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Ida Anggriani
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Business Strategy Analysis Of Kelanting Riska Riski Home Industry In West Wetan Village Kabawetan District Kepahiang Regency Khotimah, Nurul; Anggriani , Ida; Yustanti , Nirta Vera
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1598

Abstract

The purpose of this study was to determine the analysis of the strategy of the Riska Riski household industry in West Wetan Village, Kabawetan District, Kepahiang Regency. The number of research samples was 40 people consisting of internal parties (1 owner and 3 employees), 36 external parties (25 stall owners and 11 consumers who came directly). The data analysis method used in this study is SWOT analysis is a tool used to find out opportunities, threats as well as the strengths and weaknesses of the company itself. One way to illustrate SWOT analysis is by using ETOP and SAP diagrams.The results of SAP analysis in this study include the strengths and weaknesses possessed by the internal Kelanting Riska Riski Home Industry obtained results of 4.36 with competition position criteria of 3.50-4.00 by being in intervals with dominant criteria, namely the company's position able to control the activities of strong competitors and able to master a wide selection of strategic alternatives. The results of the ETOP analysis show that the position of the Riska Riski Home Industry in West Wetan Village, Kabawetan District, Kepahiang Regency with an EOE value of 4.87 and an ETE value of 2.38 is in an ideal business position, namely a business that has a large main opportunity and a small main threat. This business has a high chance of success, this position is very profitable for the company. Based on SWOT, it can be explained that the strategy that can be carried out by the Kelanting Riska Riski Home Industry at the dominant and ideal meeting point, meaning that the right strategy is the SO (Strenght-Opportunity) strategy is a very profitable situation. Companies in this quadrant have opportunities and strengths so that they can take advantage of existing opportunities.
The Influence Of Brand Awareness, Brand Image, And Brand Trust On The Decision To Purchase Fried Chicken At Albaik Kampung Bali Branch In Bengkulu City Putri Utami, Aisyah; Anggriani, Ida; Rahman , Abdul
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1600

Abstract

In today's companies, they are required to compete competitively (competition rivalry) which creates and maintains loyal consumers (more specifically called customers), and one of them is through “war between brands”. In the era of globalization, producers are faced with competition to achieve brand dominance. This research aims to determine the influence of Brand Awareness, Brand Image and Brand Trust on the decision to purchase Fried Chicken at Albaik Branch, Kampung Bali, Bengkulu City. The sample in this study was 52 customers who had purchased fried chicken at Albaik Branch, Kampung Bali, Bengkulu City. Data collection techniques by questionnaires. The analytical method used is Multiple Regression analysis, t hypothesis test and f hypothesis test. The regression results show that there is a positive influence between Brand Awareness, Brand Image and Brand Trust on purchasing decisions at Albaik Branch, Kampung Bali, Bengkulu City because the direction of the regression has a positive direction, namely Y = 7,300 + 0.240X1 + 0.401X2 + 0.157X3. Brand Awareness has an influence but is not significant on purchasing decisions at Albaik Branch, Kampung Bali, Bengkulu City, because the significant value of 0.89 is greater than 0.05. This means that as attention to Brand Awareness decreases, purchasing decisions will decrease. The image brand has a significant influence on the decision to purchase fried chicken at Albaik Branch in Kampung Bali, Bengkulu City because the significant value of 0.005 is smaller than 0.05. This illustrates that as the Brand Image increases, purchasing decisions increase. Brand Trust has an influence but is not significant on the decision to purchase fried chicken Albaik Branch, Kampung Bali, Bengkulu City, because the significant value of 0.77 is greater than 0.05. This means that decreasing attention to Brand Trust will reduce the decision to purchase fried chicken at Albaik Branch, Kampung Bali, Bengkulu City. Brand Awareness, Brand Image, and Brand Trust have a significant influence together on the decision to purchase fried chicken at Albaik Branch, Kampung Bali, Bengkulu City, thus the initial hypothesis proposed is proven (Ha is accepted), namely there is a significant influence between Brand Awareness, Brand Image and Brand Trust on purchasing decisions together. The coefficient of determination of R square is 0.543. This means that Brand Awareness, Brand Image and Brand Trust influence purchasing decisions by 54.3% while the remainder (100-54.3%=45.7%) is influenced by other factors not examined in this research.
The Influence Of Personality, Discipline And Emotional Intelligence On Employee Performance At The Agriculture And Fisheries Department Of Lebong District Ferdiatma, Ghiyats; Anggriani , Ida; Fitriano , Yun
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1603

Abstract

The aim of this research is to determine the influence of personality, discipline and emotional intelligence at work on employee performance at the Lebong Regency Agriculture and Fisheries Service. The sample in this study was all employees at the Lebong Regency Agriculture and Fisheries Service who had become ASN, totaling 76 employees. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The results of the multiple regression test show a positive direction with the regression equation Y = 7.565 + 0.178X1 + 0.354 X2 + 0.311X3. Variable X1 (Personality) has a significant effect on Y (performance). This can be seen from the significance value of 0.045 <0.05, so it can be concluded that hypothesis 1 is accepted. The variable X2 (Discipline) has a significant effect on Y (performance). This can be seen from the significance value of 0.000 < 0.05. then it can be concluded that hypothesis 2 is accepted. Variable X3 (emotional intelligence) has a significant effect on Y (performance). This can be seen from the significant value of 0.001 < 0.05, so it can be concluded that hypothesis 3 is accepted. Simultaneous test results show that H0 is rejected and Ha is accepted, between the independent variables, namely X1 (personality), X2 (discipline), smaller than 0.05.
Pengaruh Promosi, Produk, Harga Dan Tempat Dalam Menarik Minat Pembeli Pada Hypermart Kota Bengkulu Parolita, Inka; Anggriani , Ida; Yustanti, Nirta Vera
Journal of Indonesian Management Vol. 3 No. 4 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i4.1538

Abstract

At this time Indonesia is facing a period of globalization and the development of information technology is accelerating. Indonesia must prepare itself and be able to plunge in the era of globalization, one sector that must be considered is the retail business sector, where retail businesses are experiencing quite rapid development in recent years. Producers who produce goods and services not only pay attention to the goods and services they produce, but must be able to pay attention to how the goods and services they produce are known to consumers and reach the hands of consumers in accordance with consumer desires and expectations. The purpose of this study was to determine the effect of promotion, product, price and place in attracting buyers at Hypermart Bengkulu City. The sample used in this study amounted to 84 people who had shopped at Hypermart. The sampling technique uses the Slovin formula by taking a 10% confidence level. Data is processed in the form of numeric data (numbers) using a Likert scale. The data collection method in this study is in the form of a questionnaire. The data is processed using spss for windows version 25. The analysis method uses quantitative methods, namely by using multiple linear regression analysis. The results of the study show that there is a significant influence between promotion on consumer buying interest in Hypermart Bengkulu City, which means that the more promotion is held, the more consumer buying interest will increase. There is a significant influence between products on buying interest at Hypermart Bengkulu, which means that the better the quality of the products offered, the more consumer buying interest will increase. There is a significant effect on price on buying interest in Hypermart Bengkulu, which means that the more affordable the price offered, the more consumer buying interest will increase. There is a significant effect on place on buying interest in Hypermart Bengkulu City, which means that the more strategic the place that is reached, the more consumer buying interest in Hypermart Bengkulu City will increase.
Sosialisasi Bahaya Gadget (Handphone) Bagi Anak-Anak Di Desa Air Petai Kecamatan Sukaraja Kabupaten Seluma, Bengkulu Devi, Made Tiara; Anggriani, Ida; Susanti, Neri; Febliansa, Rahman; Indriasari, Nia
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6557

Abstract

The use of information and communication technology in the world of education today is growing, one of them is the gadget (phone). Gadgets (phone) is one of the forms of information technology and communication that is constantly evolving from time to time. Excessive use of gadgets (mobiles) in children can have a negative impact on the growing children of primary school age, it does not exclude the possibility that will cause children to become personal closure due to the lack of social interaction. However, on the other hand, the use of information and communication technology is very beneficial for learning activities. In this case, it is necessary to have sufficient knowledge of the technology and how it is applied in everyday life. In this case, parental supervision is essential, because elementary school children usually have a high level of curiosity for new things.
Pengembangan Kewirausahaan Siswa Sejak Dini Melalui Keterampilan Aksesoris Manik Pada Siswa Kelas V SD Negeri 24 Kota Bengkulu Triasleni, Elza Septi; Irwanto, Tito; Anggriani, Ida; Febliansa, Muhammad Rahman; Sari, Desti Rupita
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6608

Abstract

This Community Service aims to provide knowledge of the efforts made in developing an entrepreneurial spirit from an early age through bead accessories skills in class 5D at SD Negeri 24 Bengkulu city. Entrepreneurship is an important skill and attitude to face future challenges, especially in the world of business and entrepreneurship. The results of the outreach showed a significant increase in students' level of understanding about entrepreneurship development from an early age through bead accessory skills. Students have responded and are interested in starting a business while studying at a higher level. The method of this activity is the socialization of providing materials and making skills from beads which are made into bracelets, phone straps and rings which are directly practiced and taught to students in class 5D at SD Negeri 24 Bengkulu City. Thus, this report contributes to the development of student entrepreneurship education from an early age and increases students' entrepreneurial abilities through bead accessory skills. The students' response to the implementation of the activity of making bead accessories skills was very good.
Strategi Pemasaran Usaha Mikro Kecil Dan Menengah Di Desa Taba Pasmah Kecamatan Talang Empat Kabupaten Bengkulu Tengah Purwasih, Ira; Nopriansyah, Sendi; Marleza, Yozi; Anggriani, Ida
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6631

Abstract

The Final Report of the Thematic KKN Group Work Program of Dehasen University Bengkulu in Taba Pasmah Village, Talang Empat District, Central Bengkulu Regency entitled "Strategies to Increase Sales of Micro, Small and Medium Enterprises in Taba Pasmah Village, Talang Empat District, Central Bengkulu Regency". This report discusses the marketing strategies implemented by Micro, Small and Medium Enterprises (MSMEs) in Taba Pasmah Village, Talang Empat District, Central Bengkulu Regency. In this report, the author identifies several problems faced by MSMEs, such as ineffective marketing strategies, limited access to market information, and fluctuations in raw material prices.To overcome these problems, the author recommends several strategies, such as improving product quality, implementing an effective delivery system, and improving communication with customers. This research is expected to contribute to the development of MSMEs in the area and improve the ability of businesses to market their products. In addition, this report is also expected to be a reference for other researchers who want to conduct similar research in the future.
Sosialisasi Peningkatan Kesadaran Dan Kepatuhan Pajak Kendaraan Di UPTD PPD Seluma Fitri, Dwi Kusmita; Susanti, Neri; Anggriani, Ida; Fitriano, Yun
Jurnal Dehasen Mengabdi Vol 3 No 2 (2024): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v3i2.6741

Abstract

The vehicle tax awareness campaign at UPTD PPD Kabupaten Seluma aims to increase public awareness and compliance in paying vehicle taxes. The methods used include direct counseling sessions, leaflet distribution, and pre-post campaign surveys. The results show a significant increase in public understanding and awareness of the importance of paying vehicle taxes. Active community participation and positive responses to the presented materials confirm the effectiveness of the campaign. Recommendations include the need for continuous and intensified campaigns, the use of more engaging educational media, participatory approaches, optimization of social media, and strengthening cooperation with related agencies. Thus, it is expected that increased public awareness and compliance can support regional revenue growth and contribute to community development and welfare.
THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY AND TRUST ON CUSTOMER SATISFACTION AT BANK BENGKULU TAIS BRANCH Asmawi, Dodi; Anggriani, Ida; Indriasari, Nia
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.137

Abstract

This study aims to determine the effect of product quality, service quality and trust on customer satisfaction at Bengkulu Bank Tais Branch both partially and simultaneously. The analysis method used is validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test. The data collection method uses a questionnaire. The sample in this study amounted to 80 customers of Bank Bengkulu Tais Branch. Based on the results of research and discussion, it is found that product quality partially has a significant effect on customer satisfaction at Bengkulu Bank Tais Branch because the significant value is 0.000 0.05. Service quality partially has a significant effect on customer satisfaction at Bengkulu Bank Tais Branch because the significant value is 0.028 0.05. Trust partially has a significant effect on customer satisfaction at Bengkulu Bank Tais Branch because the significant value is 0.001 0.05. Product quality, service quality and trust simultaneously have a significant effect on customer satisfaction at Bengkulu Bank Tais Branch because the significant value is 0.000 0.05. Given that product quality, service quality and trust have a significant effect both partially and simultaneously on customer satisfaction at Bank Bengkulu Tais Branch, it is hoped that Bank Bengkulu Tais Branch will continue to improve the quality of its products and services and continue to strive to foster customer trust in Bank Bengkulu Tais Branch, this is so that customer satisfaction can continue to increase so that customers will remain loyal / loyal because they are satisfied with the performance of Bank Bengkulu Tais Branch.
Utilization Of Social Media For Prmotion Of Small And Medium Busisesses In Intestine Chips In Seginim Village Cantika, Yella; Abi , Yudi Irawan; Anggriani , Ida
Multidisciplinary Journals Vol. 1 No. 2 (2024): June
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i2.453

Abstract

This study aims to analyze the use of social media for promotional for small and medium SMEs on intestine chips products in seginim village. In the current digital era,social media has become a very effective tool for increasing product visibility and marketing. This study uses qualitave descriptive metdhods with tecniques data collection through in depth intervews, observation and document analysis, the result of this research show that usesrs of social media platformsuch as fecebook, instagram, and whatsapp have had a positive impact on increasing sales and (brend awareness) of intestinal chips product. SMEs in seginim villages use social media for various promotional activities. Inluding product introductions, providing information to consumers,apart from to consumers,apart from that,interesting and interactive content strategies such as product images and vides, costumer reviews and special offers have proven to be effective in attracting consumer attention and interest.
Co-Authors Abdul Rahman Abi , Yudi Irawan Abi, Yudi Irawan Ahmad Soleh Akbar Kurniawan Alfaruq, Abdullah Azam Ameri, Agusman Andriani, Delvi Anggraini, Adinda Dewi Annisa, Okta Feranica Anugrahheni, Kitrang Ardiana, Rina Aresman, Ronaldi Ari yanto Ariantara, Yudi Arsita, Bella Asmawi, Dodi Astuty, Kamelia Cahyani, Jingga Febbya Cantika, Yella Damarsiwi, Eska Prima Monique Devi, Made Tiara Diana Diana Diwangkara, Agustio Dwi Linda Yuliarti Dwi Linda Yuliarti, Dwi Linda E G, Ida Ayu Made Effendi , Bahman Effendi, Yanto Elanda, Tara Fadhlurrahman, M. Thoriq Fatricia, Sefhia Lara Febliansa, M Rahman Febliansa, Rahman Febliansah, M. Rahman Febliansah, Muhammad Rahman Febrina, Tri Fera Indasari Ferdiatma, Ghiyats Ferina, Zahrah Indah Fitri, Dwi Kusmita Fitriani, Ajeng Fitriano , Yun Fitriano, Yun Gibran, Ahmad Hasana, Nurlaila Herfianti, Meiffa Hidayah, Nenden Restu Hutabarat, Kristia Elsa Yohana Indasari, Fera Irawan, Sella Devi Irawati, Gustina Irwandi, Abdurrahman Jekzen, Beni Juniarti, Selva Junita, Geni Rama Karona Cahya Susena, Karona Cahya Kurniawan , Kimas Kurniawan, Kimas Landa, Delta R Mardiana, Indah Marleza, Yozi Marliadi - Marliadi -, Marliadi Marlina Marlina Mas’ud, Imam Melinda, Tri Febrina Muhammad Rahman Febliansa Neri Susanti Nia Indriasari, Nia Niken Faradela Nirta Vera Yustanti Nopriansyah, Sendi Noviantoro , Rinto nurul khotimah Nurzam Nurzam, Nurzam Ogriansyah, Gioni Oky Anggara Parolita, Inka Prawitasari, Andriyani Purwasi, Ira Purwasih, Ira Putra, Iswidana Utama Putri Utami, Aisyah Putri, Cyndi Dwi Putri, Jenni Erokda Jumi Putriani, Ririn Rafi Alfiando Zaki Rafiul, Zurry Rahman , Abdul Rinto Noviantoro, Rinto Sahputra, Muhammad Redo Sapitri, Wulan Saputra, Aan Ramadhan Saputra, Niko Saputra, Sepriadi Saputri, Andela Sari, Desti Rupita Sari, Dwi Mafika Septiandre, Rian Setiawan, Riduan Sirnandi, Faizal Rekon Subhi , Ramadan Sulisti Afriani, Sulisti Susi Yanti Suwarni Suwarni Suwarni Suwarni Syafitri, Nur Tito Irwanto, Tito Triasleni, Elza Septi valentino, Aldi Wagini Wagini, Wagini Wijaya, Ermy Wijaya, Ermy Yustanti , Nirta Vera Zoniarti Zoniarti