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Penerapan Strategi Pemasaran Produk Wuling Air Ev dalam Menarik Minat Pembelian Konsumen Terhadap Mobil Listrik Erwin Permana; Siti Khalisa Naurah Rahayu; Shifa Sabilla Hanum; Syamsurizal
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.307

Abstract

Electronic vehicles (EV) are not only an alternative for fossil fuel cars to reduce the rate of air pollution but also as a strategy to expand market share in Indonesia. This research aims to analyse the Wuling Air EV product strategy in attracting consumer to purchasing the electric cars. The research was conducted using a descriptive qualitative approach. Research data comes from search results in various digital databases and official publications. The research results show that the success of Wuling Air EV sales cannot be separated from the implementation of an omnichannel marketing strategy (offline and online) to attract consumer interest in electric vehicles. The omnichannel marketing strategy implemented involves various channels, both online or social media and directly through car shows or at dealers. This makes Wuling Motors take the opportunity, apart from intensifying promotions at dealers, offline exhibitions or car auto shows, but to utilize online marketing Wuling collaborating with car reviewers and influencers, providing options for purchasing or booking via e-commerce, and provide a home test-drive simply through the application. In this way, Wuling Indonesia has a goal of being able to create a touch point with the public regarding electronic vehicles (EV) both offline and online.
Penerapan Strategi Content Marketing Untuk Membangun Brand Awareness Produk Skincare Skintific Erwin Permana; Nadya Amanda; Noer Fhadya Dwi Aninda; Syamsurizal
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 1 (2024): Februari : Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i1.308

Abstract

Analysis of digital marketing in increasing brand awareness has been carried out very often. However, there has not been much analysis that specifically carries out marketing content analysis to increase brand awareness. This research aims to conduct content marketing analysis to increase brand awareness of skincare products. The research was conducted using a qualitative descriptive approach. Research data comes from the results of reviews of official publications and data searches in various digital databases. The research results show that there are several main content marketing strategies carried out by brands by paying attention to several factors, namely collaborating with influencer marketing through creative marketing campaigns, providing attractive discounts and promotions on certain dates in the form of flash sales, and giveaways to get audience engagement which ultimately resulting in increased sales. This is related to design factors, current events, reading experience, time and also the tone of the content marketing strategy carried out by skintific. Apart from that, Skintific also provides platforms on various social media as a reference source of information and increases marketing sales in various marketplaces such as Shopee, TikTok and Lazada. In this research, general strategies are explained so that for further research it is recommended to be more specific, for example a strategy by utilizing influencer marketing to produce a deeper understanding and be easier to understand
FACTORS INFLUENCING SUCCESS AND FAILURE IN MERGERS AND ACQUISITIONS : A Case Study of PT Unilever Indonesia Tbk Surawan; Syamsurizal; Nurdin Ihsan; Khaidir; Dwi Firda; Indrayani; Muammar Khaddafi
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 2 No. 1 (2023): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i5.67

Abstract

Mergers and Acquisitions (M&A) are commonly used strategies by companies to achieve growth, expand market share, gain access to new technologies, and attain competitive advantage. However, the M&A process does not always go as planned and can face complex challenges. Many companies experience failures in executing mergers and acquisitions, which impact organizational performance and shareholder value. Therefore, it is crucial to understand the factors that influence success and failure in this process, particularly in the context of multinational companies like PT Unilever Indonesia Tbk. The literature suggests that there are numerous factors contributing to the success or failure of mergers and acquisitions. These factors include clear strategies and objectives, effective operational integration, organizational culture management, strong leadership, effective change management, human resource management, and external factors such as market conditions and regulations. It is important for companies to carefully consider and manage these factors in their merger and acquisition processes. The case study of PT Unilever Indonesia Tbk serves as the focus of this research article. The company has undergone several mergers and acquisitions in its history, including notable acquisitions like PT Rexona Indonesia and PT Annapurna. Therefore, analyzing the factors influencing success and failure in the mergers and acquisitions of PT Unilever Indonesia Tbk can provide valuable insights for other companies planning M&A in the future. This research adopts a qualitative approach by collecting data through relevant literature studies, financial reports, and company publications. The collected data is then systematically analyzed to identify the factors influencing the success and failure of mergers and acquisitions in PT Unilever Indonesia Tbk. The findings of this research are expected to provide better insights and understanding of the factors influencing success and failure in mergers and acquisitions, particularly in the context of PT Unilever Indonesia Tbk. With a better understanding of these factors, companies can take appropriate steps to enhance the chances of success in the M&A process.
Modernization of Religious Courts: An Analysis of the Effectiveness of Mediation Through E-Court in Resolving Divorce Cases in Padang Firdaus, Firdaus; Harahap, Titi Martini; Sasralina, Rika; Syamsurizal; Zhuliansyah, Teddy Rahmat
Al-Qadha : Jurnal Hukum Islam dan Perundang-Undangan Vol 11 No 2 (2024): Al-Qadha: Jurnal Hukum Islam dan Perundang-Undangan
Publisher : Hukum Keluarga Islam IAIN LANGSA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/qadha.v11i2.9650

Abstract

This study is important to understand the effectiveness of e-Court in handling divorce cases involving mediation, especially in the Class 1A Religious Court of Padang. Although e-Court has improved administrative efficiency and access, there are gaps in the effectiveness of online mediation, especially in cases involving emotional conflict or domestic violence. These limitations indicate the need for a more in-depth approach to addressing the emotional dimension in the e-Court process as well as improving technical support and staff competence. The object of this study is e-Court as a means of divorce proceedings, with a focus on analyzing the effectiveness of the legal process in cases requiring mediation. This study uses a qualitative descriptive method through in-depth interviews and observations. Primary data were obtained from key informants such as judges, e-Court employees, advocates, and the community, while secondary data were taken from related literature. The findings show that e-Court is effective in terms of ease of access, process efficiency, decision quality, and user satisfaction. Although technological infrastructure supports accessibility, improvements in internet access are still needed. E-Court reduces case handling time, but physical interaction is still needed. User satisfaction is high, although there are complaints about the system sometimes experiencing errors, as well as the need for further training for employees to improve competence.
ANALISIS KEBUTUHAN LKPD BERBASIS PBL BERNUANSA ESQ PADA MATERI SISTEM SIRKULASI DI SMA NEGERI 8 PADANG Khairatunnisa; Ardi, Ardi; Syamsurizal; Relsas Yogica; Mailizarni
BIOCHEPHY: Journal of Science Education Vol. 4 No. 2 (2024)
Publisher : MO.RI Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52562/biochephy.v4i2.1300

Abstract

Pengembangan Lembar Kerja Peserta Didik (LKPD) pada pembelajaran biologi perlu dioptimalkan untuk proses pembelajaran biologi. Media pembelajaran biologi yang bisa digunakan khususnya pada Kurikulum Merdeka di Fase F adalah Lembar Kerja Peserta Didik (LKPD). LKPD bisa dilengkapi dengan model pembelajaran abad 21 salah satunya Problem Based Learning (PBL). PBL bisa membantu peserta didik untuk berpikir kritis dalam memecahkan persoalan dan bekerja sama dengan teman sejawat sehingga akan tercipta proses pembelajaran yang lebih aktif baik dari guru maupun peserta didik. Kurikulum Merdeka tidak hanya mengutamakan intelektual saja tetapi melainkan juga sikap spiritual. LKPD bisa dikaitkan Emotional Spiritual Quotient (ESQ). Penelitian ini bertujuan untuk mengetahui kebutuhan LKPD berbasis PBL bernuansa ESQ. Penelitian ini adalah penelitian deskriptif dengan metode kualitatif  yang dilakukan pada bulan November 2023 di SMA Negeri 8 Padang. Subjek dari penelitian ini sebanyak 63 orang peserta didik Fase F. Pengumpulan data berupa observasi ke sekolah, survey terhadap siswa, serta wawancara bersama guru di Fase F. Sedangkan Instrumen yang digunakan berupa lembar observasi peserta didik dan wawancara guru, melalui pengumpulan data yang dilakukan didapatkan hasil bahwa guru sudah menggunakan LKPD akan tetapi belum mengaitkan dengan ESQ. Pada hasil observasi peserta didik dan wawancara guru setuju jika dikembangkan LKPD berbasis PBL bernuansa ESQ pada materi sistem sirkulasi. Oleh karena itu, perlu dikembangkan dikembangkan LKPD berbasis PBL bernuansa ESQ pada materi sistem sirkulasi di SMA Negeri 8 Padang.
Analisis Penerapan Key Performance Indicators (KPI) dalam Upaya Meningkatkan Kecakapan Pegawai untuk Pengembangan Karir di PT ANTAM Tbk - Unit Geomin Zahra, Luthfiah; Syamsurizal; Sofa , Nidia; Utomo , Wahyudi; Firdaus , Risya Zahrotul
Jurnal Administrasi Profesional Vol 5 No 2 (2024): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v5i2.7049

Abstract

This research aims to know and analyze the implementation of KPI, the effort to improve employee prowess, and career development at PT ANTAM Tbk – Unit Geomin. The research method used is qualitative research method. In this research, data collection techniques used interview, observation, and document. Data analysis techniques used Miles & Huberman with NVivo 12. The result indicates that implementation of KPI at PT ANTAM Tbk – Unit Geomin are held appropriate with applicable guidelines, but the result of KPI achievements for several employees in Department levels showed that it wasn’t optimal. The average of KPI achievements were down in different years that showed by unstable final point of SMUK. The majority of employees were stagnant at the ‘Good’ category even a decline from the ‘Very Good’ to ‘Good’ and from ‘Good’ to ‘Fair’. In an effort to improve employee prowess from KPI are held through technical or skills training, knowledge sharing, certification, seminars, webinars, conferences, and assessment based on SMUK scores. Career development from KPI held through Performance Improvement Planning (PIP) for education and training which uses SMUK scores for increasing competency to achieve KPI, promotion and job transfer programs which use SMUK scores for the selection requirements and one of the aspects that determine final selection ranking.
Application of the Rasch Model to the Evaluation of Biological Problems Ida Elfira; Abdul Razak; Syamsurizal; Helendra
Journal of Education Reseach and Evaluation Vol 8 No 3 (2024): August
Publisher : LPPM Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jere.v8i3.83688

Abstract

Evaluation of student abilities in Biology subjects often faces challenges in ensuring that the instruments used actually measure what they are supposed to measure. The data analysis used is the Rasch model, which is part of item response theory, offering a more accurate approach in analyzing evaluation data. This model allows the identification of items that are inappropriate or too difficult, as well as providing more in-depth information about individual student abilities.  Through analysis of instruments and question items from 30 multiple choice questions that emphasize critical thinking skills, the aim of this research is to assess the quality of Biology questions for class X SMA. Testing was carried out using WinStep software and Rasch modeling analysis on 166 students from five high schools/vocational schools. The research method used is quantitative. The results of the instrument investigation show that the issue has very good dependability and the unidimensionality of the instrument is indicated by unexplained changes in the first differentiation. These results show that the Rasch test can help educators in selecting questions that meet the evaluation criteria and contribute to improving the quality of national education. The implications of this research are By applying the Rasch Model, educators can develop more accurate and fair evaluation tools, which are able to identify individual student difficulties and strengths.
Implementasi Tema Suara Demokrasi Dalam Projek Penguatan Profil Pelajar Pancasila Pada Jenjang Sekolah Menengah Atas: Literature Review Rahminda; Syamsurizal
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 3: April 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i3.9137

Abstract

Penelitian ini bertujuan untuk meninjau pelaksanaan tema “Suara Demokrasi” dalam Projek Penguatan Profil Pelajar Pancasila (P5) di SMA Negeri 3 Padang. Demokrasi sebagai salah satu nilai utama dalam Profil Pelajar Pancasila mempunyai peran penting untuk menciptakan warga negara yang aktif dan bertanggung jawab. Metode yang digunakan adalah literature review dengan pendekatan PRISMA, menelaah empat artikel utama yang relevan. Hasil kajian memperoleh bahwa implementasi tema demokrasi memberikan kontribusi positif terhadap peningkatan partisipasi peserta didik, keterampilan berpikir kritis, dan kesadaran berdemokrasi. Namun, tantangan seperti rendahnya keterlibatan peserta didik, keterbatasan waktu, dan kurangnya kesiapan guru masih menjadi hambatan utama. Oleh karena itu, dukungan teknis dan pelatihan guru menjadi faktor kunci dalam mengoptimalkan pelaksanaan tema ini. Kajian ini memberikan gambaran penting bagi sekolah dan pembuat kebijakan dalam meningkatkan efektivitas P5 berbasis tema demokrasi serta memberikan arah bagi penelitian lanjutan di masa mendatang.
PENGARUH SERBUK DAUN SERAI (Cymbopogon nardus L.) SEBAGAI INSEKTISIDA ALAMI DALAM MENGUSIR HAMA KUTU BERAS (Tribolium castaneum L.) Willa; Yarsa Erianti; Syamsurizal
Jurnal Sapta Agrica Vol 4 No 1 (2025): Jurnal Sapta Agrica
Publisher : Universitas Nias Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57094/jsa.v4i1.2500

Abstract

Rice weevil (Tribolium castaneum L.) infestation poses a serious threat that directly impacts food security and the economic welfare of farmers. Pest control is often carried out using conventional synthetic pesticides. However, the use of chemical pesticides causes various problems, such as environmental pollution and health risks to humans. Therefore, this study aims to evaluate the effect of different concentrations of natural extract from citronella (Cymbopogon nardus L.) leaves on the mortality rate of rice weevils as a more environmentally friendly pest control alternative. This research was conducted using an experimental method with a completely randomized design (CRD). Several concentrations of citronella leaf powder were tested on the population of Tribolium castaneum L., with treatments of 2 grams, 4 grams, and 6 grams, along with a control group without treatment. Data collection was performed using a structured observation checklist to record the number of rice weevil mortalities in each treatment. This technique allowed the researchers to systematically observe and measure the pest’s response to the treatments. The results showed that the application of citronella leaf powder at various concentrations did not have a significant effect on rice weevil mortality. Thus, it can be concluded that citronella leaf powder as a natural insecticide was not effective in controlling rice weevil infestations under the conditions of this study. Further research is needed to identify more effective dosages or application methods to utilize the potential of citronella as an alternative natural pesticide.
Manajemen Keuangan Lembaga Pendidikan Islam Syamsurizal; Oktavia Dewi Afja; Iswantir
Journal of Educational Management and Strategy Vol. 1 No. 2 (2022): July-December 2022
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.592 KB) | DOI: 10.57255/jemast.v1i2.153

Abstract

Untuk mencapai kesejahteraan keuangan diperlukan pengetahuan dan implementasi atas praktik keuangan yang sehat, idealnya perlu dimiliki dan di terapkan dalam kehidupan oleh setiap orang maupun lembaga. Pengelolaan keuangan secara umum sebenarnya telah dilakukan dengan baik oleh semua sekolah. Hanya kadar substansi pelaksanaanya yang beragam antara sekolah yang satu dengan yang lainnya. Pada sekolah biasa yang daya dukung masyarakatnya masih tergolong rendah, pengelolaan keuangannya pun masih sederhana. Namun yang terpenting adalah apakah lembaga pendidikan tersebut sudah memaksimalkan manajemen keuangannya berdasarkan prinsif-prinsif keuangan yang seharusnya. Tujuan dari penelitian ini adalah untuk mengetahui prinsip manajemen keuangan dilembaga pendidikan islam dan bagaimana manajemen keuangan di lembaga pendidikan islam. Metode penelitian yang digunakan ialah kualitatif dengan pendekatan library research, hasilnya menunjukkan bahwa pengelolaan keuangan sekolah dalam menjalankan rencana anggaran sudah berjalan sangat baik. Hal ini ditunjukkan dengan beberapa rencana kegiatan yang terealisasi sesuai dengan harapan yaitu transparan, akuntabel, efektif dan efisien sesuai dengan prinsif manajemen keuangan. Abstract To achieve practical financial well-being requires knowledge and application of sound finance, ideally it needs to be owned and applied in life by every person and institution. Financial management in general has actually been carried out well by all schools. Only the substance level of implementation varies from one school to another. In ordinary schools, where the community's carrying capacity is still relatively low, financial management is still simple. However, the most important thing is whether the educational institution has maximized its financial management based on proper financial principles. The purpose of this study is to find out the principles of financial management in Islamic educational institutions and how financial management is in Islamic educational institutions. The research method used is qualitative with a library research approach, the results show that the school's financial management in carrying out the budget plan has been going very well. This is indicated by several activity plans that are realized in line with expectations, namely transparency, accountability, effectiveness and efficiency in accordance with financial management principles.