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All Journal Excellent Jurnal Mirai Management JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Akuntansi Aksioma Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi EKONOMI BISNIS Jurnal Sains dan Teknologi JATI (Jurnal Mahasiswa Teknik Informatika) Emerging Markets : Business and Management Studies Journal Jurnal MSDA (Manajemen Sumber Daya Aparatur) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) BUDGETING : Journal of Business, Management and Accounting Journal of Advanced Multidisciplinary Research International Journal of Applied Finance and Business Studies AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Locus Penelitian dan Pengabdian KNOWLEDGE: Jurnal Inovasi Hasil Penelitian dan Pengembangan Jurnal Ekonomika Dan Bisnis Economic Reviews Journal JRAP (Jurnal Riset Akuntansi dan Perpajakan) Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Indonesia Sosial Sains Indonesia Accounting Research Journal Eduvest - Journal of Universal Studies Applied Quantitative Analysis (AQA) Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Business and Investment Review Jurnal Informatika Ekonomi Bisnis Al-Tasyree: Jurnal Bisnis, Keuangan dan Ekonomi Syariah IIJSE Jurnal Sistem Informasi dan Manajemen Jurnal Akuntansi Sektor Publik Jurnal Media Akademik (JMA) Sainteks: Jurnal Sain dan Teknik Journal of Innovative and Creativity Jurnal Multidisiplin Indonesia Adpebi International Journal of Multidisciplinary Sciences International Journal of Indonesian Business Review International Journal of Management and Business Applied J-CEKI
Heikal, Jerry
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Analysis Of Innovation “Puber Anak Melania” In Acceleration Of Birth Certificate Ownership For Children 0-18 Years In The Dinas Kependudukan Dan Pencatatan Sipil Kota Payakumbuh Using Grounded Theory Gusmeri, Gusmeri; Desmalina, Desmalina; Harsemarozi, Harsemarozi; Heikal, Jerry
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v2i2.1129

Abstract

“Puber Anak Melania” is a Program of the Payakumbuh City Government, in this case the Population and Civil Registration Office as a new innovation in providing convenience in obtaining family cards, birth certificates and baby identity cards for the people of Payakumbuh City. It is an acronym for "Pulang Bersalin Anak mendapat Akta Lahir dan Identitas Anak". This innovation program is a collaborative program with the Payakumbuh City Population and Civil Registration Office with RSKIA, Community Health Centers and independent practicing midwives throughout Payakumbuh City for mothers who give birth in health facilities in Payakumbuh City. The purpose of this study was to determine the effectiveness of Puber Anak Melania service innovation program in accelerating birth certificate ownership in Payakumbuh City, the inhibiting factors and to find out the efforts made by the Payakumbuh Population and Civil Registration Office using a grounded theory approach. Based on the research results, the authors concluded that the implementation of Puber Anak Melania Service innovation was quite effective. Even though there were obstacles such as the parents had not prepared the documents and requirements for issuing a birth certificate, the parents' data and documents had not been valid, and the baby's name had not been prepared by the parents so that the issuance of the birth certificate could not be processed. "Puber Anak Melania" is a Program of the Payakumbuh City Government, in this case the Population and Civil Registration Office as an innovation in providing convenience in obtaining family cards, birth certificates and baby identity cards for the people of Payakumbuh City. It is an acronym for " Pulang Bersalin Anak mendapat Akta Lahir dan Identitas Anak". This innovation program is a collaborative program with the Payakumbuh City Population and Civil Registration Office with RSKIA, Community Health Centers and independent practicing midwives throughout Payakumbuh City for mothers who give birth in health facilities in Payakumbuh City. The purpose of this study was to determine the supporting and inhibiting factors for Melania's Child Development service innovation program in accelerating birth certificate ownership in Payakumbuh City using a grounded theory approach. Based on the research results, the authors conclude that the implementation of the service innovation "Melania Childhood Puberty" has been going well but the results have not been optimal, namely there are obstacles such as documents and requirements for issuing birth certificates that have not been prepared by parents, data and documents of parents are not yet valid, and names the parents had not prepared the baby so that the issuance of the birth certificate could not be processed.
SWOT analysis of the transfer from structural positions to functional positions in the Regional Development Planning Agency (BAPPEDA) of Payakumbuh City using the Grounded Theory method Daswirman, Daswirman; Syafer, Erdimen; Arda, Edvidel; Heikal, Jerry
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v2i2.1132

Abstract

The policy of bureaucracy simplification through the transfer of structural positions (level IV) to specific functional positions designated by the Central Government, which is applied comprehensively to both the Central and Regional Governments, has significant impacts on Civil Servants (PNS) who undergo such position transfers. The Regional Development Agency (Bappeda) of Kota Payakumbuh is one of the Local Government Institutions that has implemented the transfer of positions from structural to functional. This study uses SWOT analysis with the grounded theory method to understand the impacts of this transfer on the career, position, income, quality, and competence of individuals, as well as the work motivation of Civil Servants in Bappeda Kota Payakumbuh after the implementation of this policy. The research findings show that the positive impact of transferring positions from structural to functional includes the opportunity for faster career advancement, which is supported by several factors such as professional recognition, a strong organizational structure, clear job evaluations, and a well-defined job map
Swot Analysis To Get Bappeda Strategies In Implementing Planning Services Quality Regional Development In Payakumbuh City Sistesya, Dilla; Gelvi, Gelvi; Hanifeliza, Rury; Heikal, Jerry
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v2i2.1140

Abstract

This study aims to determine the appropriate strategy used by Bappeda in implementing regional development planning services. The method used in this study is a qualitative research method with a grounded theory approach as a research model. Data collection was carried out by researchers by conducting semi-structured interviews, field observations, document analysis and literature studies. By conducting a SWOT analysis and a grounded theory approach, an explanation was found regarding the strategies needed to provide the best service for the implementation of regional development planning. Based on the results of the study, 14 coding forms 11 categories and simplified into 3 themes with a total score of 25. The highest score for coding is the service theme. It takes the right strategy in implementing regional development planning services in order to produce quality plans. From this grounded theory approach a new understanding can be found that "To produce quality planning documents, Bappeda needs to provide services in terms of planning to Regional Apparatuses related to equalization of perceptions in carrying out each planning process", because this creates opportunities and strengths from the Bappeda organization that is utilized to carry out regional development planning services in order to produce higher quality plans
SWOT Analysis At Inspektorat Of Kota Payakumbuh Through Grounded Theory Research Methods Elfira, Renti; Oki, Helzulmita; Kettipusem, Sri Polya; Heikal, Jerry
Business and Investment Review Vol. 1 No. 4 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i4.38

Abstract

To carry out its role and function as a Government Internal Supervisory Apparatus (APIP), the Payakumbuh City Inspectorate requires a management strategy that will become a reference in achieving performance. The strategy is determined through a SWOT analysis. Where in the SWOT analysis process is carried out through research using qualitative research methods with a grounded theory approach as a model in research. Researchers collected data using semi-structured interviews, field observations, document analysis and literature studies. The analysis performed included open-coding of the data to identify categories and themes; axial-coding to link categories and themes; and selective-coding to identify core themes. Based on the research, there are 4 (four) themes, namely the theme of strengths, weaknesses, opportunities, and threats. Where Weakness (weakness) is an internal factor that has the greatest influence on the performance of the Payakumbuh City Inspectorate with a score of 16 points. Followed by the theme of threats (threats) 12 points, then strengths (strength) 8 points, and finally opportunity (strength) 5 points. The strategic policy that can be carried out by the Payakumbuh City Inspectorate when viewed from the results of the SWOT analysis is to overcome the weaknesses that are owned because the score is the highest, and is an internal factor that can still be interpreted by the Inspectorate. Things that can be done include budgeting for the provision of adequate facilities and infrastructure and assigning APIP to attend training and technical training for 120 hours per year.
PERAMALAN INFLASI DI KOTA BUKITTINGGI MENGGUNAKAN METODE SARIMA (SEASONAL AUTOREGRESSIVE INTEGRATED MOVING AVERAGE) Nugrahmi, Lidya; Heikal, Jerry
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 10, No 1 (2024): VOLUME X NO. 1 APRIL 2024
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v10i1.5219

Abstract

ABSTRAK: Data dari Badan Pusat Statistik (BPS) Sumatera Barat, pada bulan Februari 2023, tingkat inflasi di Kota Bukittinggi berada di peringkat keempat dari 90 kota di Indonesia yang mengalami inflasi secara nasional year on year. Dari 90 Kota di Indonesia, terdapat 2 Kota di Sumatera Barat yang menghitung tingkat Inflasi, yaitu Kota Padang dan Kota Bukittinggi. Tujuan dari penelitian ini Untuk mengetahui nilai peramalan inflasi Kota Bukittinggi menggunakan metode SARIMA. Penelitian ini menggunakan data musiman bps.go.id berupa pola pergerakan harga bahan pokok. Metode yang digunakan adalah metode SARIMA. Penelitian ini adalah penelitian kuantitatif. Hasil penelitian ini Model SARIMA terbaik yang terbentuk dari peramalan inflasi Kota Bukittinggi periode Juli 2023 sampai dengan Desember 2025 adalah model pdq (1,0,0) PDQ (1,0,1). Kata Kunci: Inflasi; SARIMA; EViews
Analisis Faktor Perubahan Gaya Hidup Gen Z di Wilayah Jakarta dalam Memanfaatkan Fasilitas Fitness Center Menggunakan Grounded Theory Wicaksono, Muhammad Haston Samudra; Putri, Juandela Herina; Oktarini, Dwi Indah; Heikal, Jerry
Jurnal Media Akademik (JMA) Vol. 2 No. 1 (2024): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i1.121

Abstract

Currently, there are plenty of changes in Gen Z lifestyle trends regarding the use of fitness center facilities in the Jakarta area. Based on this phenomenon, this research was carried out to find out the influential changes in Gen Z's lifestyle at fitness center facilities, with the limitation of research conducted at 6 fitness centers in the Jakarta area. This study used a qualitative method with a grounded theory approach. Data collection was carried out using the one-on-one interview method, with a sample of respondents selected based on snowball sampling. The results showed that the coding scheme consisted of 28 codes, which formed 9 categories and depicted 3 themes consisting of ideal body shaping, enhancing body health, and external factors, with a total frequency of 32 points. The most influential factor in Gen Z's lifestyle change is the motivation to improve body fitness, with 16 points as the highest frequency in coding.
KAJIAN ETNOGRAFI: ANALISIS SHARED VALUES GENERASI Y DAN GEN Z DALAM MENGIKUTI OLAHRAGA POUND FIT (Studi Kasus Pound Fit Pound Glory Jakarta) Wicaksono, Muhammad Haston Samudra; Putri, Juandela Herina; Oktarini, Dwi Indah; Heikal, Jerry
Jurnal Media Akademik (JMA) Vol. 2 No. 1 (2024): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i1.122

Abstract

Currently, pound fit becomes popular sport in society, specifically for generation Y and Z. Both generations have significant characteristic differences in common beliefs and behaviors. Through the unique behavior pound fit participation in the Jakarta region, the researchers are interested in studying the shared values of Y and Z generation to choose the Pound Fit as their sport selection (Case Study Pound Fit Pound Glory Jakarta). This research uses a qualitative method with an ethnographic approach. Data collection used observation and interview methods with 4 respondents representing Y and Z generation at Club Pound Glory. The result depicts each generation has a unique perspective in determining the Pound Fit club location. However, Gen Y and Z have some similar shared values to choose the Pound Fit site, for instance, due to relieving stress and strategically the respondents have the value to keep staying at Pound Glory without any plan to move in another pound fit club.
RFM Segmentation Analysis for Determine Online Marketing Strategy: the Soul Coffee Mate Case Study Aldyah, Tika; Sugino, Agus; Muzakkar, Milastri; Heikal, Jerry
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.8728

Abstract

This study explores the impact of digital marketing on a cafe named The Soul, located in Jakarta. The cafe experienced a recent decline in sales attributed to factors such as new competitors, closures of nearby establishments, diminishing trends in working from cafes, and changes in customer demographics. Recognizing the need for a robust online marketing strategy, researchers aim to analyze customer segmentation using the RFM model, focusing on Recency, Frequency, and Monetary aspects of transactions over the past 11 months. The goal is to understand customer behavior, design effective online marketing strategies, and ultimately boost the company's revenue. The RFM analysis results identified eight customer segments for The Soul: Soulmate, Loyal Customers, Potential Loyalists, Promising, New User, At Risk, Can't Lose Them, and Hibernating. Proposed strategies include personalized promotions for different customer segments, such as monthly appreciation for "Soulmate" customers, discounts for loyal customers, and targeted communication for new or inactive users. These strategies aim to enhance customer engagement, loyalty, and satisfaction through digital promotions and personalized interactions. Keywords: Cafe Business, Customer Behavior, Customer Segmentation, Customer Loyalty, Digital Marketing, Online Promotion, RFM Model, Sales Analysis
Customer Segmentation Based on RFM Analysis as the Basis of Marketing Strategy Case Study of PT Pertiwi Agung Pharmaceutical Industry (LANDSON) Devi, Rizky Feliana; Siswanto, Fajar Hartanto; Azkia, Nayla; Heikal, Jerry
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.8994

Abstract

The Pharmaceutical Company is a company that has quite large raw material import activities and has many benefits for society and institutions such as hospitals. Pharmaceutical companies play an important role in improving the quality of life of the human population in modern times because, in the field of marketing, pharmaceutical companies face increasing sales performance and profits, as well as maintaining customer loyalty. Pharmacy retail customers usually make drug purchases influenced by the selling price and suitability factors (suggestions) for certain drug brands. Based on these conditions, drug purchasing patterns for the Indonesian people become unpredictable, and it is difficult to increase sales and profits. One effort that pharmaceutical business players can make is to carry out sales promotions based on customer segmentation. Customer segmentation in pharmaceutical companies can be done using clustered data mining analysis methods, such as modified Recency Frequency Monetary (RFM). This method allows companies to group customers based on purchasing patterns of pharmaceutical products, thereby allowing companies to prioritize energy and resources to different segments. After the scoring and data processing process, the number of customers for each RFM Score is obtained, then the Monetary group is segmented which is divided into 4 (four) parts, namely Best Customers by quantity (36), Loyal Customers by quantity (188), Potential Customers by quantity (34) and Lost Customers by quantity (61). Then we continue to map it into only 3 (three) parts, namely Best Customers, Loyal Customers, and Potential Customers using blue as a sign to see the score range. From the results of dividing the 3 (three) group segmentations, the Loyal Customer Score segmentation is greater in quantity (188) so the blue color is darker than the others, which shows that the more customers spend their money. Of the 3 (three) customer segmentation sections, we put all of them into the Best Customer category, because they have introduced new products or products they have not purchased. By using RFM analysis, you can quickly find out customer targets that will be prioritized in carrying out marketing, campaigns, promotions, and rewards using digital channels and direct customer relations. Keywords: Farmasi Company, Group Segmentation, Recency Frequency Monetary (RFM).
Segmentation Strat Egy of Consumer Interest in Contemporary Coffee Shop Using RFM Model Passalaras, Raja Aulia; Daulay, Risma Yanti; Heikal, Jerry
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 2 (2024): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i2.9030

Abstract

Increase customer loyalty by grouping customers into several groups and determining appropriate and effective marketing strategies for each group. Customer segmentation can be done through the clustering method. This research aims to analyze customer Recency, Frequency and Monetary (RFM) from the segmentation results of 5 contemporary coffee shops, namely Janji Jiwa, Kopi Kenangan, Tomoro Coffee, Fore Coffee, and Fami Cafe, from Persona Analysis Research and segmentation of consumer interest in contemporary coffee shops. Previously it could be summarized that cluster 3 or potential customers were the targets of the research by implementing appropriate marketing strategies based on the characteristics and profiles of the respondents. This cluster consists of 31 respondents, most of whom are women aged 24-28 years with a bachelor's degree and work as private employees in Jakarta. Interestingly, cluster 3 is divided between coffee fans and those who don't like coffee. Respondents in this study tended to prefer Tomoro Coffee, while those who didn't like coffee preferred Fami Cafe. In cluster 3, there are 29 people who are active Instagram users. The analysis used includes descriptive analysis where the data used is primary data. The data collection technique used is the observation method and distributing questionnaires to customers who are in cluster 3. The results of the research show that based on the results of the revenue segmentation analysis for the Tomoro Coffee and Fami Cafe coffee shops, it can be concluded that customers in cluster 3 consist of 3 segments. namely recency 3 which consists of 16 active customers who are very loyal and faithful. The strategy to retain these customers is by personalizing customer data to understand product/service shortcomings and knowing customer individual preference needs in order to attract them back. Keywords: Frequency, Monetary, Recency.
Co-Authors Aldyah, Tika Amelia, Dona Andi Saputro Anjarsari, Rosita Arda, Edvidel Ardanesworo, Muhammad Feyzel Khalfani Putra Ardianto, Andi Arthanugraha, Adam Arum Kusuma, Tiyanda Hanti Awalludin Awalludin, Awalludin Ayu Pradina, Dinda Ayu Wulandari Azkia, Nayla Azwar , Tasrika Azwar, Meiriza Azwar, Tasrika Azzuhri, Muhammad Basyar Chitra, Jimmi Chow, Sayuti Darma Tenaya, I Putu Risky Daswirman, Daswirman Daulay, Risma Yanti Dawam, Khaerud Desmalina, Desmalina Devi, Rizky Feliana Dilla Sistesya Doni Magat Harahap Dwi Ramadona, Dasatry Dwiputri, Rinta Agustiani Dzulqornain, Muhammad Edison, Alva Elfira, Renti Enny Enny Erwan Erwan, Erwan Fadhilah, Savira Maghfiratul Faisal Faisal Fajarini, Nurfahma Ferli, Isfan Fitria, Yossa Gandhi, Ayu Gelvi, Gelvi Gunawan, William Ben Gusmeri, Gusmeri Hanifeliza, Rury Hariandja, E N Budiyanto Harsemarozi, Harsemarozi Hasahatan, Alex Fernando Heswara, Faisal Hindrawan, Dimas Humaira, Putri Syifa Hutabarat, Berman Hutabarat, Berman J Jaya, Hamka Putra Kamaratih F, Yositalida Kettipusem, Sri Polya Kevry Ramdany Kurniawati, Yuni Kusumaningrum, Indah Liestiani, Annisa Mamonto, Fanjili Gratia Mangkuto, Shidiq Umar Marlina Marlina Muhammad Farhan Muhammad Ikhsan Muhammad, Tegar Mulyo, Iksan Adityo Muzakkar, Milastri Nazmi, Fittria Ningsih, Andria Nisa, Khairi Nugrahmi, Lidya Nugroho, Septiadi Nugroho, Yusuf Wahyu Nurviriana, Savira Octavianson, Dave Nathanael Oki, Helzulmita Oktariani, Gulfi Oktarini, Dwi Indah Olivia Olivia Osthar, Fidy Rachman Pamadia, Era Pambudi, Adhy Priyo Pangestuti, Intan Passalaras, Raja Aulia Payoka, Netty Perdana, Gemilang Adi Perdhana, Rizkita Bagus Permadiyansach, Bambang Prabowo, Heru Pradina, Dinda Ayu Pratama, Renaldo Pratiwi Pratiwi Purwanto, Muhammad Rizki Puspita Dewi, Puspita Putra, Abhiyoga Deyandra Putra, Rahmad Yunendri Putri, Annisa Nurwanda Putri, Juandela Herina Putri, Maya Seruni Rafanio, Kevin Raharjo, Bangkit Widhi Rahmadeni Rahmadeni Rahmawati, Nurmalinda Rahmi, Mutia Ramadani, Rizki Agung Ramadhan, Andika Ramadhan, Yufiansyah Wahyu Rica Rica, Rica Safangati, Ainun Samsul Arifin Santosa, Suhari Saputra, Tubagus Chandra Saraswati, Iska Sari, Irma Ratna Saumananda Suroso, Nurinda Savitri, Fania Mutiara Sayuti Sayuti Shabrina, Andi sirya, Damara Siswanto, Fajar Hartanto Sitinjak, Jeklin Sodikin Sodikin Sri Nugroho, Amanda Sri Utami Sugino, Agus Suhardi, Fitra Alghifari Sukmayanti, Andini Wulan Sutama, Aditya Suududdin, Suududdin Syafer, Erdimen Syarifudin Syarifudin Syarrah, Ira Siti Syawaldi Afwan, Ahmad Syawaludin, Rahmat Teguh Widodo Triesna Ratulina Tuwindar, Tuwindar Wahyuningsih, Nia Wicaksono, Muhammad Haston Samudra Widiyanta, Antonius Hendri Wulan, Mutia Karunia Antap Yakub, Isnendi Yohana, Kesia Yumarsa, Imam YUNI KURNIAWATI Zulfahmi, Muhammad Riko Yohansyah