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All Journal Ulul Albab: Jurnal Studi Islam JOURNAL OF INDONESIAN ISLAM Intiqad: Jurnal Agama dan Pendidikan Islam QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Risâlah, Jurnal Pendidikan dan Studi Islam JIE (Journal of Islamic Education) Studia Religia: Jurnal Pemikiran dan Pendidikan Islam al-Afkar, Journal For Islamic Studies Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah Tribakti: jurnal pemikiran keIslaman Jurnal Basicedu SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Journal of Vocational Education Studies (JOVES) Mitra PGMI: Jurnal Kependidikan MI El-Qist : Journal of Islamic Economics and Business (JIEB) Ideguru: Jurnal Karya Ilmiah Guru Ulumuna Al-Ulum: Jurnal Pendidikan Islam Indonesian Journal of Innovation Studies Jurnal Kependidikan Islam Al-Ulum: Jurnal Pendidikan Islam Jurnal Basicedu Curricula: Journal of Curriculum Development Tadris: Jurnal Pendidikan Islam HISTORIA: Jurnal Program Studi Pendidikan Sejarah Jurnal Penelitian Jurnal Al-Karim : Jurnal Pendidikan, Psikologi dan Studi Islam Academic Journal Research Abdi Masyarakat UIKA Tribakti: Jurnal Pemikiran Keislaman Jurnal Pendidikan IPA Indonesia Jurnal Pengabdian Nusantara Jurnal Pendidikan Islam Journal of Islamic Education
Hanun Asrohah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Abdi Masyarakat UIKA

 1 
Digital Marketing Strategy in the Development of Trap Sewu Waterfall Tourism in Bodang Village, Lumajang Ramadhan, Ahmad Dimas; Asrohah, Hanun
AMK : Abdi Masyarakat UIKA Vol. 4 No. 1 (2025): MARET
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v4i1.2556

Abstract

Trap Sewu Waterfall, which is located in Bodang Village, even though it has stunning natural beauty and high tourism potential, this waterfall is still little known by the wider community. This is caused by the lack of promotion and planned management. So Trap Sewu Waterfall, which is located in Bodang Village, Lumajang, requires an appropriate marketing strategy in the process of developing it as a tourist village. This research aims to determine marketing strategies in developing Trap Sewu Waterfall tourism in Bodang Village, Lumajang. The type of research used is Asset Based Communities Development (ABCD). The research results concluded that the digital marketing strategy carried out using digital media such as websites, Instagram and TV showed positive developments and succeeded in attracting the interest of visitors from various regions. Among them are: Increased traffic to the website, interaction and engagement on Instagram, increased coverage on television, increased tourist visits, and influencer engagement.
Assistance for Packaging, Branding and Marketing through Digital Media with Asset Based Community Development Approach in Sombo Village, Lumajang District Nissa, Kharisma Alfun; Asrohah, Hanun
AMK : Abdi Masyarakat UIKA Vol. 4 No. 1 (2025): MARET
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v4i1.2557

Abstract

Micro, small and medium enterprises (MSMEs) have a role in economic development, but over time face challenges in business development and marketing. This research aims to help micro, small and medium enterprises (MSMEs) in Sombo Village, Lumajang Regency through assistance in the development of businesses run in the process of packaging, branding, and online marketing. The Asset-Based Community Development approach was used with five stages: inculturation, discovery, design, define, and reflection. The mentoring targets are producers of taro chips, bananas, belantik goats and sheep. This activity was carried out using methods including observation, interviews, and direct assistance. The results of the activity include recommendations for using the latest packaging with the creation of a hygienic, safe and modern brand logo for traders as a packaging process and business branding with the production of chips increasing from 36-200 pcs / week to 50-240 pcs / week. While for belantik is assistance for branding and marketing of goats and sheep by utilizing social media with sales results increasing to 2 times. This was done as a marketing tactic to attract customers' attention which had an impact on increasing sales. The output of the activity is in the form of instructions for making packaging labels, ready-to-use designs, and branding social media accounts. The resulting positive impacts include increased product competitiveness, local economic empowerment, and expansion of marketing networks and local economic development. The development of brand identity through unique logos and packaging and the application of digital marketing strategies are significant novelties in this research.
Co-Authors Adibah, Dawi Farah Agus Setiawan Agustina Tarik, Atika Ahmad Sahilul Albaab Ahsantudhonni, Ahsantudhonni Akh. Syaiful Rijal, Akh. Syaiful Amin Putri, Rokhmatul Khoiro Awaluddin, Rizky ‘Alaniah, Almas Sharfina Bina Prima Panggayuh Cynthia Llanes Desi Ariyani, Desi Diana, Alfi Elma Eka Dewi, Febianita Evi Fatimatur Rusydiyah Fitriani, Ely Haq, Nadya Isabel Husniyatus Salamah Zainiyati Iksan, Iksan Ilma, Labibah Sayaka Iskandar Ritonga Ismaniyah, Farihatul JUNAEDI Junaedi Junaedi Khoiriyah, Niswatin Kholis, Nur Kunawi Basyir Lilik Huriyah Ma'Fazah, Hikmatul Machfud Bachtiyar Makhsun, Toha Malyuna, Sita Isna Maulidia, Martarosa Maziyah, Nailatus Sa’adah Moh. Rifqi Rahman Muhammad Thohir Naja, Anang Darun Najiyah, Siti Firqo Nashrullah, Nashrullah Nisa, Zakiyatul Nissa, Kharisma Alfun Noor Shania Qurratina Nur Kholis Nuruddaroini, M. Ahim Sulthan Prasetia, Senata Adi Puspita Handayani Putri Habibillah Putri, Rokhmatul Khoiro Amin Rahayu, Indah Rahmania Azis, Annisa Rahmania, Erfin Walida Rahmawati, Kiki Anita Ramadhan, Ahmad Dimas Rini Saputri Riyazati, Shushmittha Rubaidi Saidah, Anis Salamah, Husniyatus Sari Idayatni Siti Amaliati, Siti Syaiful Arif Tsuyoshi Usagawa, Tsuyoshi Ulul Azmi Nur Rohmatulloh Umi Sarah Nafi’ah Darojat Vachruddin, Vrisko Putra Widadi, Ahmad Setyo Yunita, Ita Zaniyati, Husniyatus Salamah