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All Journal Jurnal Media Wahana Ekonomika EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Jurnal Fokus Manajemen Jurnal Multidisiplin Dehasen (MUDE) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Journal of Advances in Accounting, Economics, and Management Tractare: Jurnal Ekonomi-Manajemen Social Sciences Journal Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Jurnal Pakar Manajemen Journal of Accounting and Management (JAM) Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Journal of Management, Economic, and Accounting BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Journal of Applied Financial Management (JAFM) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Ida Anggriani
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Pemasaran UMKM Dodol Ketan Di Kecamatan Kampung Melayu Kota Bengkulu Anggriani, Ida; Junita, Geni Rama; Mardiana, Indah; Kurniawan, Akbar; Septiandre, Rian
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (660.982 KB) | DOI: 10.37676/jdm.v1i2.2921

Abstract

UMKM di Indonesia sangat berkembang pesat, banyak sekali pelaku usaha memulai bisnis dengan menciptakan UMKM, namun tak jarang juga banyak pelaku usaha yang tidak bisa mempertahankan bisnis mereka. Salah satu faktor penyebabnya adalah kurangnya pengetahuan mengenai bagaimana cara mempertahankan bisnis kecil sehingga terus berkembang menjadi bisnis yang besar. Salah satuj hal yang dapat dilakukan adalah dengan mengetahui target pasar dan memanfaatkan media digital untuk melakukan pemasaran UMKM. Di kota Bengkulu sendiri terdapat banyak pelaku usaha UMKM khususnya dibidang kuliner, salah satunya yaitu dodol ketan yang diproduksi oleh masyarakat kecamatan kampung melayu Bengkulu. Dodol ketan telah menjadi makanan yang menjadi oleh-oleh khas dari Bengkulu, namun selama pandemi kemarin usaha dodol ketan mengalami penurunan pelaku usaha menhadapi tantangan yang cukup besar untuk terus mempertahankan usahanya. Oleh karena itu, pemanfaatan teknologi sebagai wadah mempromosikan UMKM sangat diperlukan untuk mempertahankan UMKM. Pemasaran menggunakan media digital tentunya akan sangat memudahkan pelaku usaha karena dapat dilakukan dengan efektif dan efesien serta mempermudah pelaku usaha untuk menentukan tempat pasar. Pemasaran menggunakan media digital dapat berupa konten video dan foto serta pamflet yang tentunya tidak memerlukan biaya yang cukup besar.
Sosialisasi Manfaat Media Sosial Untuk Meningkatkan Promosi Bisnis Di Leter U Desa Sido Luhur Irawan, Sella Devi; Anggriani, Ida; Suwarni, Suwarni; Wagini, Wagini
Jurnal Dehasen Mengabdi Vol 2 No 2 (2023): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v2i2.4757

Abstract

The development of today's technological era is increasing, the number of people who have followed technological developments is used in many ways and has advantages that can be obtained from technology users, who make use of social media easily among the public, especially in Sidoluhur village, Sukaraja sub-district, for example carrying out promotions which can be done online. The purpose of carrying out community service activities is to help the community recognize and understand the benefits of social media in increasing business promotion using social media, activities carried out in the form of community service carry out socialization methods to residents and youth circles in Sido sublime village, Sukaraja sub-district, results of community service In this community, I do socialization, namely explaining the benefits of social media which can broaden the introduction of products that are carried out by uploading a product on social media such as Instagram, Facebook, and WhatsApp. Social media is indeed very useful for those who carry out a promotion in the business they founded. , then local residents can take advantage of social media with various features available in social media to carry out promotional activities in doing business.
Analysis Of The Management Of Education Unit Operational Assistance Fund (BOSP) At Public Elementary School 02 Tanjung Sakti Pumu Lahat District Elanda, Tara; Anggriani , Ida; Subhi , Ramadan
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 2 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i2.156

Abstract

The aim of the research is to analyze the management of educational unit operational assistance funds (BOSP) at SD Negeri 02 Tanjung Sakti Pumu, Lahat Regency. This research approach is qualitative research. The data collection methods used in this research are interview techniques, documentation techniques and observation techniques. The location of this research is SD Negeri 02 Tanjung Sakti Pumu, Lahat district.The results of the research show that the comparison of BOSP Technical Instructions for implementation and accountability is appropriate and for planning regarding the preparation of RKAS documents carried out through RKAS document preparation meetings involving members of the education unit and school committees, it is not in accordance with the provisions of the Minister of Education, Culture and Research and Technology. Efficiency of managing BOSP funds at State Elementary School 02 Tanjung Sakti Pumu, Lahat Regency, in 2021-2023, spending with an average ratio of 100% is said to be less efficient and for the effectiveness of BOSP fund management at SD Negeri 02 Tanjung Sakti Pumu, Lahat Regency. In 2021-2023, it can be seen that the school is able to realize budget management. BOSP funds with a very effective level of 100%.
Pemanfaatan Media Digital Dalam Menunjang Prestasi Siswa Di SMKN 3 Bengkulu Tengah Nurzam, Nurzam; Anggriani, Ida; Susena, Karona Cahya; Hidayah, Nenden Restu; Arsita, Bella
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8912

Abstract

The purpose of this research is to conduct a thorough analysis of the utilisation of digital media in the learning process at SMKN 3 Bengkulu Tengah (High School 3 Central Bengkulu) and its impact on students' academic performance. This study adopts a qualitative approach employing a case study methodology, which involves the analysis of data gathered from interviews with teachers and students, direct observations of the learning process, and documentation of the use of digital media within the school. The findings reveal a significant enhancement in students' motivation to learn and their comprehension of concepts, as evidenced by their active participation in learning activities. However, the study also identifies several challenges encountered, such as the uneven accessibility of the internet across the school premises and the necessity for more comprehensive training for teachers to effectively leverage technology. To address these challenges, the research recommends the enhancement of teacher training, the provision of improved internet infrastructure, and the development of a curriculum that is integrated with digital technology. Through these measures, it is anticipated that the potential of digital media can be maximised to improve students' overall academic performance.
Pengaruh Experiential Marketing Dan Kualitas Layanan Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Dapur Ayek Bengkulu) Fadhlurrahman, M. Thoriq; Anggriani, Ida; Abi, Yudi Irawan
Journal of Accounting and Management Vol. 2 No. 1 (2025): June
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jam.v2i1.800

Abstract

Business competition in the culinary sector is becoming increasingly fierce, requiring businesses to provide the best experience and service to customers. Dapur Ayek Bengkulu, as one of the local culinary businesses, faces challenges in maintaining customer satisfaction despite providing good facilities and services. Therefore, this study was conducted to assess the extent to which experiential marketing and service quality influence customer satisfaction. The objective of this study is to determine the impact of experiential marketing and service quality on customer satisfaction at Dapur Ayek Kota Bengkulu. The research method used is quantitative research, with the sample consisting of 65 customers of Dapur Ayek Kota Bengkulu. The results of this study indicate that experiential marketing significantly influences customer satisfaction (significance value 0.000). Service quality also significantly influences customer satisfaction (significance value 0.000). Both variables simultaneously significantly influence customer satisfaction (F-test, significance 0.000). The coefficient of determination (R²) value of 0.519 indicates that 51.9% of the variability in customer satisfaction can be explained by experiential marketing and service quality.
Sosialisasi Digital Marketing Pada Usaha Mikro Kecil Dan Menengah (Streetsteamgroup) Diwangkara, Agustio; Soleh, Ahmad; Suwarni, Suwarni; Anggriani, Ida; Febrina, Tri
Jurnal Gotong Royong Vol 1 No 1 (2024): Mei
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i1.6254

Abstract

Digital marketing has become an important tool in supporting the growth of Micro, Small and Medium Enterprises (MSMEs) in the digital era. This research aims to examine the effectiveness of digital marketing socialization in MSMEs, particularly in the streetstemgroup sector. Streetstemgroups, which refer to groups of MSMEs operating in street areas or traditional markets, often face challenges in adopting digital technology. Through qualitative methods, this study analyzes the various socialization strategies implemented, including training, workshops, and the use of social media platforms. The results show that digital understanding and skills acquired through socialization have a significant impact in increasing the visibility and sales of streetstemgroup MSMEs. However, the successful implementation of digital marketing is also influenced by internal factors such as the commitment of entrepreneurs and external support from the government and community. This research suggests the need for continuous collaboration between the government, private sector and community to maximize the potential of digital marketing in empowering streetstemgroup MSMEs.
Sosialisasi Pembuatan Kerajinan Bingkai Foto Untuk Menumbuhkan Kreativitas Berwirausaha Pada Anak-anak Di SDN 24 Kota Bengkulu Ardiana, Rina; Anggriani, Ida; Damarsiwi, Eska Prima Monique; Effendi, Yanto
Jurnal Gotong Royong Vol 1 No 2 (2024): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i2.6707

Abstract

The aim of this Community Service Activity is to increase the creativity of children at SD Negeri 24 Bengkulu City by socializing the making of handicrafts from rice paper to foster entrepreneurial creativity. The material provided is about the positive activity of making handicrafts from rice paper so that it can open up insight that handicrafts can also be used as a business opportunity from an early age. The technique and method for implementing Community Service activities used is socialization. Techniques for implementing Community Service activities used by 25 students at SDN 24 Bengkulu City. This Community Service activity is in the form of a scientific article published in the Dehasen Scientific Journal for the Nation. It is hoped that this activity will be useful and increase knowledge and understanding for children at SDN 24 Bengkulu City.
Sosialisasi Meningkatkan Penghasilan Menggunakan Media Sosial Ibu Rumah Tangga di Majelis Taklim (Lingkar Barat) Masjid Al - Muttahid Annisa, Okta Feranica; Hidayah, Nenden Restu; Afriani, Sulisti; Anggriani, Ida
Jurnal Gotong Royong Vol 1 No 2 (2024): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v1i2.6798

Abstract

Socialization activities at the Al-Muttahid Mosque (West Circle) Islamic boarding school aim to empower housewives with digital marketing skills that can increase family income. This socialization includes a basic understanding of digital marketing, use of major digital platforms such as social media and online marketplaces, as well as effective marketing strategies. Through a practical approach and case studies, it is hoped that participants can apply the knowledge gained to promote their products or services more widely and efficiently. The results of this activity are expected to improve housewives' digital marketing skills, expand market reach, and ultimately increase family income. This research uses participatory methods with direct observation and interviews to evaluate the effectiveness of this socialization
Analysis Of The Community Satisfaction Index On Public Services In The Village Of Kayu Kunyit, South Bengkulu District Diana, Diana; Anggriani, Ida; Fitriano, Yun
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v2i1.760

Abstract

The Public Satisfaction Index (PSI) is an evaluation instrument used to measure the level of public satisfaction with the quality of public services. This assessment is carried out by comparing public expectations and the reality of the services received. This study aims to analyze the Public Satisfaction Index of public services in Kayu Kunyit Village, Manna District, South Bengkulu Regency. The method used is quantitative research with a descriptive approach using a survey as a data collection technique. The research sample consisted of 150 respondents selected using the Accidental Sampling technique. The data were analyzed using the Public Satisfaction Index (PSI) method in accordance with the Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform Number 14 of 2017. The results of the study showed that the value of the PSI of public services in Kayu Kunyit Village was 77.69, which was included in the good category (service quality B). Of the nine assessment elements, behavior and complaint handling received the highest scores, while the completion time and competence of the implementers were elements that still needed to be improved. Overall, the community is satisfied with the services provided, but it is suggested that there be improvements, especially in terms of time efficiency and increasing the competence of officers so that the quality of service can continue to be improved.
Swot Analysis In Increasing The Sales Of Wood Products At The Wood Depot Tiga Mandala Putra In Kaur Regency Setiawan, Riduan; Anggriani, Ida; Febliansa, M Rahman
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.817

Abstract

This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) faced by Depot Kayu Tiga Mandala Putra in Kaur Regency, as well as to formulate appropriate marketing strategies to increase the sales of wood products. The method used is a combination of quantitative and qualitative approaches. Data collection techniques included direct observation, in-depth interviews, questionnaire distribution, and document analysis. Data analysis utilized the IFE (Internal Factor Evaluation) matrix, EFE (External Factor Evaluation) matrix, and SWOT quadrant mapping to determine relevant strategies.The research results indicate that the strategic position of Tiga Mandala Putra Wood Depot is in Quadrant I (aggressive strategy) with an IFE score of 2,39 and an EFE score of 2,22. This indicates that the depot has sufficient internal strengths and significant external opportunities. The recommended strategies include optimizing digital promotions, enhancing service capacity, and developing partnerships with local businesses. The implementation of SWOT-based strategies is expected to significantly increase sales volume and business competitiveness.
Co-Authors Abdul Rahman Abi, Yudi Irawan Ahmad Soleh Akbar Kurniawan Alfaruq, Abdullah Azam Ameri, Agusman Andriani, Delvi Anggraini, Adinda Dewi Annisa, Okta Feranica Anugrahheni, Kitrang Ardiana, Rina Aresman, Ronaldi Ari yanto Ariantara, Yudi Arsita, Bella Astuty, Kamelia Damarsiwi, Eska Prima Monique Devi, Made Tiara Diana Diana Diwangkara, Agustio Dwi Linda Yuliarti Dwi Linda Yuliarti, Dwi Linda E G, Ida Ayu Made Effendi , Bahman Effendi, Yanto Elanda, Tara Fadhlurrahman, M. Thoriq Fatricia, Sefhia Lara Febliansa, M Rahman Febliansa, Rahman Febliansah, M. Rahman Febliansah, Muhammad Rahman Febrina, Tri Fera Indasari Ferdiatma, Ghiyats Ferina, Zahrah Indah Fitri, Dwi Kusmita Fitriani, Ajeng Gibran, Ahmad Hasana, Nurlaila Herfianti, Meiffa Hidayah, Nenden Restu Hutabarat, Kristia Elsa Yohana Indasari, Fera Irawan, Sella Devi Irawati, Gustina Irwandi, Abdurrahman Juniarti, Selva Junita, Geni Rama Karona Cahya Susena Kurniawan , Kimas Kurniawan, Kimas Mardiana, Indah Marleza, Yozi Marliadi - Marliadi -, Marliadi Marlina Marlina Mas’ud, Imam Muhammad Rahman Febliansa Neri Susanti Nia Indriasari, Nia Niken Faradela Nirta Vera Yustanti Nopriansyah, Sendi Noviantoro , Rinto NURUL KHOTIMAH Nurzam Nurzam, Nurzam Ogriansyah, Gioni Oky Anggara Parolita, Inka Prawitasari, Andriyani Purwasi, Ira Purwasih, Ira Putra, Iswidana Utama Putri Utami, Aisyah Putri, Cyndi Dwi Putri, Jenni Erokda Jumi Putriani, Ririn Rafi Alfiando Zaki Rafiul, Zurry Rahman , Abdul Rinto Noviantoro, Rinto Sahputra, Muhammad Redo Sapitri, Wulan Saputra, Aan Ramadhan Saputra, Niko Saputri, Andela Sari, Desti Rupita Sari, Dwi Mafika Septiandre, Rian Setiawan, Riduan Sirnandi, Faizal Rekon Subhi , Ramadan Sulisti Afriani, Sulisti Susi Yanti Suwarni Suwarni Suwarni Tito Irwanto Triasleni, Elza Septi valentino, Aldi Wagini Wagini, Wagini Wijaya, Ermy Wijaya, Ermy Yun Fitriano Zoniarti Zoniarti