohmawati Riska Susilawati Rizkiyah Nurmalia Rizky Fahrul Rodiatul Ulfah Rosiyanti Rosiyanti Sabilla Anggraini Sabinah Salahudin Salahudin Samahwati Samahwati Samsul Bahri Satria Bagus Pribadi Shinta Damayanti Sika Noviani Silfi Purnama Nur Siti Aulia Nurmedina Siti Ila Awaliah Siti Lutfiyani Siti Nur Hidayati Siti Nur Rohmah Siti Rani Siti Rohayu Siti Salma Nur Izati Siti Sugiarti Siti Sutihat Solihat Solihat Sudarmono Sudarmono Suhubdy Suhubdy Supianto Cibro Suseno, Bambang Dwi Sutisna Sutisna Sutisna Syamsul Bahtiar Syarif Mamang Tadkirotun Nakiya Tashella Nazha Tasya Aulia Titin Nurfatlah Tomi Irawan Tri Amanah Tuti Alawiyah Uktafiya Nurhayati Ulinnuha Ulinnuha Wahyudi Wahyudi Wakhidia Rahmatu A Wananda Purna Maulidi Wieke Dwi Sulistianova Wisnu Sagantara Wulan Ayu Ningsih Yahya yahya Yeni Lasmawati Yeti Dahliana Yuana Putri Febriyanti Yuni Apriliani Zahrotul Hayat Zanuba Qotrun Nada