Article Per Year (5 Year)
p-Index From 2020 - 2025
12.101
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Mitra Manajemen JRB-Jurnal Riset Bisnis JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Bisnis Terapan Dinasti International Journal of Education Management and Social Science JMK Jurnal Manajemen dan Kewirausahaan Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Cahaya Mandalika Jurnal Abdimas Bina Bangsa Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Jurnal Abdi Masyarakat Multidisiplin Jurnal Bangun Abdimas Jurnal Manajemen dan Bisnis Madani Manajemen Kreatif Jurnal Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Keuangan dan Bisnis Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Pengabdian Kepada Masyarakat Jurnal Pelayanan Hubungan Masyarakat Riwayat: Educational Journal of History and Humanities Mutiara: Jurnal Penelitian dan Karya Ilmiah Pusat Publikasi Ilmu Manajemen Master Manajemen SUBSERVE: Community Service and Empowerment Journal Jurnal Pengabdian Masyarakat Nasional Ekobisman : Jurnal Ekonomi Bisnis Manajemen Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Jurnal Semesta Ilmu Manajemen dan Ekonomi Jurnal Pengabdian Cendekia Epsilon : Journal of Management (EJoM)
Lingga Yuliana
Universitas Paramadina
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

Published : 99 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search
Journal : Jurnal Bina Bangsa Ekonomika

 1 
PENGARUH BRAND FAMILIARITY TERHADAP BRAND CREDIBILITY Seri Marianti; Tito Adi Dharma; Lingga Yuliana
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i2.394

Abstract

This study aims to analyze the influence of Brand Familiarity on Brand Credibility with a case study of skincare products with the Scarlett brand. No previous research has been found related to research variables that examine the correlation between brand familiarity to brand credibility with Scarlett's brand case study. Descriptive quantitative became the method in this study. Involving 75 respondents domiciled in Baturaja City who are users of the Scarlett brand, both men and women. Data analysis techniques using Partial Least Square (PLS). Using primary data disseminated through Google Forms with a data collection period of August 2023. The results showed that there was an influence between brand familiarity and brand credibility. The presence of scarlett skincare as a local brand can be considered for the reliability of the brand so that it can be the choice of the community instead of using imported products. This will have an impact on increasing scarlett products which will help the economy of resellers and skincare owners
ANALISA DAMPAK PROMOSI BELOW THE LINE TERHADAP KEPUTUSAN PEMBELIAN SEKTOR ELEKTRIKAL Tutut Ratna Wana Setya Ningsih; Arie Mulyati; Lingga Yuliana
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i2.402

Abstract

This study aims to analyze the influence of promotion on the purchase decision of electrical products carried out below the line. The study used quantitative descriptive methods, sampling techniques with purposive sampling. Respondents in this study were users of the Philips lamp brand. The data used is primary data. Primary data comes from the distribution of questionnaires through google forms with a total of 125 respondents who are users of the Philips lamp brand spread across Jabodetabek with an age range of 17-55 years. Data analysis techniques using Partial Least Square (PLS). The Likert scale is used in data retrieval with a range of 1-4. The results showed that there was an influence between promotions on purchasing decisions. According to respondents, the Below The Line promotion carried out by the Philips Lighting Brand had a significant impact on making a purchase. With product displays and demonstrations, exhibitions, discounts, coupons and sales promotions, respondents immediately make purchases right away even if they are not planned
PENGARUH BRAND SIGNATURE DAN BRAND LOGO TERHADAP BRAND REPUTATION Afifatul Khoiroh; Dea Elvira; Lingga Yuliana
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v16i2.422

Abstract

This study aims to analyze brand signature and brand logo affect brand reputation. This research provides novelty because there has not been found before a correlation between brand signature and brand logo on brand reputation either simultaneously or partially. Purposive sampling is the sampling method used in this study, using quantitative descriptive methodology. Participants in this study used Ms Glow skincare products to become respondents spread across Indonesia. Respondents in this survey are men and women aged 15-55 years. Information with primary data as many as 106 respondents who used the Ms Glow brand and received questionnaires distributed using Google Form. The data analysis technique used in this test is Partial Least Square (PLS). This study used SmartPLS tool version 3.3.9. The results showed that there is an influence between brand signature on brand reputation as the first hypothesis. The second hypothesis suggests that brand logos influence brand reputation.
PENGARUH BRAND SIGNATURE TERHADAP BRAND PERFORMANCE Yuliani Sherlyta; Selli Prisilia Putri; Lingga Yuliana
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.481

Abstract

Telkomsel is an Indonesian corporation with an enormous position in the market in the cellular telecommunications sector. The intention of this study is to examine the impact of Brand Signature on Brand Performance using a case study of the Telkomsel brand. Using quantitative tools and a descriptive approach, conduct research. Individuals who have previously used the Telkomsel brand in Jakarta were the subjects of this study. Purposive sample was utilized with the criteria of those utilizing Telkomsel providers, and the respondents in this study were Telkomsel consumers ranging in age from 15 to 55 years. Partial Least Squares is the analysis technique applied. SmartPLS 3.3.9 analysis tool was utilized. There were 89 participants in the study. The research used primary data as its source. A Likert scale with a range of 1-4 is used in this investigation. The study's findings indicate that Brand Signature has an impact on Brand Performance. The management implication of this research is that the name Telkomsel, with just one word, can convey that the company is a telecommunications provider and is well-known in Indonesia. Telkomsel suppliers who are deeply embedded in the minds of their customers can propel the company to the forefront of their thinking
PENGARUH VIRAL MARKETING TERHADAP MINAT BELI PRODUK MOTHER OF PEARL Silvia Justiana; Lingga Yuliana
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.447

Abstract

This study aims to analyze the effect of viral marketing on buying interest in mother of pearl product on the Tik Tok application. Novelty in this research where case studies used have not been found in partial and simultaneous correlations. The method applied in this study is a quantitative descriptive method.  Research data comes from primary data. Taking. Sampling is taken by purposive sampling with the criteria that the respondent has never bought a mother of pearl product.  Male and Female respondents were involved in this study with an age range of 17-55 years.Determination of the number of samples using the slovin sampling formula. Respondents involved in the study were 100. The data testing uses multiple linear regression analysis with SPSS version 25. The Likert scale is used to determine the answers by respondents. Based on the research results, it showed viral marketing variable have a positive and significant effect partially on the purchase intention variable. If Viral Marketing increased then purchase intention buy interest in mother of pearl products.
ANALISIS STRATEGI MARKETING 4C PADA BOGOR PERMAI BAKERY Nisrina Alya Fatharani; Lingga Yuliana
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.471

Abstract

Bread is one of the alternative wheat products for staple foods in Indonesia. Unstable imported wheat prices and intense competition in the bread industry are one of the challenges for Bogor Permai Bakery. This study aims to analyze segmentation, targeting, and positioning, analyze the internal conditions of Bogor Permai Bakery based on the 4C marketing mix strategy, and formulate appropriate marketing strategy solutions based on the 4C marketing mix strategy. The research method used is field research with a qualitative descriptive research approach. The results showed that Bogor Permai has implemented a marketing strategy through segmentation, targeting and positioning analysis as well as the 4C marketing mix strategy. This research provides recommendations for the formulation of new marketing strategies based on the 4C marketing mix. The new strategy suggested in the co-creation aspect is to explore new flavors by combining two or more different flavors in one bakery product. The aspect of currency by implementing e-wallet payment methods. The communal activation aspect by introducing Bogor Permai products within the Bogor City foodie-based community, and collaborating with influencer marketing. Conversation aspect by implementing creative content through social media
MEMPREDIKASI TURNOVER INTENTION: PERAN GAYA KEPEMIMPINAN, KEPUASAN KERJA DAN KOMPENSASI Livani Yanuari; Didin Hikmah Perkasa; Magito Magito; Lingga Yuliana; Aditya Rian Ramadhan
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.644

Abstract

This study aims to analyze and predict turnover intention, leadership style role, job satisfaction and employee compensation of manufacturing companies in Bekasi, West Java. This study uses primary data obtained through questionnaires that have been distributed directly through google forms to manufacturing employees. The population in this study is 344 manufacturing employees. Where the sample was taken using the slovin formula using the probability sampling method as many as 185 people. The data that has been obtained are processed with PLS-SEM to test the outer model, inner model and hypothesis test. The first stage is to compile a questionnaire with the basis of the dimensions and indicators of each variable studied. The second stage conducts testing for all research variables. The findings of this study show that leadership style has no influence on turnover intention, while job satisfaction and compensation have a negative influence on turnover intention
KINERJA KARYAWAN: PERAN MOTIVASI KERJA, KEPUASAN KERJA DAN FLEKSIBILITAS KERJA : STUDI KASUS DRIVER GRAB DI JAKARTA TIMUR Megawati Sihite; Didin Hikmah Perkasa; Magito Magito; Lingga Yuliana; Agung Surya Dwianto
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.655

Abstract

This study aims to analyze the effect of work motivation, job satisfaction and work flexibility on the performance of grab drivers in East Jakarta. This research is descriptive quantitative. The population used in this study were 100 Grab drivers in Cilangkap, East Jakarta. Sampling of 100 people using saturated samples. Data collection tools using questionnaires that have been tested for validity and reliability are distributed via google form. Data analysis was carried out using SEM PLS(Partial Least Square) through testing the outer model, inner model and hypothesis testing. The initial stage determines the indicators of each variable. The next stage tests the validity and reliability of each indicator. The results of his research prove that work motivation, job satisfaction, and work flexibility affect performance. The adjusted R square value shows that 75.7% of driver performance is influenced by the independent variables, namely Work Motivation, Job Satisfaction and Work Flexibility
Co-Authors Abdullah, Muhammad Al Faruq Abi Rafdi Achmad Tarmizi Aditya Rian Ramadhan Adrian A. Wijanarko Adrian A. Wijanarko Afifatul Khoiroh Agung Surya Dwianto Ahmad Azmy Ahmad Habibie, Ahmad Ahmad Yusuf Abdi Firdaus Alamsyah, Fadli Alfian, Rendi Alfiansyah, Aan Alim Kramo Masyuhur Alisia Putri Bestari Amanta, Najwa Az-Zahra Ananda Rizkyllah Andri Mat Raharjo Anis Kristia Astri Apriyana, Nurliya Ardani, Rayhan Arya Ardi Wiranata Ardiani, Nadia Rizky Arie Mulyati Athaullah, Fathin Abrar Aulia , Naila Najmi Bambang Purwoko Bangbang Irawan Basuki , Clara, Virjinia Clarichie, Clavin Dea Elvira Delia, Refa Dias I Denudin Sobari Derriawan Derriawan Desty Febrian, Wenny Dewi Jayanti Nazara Diah Angguningtiyas Diana, Hafsah Adha Diandra, Didip Didin Hikmah Perkasa Dinul Ambiyah Diyanti, Indira Nada Eko Bima Sutopo, Israel Elsa Melani Ervan, Bonfilio Fadhila, Naufal Fadillah, Muhammad Adam Fany Safriyanti Fathiana, Faliha Ersa Fauzan, Ray Febrian, Wenny Desty Firdaus, Hendy Yusman Gray Nindyan Pradipta Mitya Utoyo Hamdani, Rezki Handayani, Senia Lestari Handika Arif Setiawan Hardi Yakup Hidayat, Djibran Nova Humaira, Aliffia Ida Trigani Iin Mayasari Irawan, Bangbang Israel Eko Bima Sutopo Iyus Wiadi Janni Beatrix Mandowally Janni Beatrix Mandowally Jasmine, Catherine Putri Angelica Johan Ramadhan Nurwardana Kafiyan, Vio Salman Kamaliyah, Levi Raica Keke Tarisca Kharisma Candra Utama Khoirudzaki, Saskia Kholis Azmi Mustofa Klara Bali Kurniawan, Anarta Abimanyu Larasati, Nike Lestari Widiah Ningsih Livani Yanuari Ludfiah Zahrah LUJENG LUTHFIYAH Lutfi Alhazami Luthfi Akbar Ryan M. Ghofur Riyanto Mabil, Syahrul Putra Magito Magito Maliana, Rahma Manalu, Christopher Ferdinand Darren Maria, Nadiya Tristi Martin Krisna Priyatno Masnia Masnia, Masnia Masnia, Masnia Maulana, Fadli Mughni Maya Firdiana Megawati Sihite Meilan Mustikasari Meilani, Ajeng Melati Indriati Putri Muhammad Naufal Muhammad Rizky Naomi Saptorinie Natalia, Riska Navita, Puti Azzahra Nike Larasati Niko Ariza Ramadhanu Nisrina Alya Fatharani Novyta, Novyta Nur Aisah Nur Ramadhan Setyabudi Nur Vitriani Nur Vitriani Nurliya Apriyana Nurliya Apriyana Nurul Azmi, Nurul Poetry, Keyka Pranata, Dedy Prasetya, Kartika Febrianti Pratama, Aldiwa Pratama, Raka Rizki Primayudha, Alvin Dito Purwoko, Bambang Putra, Muhammad Farrel Risyawal Putra, Muhammad Rasya Kurniawan Putri , Aurellia Nadira Qilbaaini Effendi Muftikhali Raditya, Ananda Alif Rafa Fitria Rafdi, Abi Rahmatika, Aulia Rahmi, Ratu Naila Ray Fauzan Ray Fauzan Rendi Alfian Rendi Alfian Revaldito, Sayyidina Adha Rhamdany, Fathya Talitha Rosinta Rosinta Rosyad, Abdul Ghani Ryani Dhyan Parashakti Sabani , Qalam Raydathul Sabilla, Edelwiss Fahmi Nur Safira, Erliza Saksono, Alvino Saka Salsabila, Resya Zalfa Sam Oudom Serick Saputri, Kurnia Dwi Saputri, Rara Zulia Sarah Rusfianti Sasmaya, Elsadian Hana Sasmiatin Irawan Sativa, Shafira Oryza Satria, Elyas Selli Prisilia Putri Sena , Afif Nur Seri Marianti Setiyo Purwanto Shafwan, Muhammad Silfia, Vivi Silvia Justiana Simbolon, Hartobela Siti Annisa Wahdiniawati Siti Nur Amanah Siti Nurjanah Slamet, Frima Agustian Sri Harnanih Suci Ramadhani, Suci Sugiono, Burhan Prakoso Suhisman, Niken Citra Tantio Dipo Priantono Tantio Dipo Priantono Tito Adi Dharma Tito Iswanto Trigani, Ida Tsabita, Malika Khansa Tutut Ratna Wana Setya Ningsih Wahdi Fauzan Nugroho Wahdi Fauzan Nugroho Wati, Pera Waty, Sully Sia Willyansyah, Willyansyah Wirayudha, Raditya WS, Antonius Wulan Aditya Putri Yosya, Syepria Bilqiis Yuliani Sherlyta Zacky Aditiaga Zulfa, Ghefira Zahira