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Journal : Jurnal Cahaya Mandalika

KUALITAS PELAYANAN DIFABIS COFFE & TEA TERHADAP KEPUASAN PELANGGAN Gray Nindyan Pradipta Mitya Utoyo; Kholis Azmi Mustofa; Lingga Yuliana
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 2 (2023): Jurnal Cahaya Mandalika
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i2.1994

Abstract

The focus of this study is for investigating the impact of service quality on customer satisfaction in Difabis Coffee & Tea. The uniqueness of this study is the absence of case studies on coffee and tea disability with comparable characteristics in earlier references. Purposive sampling is the approach to sampling used in the research, which utilizes a quantitative descriptive methodology. Attendees to Difabis Coffee and Tea served as the study's respondent population. A total of 88 respondents participated in the data collection process in July 2023. The data used are first-hand records. The main information is obtained through surveys that were distributed using a Google form. Partial Least Square, utilizing Smart PLS 3.3.9, is the data analysis method used. The findings indicated a relationship between customer satisfaction and Difabis Coffee & Tea's service quality.
PENGARUH BRAND FAMILIARITY DAN PERCEIVED QUALITY TERHADAP BRAND CREDIBILITY Ray Fauzan; Tantio Dipo Priantono; Lingga Yuliana
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 2 (2023): Jurnal Cahaya Mandalika
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v4i2.1995

Abstract

This study intends to examine how Brand Credibility is influenced by Brand Familiarity and Perceived Quality. Purposive sampling is the sampling method used in the research, which employs a quantitative descriptive methodology. Participants in this study who used Kahf skincare products were respondents. The data used are first-hand records. The main information was gathered from 75 respondents who used the Kahf brand and received questionnaires using a Google form. Partial Least Square (PLS) has been implemented in the data analysis technique with the Smart PLS analysis tool version 3.3.9. The findings refuted the initial idea that brand familiarity affects brand credibility. The second premise holds that perceived quality affects the credibility of a brand. The third theory is that brand familiarity affects how quality is perceived.
Co-Authors Abdullah, Muhammad Al Faruq Abi Rafdi Achmad Tarmizi Aditya Rian Ramadhan Adrian A. Wijanarko Adrian A. Wijanarko Afifatul Khoiroh Agung Surya Dwianto Ahmad Azmy Ahmad Habibie, Ahmad Ahmad Yusuf Abdi Firdaus Alamsyah, Fadli Alfian, Rendi Alfiansyah, Aan Alim Kramo Masyuhur Alisia Putri Bestari Amanta, Najwa Az-Zahra Ananda Rizkyllah Andri Mat Raharjo Anis Kristia Astri Apriyana, Nurliya Ardani, Rayhan Arya Ardi Wiranata Ardiani, Nadia Rizky Arie Mulyati Athaullah, Fathin Abrar Aulia , Naila Najmi Bambang Purwoko Bangbang Irawan Basuki , Clara, Virjinia Clarichie, Clavin Dea Elvira Delia, Refa Dias I Denudin Sobari Derriawan Derriawan Desty Febrian, Wenny Dewi Jayanti Nazara Diah Angguningtiyas Diana, Hafsah Adha Diandra, Didip Didin Hikmah Perkasa Dinul Ambiyah Diyanti, Indira Nada Eko Bima Sutopo, Israel Elsa Melani Ervan, Bonfilio Fadhila, Naufal Fadillah, Muhammad Adam Fany Safriyanti Fathiana, Faliha Ersa Fauzan, Ray Febrian, Wenny Desty Firdaus, Hendy Yusman Gray Nindyan Pradipta Mitya Utoyo Hamdani, Rezki Handayani, Senia Lestari Handika Arif Setiawan Hardi Yakup Hidayat, Djibran Nova Humaira, Aliffia Ida Trigani Iin Mayasari Irawan, Bangbang Israel Eko Bima Sutopo Iyus Wiadi Janni Beatrix Mandowally Janni Beatrix Mandowally Jasmine, Catherine Putri Angelica Johan Ramadhan Nurwardana Kafiyan, Vio Salman Kamaliyah, Levi Raica Keke Tarisca Kharisma Candra Utama Khoirudzaki, Saskia Kholis Azmi Mustofa Klara Bali Kurniawan, Anarta Abimanyu Larasati, Nike Lestari Widiah Ningsih Livani Yanuari Ludfiah Zahrah LUJENG LUTHFIYAH Lutfi Alhazami Luthfi Akbar Ryan M. Ghofur Riyanto Mabil, Syahrul Putra Magito Magito Maliana, Rahma Manalu, Christopher Ferdinand Darren Maria, Nadiya Tristi Martin Krisna Priyatno Masnia Masnia, Masnia Masnia, Masnia Maulana, Fadli Mughni Maya Firdiana Megawati Sihite Meilan Mustikasari Meilani, Ajeng Melati Indriati Putri Muhammad Naufal Muhammad Rizky Naomi Saptorinie Natalia, Riska Navita, Puti Azzahra Nike Larasati Niko Ariza Ramadhanu Nisrina Alya Fatharani Novyta, Novyta Nur Aisah Nur Ramadhan Setyabudi Nur Vitriani Nur Vitriani Nurliya Apriyana Nurliya Apriyana Nurul Azmi, Nurul Poetry, Keyka Pranata, Dedy Prasetya, Kartika Febrianti Pratama, Aldiwa Pratama, Raka Rizki Primayudha, Alvin Dito Purwoko, Bambang Putra, Muhammad Farrel Risyawal Putra, Muhammad Rasya Kurniawan Putri , Aurellia Nadira Qilbaaini Effendi Muftikhali Raditya, Ananda Alif Rafa Fitria Rafdi, Abi Rahmatika, Aulia Rahmi, Ratu Naila Ray Fauzan Ray Fauzan Rendi Alfian Rendi Alfian Revaldito, Sayyidina Adha Rhamdany, Fathya Talitha Rosinta Rosinta Rosyad, Abdul Ghani Ryani Dhyan Parashakti Sabani , Qalam Raydathul Sabilla, Edelwiss Fahmi Nur Safira, Erliza Saksono, Alvino Saka Salsabila, Resya Zalfa Sam Oudom Serick Saputri, Kurnia Dwi Saputri, Rara Zulia Sarah Rusfianti Sasmaya, Elsadian Hana Sasmiatin Irawan Sativa, Shafira Oryza Satria, Elyas Selli Prisilia Putri Sena , Afif Nur Seri Marianti Setiyo Purwanto Shafwan, Muhammad Silfia, Vivi Silvia Justiana Simbolon, Hartobela Siti Annisa Wahdiniawati Siti Nur Amanah Siti Nurjanah Slamet, Frima Agustian Sri Harnanih Suci Ramadhani, Suci Sugiono, Burhan Prakoso Suhisman, Niken Citra Tantio Dipo Priantono Tantio Dipo Priantono Tito Adi Dharma Tito Iswanto Trigani, Ida Tsabita, Malika Khansa Tutut Ratna Wana Setya Ningsih Wahdi Fauzan Nugroho Wahdi Fauzan Nugroho Wati, Pera Waty, Sully Sia Willyansyah, Willyansyah Wirayudha, Raditya WS, Antonius Wulan Aditya Putri Yosya, Syepria Bilqiis Yuliani Sherlyta Zacky Aditiaga Zulfa, Ghefira Zahira