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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Mitra Manajemen JRB-Jurnal Riset Bisnis JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Bisnis Terapan Dinasti International Journal of Education Management and Social Science JMK Jurnal Manajemen dan Kewirausahaan Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Cahaya Mandalika Jurnal Abdimas Bina Bangsa Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Jurnal Abdi Masyarakat Multidisiplin Jurnal Bangun Abdimas Jurnal Manajemen dan Bisnis Madani Manajemen Kreatif Jurnal Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Keuangan dan Bisnis Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Pengabdian Kepada Masyarakat Jurnal Pelayanan Hubungan Masyarakat Riwayat: Educational Journal of History and Humanities Mutiara: Jurnal Penelitian dan Karya Ilmiah Pusat Publikasi Ilmu Manajemen Master Manajemen SUBSERVE: Community Service and Empowerment Journal Jurnal Pengabdian Masyarakat Nasional Ekobisman : Jurnal Ekonomi Bisnis Manajemen Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Jurnal Semesta Ilmu Manajemen dan Ekonomi Jurnal Pengabdian Cendekia Epsilon : Journal of Management (EJoM)
Lingga Yuliana
Universitas Paramadina
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Journal : Jurnal Ilmu Manajemen (JIM)

 1 
PEMANFAATAN WADAH BERBAGI PENGETAHUAN DAN KUALITAS MEREK TERHADAP PERILAKU LOYALITAS KONSUMEN Sam Oudom Serick; Bambang Purwoko; Derriawan Derriawan; Lingga Yuliana
Jurnal Ilmu Manajemen Vol 9 No 4 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (714.866 KB) | DOI: 10.26740/jim.v9n4.p1420-1429

Abstract

In this study, a brand of herbal medicine called Red Kank (cancer suppression) was initially described strongly as a cancer reducer but has now evolved into cancer-fighting products, such as health and beauty products. This strategic step has not been able to answer whether it leads to its success. Still, it opens the possibility to assess the quality of brand relationships, use of knowledge sharing platforms and their impact on consumer loyalty behavior Red Kank. Primary data were collected using a purposive sampling technique from Jakarta, Bekasi, Surabaya, and Balikpapan customers. The data analysis use Structural Equation Modeling (SEM) by Lisrel 8.7. Statistical results show that the quality of the brand relationship is closely related to the image of the quality of the product itself. Therefore, the company's strategy to diversify begins with increasing understanding of product brands to become company brands.
PENGARUH BRAND SIGNATURE DAN BRAND FAMILIARITY TERHADAP BRAND ATTITUDE Meilan Mustikasari; Sarah Rusfianti; Lingga Yuliana
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (885.065 KB) | DOI: 10.26740/jim.v11n1.p41-50

Abstract

This study examines how brand familiarity and signature affect brand attitude. The urgency in this study was discovering a research gap with the presence of brand familiarity variables as independent and dependent variables. Research on brand signature and brand familiarity on brand attitude has never been done before, so this becomes a novelty. This novelty is a modification of the research that has been raised. The quantitative descriptive approach is used in this study. Using purposive sampling as a sample method. Primary and secondary data are the sources used. 107 Scarlett brand customers participated in the study as respondents. The analysis tool used in this test is Partial Least Square (PLS). According to research, all hypotheses are significant. The managerial implication in this study is that the brand signature for the Scarlett brand is considered essential. This result relates to logos, designs, and colours so that they can become points of difference from other brands. In developing a brand attitude, consumers must also understand aspects of the brand signature to experience clarity in having a brand in a store or retail. There are many existing brands, so at least consumers can easily choose a brand. Scarlett must strive so that consumers who are the target market will always choose local brands.
Co-Authors Abdullah, Muhammad Al Faruq Abi Rafdi Achmad Tarmizi Aditya Rian Ramadhan Adrian A. Wijanarko Adrian A. Wijanarko Afifatul Khoiroh Agung Surya Dwianto Ahmad Azmy Ahmad Habibie, Ahmad Ahmad Yusuf Abdi Firdaus Alamsyah, Fadli Alfian, Rendi Alfiansyah, Aan Alim Kramo Masyuhur Alisia Putri Bestari Amanta, Najwa Az-Zahra Ananda Rizkyllah Andri Mat Raharjo Anis Kristia Astri Apriyana, Nurliya Ardani, Rayhan Arya Ardi Wiranata Ardiani, Nadia Rizky Arie Mulyati Athaullah, Fathin Abrar Aulia , Naila Najmi Bambang Purwoko Bangbang Irawan Basuki , Clara, Virjinia Clarichie, Clavin Dea Elvira Delia, Refa Dias I Denudin Sobari Derriawan Derriawan Desty Febrian, Wenny Dewi Jayanti Nazara Diah Angguningtiyas Diana, Hafsah Adha Diandra, Didip Didin Hikmah Perkasa Dinul Ambiyah Diyanti, Indira Nada Eko Bima Sutopo, Israel Elsa Melani Ervan, Bonfilio Fadhila, Naufal Fadillah, Muhammad Adam Fany Safriyanti Fathiana, Faliha Ersa Fauzan, Ray Febrian, Wenny Desty Firdaus, Hendy Yusman Gray Nindyan Pradipta Mitya Utoyo Hamdani, Rezki Handayani, Senia Lestari Handika Arif Setiawan Hardi Yakup Hidayat, Djibran Nova Humaira, Aliffia Ida Trigani Iin Mayasari Irawan, Bangbang Israel Eko Bima Sutopo Iyus Wiadi Janni Beatrix Mandowally Janni Beatrix Mandowally Jasmine, Catherine Putri Angelica Johan Ramadhan Nurwardana Kafiyan, Vio Salman Kamaliyah, Levi Raica Keke Tarisca Kharisma Candra Utama Khoirudzaki, Saskia Kholis Azmi Mustofa Klara Bali Kurniawan, Anarta Abimanyu Larasati, Nike Lestari Widiah Ningsih Livani Yanuari Ludfiah Zahrah LUJENG LUTHFIYAH Lutfi Alhazami Luthfi Akbar Ryan M. Ghofur Riyanto Mabil, Syahrul Putra Magito Magito Maliana, Rahma Manalu, Christopher Ferdinand Darren Maria, Nadiya Tristi Martin Krisna Priyatno Masnia Masnia, Masnia Masnia, Masnia Maulana, Fadli Mughni Maya Firdiana Megawati Sihite Meilan Mustikasari Meilani, Ajeng Melati Indriati Putri Muhammad Naufal Muhammad Rizky Naomi Saptorinie Natalia, Riska Navita, Puti Azzahra Nike Larasati Niko Ariza Ramadhanu Nisrina Alya Fatharani Novyta, Novyta Nur Aisah Nur Ramadhan Setyabudi Nur Vitriani Nur Vitriani Nurliya Apriyana Nurliya Apriyana Nurul Azmi, Nurul Poetry, Keyka Pranata, Dedy Prasetya, Kartika Febrianti Pratama, Aldiwa Pratama, Raka Rizki Primayudha, Alvin Dito Purwoko, Bambang Putra, Muhammad Farrel Risyawal Putra, Muhammad Rasya Kurniawan Putri , Aurellia Nadira Qilbaaini Effendi Muftikhali Raditya, Ananda Alif Rafa Fitria Rafdi, Abi Rahmatika, Aulia Rahmi, Ratu Naila Ray Fauzan Ray Fauzan Rendi Alfian Rendi Alfian Revaldito, Sayyidina Adha Rhamdany, Fathya Talitha Rosinta Rosinta Rosyad, Abdul Ghani Ryani Dhyan Parashakti Sabani , Qalam Raydathul Sabilla, Edelwiss Fahmi Nur Safira, Erliza Saksono, Alvino Saka Salsabila, Resya Zalfa Sam Oudom Serick Saputri, Kurnia Dwi Saputri, Rara Zulia Sarah Rusfianti Sasmaya, Elsadian Hana Sasmiatin Irawan Sativa, Shafira Oryza Satria, Elyas Selli Prisilia Putri Sena , Afif Nur Seri Marianti Setiyo Purwanto Shafwan, Muhammad Silfia, Vivi Silvia Justiana Simbolon, Hartobela Siti Annisa Wahdiniawati Siti Nur Amanah Siti Nurjanah Slamet, Frima Agustian Sri Harnanih Suci Ramadhani, Suci Sugiono, Burhan Prakoso Suhisman, Niken Citra Tantio Dipo Priantono Tantio Dipo Priantono Tito Adi Dharma Tito Iswanto Trigani, Ida Tsabita, Malika Khansa Tutut Ratna Wana Setya Ningsih Wahdi Fauzan Nugroho Wahdi Fauzan Nugroho Wati, Pera Waty, Sully Sia Willyansyah, Willyansyah Wirayudha, Raditya WS, Antonius Wulan Aditya Putri Yosya, Syepria Bilqiis Yuliani Sherlyta Zacky Aditiaga Zulfa, Ghefira Zahira