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The Influence of Marketing Mix on Used Car Purchasing Decision at Jaya Mobil Jakarta Rafi Alfiando Zaki; Ida Anggriani; Muhammad Rahman Febliansa
Journal of Advances in Accounting, Economics, and Management Vol. 3 No. 1 (2025): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v3i1.864

Abstract

This study aims to analyse the effect of marketing mix on used car purchasing decisions at Jaya Mobil Jakarta. The research method used is quantitative with a survey approach through questionnaires distributed to 115 respondents. The data analysis method in this study uses multiple linear regression, validity and reliability tests, hypothesis testing using the F test and t test, and the coefficient of determination. Based on the results of research, overall model testing (simultaneously) that all independent variables have a significant influence on purchasing decisions for used cars at Jaya Mobil Jakarta. Partial testing for product influence has no significant effect on purchasing decisions for used cars at Jaya Mobil Jakarta as well as for partial testing of the effect of place has no significant effect on purchasing decisions for used cars at Jaya Mobil Jakarta. Partial testing for price has a significant effect on purchasing decisions for used cars at Jaya Mobil Jakarta as well as partial testing for promotions has a significant effect on purchasing decisions for used cars at Jaya Mobil Jakarta. Among all the variables studied, the promotion variable has the most dominant influence, as indicated by the standardised beta coefficient of 0.573 and the highest t-count value of 6,881. This research is still limited to the four main elements of the marketing mix, namely: product, price, place (distribution), and promotion that influence purchasing decisions. The marketing mix through integrated elements of product, price, place, and promotion must be maintained and improved because together they have a significant influence on purchasing decisions for used cars at Jaya Mobil Jakarta. For future research, it is recommended to explore other variables that might influence used car purchasing decisions, such as brand image, customer service, after-sales service, or consumer psychological factors
The Effect Of Development, Safety And Health At Work ( K3) And Competence On Employees Performance At Bengkulu Search And Rescue Bengkulu Juniarti, Selva; Anggriani, Ida; Effendi, Yanto
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.8685

Abstract

Every organization and company will always strive to improve employees’ performance in the hope that the organization’s goals will be achieved. To achieve these goals, an organization needs leaders or managers who are able to manage the human resources within the organization,namely employees, to improve the efficiency, effectiveness, and productivity of the organization.The purpose of this study is to determine the influence of Occupational Safety and Health (OSH) and Competency on Employee Performance at the Bengkulu Search and Rescue Office. The type of research conducted is quantitative research, with a total sampling method used in this study, meaning that the number of samples taken in this study is 80 people. The data analysis methods used include Validity Testing, Reliability Test, Multiple Linear Regression Analysis, Determination Coefficient, and Hypothesis Testing. The results of this study indicate that Development, Occupational Safety and Health (OSH), and Competency simultaneously (together) significantly influence the performance of employees at the Bengkulu Search and Rescue Office.
The Effect Of Social Media Marketing On Product Purchasing Decisions At Lunalice Boutique Bengkulu City Sahputra, Muhammad Redo; Anggriani, Ida; Rahman, Abdul
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i2.8858

Abstract

In terms of using social media marketing that attracts consumers and potential consumers, it is necessary to pay attention to the advantages of products that allow consumers to attract consumers to make purchases, besides that the content created on the business actor's social media platform must also be packaged attractively and provide detailed information about the products being marketed so that this will attract consumers to purchase products when they see advertisements distributed on the business actor's social media.The purpose of this study was to determine whether Social Media Marketing has an effect on product purchasing decisions at Lunalice Boutique, Bengkulu City. In this study, the data were analyzed using statistical methods. Data processing in this study used a statistical program in the form of SPSS. The statistical test used to analyze the data in this study uses simple linear regression analysis. The results of the discussion show that social media marketing has an effect on purchasing decisions at Lunalice Boutique, Bengkulu City.
HUBUNGAN KOMUNIKASI INTERNAL DENGAN KINERJA PEGAWAI PADA DINAS PENDAPATAN PENGELOLAAN KEUANGAN DAN ASET DAERAH KAB. BENGKULU TENGAH Hasana, Nurlaila; Anggriani, Ida; Prawitasari, Andriyani
Jurnal BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Vol 1, No 1 (2016): Islamic economics and banking research
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/ba.v1i1.853

Abstract

Communicating is importance for everyone inside organization. All members in the organization must use communications to perform tasks. The process of communication that occurs in the organization especially internal communication is an important factor in creating an effective organization with to improve employee performance. Internal communication is well established can strengthen relationships among employees and generate trust, confidence, openness, honesty, security support, satisfaction work. The purpose of this study is to determine the relationship of internal communication with the performance of employees at the Office of Revenue Management Finance and Regional Assets Bengkulu Tengah District. The method of analysis used is the validity and reliability test, rank spearman correlation, hypothesis test. The result of spearman rank correlation analysis obtained by spearman rank correlation value 0,96 is 0,800 - 1,000 interval, it means relationship between internal communication (X) with performance of officer of Revenue Service, Financial Management and Asset of Regency of Bengkulu Tengah is very strong and test value t obtained significant results where the significant value in the table is 0,000 and the value of t count 37.87> t table 1.99 means Ho is rejected and Ha accepted so it is proven that internal communication has a significant relationship with the performance of employees on the Office of Revenue, Financial Management and Assets Region of Bengkulu Tengah Regency.Keywords:  Internal Communication, Employee Performance
The Effect Of Work Discipline And Working Hours On The Performance Of PPPK Employees At The Fire Department Of South Bengkulu Regency Andriani, Delvi; Anggriani , Ida; Ariantara, Yudi
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 1 (2024): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v1i1.451

Abstract

Human resources have a very strategic position in the organization, meaning that the human element plays an important role in carrying out activities to achieve goals. The purpose of this study was to determine the effect of Work Discipline and Working Hours on the performance of PPPK employees at the South Bengkulu Regency Fire Service. This type of research uses quantitative research. The analysis method in this study uses the Validity test, Reliability Test, Multiple Linear Regression Analysis, Determination Coefficient, Classical Assumption Test and hypothesis testing using the t test. The number of samples studied was 35 PPPK Firefighters. The results of the multiple linear regression analysis are Y = 11.756 + 0.343 X1 + 0.389 X2 + e, this illustrates the positive direction of regression, meaning that the work discipline variable (X1) and work discipline (X2) have a positive influence on employee performance (Y) at Damkar South Bengkulu Regency. The magnitude of the coefficient of determination from the calculation results using SPSS can be seen that the coefficient of determination of R square is 0.688. This means that the value of work discipline (X1) and the value of working hours (X2) affect employee performance (Y) by 68.8% while the remaining 31.2% is influenced by other variables not examined in the study.
The Influence Of Library Service Quality On Students’ Satisfaction At Smpn 1 Ulu Musi Anugrahheni, Kitrang; Anggriani, Ida; Fitriano, Yun
Jurnal Pakar Manajemen Vol. 2 No. 1 (2025): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i1.360

Abstract

Library services are developed through the utilization of library resources to meet the needs of users. The quality of library services can affect user satisfaction. If the needs of users are met, it will create satisfaction. The aim of this research is to find out the influence of service quality and trust on students’ satisfaction at Library SMPN 1 Ulu Musi. This type of research uses quantitative research. The analytical method in this research uses Validity Test, Reliability Test, Simple Linear Regression Analysis, Determination Coefficient, and hypothesis testing using t test and f test. The number of samples studied was 30 students of SMPN 1 Ulu Musi. From the results of linear regression analysis with a value of Y = 9.414 + 0.497 X. From the results of calculations using SPSS, the coefficient of determination value of R is 0.682. This means that the value of Variable (X) influences the variable (Y) by 68,2% while the remaining 31,8% is influenced by other variables not examined in this study.
Comparative Analysis of Cash Receipts Accounting Systems at South Bengkulu's Aldi Cell Counter Aresman, Ronaldi; Anggriani , Ida; Noviantoro , Rinto
Journal of Management, Economic, and Accounting Vol. 1 No. 2 (2022): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v1i2.12

Abstract

A trading company is a company whose main activity is selling merchandise directly to consumers. The system for selling merchandise must have a good recording system, namely the company's internal control system can oversee all these activities. The internal control system is a tool to oversee every activity carried out by the company to protect the company's assets. The purpose of this study was to determine the cash receipts accounting system at the South Bengkulu Aldi Cell Counter. The analytical method in this study uses comparative analysis. The results of the study show that cash receipts from cash sales at the Aldi Cell Counter in South Bengkulu, seen from the related functions, are in accordance with the theory put forward by Mulyadi. Where conformity is found in the sales function, cash function and bookkeeping function. Meanwhile, there is a discrepancy in the delivery function, because all purchase transactions are carried out on-site (offline). There is a discrepancy in the accounting records used in cash receipts from cash sales because they only use simple bookkeeping records. In the documents used in cash receipts from cash sales, conformity is found in the documents used and the recap of the cost of goods sold in the form of recording the bookkeeping of goods. Meanwhile, there is a discrepancy in the proof of bank deposit, because the proceeds from the sale of goods were not deposited into the bank, but were used to purchase more goods. The calculations made by Tempe Silvia did not take into account factory overhead costs.
The Effect Of Training, Leadership And Achievement Motivation On The Self-Confidence Of Members Of The Tiger Bengkulu Taekwondo Club Sari, Dwi Mafika; Anggriani, Ida; Putra, Iswidana Utama
Journal of Management, Economic, and Accounting Vol. 2 No. 1 (2025): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmea.v2i1.408

Abstract

This study aims to determine the effect of training, leadership and motivation to achieve on the self-confidence of members of The Tiger Bengkulu Taekwondo, both partially and simultaneously. The analysis methods used were validity testing, reliability testing, multiple linear regression, coefficient of determination, F-test, and t-test. Data collection was conducted using questionnaires. The sample in this study consisted of 73 members of Taekwondo The Tiger BengkuluTraining partially had a significant effect on the self-confidence of members of Taekwondo The Tiger Bengkulu because the significance value was 0.000 < 0.05. Leadership partially had a significant effect on the self-confidence of members of Taekwondo The Tiger Bengkulu because the significance value was 0.002 < 0.05. Achievement motivation partially had a significant effect on the self-confidence of members of Taekwondo The Tiger Bengkulu because the significance value was 0.000 < 0.05. Training, leadership, and achievement motivation simultaneously had a significant effect on the self-confidence of members of Taekwondo The Tiger Bengkulu because the significance value was 0.000 < 0.05.
The Influence Of Character, Competence And Literacy Digital To Employee Performance At Smkn 1 Bengkulu Selatan Ogriansyah, Gioni; Anggriani , Ida; Effendi , Bahman
Jurnal Pusat Manajemen Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i2.1024

Abstract

The purpose of this study is to determine  the influence of Character, Competence, and Digital Literacy on Employee Performance at SMK Negeri 1 South Bengkulu. The type of research used in this study is a quantitative method. Based on the results of multiple linear regression analysis, the equation was obtained: Y = 3.431 + 0.268X₁ + 0.147X₂ + 0.506X₃ +0,752. The results of the partial test (t-test) showed that  the Character variable (X₁) had a positive and significant effect  on Employee Performance (Y) with a tcal value = 7.636 > ttable = 1.983 and significance = 0.000 < 0.05. Competency Variable (X₂) also has  a positive and significant effect  on Employee Performance with tcount = 3.983 > ttable = 1.983 and significance = 0.000 < 0.05. Furthermore,  the Digital Literacy variable (X₃) provided the most dominant influence, with tcount = 17.953 > ttable = 1.983 and significance = 0.000 < 0.05. Simultaneously (F test), the three variables had a significant effect on Employee Performance, with the value of Fcal = 1049.012 > Ftable = 3.07 and significance = 0.000 < 0.05. The determination coefficient value (R²) of 0.969 shows that Character, Competence, and Digital Literacy together  are able to explain 96.9% of the variation in Employee Performance, while  the remaining 3.1% is explained by other factors outside this research model. Thus, it can be concluded that the better the character, the higher the competence, and the stronger the digital literacy of employees, the higher the performance of employees at SMK Negeri 1 South Bengkulu.
The Effect Of Work Environment, Work Motivation, And Work Discipline On The Performanceof Employees Of The Department Of Tourism, Youthand Sports Of Seluma Regency Putriani, Ririn; Anggriani , Ida; Effendi , Bahman
Jurnal Pusat Manajemen Vol. 2 No. 2 (2025): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i2.1028

Abstract

The purpose of this study was to determine the influence of work environment, work motivation, and work discipline on employee performance at the Department of Tourism, Youth and Sports of Seluma Regency. The method used is a quantitative method where data is obtained by distributing questionnaires to all employees with Civil Servant status at the Department of Tourism, Youth and Sports of Seluma Regency, totaling 42 people. The results of the analysis show that the work environment does not have a significant effect on employee performance. While work motivation and work discipline have a significant effect on employee performance at the Department of Tourism, Youth and Sports. With the results of multiple linear regression tests on showing the equation; Y = 2.188 - 0.040 (X1) + 0.517 (X2) + 0.456 (X3) + e, the coefficient of determination (R square) value of SPSS Version 25 is 0.699 which means X1, X2 and X3 have an effect of 69.9% on employee performance at the Department of Tourism, Youth and Sports of Seluma Regency, while the remaining 30.1% is influenced by other variables. The results of the t-test at a significance level of 0.05 explain that partially X1 has no significant effect on Y with a value of 0.719 > 0.05, X2 has a significant effect on Y with a value of 0.007 < 0.05 and X3 has a significant effect on Y with a value of 0.001 < 0.05. Based on the F test, Work Environment, Work Motivation and Work Discipline have a simultaneous effect on the Performance of Employees of the Seluma Regency Tourism, Youth and Sports Office with a result of 0.000 < 0.05.
Co-Authors Abdul Rahman Abi, Yudi Irawan Ahmad Soleh Akbar Kurniawan Alfaruq, Abdullah Azam Ameri, Agusman Andriani, Delvi Anggraini, Adinda Dewi Annisa, Okta Feranica Anugrahheni, Kitrang Ardiana, Rina Aresman, Ronaldi Ari yanto Ariantara, Yudi Arsita, Bella Astuty, Kamelia Damarsiwi, Eska Prima Monique Devi, Made Tiara Diana Diana Diwangkara, Agustio Dwi Linda Yuliarti Dwi Linda Yuliarti, Dwi Linda E G, Ida Ayu Made Effendi , Bahman Effendi, Yanto Elanda, Tara Fadhlurrahman, M. Thoriq Fatricia, Sefhia Lara Febliansa, M Rahman Febliansa, Rahman Febliansah, M. Rahman Febliansah, Muhammad Rahman Febrina, Tri Fera Indasari Ferdiatma, Ghiyats Ferina, Zahrah Indah Fitri, Dwi Kusmita Fitriani, Ajeng Gibran, Ahmad Hasana, Nurlaila Herfianti, Meiffa Hidayah, Nenden Restu Hutabarat, Kristia Elsa Yohana Indasari, Fera Irawan, Sella Devi Irawati, Gustina Irwandi, Abdurrahman Juniarti, Selva Junita, Geni Rama Karona Cahya Susena Kurniawan , Kimas Kurniawan, Kimas Mardiana, Indah Marleza, Yozi Marliadi - Marliadi -, Marliadi Marlina Marlina Mas’ud, Imam Muhammad Rahman Febliansa Neri Susanti Nia Indriasari, Nia Niken Faradela Nirta Vera Yustanti Nopriansyah, Sendi Noviantoro , Rinto NURUL KHOTIMAH Nurzam Nurzam, Nurzam Ogriansyah, Gioni Oky Anggara Parolita, Inka Prawitasari, Andriyani Purwasi, Ira Purwasih, Ira Putra, Iswidana Utama Putri Utami, Aisyah Putri, Cyndi Dwi Putri, Jenni Erokda Jumi Putriani, Ririn Rafi Alfiando Zaki Rafiul, Zurry Rahman , Abdul Rinto Noviantoro, Rinto Sahputra, Muhammad Redo Sapitri, Wulan Saputra, Aan Ramadhan Saputra, Niko Saputri, Andela Sari, Desti Rupita Sari, Dwi Mafika Septiandre, Rian Setiawan, Riduan Sirnandi, Faizal Rekon Subhi , Ramadan Sulisti Afriani, Sulisti Susi Yanti Suwarni Suwarni Suwarni Tito Irwanto Triasleni, Elza Septi valentino, Aldi Wagini Wagini, Wagini Wijaya, Ermy Wijaya, Ermy Yun Fitriano Zoniarti Zoniarti