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Mediating role of consumer trust in local food restaurants on the relationship between social media marketing and consumer purchase intention in Indonesia Ratni Prima Lita; Meuthia
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15513

Abstract

Regarding the effect of the COVID-19 pandemic on consumer behavior, this study investigates the effect of social media marketing on consumer trust and consumer purchase intention in order to buy online food in West Sumatera, Indonesia. This study also examines the impact of consumer trust as mediating variable between social media marketing and consumer purchase intention. 210 participants were involved by distributing online questionnaires. Data were analyzed using Structural Equation Modelling through SmartPLS 3.0. The result of this study shows the significant influence of social media marketing on consumer trust and consumer purchase intention, also consumer trust significantly influences consumer purchase intention. Consumer trust partially mediated the relationship between social media marketing and consumer purchase intention. Finally, this study contributes to encouraging social media marketing usage for local food businesses in Indonesia. The theoretical and practical implications will provide valuable insight for further study in the food industry related to online consumer purchase intention.
PENINGKATAN DAYA SAING PRODUK ANYAMAN DAUN MANSIANG TARATAK MELALUI VARIASI DAN KUALITAS PRODUK DI KABUPATEN LIMA PULUH KOTA Ratni Prima Lita; Rahmi Fahmy; Meuthia Meuthia
Jurnal Hilirisasi IPTEKS Vol. 6 No. 3 (2023)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v6i3.696

Abstract

Mansiang weaving is a famous handicraft in Jorong Taratak, which has been passed down from generation to generation and has become an ancestral heritage. The craft business aims to develop variations of woven Taratak mansiang leaf products and to improve the quality of woven Taratak mansiang leaf products. The activity methods carried out are training, practice, discussion, and business consultation methods involving craftsmen groups in Taratak. The training participants are group leaders consisting of 6 people. Before the training is carried out, a pre-test is conducted to determine the participants’ abilities, and after the training, a post-test is carried out to determine the participants’ ability to absorb the material presented. The results of the activities increase craftsmen’s understanding of market opportunities in the middle and upper segments, develop product variations that are in demand by the middle and upper segments, and improve product quality to target the middle and upper segments. From the results of the activity, 90% of the craftsmen understood the material presented. There are six product designs that will be planned for production. There are 2 to 5 products whose production results we evaluate, which in turn can be improved in the future. From the activities, service activities are expected to be sustainable, hence they can have an impact on partner business performance. It is necessary to develop product variety and quality by adding production equipment such as sewing machines and special training for production.
INOVASI PRODUK RENDAH KALORI: PENGEMBANGAN UMKM D'ROOSE CAKE DENGAN PEMANIS ALAMI STEVIA DI KOTA PADANG Daimon Syukri; Rini Bahar; Ratni Prima Lita; Wellyalina Wellyalina; Novelina Novelina; Purnama Dini Hari; Rina Yenrina; Kesuma Sayuti; Tuty Anggraini; Aurelia Amaliyah Tarumiyo; Yasmin Azzahra
Jurnal Hilirisasi IPTEKS Vol. 8 No. 1 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i1.861

Abstract

The purpose of the service activity is to innovate D'Roose Cake products into functional cakes that can create opportunities and ace cards for D'Roose Cake businesses that can adjust the development and demand for healthy products that are currently trending in the market. The research conducted was qualitative by conducting a case study of innovative products using stevia. The implementation was carried out in three stages, first the preliminary stage where socialization and discussion with partners were carried out regarding the objectives, targets, and outcomes of the program. Second, the implementation stage, conducting research and modifications to existing product recipes, namely banana sponge cake. Third, the evaluation stage, at this stage an evaluation of public acceptance of the innovative product is carried out. The results of this activity increased production capacity through upgrading the baking equipment or oven. After upgrading the equipment, it can now produce 150 loaves of bread in ± 4 hours. Then the innovative products were tried to the market at the Car Free Day activity at Gor H. Agus Salim, getting a good consumer response. The conclusion of this activity is that UMKM D'Roose Cake is one of the cake and bakery industries that has a P-IRT distribution permit and is halal certified. The constraints faced by these MSMEs are limitations in production capacity. In response to this, efforts were made to develop the production of D'Roose Cake MSME products through increasing the capacity of production equipment and developing stevia-based products.
PENGEMBANGAN DAN INOVASI DESAIN MOTIF DAN TENUN SOCIAL MEDIA MARKETING DALAM RANGKA MENINGKATKAN KOMERSIALISASI USAHA BANUN SONGKET DI KABUPATEN SOLOK Ratni Prima Lita; Laura Amelia Triani; Rita Rahayu; Eri Besra; Budi Rahmadya; Rida Rahim; Suziana Suziana; Yanti Yanti; Verni Juita; Verinita Verinita; Desyetti Desyetti; Wardah Awwalin Ikhsaniah Saldi; Husnul Khatimah; Yaza Fitria; Bima Satria Wahyudi; Alfin Kurniawan
Jurnal Hilirisasi IPTEKS Vol. 8 No. 3 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i3.888

Abstract

Banun Songket Enterprise is a Minangkabau weaving business group located in Solok Regency. Despite its strong potential, the enterprise continues to face several obstacles, particularly in terms of limited motif design variations and the relatively low utilization of social media platforms for promotional purposes. This community service program aimed to enhance product competitiveness through the creation of more attractive motifs, the use of digital design to accelerate production, and the optimization of social media marketing to expand market reach beyond the local area. The activities were realized through a combination of intensive training and ongoing business mentoring. Training was conducted over two days, while personalized business consultations were held over six months in six sessions. Outcomes were assessed through three stages: socialization and licensing, implementation (including motif design training, digital design, and social media marketing assistance), and monitoring and evaluation. The program successfully produced three new motifs with more appealing designs and established professional Instagram and TikTok accounts for Banun Songket. Both management and artisans showed high enthusiasm throughout the activities. However, challenges remain in ensuring continuous practice for digital motif design and maintaining consistent social media content due to the artisans’ busy schedules in fulfilling weaving orders. Future programs are expected to continue with support from Universitas Andalas and the Solok Regency Government.
MENGUNGKAP "BLACK BOX" STRATEGI HIJAU: PERAN MEDIASI SENTIMEN INVESTOR DALAM MENGHUBUNGKAN STRATEGI KORPORASI DENGAN KINERJA PASAR SAHAM Elita Permanawati; Ratni Prima Lita
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 3 No. 4 (2026): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v3i4.4260

Abstract

Penelitian ini meninjau secara sistematis hubungan antara strategi keberlanjutan perusahaan dengan kinerja pasar saham. Meskipun keuangan berkelanjutan menjadi sangat penting, temuan empiris masih menunjukkan ketidakkonsistenan. Artikel ini mengusulkan model mediasi tunggal di mana Sentimen Investor bertindak sebagai mekanisme kritis yang menghubungkan Determinan Strategis Hijau—khususnya Green Capex, Managerial Overconfidence, dan Green Equity Financing—terhadap Kinerja Pasar dan Risiko Saham. Dengan menyintesis teori keuangan perilaku, teori pemangku kepentingan, dan teori eselon atas, penelitian ini mengungkap bagaimana psikologi pasar memfilter sinyal hijau korporasi yang sering kali menyebabkan distorsi valuasi. Kerangka kerja ini memberikan wawasan bagi investor dan regulator untuk memahami dampak tidak linier dari inisiatif hijau terhadap dinamika pasar. 
Habit, Trust, dan Continuous Intention sebagai Determinasi Use Behavior pada Pengguna PLN Mobile di Sumatera Barat Ade Oktarizal Putra; Ratni Prima Lita; Eri Besra
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 6 No. 2 (2025): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.6.2.1-14.2025

Abstract

Transformasi digital dalam pelayanan publik telah mendorong pengembangan aplikasi PLN Mobile untuk meningkatkan kepuasan pelanggan. Namun, rendahnya tingkat pengguna aktif menyoroti kebutuhan untuk mengeksplorasi faktor-faktor yang mempengaruhi penggunaan aplikasi yang berkelanjutan. Penelitian ini bertujuan untuk menguji pengaruh kebiasaan dan kepercayaan yang dirasakan terhadap intensi berkelanjutan, dan pengaruh kebiasaan dan intensi berkelanjutan terhadap perilaku penggunaan. Pendekatan penelitian kuantitatif dengan metode penelitian eksplanatori digunakan, dengan melibatkan 160 pengguna PLN Mobile di Sumatera Barat. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui SmartPLS 3.0. Hasil penelitian menunjukkan bahwa semua hubungan yang dihipotesiskan signifikan secara statistik. Habit dan Trust secara positif mempengaruhi Continuous Intention, dan baik Trust dan Continuous Intention secara signifikan mempengaruhi perilaku penggunaan. Nilai R-Square yang sebesar 0,73 untuk intensi berkelanjutan dan 0,69 untuk user behavior penggunaan menunjukkan prediktabilitas model yang kuat. Temuan ini menegaskan pentingnya menumbuhkan Habit dan Trust pengguna untuk mendukung adopsi layanan digital yang berkelanjutan. Studi ini memberikan kontribusi implikasi praktis untuk mengembangkan strategi digital yang berpusat pada pelanggan dan menyarankan variabel perluasan untuk penelitian di masa depan dalam konteks teknologi layanan publik.
PENGEMBANGAN INOVASI PRODUKSI TENUN UNGGAN MENGGUNAKAN DESAIN MOTIF TENUN UNTUK MENINGKATKAN KAPASITAS PRODUKSI USAHA LANSEK MANIH DI KABUPATEN SIJUNJUNG Lita, Ratni Prima; Rahmadya, Budi; Komalasari, Sanda Patrisia; Elsandra, Yesi; Harits, Muhammad Dzakwan El; Khotimah, Husnul
Jurnal Hilirisasi IPTEKS Vol. 7 No. 3 (2024)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i3.816

Abstract

Unggan weaving is a superior product of Sijunjung Regency and is a priority in the Sijunjung Regency Industrial Development Plan. The aim of the activity is to develop the ability to design Unggan weaving motifs digitally and optimize Unggan weaving production. The method used is a training and mentoring method with quantitative measurement of the success of activities. The activity stages begin with the preparation stage and continue with the implementation stage, namely with motif design training and production assistance to increase product capacity. Every activity is monitored and evaluated to see the success of the activity. The result of the training activities was that 10 craftsmen were trained in designing. The activities carried out are able to increase the ability of entrepreneurs/craftsmen to design motifs digitally, so that the motifs created become more varied with attractive color combinations. The availability of new non-machine looms (ATBM) will increase production capacity. Activities are also able to increase production with the availability of yarn spinning equipment, which will streamline raw material acquisition costs and reduce dependence on raw material suppliers. This activity will continue until 2025 to 2026, so it could have an impact on partners' business performance. The obstacles faced by craftsmen are limited to getting used to designing digitally and needing further training and assistance. From the activities carried out, it can be concluded that craftsmen are able to design digitally and increase production capacity. Craftsmen are expected to use yarn spinning equipment and this could become a new business activity, namely providing yarn spun at CV. Lansek Manih at a cheaper price than yarn suppliers from Silungkang or Bukittinggi.
PELATIHAN INOVASI TENUN MELALUI DESAIN DIGITAL UNTUK PENINGKATAN KUALITAS TENUN PADA SONGKET BERKAH NAGARI SUNGAI JANIAH KABUPATEN SOLOK Lita, Ratni Prima; Komalasari, Sanda Patrisia; Rahmadya, Budi; Yanti, Yanti; Rahim, Rida; Suziana, Suziana; Besra, Eri; Triani, Laura Amelia; Rahayu, Rita; Verinita, Verinita; Fahmy, Rahmi; Pujani, Vera; Saldi, Wardah Awwalin; Meuthia, Meuthia; Khatimah, Husnul; Harits, Muhammad Dzakwan El; Syafira, Tama Aulia; Sari, Dellani Mutia; Hakimi, Nurul; Fanessa, Fanessa
Jurnal Hilirisasi IPTEKS Vol. 7 No. 3 (2024)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i3.817

Abstract

This community service activity aims to enhance the quality and innovation of Tenun Songket Berkah designs in Nagari Sungai Janiah, Solok Regency, through digital design training using Adobe Illustrator. The program was held on July 27, 2024, at the Tenun Songket Berkah micro-enterprise, employing various methods such as training, hands-on practice, and mentoring. The primary goal of this activity is to introduce digital design techniques that can develop traditional tenun motifs to be more innovative, modern, and appealing to both local and international markets. The implementation methods included intensive training on the use of Adobe Illustrator, practical sessions on creating digital-based tenun motifs, and ongoing mentoring to develop unique and creative designs. Participants were trained to optimize the use of this software to create complex and detailed motifs, which were then integrated into the production process. The results of the activity showed a significant improvement in the participants' ability to use Adobe Illustrator for designing tenun motifs, positively impacting the quality, variety, and added value of the products. A total of 10 new motifs were successfully created, marketed, and registered as Intellectual Property Rights (IPR), strengthening the position of the micro-enterprise in the market. In conclusion, this training proved effective in fostering innovation in the Tenun Songket Berkah industry, enhancing human resource skills, and expanding the market reach. It is recommended to continue with advanced training in product design and digital marketing to maintain and enhance the competitiveness of the products in the global market.
PENGEMBANGAN DESAIN, KUALITAS PRODUK DAN PEMASARAN BERBASIS DIGITALISASI DALAM MENINGKATKAN DAYA SAING PRODUK USAHA TENUN PADA MIYHA SONGKET KABUPATEN SIJUNJUNG Triani, Laura Amelia; Lita, Ratni Prima; Komalasari, Sanda i Patrisia; Yanti, Yanti; Rahim, Rida; Suziana, Suziana; Syafira, Tama Aulia; Sari, Dellani Mutia; Fanessa, Fanessa
Jurnal Hilirisasi IPTEKS Vol. 7 No. 4 (2024)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i4.838

Abstract

Miyha Songket's business is one of the business groups that produces Unggan weaving. However, this business is not yet optimal in design, product quality and social media marketing. The aim of this activity is to design motifs to be attractive in the eyes of consumers, design motifs digitally so that production is fast, improve product quality and optimize social media marketing to reach the target market. Activity methods are training, practice, discussion and business consultation methods. The training activities were carried out in 2 days consist of motif training and digital motif training. For consultation method carried in 6 months with 6 times consultations in order to make sure about social media development and evaluation of motif created by the craftsmen. There are three stages, namely the preparation, implementation and monitoring activity. The results of the training activities, there was an increase in ability to design motifs and the implementation of digital use in designing motifs. One of them is the presence of 2 craftsmen who are responsible for motif designs such as color combinations, contemporary designs and digital designs. Improving product quality is carried out by providing direction and business consultations to leaders and craftsmen. This is supported by the preparation of product SOPs to maintain products in accordance with specified quality standards. Other strengthening is also carried out through increased marketing through content creation on social media.
Optimalisasi Branding Produk Rendang Biyan di Kota Payakumbuh melalui Strategi Komunikasi Pemasaran Digital dalam Rangka Meningkatkan Komersialisasi Lita, Ratni Prima; Verinita, Verinita; Syukri, Daimon; Yuliviona, Reni; Mardiah, Fatma Poni; Khatimah, Husnul; Putri, Natasya; Dini, Kartika Cahya; Gema, Vendiro Mailevan; Safira, Alya Arsya
Jurnal Hilirisasi IPTEKS Vol. 8 No. 4 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i4.921

Abstract

Payakumbuh is a city in West Sumatra province, famous for its rendang. Rendang Biyan is a small business in Payakumbuh city that produces rendang with a distinctive, authentic taste. To market its products, Rendang Biyan uses Instagram as an effort to increase sales in the digital era. However, digital content management via Instagram has not strengthened branding and has not yielded maximum results, with a limited number of followers of around 336. Rendang Biyan also does not regularly update its products on Instagram. Given the problems faced by Rendang Biyan, it is necessary to conduct community service activities there. The method used is socialization and mentoring, focusing on optimizing Rendang Biyan's Instagram content to strengthen its branding in consumers' minds. The results of the mentoring show an increase in Instagram followers and strengthened branding through additional activities and interactions with visitors and followers. Members of the Rendang Biyan group enthusiastically attended this community service activity. Following this community service activity, the number of followers increased significantly from 336 to 393 in a relatively short period. While initial results show a positive increase, there are still efforts to improve the use of user-generated content, such as photos or videos uploaded by consumers while using the product. This will be maximized in the future to enhance Rendang Biyan's performance and enable it to compete in the national market.
Co-Authors AA Sudharmawan, AA Abdi Setia Putra Abdul Aziz Ade Oktarizal Putra Ade Oktarizal Putra Agriqisty Agriqisty Ahmad Syafruddin Ahmad Syafruddin Akhyudelpa, Yefrina Alfian, Henmaidi Alfin Kurniawan Alfit man Alfitman Alfitman Alfitman Alfitman Alhapen Ruslin Chandra Alizar Hasan Alvi Syukri Faisal Anak Agung Gede Sugianthara Asnimar Asnimar Astiena, Adila Kasni Astri Ayu Purwati Aurelia Amaliyah Tarumiyo Aziza Safira Farhan Bima Satria Wahyudi Budi Rahmadya Chandra, Dedy Daimon Syukri Danny Hidayat Debi Shintya Dewi Debi Shintya Dewi Della Sugesti Pujangga Dessi Nelty Chan Desyetti Devi Yulia Rahmi Dewi Yuliana Rahmi Dewi, Debi Shintya Dini, Kartika Cahya Donard Games Elita Permanawati Eri Besra Eri Besra Eri Besra ERI BESRA, ERI Fahmy, Rahmi Faisal, Ranny Fitriana Fanessa, Fanessa Fatma Poni Mardiah Feta Maharni Fikri Alwi Gayatri, Satya Gema, Vendiro Mailevan Hafizni, Rihan Hakimi, Nurul Harits, Muhammad Dzakwan El Harmen, Elsa Luvia Hendra Lukito Henmaidi Henmaidi Herri Herri Hidayani, Sari Dewi Husnul Khatimah Husnul Khatimah Husnul Khatimah Husnul Khatimah Ida Rahmah Burhan Ilham Surya Vendri Indri Juliyarsi Intan Christina Agtri Saragih Intan Kamala Aisyiah Isramirawati, Isramirawati John Edwar Laela Susdiani Laiza Faaghna Laura Amelia Triani Laura Syahrul Lenggogeni, Sari Lisa Amiyati M Ma'ruf M. Fajar Syafrida M. Fajar Syafrida M. Fajar Syafrida M. Ma'ruf M. Ma'ruf Ma ruf, Ma ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Ma’ruf Ma’ruf Mareta Kemala Sari Marlan Daud Sihombing Marlina, Winny Alna Maruf Maruf Maruf Maruf Ma’ruf Ma’ruf Ma’ruf Ma’ruf Melia, Sri Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia, Meuthia Muhammad Reynaldi Mulia Gusmai Muthiah Dwi Utami Nazaruddin, Erizal Nilda Tri Putri Novelina Nur Ari Sufiawan Nuraini Nuraini Prima Fithri Prima Yulianti Purnama Dini Hari Putri, Dina Agustin putri, natasya Qisthina Anira Rahayu, Rita Rahmaddian, Tosi Rahmat Eka Putra Ranny Fitriana Faisal Rendi Deva Andra Reni Yuliviona Resti Purnama Dewi Reynaldi, Muhammad Rida Rahim Rihan Hafizni Rima Rofifah Putri Rima Rofifah Putri Rima Semiarty Rina Yenrina Rini B Rini Bahar Rizki Ardiansyah Harahap Safira, Alya Arsya Saibah, Bintang Rizky Abdullah Majo Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari Lenggogeni Sari Surya Sari Surya Sari, Dellani Mutia Sari, Dessy Kurnia Sayuti, Kesuma Shabrina Tamimi Siregar Sri Melia Sry Rachmawaty Suziana Suziana Suziana, Suziana Syafira, Tama Aulia syafrizal Syafrizal Syafrizal Syafrizal Syafrizal Tedi Hidayat Tessa Safitri Thomas Darwin Triani, Laura Amelia Tuty Anggraini Valeny Suryaningsih Vera Pujani Veri nita Verinita, Verinita Verni Juita Wardah Awwalin Ikhsaniah Saldi Wellyalina, Wellyalina Weriantoni, Weriantoni Yanti Yanti Yanti Yanti Yasmin Azzahra Yaza Fitria Yefrina Akhyudelpa Yefrina Akhyudelpa Yefrina Akhyudelpa Yesi Elsandra Yolanda Rozalia Yulia Hendri Yeni Yulia Henri Yeni Yunfajri Rahma Nofiasari Zia, Hanim Khalida