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Journal : Jurnal Riptek

KAJIAN PREFERENSI UMKM DAN IKM KOTA SEMARANG TERHADAP PERDAGANGAN ONLINE Sunyoto Sunyoto; Farid Ahmadi; Anindya Ardiansari; Ghanis Putra Widhanarto
Jurnal Riptek Vol 13, No 2 (2019)
Publisher : Badan Perencanaan Pembangunan Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.653 KB) | DOI: 10.35475/riptek.v13i2.67

Abstract

This study aims to determine the preferences of (Micro, Small and Medium Enterprises-MSMEs and Small and Medium industries-SMIs) in the city of Semarang on online trade and their impact on business development, obstacles encountered, and how the strategies of SMEs and SMIs in dealing with online trade in Semarang. The study population was MSMEs and SMIs which were spread out in 11 clusters in Semarang City and the samples were determined by purposive sampling. Data were collected using a questionnaire technique and interviews were analyzed descriptively-qualitatively. The results showed that the preference of MSMEs / SMIs in the City of Semarang towards online trade in the City of Semarang was under development. Quantitatively, there are more trade players who like the offline system (60%) compared to traders who prefer purely online (10%). However, there are relatively many business people who like to trade offline or online, which is 30%. The impact of online trade on the development of MSMEs in the city of Semarang tends to be positive, this is indicated by the research data which states that it is very profitable and profitable if the amount is 45%, and which states that it is less profitable or very unprofitable if it is only 3%. Most of the obstacles faced by MSMEs in Semarang City (84%) came from subjective and internal assessments of MSMEs in Semarang City. This is based on research findings which reveal that the constraints faced are dominated by the notion that online trading is complicated (32%), unfamiliar (29%), and there is no time (23%). Constraints due to safety factors are only 5% and other 11%. The strategies undertaken by MSMEs / SMIs actors in dealing with online trade are by improving and maintaining service quality and product quality, as well as optimization in promotions supported by new innovations.
PENGARUH PERDAGANGAN ONLINE TERHADAP PERILAKU MASYARAKAT KOTA SEMARANG Farid Ahmadi; Sunyoto Sunyoto; Anindya Ardiansari
Jurnal Riptek Vol 12, No 2 (2018)
Publisher : Badan Perencanaan Pembangunan Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.67 KB) | DOI: 10.35475/riptek.v12i2.7

Abstract

The rapid development of information technology including internet bringsgreat impacts in many aspects such as business and sales. Many companies andindividuals use internet as amedia for their sales and business. This will affectsocienty’s behavior in shopping to fulfill theirneeds. This study was aimed to identify the profile of Semarang’s society who are involved in e-commerce andfigure out the effects of e-commerce towards the Semarang’s people behavior.This study is a descriptive research with people in Semarang as thepopulation. Thesamples were determined by using purposive method samplingnamely judgement sampling and quota sampling. The data were gathered throughquestionnaires and interviews. Thus, thedata collected were analyzed descriptive-quantitatively and descriptive-qualitatively.The studyshowed that 70% of Semarang people has done transactionsonline, and were dominated bywomen (58%). They are mostly high schooleducated (60%) under the age of 30 years old. Based on the type of the productsbought, people mostly bought goods (90%) specifically,fashion clothes (63%)and electronics (24%). E-commerce sites that are used to shop online were variedacross various sites (8 sites). Most of all, Shoope (25%) and company websites(21%) were the most two used sites for doing e-commerce. In addition, people inSemarangstill rarely to conduct online transactions with safety factor (42%), Considered as being less secure, as their main reason.
Co-Authors - Kustiono A.A. Ketut Agung Cahyawan W Achmad Munib Achmad Noerkhaerin Putra Adilla, Diva Trian Afif, Elfrida Eriyani Agus Wahyudin Ahmad Bagus Fernanda Ahmad Faishal Al Fachri, Khubaib Alawiyah, Indi Azza Alifah, Rahma Noor Andana, Ollivia Dinda Andini, Irina Putri Andriani, Aldina Eka Anindya Ardiansari Anita Yuniarti Nurjannah Ansori, Isa Arshanda Gusti Nugrahani Ary, Deasylina da Astuti, Ruly Purbo Bambang Subali Barokah Isdaryanti Bashar Ridwan Causarina, Princesa Vitara Deasylina Da Ary Deka Setiawan, Deka DENI SETIAWAN Desi Wulandari Desi Wulandari, Desi Dewanto Harjunowibowo Dewi Nilam Tyas Dewi Nilam Tyas Dian Marta Wijayanti Djuniadi Djuniadi Dwi Yuwono Puji Sugiharto, Dwi Yuwono Puji Dwijanto Dwijanto, Dwijanto Dyah Kusuma, Dyah DYP Sugiharto, DYP Edy Purwanto Eko Handoyo Ellianawati Elok Fariha Sari Endang Susilaningsih Fakhruddin Fakhruddin Fakhruddin Fakhruddin Fakhruddin, Fakhruddin Farida Puput Lestari Farisyi, Shalman Al Farkhani, Moch.Hamim Fatimatuzzahro Fatimatuzzahro Fernanda, Ahmad Bagus Filia Prima Artharina Fisnani, Yeni Florentina Widihastrini Galih Mahardika C. Putra Ghanis Putra Widhanarto Gigih Malinda Puspitasari Hadi Sumarto Hamidulloh Ibda Handayani, Rekno Hanif Dimas Handaru Mukti Istiningsih Harum Sunya Iswara Haryono Haryono Heri yanto Hestu Riza, Moslem Ahmad Hikmah, Ulfah Nur Hizbul Wathoni Huda, Miftakhul Huda Ida Zulaeha Ika Ratnaningrum Imam Shofwan Imaniar Purbasari Intan Permata Hapsari Intan Safitri Irvan, Moh. Farizqo Isa Ansori Isdaryanti, Barokah Istiningsih, Hanif Dimas Handaru Mukti Istiqomah, Nur Hayati Iswara, Harum Sunya Iwan junaedi Jannah, Nila Rohmatul Joko Sutarto Karimah, Fildzah Mahdiya Karimah, Luthfia Khafidhotul Khasanah Khairul Arifin Khulafa, Faris Nur Kiptiyah, Siti Maryatul Kistiari, Romnah Kurniana Bektiningsih Kusnul Khotimah Kustiono Kustiono Laili Rahmawati, Laili lestari, Farida Puput Lestari, Nadia Puji M. Erwin Fahrul Khakim Mabruri, Haeru Malasari, Malasari Malik Ibrahim Maria Bernadetha Dua Riong Marifatun, Marifatun Marifatun, Marifatun Masyruri, Masyruri Maulana, Lukmi Mela Dwisa, Suci Okta Mirza, Ahmad Saiful Moh. Farizqo Irvan Mulawarman Mulawarman Mulyaningtyas, Isnaeni Munawaroh, Eem Nanang Qosim Naufalia, Salisi Nisa, Isti Hhoirun Norita Agustina Subagyo Nugrahani, Arshanda Gusti Nuni Widiarti Nur Alfi Muanayah Nurhasanah, Rahma Nursiwi Nugraheni Octaviani, Dessy Petra Kristi Mulyani Prastiyo, Ahmad Puji Praswanti, Ramadhani Putri Prihantara, Usman Bayu Probowati, RR. Rina Putri, , Rizky Selvia Putri, Syafira Raka Putut Marwoto Rachma Selviana Rahmawati, Annisa Ianna Raihan, Siti Raihan, Siti Raihani Afifah Ratnasari, Yanuar Meta Rochmad - Rochmad Rochmad Rosyidin, Muh. Khulafaur Rusdarti - S Sarwi S.Pd. M Kes I Ketut Sudiana . Samsudi . Saputri, Fristya Qusnul Sari, Elok Fariha Sari, Putri Kumala Sarwi - Septiana Khusnul Khotimah Setefani, Fiki Adelia Siti Fathonah Siti Khotimah Siti Ridloah Sofianiyatin, Lilik Sri Handayani Sri Sukasih Sri Sulistyorini, Sri SRI WARDANI Sumilah Sumilah Sumilah, Sumilah Sunyoto Sunyoto Supriyadi Supriyadi Suratno Suratno Susilawati, Susilawati Sutaryono, Sutaryono Syamsul Ma'arif Syerin Nur Fadila Tasya Labella Rizqi Totok Sumaryanto Florentinus, Totok Sumaryanto Tri Suminar Trimurtini Trimurtini Trisnawati Trisnawati Trisyagil, Trisyagil Tyas, Dewi Nilam Udi Utomo Utami, Aidilla Putri Wahab , Reza Abdul Wahidah, Widiya Nurul Wakano, Rafsan Wicaksono, Ayyub Widhanarto, Ghanis Putra Widia, Syam Widyawati, Ana Wijayama, Bayu Witanto, Yuli Wiwi Isnaeni Woro Sumarni Wulandari, Hodijah Wulandari, Monica Niken Yuli Kurniawati Sugiyo Pranoto Yuli Utanto Yundari, Yundari Yunita Tiara Riski Zulfana, Shinta Aulidafitri