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All Journal ELT Worldwide: Journal of English Language Teaching ELS Journal on Interdisciplinary Studies in Humanities Mattawang: Jurnal Pengabdian Masyarakat ARRUS Journal of Social Sciences and Humanities Indonesian Journal of Research and Educational Review (IJRER) Jurnal Pengabdian Masyarakat Fakultas Teknik: Jurnal Abditek JTechLP JoEELE Tamaddun Indonesian Journal of Pedagogical and Social Studies PERFORMANCE: JOURNAL OF ENGLSH EDUCATION AND LITERATURE Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies GEMBIRA (Pengabdian Kepada Masyarakat) PEDAMAS (Pengabdian Kepada Masyarakat) Jurnal Pemikiran dan Pengembangan Pembelajaran International Journal of Language, Education, and Literature (IJLEL) Axiology
Ariyani, Amra
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Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Influencing through Language: Skincare Advertising Discourse on Instagram Amin, Fatimah Hidayahni; Sunusi, Seny Luhriyani; Ariyani, Amra; Sakkir, Geminastiti; Rahmat, Nur Ainun
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 5 No. 1 (2026): Proceeding of Conference on Literature, Linguistic, and Cultural Studies: ICONE
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v5i1.6561

Abstract

This study examines the linguistic strategies employed in Instagram skincare advertisements and their role in constructing persuasive messages and reinforcing dominant beauty ideologies. The study adopts a qualitative method through Critical Discourse Analysis (CDA), utilizing Fairclough’s three-dimensional framework: textual analysis, discursive practice, and social practice. Data were collected purposively from five Instagram posts by prominent skincare brands, selected based on relevance and audience engagement. The analysis reveals the use of imperatives, emotive vocabulary, structured narratives, and authoritative tone to build trust, appeal to emotions, and promote aspirational beauty ideals. These linguistic choices contribute to a discourse that equates beauty with confidence, self-worth, and social acceptance. The study identifies how these advertisements implicitly link consumption with self-improvement, positioning skincare not merely as a product but as a lifestyle necessity. The findings suggest that skincare advertisements on Instagram function not only as marketing tools but also as ideological texts that shape consumer identity and perpetuate societal norms regarding beauty and self-care. This study contributes to the growing body of literature on discourse and digital media by highlighting the intersection of language, ideology, and consumer culture in online marketing practices.
Teacher’s Perceptions of Students’ Speaking Anxiety Problem at SMKN 4 Barru Nurshafika; Tahir, Muhammad; Ariyani, Amra
International Journal of Language, Education, and Literature Vol. 3 No. 1 (2026): January
Publisher : Program Studi Pendidikan Bahasa Inggris, Program Pascasarjana - Universitas Negeri Makassar.

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Abstract

This study aims to explore teachers’ perceptions of students’ speaking anxiety problems at SMKN 4 Barru and the strategies used to address them. A descriptive qualitative research design was employed in this study. The data were collected through interviews with English teachers and analyzed thematically. The findings reveal that students’ speaking anxiety is caused by several factors, including lack of confidence, limited knowledge of speaking topics, fear of negative judgment from peers, and lack of experience in speaking in public. The teacher addresses these problems through three main stages: reception, understanding, and evaluation. In the reception stage, the teacher applies a supportive approach by motivating students and starting speaking activities with simple and familiar topics. In the understanding stage, the teacher identifies psychological and social factors that contribute to students’ anxiety. In the evaluation stage, relaxation techniques such as slow breathing and focusing strategies are used to help students manage anxiety and maintain classroom interaction. The study concludes that teachers’ awareness of students’ emotional conditions and the use of appropriate strategies play an important role in reducing students’ speaking anxiety and encouraging active participation in English speaking activities. Keyword: Teacher’s perception, Speaking, Anxiety Problem
Co-Authors Abdillah SAS Abdillah, Ilham Farid Adys, Himala Praptami Afnimelda Ahmad Talib Ahmad Thalib Ahmadi, Nurfahdah Amaliah, Suci Amin, Fatimah Hidayahni Andi Ahmad Ahkam Anshar, Asmita Arsi, Aliah Khusna Asma, Nurul Asriati Asriati, Asriati Audyna Muhiddah Ayu Andira Ayu Pratiwi, Ayu Azhari, Ahlam Badaruddin, Nurhaeda Baso Jabu, Baso Basuki, Anita Dwi Daswan, Dafirah Dwi Putri Dewa, Muh. Tegar Indar Dewi, Siti Sasmianti Efendi, Arini Ervin Ervin Fajar Putra M1, Andyka Farahdiba, Syarifah fatur Rahman, fatur Fauzan, Muh. Miftah Fauzan, Muhammad Miftah Fitriyani G, Hasriani Ganteng, Hasriani Geminastiti Sakkir Hadrah Hadrah, Hadrah Haera, Ulfa Hardianti, Ika Haryanto Atmowardoyo, Haryanto Hopiyana, Nida HS, Firdayanti Ihsaniah, Nurul Ikhlas, Deno Rahmatul Iriyani, Neni Iryani, Neni Jumiati Jumiati K, Mercy Sumakul Khairuddin H Kinanti, Gracia Putri Klara, Kristina Korompot, Chairil Anwar Kuen, Fyan Andinasari Kuen, Mitha Mayestika Lalia, Istiq Maemuna Muhayyang Maesyarah, Ummul Magfirah Maharani, Andi Aliah Mansur, Musdalifah Mansyur Mansyur Mawe, Rusdin Melinda Melinda Muh. Rezky Chalik Muhaimin, Ahmad Muhammad Tahir Muhayyang, Maemunah Muliati, A. Munir Munir Munir, Munir Naofal Nasir, Rahmat Noni, Nurdin Novia, Lely Noviani, Nena NUR AENI Nur Hidayah Nuroktravianti, Nunung Siti Nurshafika Nursyanti, Nursyanti Oktivianti, Ulan Prasetyo, Muhammad Adnan Putri, Nurkadri Raja Rahma, Umniatul Rahmad Risan Rahmah, Sakinah Aulia Rahmat, Nur Ainun Rajni, Andi Febrianti Ramadhani, Sri Rifani Vidia Rifqah, Rifqah Ryan Rayhana Sofyan, Ryan Rayhana Sahril Sahril Said, Murdia Said, Rosnaimah Sally, Fauzan Hari Sudding Salsyabila, Andi Namirah Rezky Samtidar Samtidar, Samtidar Saud, Chaerul Fadlan Saud, Syukur Seny Luhriyani Sunusi Setyani, Aini Titah Suci Amalia Sukardi Weda, Sukardi Sumardi, Arya Priyangga Sunra, La Syafitri, Mega Syamsul Bahri Syarifuddin Dollah Ulfa, Andi Afifatul Utami, Andini Putri Virgita Crustia Wahyuni, Ika Yuli Yunus, Bs. Rifki Patryanto Yusuf, Andi Muallimah