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Journal : IIJSE

Grounded Theory Analysis on IT Consultant Company Survival Strategy in The Vuca Era Fauzan, Heri; Heikal, Jerry
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4784

Abstract

This research was focused on how IT Consulting Companies can survive during the VUCA era (within scope 2020-2023). This research revealed the challenges during the VUCA Era and strategies to tackle the challenges. This research was conducted using grounded theory analysis, interviewing process, and gap analysis with the current theories. All methods are compiled together as a qualitative research approach. In this research, purposeful sampling was used to choose relevant respondents with minimum classification as a director level in an IT Consulting Company who knew about the company strategy and business environment during the in-scoped period. The coding process was done twice, the first coding process to map the challenges in the VUCA era and the second one to find out the strategy for VUCA challenges in the first coding results. The coding process gathered 23 codes for challenges in VUCA which were categorized into 9 categories and then became 5 themes. The result concludes that the top challenge in the VUCA era is customer engagement. The second coding process found the 23 strategies from all interviews and categorized them into 5 categories and then 4 themes. It concludes that the top priority strategy to survive during VUCA is a customer-driven approach strategy with many variations.
Enhancing Customer Segmentation in Online Transportation Services: A Comprehensive Approach Using K-Means Clustering and RFM Model Perdhana, Rizkita Bagus; Heikal, Jerry
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4851

Abstract

In the rapidly evolving landscape of online transportation services, companies face complex challenges to maintain and expand their market positions. Understanding customer dynamics has become crucial for success, extending beyond mere acquisition to encompass retention. This study presents a comprehensive approach to customer segmentation in online transportation services using K-Means Clustering and the RFM Model. K-Means Clustering categorizes customers based on behavioral patterns, while the RFM Model provides a detailed insight into customer engagement in acquisition activities. The integration of these methodologies aims to enable companies to tailor services, enhance customer experiences, and formulate targeted marketing strategies. The analysis identifies 5 diverse customer groups: (1) Urban Luxury Commuters, (2) Non-Motorized Urban Users, (3) Tech-Savvy Urban Commuters, (4) Diverse Urban Commuters, and (5) Budget-Conscious Urban Commuters. Among these groups, the (2) Non-Motorized Urban Users group is the focus due to its high monetary value and the second-highest frequency level. Users in this cluster tend to transact frequently, indicating consistent and recent engagement with transportation services. Factors such as high transaction frequency and total transaction value underscore the importance of this cluster in generating overall revenue. Additionally, the research will consider additional factors such as user demographics, travel purposes, and promotional activities to further understand user behavior patterns in this cluster. The goal is to formulate targeted strategies to enhance user satisfaction, engagement, and potential revenue growth for transportation service providers. This study also introduces an RFM-based marketing program targeting different customer segments, such as (1) Platinum Membership, (2) Rush Hour Bonanza, (3) Bundle Extravaganza, (4) Revive and Thrive Offer, and (5) Back in the Saddle Campaign. Furthermore, the Refer-a-Friend Program encompasses all RFM segments, encouraging users to expand the network of online transportation service users. The seamless integration between customer segmentation and RFM-based initiatives has the potential to enhance customer retention, drive revenue growth, and improve operational efficiency, contributing significantly to adaptive business strategies in the dynamic online transportation services sector.
Co-Authors Agus Siswanto Akhsan, Lurinjani Alam, Taris Zakira Aldyah, Tika Alghifari Suhardi, Fitra Ali Wafa Amelia, Dona Andi Saputro Anjarsari, Rosita Anne, Lisye Ira Apriani, Asti Arda, Edvidel Ardanesworo, Muhammad Feyzel Khalfani Putra Ardiansyah, Giri Teguh Ardianto, Andi Ariati, Ira Arrafi, Risa Eka Arthanugraha, Adam Awalludin Awalludin, Awalludin Ayu Pradina, Dinda Ayu Wulandari Ayu, Cita Azkia, Nayla Azwar , Tasrika Azwar, Meiriza Azwar, Tasrika Azzuhri, Muhammad Basyar Badri, Ahmad Kamal Budi Setiawan Chairani, Metha Erzha Chandra, Jimmy Chandra, Jon Hendra Saputra Chitra, Jimmi Chow, Sayuti Darma Tenaya, I Putu Risky Daswirman, Daswirman Daulay, Risma Yanti Dawam, Khaerud Deden Nurjaman Desmalina, Desmalina Deswita, Riyan Yulmi Devi, Rizky Feliana Diah Utami, Diah Dilla Sistesya Doni Magat Harahap Dwi Ramadona, Dasatry Dwirahmawati, Retno Dzulqornain, Muhammad Edison, Alva Elfira, Renti Enny Enny Enny Widawati Erwan Erwan, Erwan Esvandiary Iswari, Neisya Fachry Abda El Rahman Fadhilah, Savira Maghfiratul Fadilla, Triana Gustiani Faisal Faisal Fajarini, Nurfahma Fauzan, Heri Fazarullah , Dwirizky Finnia Ayu Kirana, Astried Firdaus, Aulia Fitria, Yossa Gandhi, Ayu Gelvi, Gelvi Givianty, Vasya Theodora Gunawan, William Ben Gusmeri, Gusmeri Hanifeliza, Rury Hardiyanti Hardiyanti Hariandja, E N Budiyanto Harsemarozi, Harsemarozi Hasahatan, Alex Fernando Hasibuan, Muhammad Satir Hendrawan, Erwan Herdiany, Gita Amira Heswara, Faisal Hindrawan, Dimas Humaira, Putri Syifa Hutabarat, Berman Hutabarat, Berman J Jaya, Hamka Putra Julian, Ahmad Kamaratih F, Yositalida Kettipusem, Sri Polya Kevry Ramdany kharisma, Gilang Kornela, Andhini Kristianto, Fajar Kurinawan, Haby Kurniawati, Yuni Kusumaningrum, Indah Liestiani, Annisa Mafatir Romadhon, Damar Maharani, Sella Sakilla Mamonto, Fanjili Gratia Mangkuto, Shidiq Umar Marlina Marlina Moh. Masnur Muhammad Farhan Muhammad Ikhsan Muhammad, Tegar Mulyo, Iksan Adityo Mulyono, Rynto Muzakkar, Milastri Nazmi, Fittria Ningsih, Andria Nisa, Khairi Norsa, Reza Nugraha Nugrahmi, Lidya Nugroho, Septiadi Nugroho, Yusuf Wahyu Nur Aulia, Reza Nurlia, Siti Adinda Nurrela, Nisa Nurviriana, Savira Octavianson, Dave Nathanael Oki, Helzulmita Oktariani, Gulfi Oktarini, Dwi Indah Olivia Olivia Osthar, Fidy Rachman Pamadia, Era Pambudi, Adhy Priyo Pangestuti, Intan Panka Gumilang Passalaras, Raja Aulia Payoka, Netty Perdana, Gemilang Adi Perdhana, Rizkita Bagus Permadiyansach, Bambang Prabowo, Heru Pradina, Dinda Ayu Praditya , Rizqy Gumilar Praditya, Rizqy Gumilar Pramono Hadi Prasasti, Ferdania Pratama, Renaldo Pratiwi Pratiwi Purwanto, Muhammad Rizki Puspita Dewi, Puspita Puspita, Angela Candra Puteri, Cita Ayu Riyadi Putra Jaya, Hamka Putra, Abhiyoga Deyandra Putra, Rahmad Yunendri Putri, Annisa Nurwanda Putri, Juandela Herina Putri, Maya Seruni Rachman Zarkasih, Aditya Rachmawatie, Srie Juli Rafanio, Kevin Raharjo, Bangkit Widhi Rahmadeni Rahmadeni Rahmawati, Nurmalinda Rahmi, Mutia Ramadhan, Andi Ramadhan, Andika Ramadhan, Yufiansyah Wahyu Reynaldi, Jaka Rica Rica, Rica Ridwan, Dadang Riyani, Sari Safangati, Ainun Salim, Susan Ratna Salwa, Elja Samsul Arifin Samudra Wicaksono, Muhammad Haston Sani, Fitroh Baherudin Santosa, Suhari Saputra, Tubagus Chandra Saraswati, Iska Sari, Irma Ratna Sari, Nimas Indah Fatimah Saumananda Suroso, Nurinda Savitri, Fania Mutiara Sayuti Sayuti Sekar Ndini, Ayu Sembodo, Giri Sembodo, Giry Shabrina, Andi sirya, Damara Siswanto, Fajar Hartanto Sitinjak, Jeklin Sodikin Sodikin Soviatun, Nuria Sri Mulyaningsih Sri Nugroho, Amanda Sri Utami Sugino, Agus Suhardi, Fitra Alghifari Sukmayanti, Andini Wulan Suryani, Rahmah Sutama, Aditya Suududdin, Suududdin Syafer, Erdimen Syahfitri, Fenny Syam, Syahrul Syarah, Irra Siti Syarifudin Syarifudin Syarrah, Ira Siti Syawaldi Afwan, Ahmad Syawaludin, Rahmat Taufiqillah, Rizal Teguh Widodo Terah, Yochebed Anggraini Threezardi, Ricki Tonggo, Andohar Triesna Ratulina Tuwindar, Tuwindar Wahyuningsih, Nia Watugilang, Ageng Wicaksono, Muhammad Haston Samudra Widiyanta, Antonius Hendri Widya Handayani Wulan, Mutia Karunia Antap Wulandari, Rayuli Wuryantadi, Dwi Yakub, Isnendi Yohana, Kesia Yudi Nugraha Bahar Yumarsa, Imam YUNI KURNIAWATI Zakaria, Dzaki Zulfahmi, Muhammad Riko Yohansyah