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All Journal Journal of Business Management Education (JBME) Sains Manajemen:Jurnal Manajemen UNSERA Martabe : Jurnal Pengabdian Kepada Masyarakat Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JURNAL MAKRO MANAJEMEN Jurnal Hexagro Procuratio : Jurnal Ilmiah Manajemen JOBS (Jurnal Of Business Studies) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Jurnal Doktor Manajemen (JDM) ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Agro Bali: Agricultural Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Bina Manajemen Abdimasku : Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Insight Management Journal Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Journal of Management and Social Sciences Transformasi: Journal of Economics and Business Management JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Kreatif dan Inovasi Jurnal Manajemen Riset Inovasi (JIMBE) Journal of Management, Economic, and Accounting Jurnal Manajemen Pariwisata dan Perhotelan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Pusat Publikasi Ilmu Manajemen JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmu Komunikasi dan Sosial Politik Ebisnis Manajemen Journal of Islamic Economics and Finance Tractare: Jurnal Ekonomi-Manajemen Jurnal Pusat Manajemen Jurnal Pakar Manajemen Global Leadership Organizational Research in Management Innovative Business Management Journal Journal of Management, Economic, and Accounting Journal of Law, Social Science, and Management Review J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab
Depy Muhamad Pauzy
Universitas Perjuangan Tasikmalaya
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Pengaruh Brand Image dan Persepsi Harga terhadap Keputusan Pembelian Konsumen : Survei pada Konsumen Kedai Kopi 104 Singaparna Kukuh Indra Liswana; Kusuma Agdhi Rahwana; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 11 (2022): Oktober 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i11.887

Abstract

This study aims to determine the effect of simultaneous and partial brand image and price perception on purchasing decisions at Kedai Kopi 104 Singaparna. The research method used in this study is a quantitative approach with survey methods. The population in this study amounted to 100 respondents. The type of data used in this study is primary data obtained through a questionnaire. The data analysis used is the classical assumption test and multiple regression analysis using SPSS version 24. The results of this study indicate that brand image and price perception simultaneously have a significant effect on purchasing decisions at Coffee Shop 104 Singaparna. Brand image partially has a significant effect on purchasing decisions at Kedai Kopi 104 Sinagparna. Price perception partially has a significant effect on purchasing decisions at Kedai Kopi 104 Singaparna.
Pengaruh Citra Merek dan Kualitas Produk Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Pelanggan: (Survei Pada Pelanggan Restoran Pringsewu Pangandaran) Irna Melinda; Ari Arisman; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.889

Abstract

This study aims to determine the effect of brand image and product quality on customer satisfaction and customer loyalty (Survey of Pringsewu Pangandaran restaurant customers). The method used is a quantitative approach with the survey method. With a research sample of 100 customers of Pringsewu Pangandaran Restaurant. The data used is primary data. The analytical tool used in this research is path analysis using SPSS 26.0. The results showed that the brand image perceived by the customers of Pringsewu Pangandaran Restaurant had very good criteria. The product quality at Pringsewu Pangandaran Restaurant has very good assessment criteria. Customer Satisfaction Pringsewu Pangandaran Restaurant has very good assessment criteria. Customer Loyalty to Pringsewu Pangandaran Restaurant Customers has quite good criteria. Brand Image has a significant effect on Customer Satisfaction. Product quality has a significant effect on customer satisfaction. Brand Image on Customer Loyalty through Customer Satisfaction is significant, meaning that Customer Satisfaction is able to mediate the effect of Product Quality on Customer Loyalty. Product Quality on Customer Loyalty through Customer Satisfaction is significant, meaning that Customer Satisfaction is able to mediate the effect of Product Quality on Customer Loyalty to Pringsewu Pangandaran Restaurant Customers.
Analisis Keputusan Pembelian Ditinjau Dari Citra Toko dan Variasi Produk : (Survei pada Konsumen Kareem Hjiab di Kab.Tasikmalaya) Fahrul Riza Fauzi; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.893

Abstract

This study aims to determine the effect simultaneously and partially of store image and product variations on purchase decision Kareem Hjiab in Kab, Tasikmalaya City. The method used in this research is method a survey. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS software. The results of this study indicate that the store image and product variations simultaneously have a significant effect on purchase decision. Store image partially significant effect on purchase decision. product variations has a significant effect on purchase decision Kareem Hjiab.
Pengaruh Kualitas Pelayanan dan Promosi terhadap Minat Beli Konsumen : Survei pada konsumen di Mini Market Cicadas Kota Tasikmalaya Edwin Bahrudin; Rita Tri Yusnita; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1: Desember 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i1.894

Abstract

This study aims to determine the effect simultaneously and partially of Quality of service, Promotion, Consumer Purchase Interest in Cicadas Mini market Tasikmalaya City. The method used in this research is method a survey. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS software. The results of this study indicate that the Quality of service, Promotion simultaneously have a significant effect on Consumer Purchase Interest. Quality of service partially significant effect on Consumer Purchase Interest. promotion has a significant effect on Consumer Purchase Interest.
Kepuasan Konsumen Berdasar Kepada Citra Merek dan Kualitas Produk : Survei pada Konsumen Pecel Madiun Mbak Upik di Tasikmalaya Clarisha Rindiani; Budhi Wahyu Fitriadi; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1: Desember 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i1.895

Abstract

This study aims to determine the influence of brand image and quality product towards consumer satisfiction of Pecel Madiun Mbak Upik Tasikmalaya. The type of this study is quantitive method with a survey approach. The population on this study is unknown. Samples on this study 100 people. Data analysis on this study is multiple regression analysis using SPSS ver. 25 software. The result of this study shows that brand image and quality product simultaneously have influence towards consumer satisfiction of Pecel Madiun Mbak Upik Tasikmalaya. Brand image partially has influence towards consumer satisfiction of Pecel Madiun Mbak Upik Tasikmalaya. Quality product partially has influence towards consumer consumer satisfiction of Pecel Madiun Mbak Upik Tasikmalaya.
Pengaruh Kualitas Produk, Word of Mouth dan Kepercayaan terhadap Keputusan Pembelian : Survei pada Konsumen Wardah Cosmetic di Muara Cosmetic & Parfume Feby Febriandini; Depy Muhamad Pauzy; Barin Barlian
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1: Desember 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i1.897

Abstract

This research was conducted with the aim of knowing the effect of Product Quality, Word Of Mouth, and Trust on the Purchase Decision of Wardah Cosmetics products. The method used in this study is a survey method using data obtained directly through questionnaires distributed to 100 respondents who are consumers of Wardah Cosmetics. The technique used in this research is multiple linear regression analysis. Based on the results of the study, it can be seen that product quality, word of mouth, and trust simultaneously have a significant effect on purchasing decisions, product quality partially has a significant effect on purchasing decisions, word of mouth partially has a significant effect on purchasing decisions, and trust partially has an effect significant to the Purchase Decision of Wardah Cosmetics products.
Pengaruh Promosi dan Inovasi Produk terhadap Keputusan Pembelian : Survei pada Konsumen Konveksi ANsport di Wilayah Tasikmalaya Riza Reziana Ruhimat; Depy Muhamad Pauzy; Ari Arisman
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 1 No. 12: November 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v1i12.974

Abstract

This study aims to determine the effect simultaneously and partially of promotion, product inovation on purchase decision ANSport in Tasikmalaya City. The method used in this research is method a survey. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple regression analysis using SPSS software. The results of this study indicate that the promotion and product inovation simultaneously have a significant effect on purchase decision. promotion partially significant effect on purchase decision. product inovation has a significant effect on purchase decision.
Pengaruh NCT Dream Sebagai Brand Ambassador Mie Lemonilo dan Daya Tarik Iklan Terhadap Keputusan Pembelian: (Survei pada konsumen Mie Lemonilo Tasikmalaya) Dhiyaa Durrotunnashah; Ari Risman; Depy Muhamad Pauzy
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 9: Agustus 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i9.2171

Abstract

This study aims to determine the effect of NCT dream as a brand ambassador for lemonilo noodles simultaneously on purchase satisfaction. The influence of NCT dream as a brand ambassador for lemonilo noodles and partial appeal to purchasing decisions. The method used in this study is a quantitative method. With a research sample of 100 people as respondents. Sampling uses non-probability precisely using purposive sampling. And the analytical method used is multiple linear regression analysis, the results of the regression equation Y = 12969.790 + -0.194X1 + 1.168X2. Based on the results of the study, it shows that brand ambassadors are in the Good classification, attractiveness is included in the very good classification and purchasing decisions are included in the good classification. The test results show that brand ambassador and attractiveness simultaneously have a significant effect on purchasing decisions. Partially, brand ambassadors do not have a significant effect on purchasing decisions, then attractiveness has a significant effect on purchasing decisions.
The Effect of Discipline and Work Environment on Work Productivity Paldiyasa, Rifky; Pauzy, Depy Muhamad; Asyiah, Ai Kusmiati
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 9: Agustus 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i9.5112

Abstract

This research aims to determine and analyze the influence of discipline and the work environment, both simultaneously and partially, on the work productivity of production employees at PT. Tjiwulan Putra Mandiri. The method used in this research is a survey. With a research sample of 152 production employees as respondents. The data used is primary and secondary data. The analytical tool used in this research is multiple linear regression using the SPSS version 25 support application. The test results show that simultaneously the variables used in the research, namely discipline and work environment, have a significant effect on the work productivity of production employees at PT. Tjiwulan Putra Mandiri. Likewise, partially there is a significant influence of discipline on the work productivity of production employees, and there is a significant influence of the work environment on the work productivity of employees at PT. Tjiwulan Putra Mandiri.
Pengaruh Work Life Balance Dan Kompetensi Terhadap Kinerja Pegawai Pada Dinas Perhubungan Kota Tasikmalaya Hagi Akbar Alamsyah; Depy Muhamad Pauzy; Dudu Risana
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 10: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i10.5189

Abstract

This research purposse to determine and analyze the influence of work life balance and competence, both simultaneously and partially, on employee performance at the Tasikmalaya City Transportation Service. The method used in this research is a survey with a descriptive approach. With a research sample of 99 State Civil Apparatus as respondents. The data used is primary data. The analytical tool used in this research is multiple linear regression using the SPSS version 25 support application. The test results show simultaneously there is a significant influence of Work Life Balance and Competence on Employee Performance and that partially the variables used in the research, namely work life balance and competency, have a significant effect on the performance of employees at the Tasikmalaya City Transportation Service.
Co-Authors Adi Maulana Adnan Robi Senjaya Aeni, Rani Nur Afiani, Dini Nurrizky Agustin, Silvi Ai Kusmiati Asyiah Ai Kusmiati Asyiah Ajeng Kurniasari Alda Nita Nur Agustin Ambariyah, Neng Siti Andri Kusmayadi Andrian Sulistiono Angga Prasetya Annisa Fitriyani Apriani, Della Aprizha, Wynne Zaskhia Arga Sutrisna Ari Arisman Ari Arisman Ari Mardhiyan Ari Risman arif Arif Arif Arif Arif Arif Arif Arifin, Miftah Syamsul Aris Sandi Krisna Mulyana Arisman , Ari Arisman, Ari Arya Esa Kusmana Asep Nizar Assaukani Askolan, Askolan Askolani Askolani Askolani Askolani, Askolani Asyiah, Ai Kusmiati Ayu Sri Wandini Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Cece Rakhmat Clarisha Rindiani Dani Fajar Dedi Mulyadi Della Apriani Denis Pranata Destia Nur Wiardi Dewi Sri Rahayu Dewi Sri Rahayu, Dewi Sri Dhiyaa Durrotunnashah Dini Lestari, Dini Dudu Risana Edwin Bahrudin Erik Nurjaman Sidik Erik Ridwan Erika Joanna Hosea Fahmi Sidik Fahrul Riza Fauzi Fatimah, Tessa Fitrah Nur Fauziah, Reza Ayu Febriany, Rizka Nurhaliza Feby Febriandini Firmansyah, Hary Fitri Nurul Romdona Fitria Lestari Fitriani Somantri, Yeni Fitriyyah, Ulfah Ghaling Achmad Abdul Ghonisyah Gian Riksa Wibawa Gilang Permana Gilang Syefa Lugina Giva Revani Dewi H. Cece Rakhmat Hagi Akbar Alamsyah Hagi Akbar Alamsyah Handayani, Rade Hani Nurhayani Haq, Teguh Zaenul Hary Firmansyah Heny Hendrayati Hermawan, Jajang Hosea, Erika Joanna Ilham Fadhilah Firdaus Ilham Ramdani Rahman Iqbal Nurfauzi Arif Irawan, Irly Artiara Irna Melinda Irsan Deriski Isep Yoansyah Isti Amelia Gani Isti Sindrika Ekawati Jajang Hermawan Jamal Saepul Mi’raj Jamilah, Dedeh Krisma Rama Nagara Kukuh Indra Liswana Kuraesin, Sara Kurniasari, Ajeng Kusmana, Arya Esa Kusuma Agdhi Rahwana Leli Nispi Fauzi Lestari , Suci Putri Lestari, Suci Putri Lugina, Gilang Syefa Lutfi Alfiani Maulana, Muhammad Gifarulfajri Mega Wulan Mega Wulan Michelle Debora Saragih Miftah Syamsul Arifin Mila Karmila Mila Karmila Mila Karmila Mi’raj, Jamal Saepul Mohammad Dava Rifqi Hermawan Mubarok , Rahadian Muhammad Dafa Mukarom, Muhammad Rifki Danil Muktiana, Idam Mustafa, Hana Hawda Sultoni Nadia Kurnia Rachmawati Nadia Nur Qalby Neng Gita Jannatun Nisa Neng Siti Ambariyah Neti Setianingsih Nisa, Neng Gita Jannatun Nita Fauziah Oktaviani Nuraeni Mutiara Putri Nurazizah, Tasha Shafa Nurmayanti, Risma Nursarah, Wulan Oktaviani , Nita Fauziah Özdemir, Mehmet Gökhan Paldiyasa, Rifky Purba, Jhon Hardy Purnomo, Ari Ade Putri Lestari, Suci Putri, Amelia Putri, Nuraeni Mutiara Rade Handayani Raden Anisa Indriani Savitri Rahmah, Amalia Rakhmat , Cece Rakhmat, Cece Ramadhan Dwi Cahya Ratih Hurriyati Ratih Purnamasari Reny Hidayati, Reny Reza Ayu Fauziah Rifky Paldiyasa Rina Erliyana Rini Amelia Risma Nurmayanti Rita Tri Yusnita Rivaldi Tustina Riza Reziana Ruhimat Rizky Desyanti Fauziah Rizky Maulana Rizky Maulana, Rizky Rizky Muhammad Anzani Rully Angie Alwani Salsabila Putri Suharyantoa Salsabila, Salsa Saputra, Gilang Eka Setiaji, Soni Setiaji Setianingsih, Neti Setiawan, Rudy Azhar Silvi Agustin Silvia Intan Suviatna Siti Fatin Arbah Sobariah, Iis Aisyah Solihah, Ulia Inayatu Soni Setiaji Setiaji Sonjaya, Dede Sri Ayu Agustini Sriyulianti, Dina Suci Putri Lestari Suci Putri Lestari suci putri lestari Sutrisna , Arga Sutrisna, Arga Tessa Fitrah Nur Fatimah Thereshia Aldelwils, Anna Tina Priwastyani Titin Patimah Trisky Mahesa Prameswari Ulfah Fitriyyah Vanessa Gaffar Wandini, Ayu Sri Wawan Sukmana Wulan Nursarah Yandie Ramadhany Yanto Herdianto Yasinta Sabilla Yoansyah, Isep Yosi Laelani, Ade Yuni, Nurna Yuniar, Evilia Sri