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Sosialisasi Peningkatan Kesadaran Dan Kepatuhan Pajak Kendaraan Di UPTD PPD Seluma Fitri, Dwi Kusmita; Susanti, Neri; Anggriani, Ida; Fitriano, Yun
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6741

Abstract

The vehicle tax awareness campaign at UPTD PPD Kabupaten Seluma aims to increase public awareness and compliance in paying vehicle taxes. The methods used include direct counseling sessions, leaflet distribution, and pre-post campaign surveys. The results show a significant increase in public understanding and awareness of the importance of paying vehicle taxes. Active community participation and positive responses to the presented materials confirm the effectiveness of the campaign. Recommendations include the need for continuous and intensified campaigns, the use of more engaging educational media, participatory approaches, optimization of social media, and strengthening cooperation with related agencies. Thus, it is expected that increased public awareness and compliance can support regional revenue growth and contribute to community development and welfare.
Pengaruh Digital Marketing, Brand Image, Promotion Dan Kualitas Produk Terhadap Minat Beli Produk Kosmetik Make Over Di Kota Bengkulu Fatricia, Sefhia Lara; Anggriani, Ida; Indriasari, Nia
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i1.7453

Abstract

Today, people in Indonesia are in an increasingly sophisticated digital era. Technological advances have made many differences between the past and the present. One of the important things that has impacted the digital era is the use of product marketing activities, one of which is make over cosmetic products. The purpose of this study was to determine the effect of digital marketing, brand image, promotion and product quality on buying interest in make over cosmetic products in Bengkulu City. This type of research is a quantitative descriptive type of research. The data collection method in this study used a questionnaire technique, with a sample of 97 respondents. The results showed that multiple linear regression Y = 1.586 + 0.171 X1 + 0.464X2 + 0.043 X3 + 0.372 X4 + 1.464. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the variables Digital Marketing (X1), Brand Image (X2) Promotion (X3), Product Quality (X4) on buying interest in make over cosmetic products in Bengkulu City. The results of the digital marketing test (XI) show tcount 3.173> t table 1.660 and sigfinication 0.002 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that digital marketing has a positive and significant effect on buying interest in make over cosmetic products in Bengkulu City. The results of the brand image test (X2) show tcount 4.122> t table 1.660 and sigfinication 0.000 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that brand image has a positive and significant effect on buying interest in make over cosmetic products in Bengkulu City. The results of the promotion test (X3) show tcount 2.440> t table 1.660 and sigfinication 0.017 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that promotion has a positive and significant effect on buying interest in make over cosmetic products in Bengkulu City. The results of the product quality test (X4) show tcount 3.311> t table 1.660 and sigfinication 0.001 <0.05, then the results of the hypothesis Ha is accepted and Ho is rejected, meaning that product quality has a positive and significant effect on buying interest in make over cosmetic products in Bengkulu City. Based on the comparison of the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 11.859> 2.31, it is concluded that it accepts the hypothesis, meaning that there is a simultaneous influence between digital marketing (XI), brand image (X2), promotion (X3), product quality (X4) on buying interest in make over cosmetic products in Bengkulu City. This can be seen at a significance level of 0.000 <0.05.
Analysis Of Determining The Cost Of Goods Produced Based On Job Order Costing At Eleven Sport Printing Business In Bengkulu City Hutabarat, Kristia Elsa Yohana; Anggriani, Ida; Astuty, Kamelia
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.616

Abstract

This study discusses the use of the Job Order Costing method to calculate the cost of goods produced and determine the selling price of products at the Eleven Sport printing business in Bengkulu City. Job Order Costing records production costs specifically for each product, allowing for more accurate calculations. This research uses a quantitative descriptive method with primary data collected through interviews and documentation. The analysis was conducted for the period January-June 2024, with the results showing the total production cost of Rp 724,181,003 and the cost of production per jersey stel is Rp 66,469. Currently, Eleven Sport determines the selling price of Rp 120,000 per suit without a specific calculation method, only based on estimates. However, with the Job Order Costing method, a more accurate selling price is suggested at Rp 86,410 per suit. This difference of Rp 33,590 shows that the application of this method not only helps in setting a more precise cost of goods produced, but also in determining a selling price that is in line with the company's profit target. The results show the importance of Job Order Costing to improve the
Marketing Strategy Analysis of Lemea Ibu Melli's Traditional Food in Lebong Sakti District Irawati, Gustina; Anggriani, Ida; Febliansa, M Rahman
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.627

Abstract

The purpose of the study was to determine how the marketing strategy analysis of traditional food lemea Ibu Melli in Lebong Sakti District. The sample in this study was 35 people consisting of 5 internal factor respondents and 30 external samples, namely customers of lemea Ibu Melli. Data collection using a questionnaire and the analysis method used was SWOT analysis consisting of the Internal Strategy Factor Matrix (IFAS) and the External Strategy Factor Matrix (EFAS). The results of the study on the marketing strategy of traditional lemea food at the Lemea Ibuk Melli Business can be seen from internal and external factors. Based on the results of the total score obtained, it can be seen that the total value of the strength score owned is 21.75 while the weakness is 11.48 so the internal factor quadrant is 21.75-11.48 = 10.27. The Opportunity Score owned from the strategy is 20.50 and the threat is 10.22. So the external factor quadrant is 20.50 - 10.22 = 10.28. If the two weighted values ​​are combined in the IE matrix, then both will meet in cell I, which supports an aggressive strategy. The marketing strategy that can be carried out by the Lemea Ibuk Melli Business is to carry out the S-O (Strength-Opportunity) strategy or the strength-opportunity strategy is a strategy that uses internal strengths to take advantage of external opportunities. Alternative S-O strategies that can be formulated are maximizing production and promoting on social media.
The Effect Of Location And Service Quality On Customer Loyalty At Brilink Agent Kembar Sepasang Dusun II Penarik Mukomuko Regency Purwasi, Ira; Anggriani, Ida; Febliansah, Muhammad Rahman
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7351

Abstract

The role of strong access to financial services will be able to maintain the stability and economic growth of each individual, both from the upper middle class and from the underprivileged segments of society. So when all levels of society have equal access to financial services and according to their needs, it indirectly helps strengthen the country's overall economic foundation. This condition makes BRILink agents the spearhead in ensuring that financial services are not only limited to big cities, but also penetrate into remote villages. Meanwhile, the purpose of this study was to determine the effect of location and service quality on customer loyalty at BRILink Agent Kembar Sepasang Dusun II Penarik, Muko-Muko Regency.This research is included in explanatory research with a quantitative approach, which uses multiple linear regression analysis methods. The role of strong access to financial services will be able to maintain the stability and economic growth of each individual, both from the middle to upper class and from the lower segments of society. Meanwhile, the population in this study are people who are customers or users of financial services at BRILink Kembar Sepasang Agent Dusun II Penarik, Muko-Muko Regency. Meanwhile, the number of respondent samples that have been determined in this study is 100 people.The results showed that location and service quality had a positive and significant effect on customer loyalty of BRILink Kembar Sepasang Dusun II Penarik Muko-Muko Regency, both partially and simultaneously. So, it can be concluded that the more strategic the location and the good quality of service felt by customers who use financial services at BRILink Kembar Sepasang Agents, the greater the level of loyalty created.
The Influence Of Work Discipline, Work Effectiveness And Work Environment On Employee Performance Village In East Seluma District Seluma District Saputra, Niko; Anggriani, Ida; Wijaya, Ermy
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7463

Abstract

The purpose of this research is to determine the influence of work discipline and work effectiveness and the work environment on the performance of subdistrict employees in East Seluma District, Seluma Regency. The data collection method in this research used a questionnaire technique, with a sample of 45 respondents. The research results show that multiple linear regression Y = 1.806 + 0.361 X1 + 0.537 X2 + 0.151 X3 + 1.567. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the variables of work discipline, work effectiveness and work environment on the performance of local employees in Seluma Tmur District, Seluma Regency. The results show that the results of the work discipline test (XI) show tcount 2,249 > ttable 1,679 and significance 0.030 < 0.05, so the results of the hypothesis Ha are accepted and Ho is rejected, meaning that work discipline (XI) has a positive and significant effect on the performance of subdistrict employees in the District Seluma Seluma Regency. The results of the work effectiveness test (X2) show that tcount is 3.514 > ttable 1.679 and the significance is 0.001 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that work effectiveness (X2) has a positive and significant effect on the performance of sub-district employees in East Seluma District, Regency. Seluma. The results of the work environment test (X3) show tcount 2,566 > ttable 1,679 and significance 0.014 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning the work environment (X3) has a positive and significant effect on the performance of sub-district employees in East Seluma District, Regency Seluma. Based on the comparison of the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 32,214 > 2.81, so it is concluded that the hypothesis is accepted, meaning that there is a simultaneous influence between work discipline (XI), work effectiveness (X2), work environment (X3) on performance. sub-district employee (Y) in Seluma District, Seluma Regency. This can be seen at the significance level of 0.000 <0.05
The Influence Of Work Facilities, Competencies And Work Environment On The Performance Of Village Employees In Seluma District Saputri, Andela; Anggriani, Ida; Wijaya, Ermy
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7473

Abstract

competence and work environment on the performance of sub-district employees in Seluma District. The data collection method in this research used a questionnaire technique, with a sample of 70 respondents. The research results show that multiple linear regression Y = 2.812 + 0.372 X1 + 0.511 X2 + 0.186 X3 + 1.495. Where the coefficient is positive, it means that there is a positive or unidirectional relationship between the variables work facilities (X1), competence (X2) and work environment (X3) on the performance of sub-district employees (Y) in Seluma District. The results show that the results of the work facilities test (XI) show tcount 2.704 > ttable 1.666 and significance 0.009 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning work facilities (XI) have a positive and significant effect on the performance of sub-district employees in the District Seluma. The results of the competency test (X2) show tcount 3.763 > ttable 1.666 and significance 0.000 < 0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning that competency (X2) has a positive and significant effect on the performance of sub-district employees in Seluma District. The results of the work environment test (X3) show tcount 3.113 > ttable 1.666 and significance 0.003 <0.05, so the results of the Ha hypothesis are accepted and Ho is rejected, meaning the work environment (X3) has a positive and significant effect on the performance of subdistrict employees in Seluma District and is based on comparing the Fcount value with Ftable, the Fcount value is greater than the Ftable value, namely 39,588 > 2.50, so it is concluded that Accepting the Hypothesis, meaning that there is a simultaneous influence between work facilities (XI) competence (X2) and work environment (X3) on employee performance (Y) sub-district in Seluma District. This can be seen at the significance level of 0.000 <0.05
The Influence Of Work Discipline, Work Environment Loyalty And Compensation On The Performance Of Village Apparatus In Semidang Alas Maras District Putri, Jenni Erokda Jumi; Anggriani, Ida; Nurzam, Nurzam
Social Sciences Journal Vol. 2 No. 1 (2025): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i1.640

Abstract

The aim of this research is to determine the influence of work discipline, work environment loyalty and compensation on the performance of village officials in Semidang Alas Maras District. The type of research used is quantitative. The data analysis methods used are multiple linear regression, determination tests, and hypothesis tests. From the calculations, the results obtained by the multiple linear regression equation are: Y=6.366+0.494X1+0.131X2+0,312X3+0,482X4+2.733. Because the direction of the regression is positive, it can be interpreted that work discipline has a significant effect on performance. This can be proven by showing a significant value of 0.000 < 0.05 because the significant value is smaller than 0.05, so Ha is accepted and Ho is rejected. Loyalty also has a significant effect on performance, this is proven by showing a significant value of 0.000 < 0.05 because the significant value is smaller than 0.05, so Ha is accepted and Ho is rejected. The work environment has a significant effect on performance, this is proven by showing a significant value of 0.000 < 0.05 because the significant value is smaller than 0.05, so Ha is accepted and Ho is rejected. Compensation has a significant effect on performance, this can be proven by showing a significant value of 0.000 < 0.05 because the significant value is smaller than 0.05, then Ha is accepted and Ho is rejected. From the Anova table, a value (Sig) of 0.000 is obtained. The significant value is 0.000 < 0.05, which means that if the significant probability value is < 5% (0.05) then all independent variables, Work Discipline (X1), Loyalty (X2), Work Environment (X3), Compensation (X4) have an effect significant to the related variable, Performance Satisfaction (Y) of Village Officials in Semidang Alas Maras District.
Internal Control Analysis Of Merchandise Inventory At Gallery Rj Bengkulu Rafiul, Zurry; Anggriani, Ida; Astuty, Kamelia
Jurnal Fokus Manajemen Vol 4 No 2 (2024): November
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v4i2.6576

Abstract

The aim of the research is to determine the internal control system for merchandise inventory at Gallery RJ Bengkulu based on Mulyadi's theory (2020:488). The analytical method used in this research is a comparative descriptive method.The research results show that there is no compatibility between Mulyadi's theory (2020:488) and the situation that occurred at Gallery RJ Bengkulu for organizational elements, because according to Mulyadi's theory the physical inventory count must be carried out by a special committee formed apart from warehouse employees. Meanwhile, what happened at Gallery RJ Bengkulu was that the physical counting was carried out directly by warehouse employees and display employees. For the elements of the authorization system and recording procedures, there are conformities and discrepancies between Mulyadi's theory (2020:488) and Gallery RJ Bengkulu, the discrepancies are found in the list of physical inventory count results signed by the committee chairman, while in Gallery RJ the inventory calculation is signed by the store manager. Furthermore, the physical inventory count and recording of the results of the physical inventory count are based on physical count cards whose veracity has been verified. There are compatibility and inconsistencies between Mulyadi's theory (2020:488) and Gallery RJ Bengkulu for elements of healthy practice, because in Gallery RJ Bengkulu the physical calculation cards for merchandise inventory are not numbered sequentially because inventory is only recorded in the inventory of goods calculations. Conformity lies in the calculation of inventory of goods having been carried out three times in one month
Membangun Usaha Rumahan Yang Berkelanjutan Dalam Mendukung Ekonomi Keluarga Ibu-Ibu PKK RT 29 Sawah Lebar Bengkulu Nurzam, Nurzam; Wijaya, Ermy; Anggriani, Ida; Suwarni, Suwarni; Soleh, Ahmad
Jurnal Dehasen Mengabdi Vol 1 No 1 (2022): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (966.093 KB)

Abstract

Asia will achieve moderate economic growth so that its contribution to global GDP will only reach 30%. This development is parallel to the increase in per capita income and the number of people in Asia experiencing an increase in prosperity. This increase in prosperity can be done through various efforts, namely by utilizing existing natural resources to be used as a source of improving the community's economy, such as making kalamansi syrup, liquid organic fertilizer (POC) and plant cultivation with a hydroponic system. Kalamansi syrup is made from the main ingredient of kalamansi orange which is processed to produce a sweet and sour taste. In addition, kalamansi orange peel which is considered as organic waste can also be used in the manufacture of liquid organic fertilizer (POC). Liquid organic fertilizer is a solution resulting from the decomposition of organic materials derived from plant residues, animal and human wastes which contain more than one nutrient element. Liquid fertilizers can also be used in conventional plant cultivation or using a hydroponic system. Hydroponics can be an alternative for limited agricultural land and can be done on land with low fertility or densely populated areas to be used as a fulfillment of daily needs or entrepreneurship. The service was carried out in RT 29, Sawah Lebar Village, Bengkulu City, starting with the planning stage, seminars to evaluation and direct guidance to PKK mothers. This is done as an effort to increase economic capacity as well as to meet daily needs. Entrepreneurship is one of the reliable factors for improving the community's economy. The seminars and trainings that have been carried out can create jobs, train entrepreneurship skills, be self-sufficient in food, and are able to improve the economy of the community of RT 29 Sawah Lebar Village, Bengkulu City.
Co-Authors Abdul Rahman Abi, Yudi Irawan Ahmad Soleh Akbar Kurniawan Alfaruq, Abdullah Azam Ameri, Agusman Andriani, Delvi Anggraini, Adinda Dewi Annisa, Okta Feranica Anugrahheni, Kitrang Ardiana, Rina Aresman, Ronaldi Ari yanto Ariantara, Yudi Arsita, Bella Astuty, Kamelia Damarsiwi, Eska Prima Monique Devi, Made Tiara Diana Diana Diwangkara, Agustio Dwi Linda Yuliarti Dwi Linda Yuliarti, Dwi Linda E G, Ida Ayu Made Effendi , Bahman Effendi, Yanto Elanda, Tara Fadhlurrahman, M. Thoriq Fatricia, Sefhia Lara Febliansa, M Rahman Febliansa, Rahman Febliansah, M. Rahman Febliansah, Muhammad Rahman Febrina, Tri Fera Indasari Ferdiatma, Ghiyats Ferina, Zahrah Indah Fitri, Dwi Kusmita Fitriani, Ajeng Gibran, Ahmad Hasana, Nurlaila Herfianti, Meiffa Hidayah, Nenden Restu Hutabarat, Kristia Elsa Yohana Indasari, Fera Irawan, Sella Devi Irawati, Gustina Irwandi, Abdurrahman Juniarti, Selva Junita, Geni Rama Karona Cahya Susena Kurniawan , Kimas Kurniawan, Kimas Mardiana, Indah Marleza, Yozi Marliadi - Marliadi -, Marliadi Marlina Marlina Mas’ud, Imam Muhammad Rahman Febliansa Neri Susanti Nia Indriasari, Nia Niken Faradela Nirta Vera Yustanti Nopriansyah, Sendi Noviantoro , Rinto NURUL KHOTIMAH Nurzam Nurzam, Nurzam Ogriansyah, Gioni Oky Anggara Parolita, Inka Prawitasari, Andriyani Purwasi, Ira Purwasih, Ira Putra, Iswidana Utama Putri Utami, Aisyah Putri, Cyndi Dwi Putri, Jenni Erokda Jumi Putriani, Ririn Rafi Alfiando Zaki Rafiul, Zurry Rahman , Abdul Rinto Noviantoro, Rinto Sahputra, Muhammad Redo Sapitri, Wulan Saputra, Aan Ramadhan Saputra, Niko Saputri, Andela Sari, Desti Rupita Sari, Dwi Mafika Septiandre, Rian Setiawan, Riduan Sirnandi, Faizal Rekon Subhi , Ramadan Sulisti Afriani, Sulisti Susi Yanti Suwarni Suwarni Suwarni Tito Irwanto Triasleni, Elza Septi valentino, Aldi Wagini Wagini, Wagini Wijaya, Ermy Wijaya, Ermy Yun Fitriano Zoniarti Zoniarti