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Ratni Prima Lita
Universitas Andalas
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SYNERGY EFFECT OF INNOVATION AS AN ENABLER OF THE FIRM PERFORMANCE: SME’S CULINARY INDUSTRY Ma'ruf, Ma'ruf; Lita, Ratni Prima; Meuthia, Meuthia; Syafrida, M. Fajar
TRIKONOMIKA Vol 24 No 2 (2025): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v24i2.22858

Abstract

This study investigates the relationship between organizational innovation, marketing innovation, and product innovation with company performance in the food industry in West Sumatra Province, Indonesia. The population of this study consists of small food souvenir businesses operating in the region. Data were collected from 150 respondents using non-probability sampling techniques, precisely the purposive sampling method, and analyzed using the structural equation modelling method and SmartPLS 3.0 software. The study's results revealed that organizational innovation and product innovation did not positively and significantly impact company performance. However, marketing innovation positively and significantly impacted product innovation and company performance. However, marketing innovation did not moderate the relationship between product innovation and company performance in the food industry. The results imply that it is important for business actors to strengthen organizational and human resource development and product development through high-quality research and development that is more impactful on performance.
Co-Authors 3Mareta Kemala Sari AA Sudharmawan, AA Abdi Setia Putra Abdul Aziz Agriqisty Agriqisty Ahmad Syafruddin Akhyudelpa, Yefrina Alfian, Henmaidi Alfit man Alfitman Alfitman Alfitman Alfitman Alhapen Ruslin Chandra Alizar Hasan Alvi Syukri Faisal Alwi, Fikri Amiyati, Lisa Anak Agung Gede Sugianthara Anira, Qisthina Asnimar Asnimar Astiena, Adila Kasni Astri Ayu Purwati Bintang Rizky Abdullah Majo Saibah Budi Rahmadya Chan, Dessi Nelty Chandra, Dedy Danny Hidayat Debi Shintya Dewi Debi Shintya Dewi Dessi Nelty Chan Devi Yulia Rahmi Dewi, Debi Shintya Donard Games ERI BESRA, ERI Fahmy, Rahmi Faisal, Ranny Fitriana Fanessa, Fanessa Fatma Poni Mardiah Feta Maharni Gayatri, Satya Hafizni, Rihan Hakimi, Nurul Harits, Muhammad Dzakwan El Harmen, Elsa Luvia Hendra Lukito Henmaidi Henmaidi Herri Herri Hidayani, Sari Dewi Husnul Khatimah Husnul Khatimah Ida Rahmah Burhan Ilham Surya Vendri Indri Juliyarsi Intan Kamala Aisyiah Isramirawati, Isramirawati John Edwar Laela Susdiani Laiza Faaghna Laura Amelia Triani Laura Syahrul Lenggogeni, Sari M Ma'ruf M. Fajar Syafrida M. Ma'ruf M. Ma'ruf Ma ruf, Ma ruf Ma'ruf Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Ma’ruf Ma’ruf Marlan Daud Sihombing Marlina, Winny Alna Maruf Maruf Ma’ruf, Ma’ruf Melia, Sri Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia, Meuthia Muhammad Reynaldi Mulia Gusmai Muthiah Dwi Utami Nazaruddin, Erizal Nilda Tri Putri Nur Ari Sufiawan Nuraini Nuraini Prima Fithri Prima Yulianti Pujangga, Della Sugesti Putra, Ade Oktarizal Putri, Dina Agustin Qisthina Anira Rahayu, Rita Rahmaddian, Tosi Rahmat Eka Putra Ranny Fitriana Faisal Rendi Deva Andra Reynaldi, Muhammad Ria Ariany Rida Rahim Rihan Hafizni Rima Rofifah Putri Rima Semiarty Rizki Ardiansyah Harahap Rozalia, Yolanda Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari Lenggogeni Sari Surya Sari Surya Sari, Dellani Mutia Sari, Dessy Kurnia Shabrina Tamimi Siregar Sri Melia Sry Rachmawaty Suziana, Suziana Syafira, Tama Aulia Syafrida, M. Fajar syafrizal Syafrizal Syafrizal Tedi Hidayat Tessa Safitri Thomas Darwin Triani, Laura Amelia Valeny Suryaningsih Vera Pujani Veri nita Verinita, Verinita Weriantoni, Weriantoni Yanti Yanti Yefrina Akhyudelpa Yefrina Akhyudelpa Yesi Elsandra Yolanda Rozalia Yulia Hendri Yeni Yulia Henri Yeni Yunfajri Rahma Nofiasari Zia, Hanim Khalida