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Examining the Effects of Environmental Concern, Attitude, and Perceived Behavioral Control on Generation Z’s Purchase Intention for Recycled Fashion Products Aziza Safira Farhan; Ratni Prima Lita; Maruf Maruf
Jurnal Manajemen Universitas Bung Hatta Vol. 21 No. 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.30001

Abstract

The fashion industry significantly contributes to environmental degradation, particularly through textile waste and carbon emissions. Recycled fashion products have emerged as an alternative to promote sustainable consumption. Although Generation Z is recognized for having a high level of environmental concern, the dynamics underlying the formation of purchase intention toward recycled fashion products require deeper understanding. This study aims to examine the effects of environmental concern, attitude, and perceived behavioral control on Generation Z’s purchase intention toward recycled fashion products. This research adopts a quantitative approach using a survey method involving 115 Generation Z respondents who are familiar with recycled fashion products. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) 4.0. The findings indicate that environmental concern, attitude, and perceived behavioral control have positive and significant effects on purchase intention. These results reinforce the applicability of the Theory of Planned Behavior in explaining purchase intention within the sustainable fashion context and highlight the importance of psychological factors and perceived behavioral control in shaping Generation Z’s purchasing decisions.
Awareness of Consumer: Consumer Purchase Intention and Purchase Behavior towards Halal Products Devi Yulia Rahmi; Fikri Alwi; Ratni Prima Lita; Fatma Poni Mardiah
Journal of Management and Entrepreneurship Research Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.1-60

Abstract

Objective: The study aims to examine the effect of halal awareness, halal logo, religiosity, and price on consumers' intention to buy food products with a halal logo. This study also examines the effect of purchase intention on consumer purchase behaviour of food products with the halal logo Research Design & Methods: This study uses a quantitative method with 200 respondents who consume food products with the halal logo in West Sumatra. Data were analyzed using the PLS-SEM (Partial Least Square-Structural Equational Modeling) method. Findings: The results of the study show that the halal logo, religiosity, and price are significant for purchase intention. No significant effect was found on halal awareness and attitude towards purchase intention. Moreover, the study's results show that purchase intention significantly affects purchase behaviour. Implications and Recommendations: This research implies that consumers of food products labelled halal consider the halal logo on a product before consuming it, so food producers must try to sell products that have a halal logo Contribution & Value Added: This study addresses the existing literature by modifying the research model regarding the purchase behaviour of halal products. In practical, companies in the halal food industry should focus on maintaining and enhancing product quality, obtaining halal certification, and establishing a trusted halal label to foster consumer purchase intention and behavior.
Co-Authors 3Mareta Kemala Sari AA Sudharmawan, AA Abdi Setia Putra Abdul Aziz Agriqisty Agriqisty Ahmad Syafruddin Akhyudelpa, Yefrina Alfian, Henmaidi Alfit man Alfitman Alfitman Alfitman Alfitman Alhapen Ruslin Chandra Alizar Hasan Alvi Syukri Faisal Anak Agung Gede Sugianthara Asnimar Asnimar Astiena, Adila Kasni Astri Ayu Purwati Aurelia Amaliyah Tarumiyo Aziza Safira Farhan Bintang Rizky Abdullah Majo Saibah Budi Rahmadya Chandra, Dedy Daimon Syukri Danny Hidayat Debi Shintya Dewi Debi Shintya Dewi Dessi Nelty Chan Devi Yulia Rahmi Devi Yulia Rahmi Dewi Yuliana Rahmi Dewi, Debi Shintya Dini, Kartika Cahya Donard Games Elita Permanawati ERI BESRA, ERI Fahmy, Rahmi Faisal, Ranny Fitriana Fanessa, Fanessa Fatma Poni Mardiah Fatma Poni Mardiah Feta Maharni Fikri Alwi Gayatri, Satya Gema, Vendiro Mailevan Hafizni, Rihan Hakimi, Nurul Harits, Muhammad Dzakwan El Harmen, Elsa Luvia Hendra Lukito Henmaidi Henmaidi Herri Herri Hidayani, Sari Dewi Husnul Khatimah Husnul Khatimah Husnul Khotimah Ida Rahmah Burhan Ilham Surya Vendri Indri Juliyarsi Intan Kamala Aisyiah Isramirawati, Isramirawati John Edwar Laela Susdiani Laiza Faaghna Laura Amelia Triani Laura Syahrul Lenggogeni, Sari M Ma'ruf M. Fajar Syafrida M. Ma'ruf M. Ma'ruf Ma ruf, Ma ruf Ma'ruf Ma'ruf Ma'ruf, Ma'ruf Ma’ruf Ma’ruf Marlan Daud Sihombing Marlina, Winny Alna Maruf Maruf Maruf Maruf Ma’ruf Ma’ruf Melia, Sri Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia Meuthia, Meuthia Muhammad Reynaldi Mulia Gusmai Muthiah Dwi Utami Nazaruddin, Erizal Nilda Tri Putri Novelina Nur Ari Sufiawan Nuraini Nuraini Prima Fithri Prima Yulianti Purnama Dini Hari Putri, Dina Agustin putri, natasya Qisthina Anira Rahayu, Rita Rahmaddian, Tosi Rahmat Eka Putra Ranny Fitriana Faisal Rendi Deva Andra Reni Yuliviona Resti Purnama Dewi Reynaldi, Muhammad Ria Ariany Rida Rahim Rihan Hafizni Rima Rofifah Putri Rima Semiarty Rina Yenrina Rini Bahar Rizki Ardiansyah Harahap Safira, Alya Arsya Saldi, Wardah Awwalin Sanda Patrisia Komalasari Sari Lenggogeni Sari Surya Sari Surya Sari, Dellani Mutia Sari, Dessy Kurnia Sayuti, Kesuma Shabrina Tamimi Siregar Sri Melia Sry Rachmawaty Suziana Suziana, Suziana Syafira, Tama Aulia Syafrida, M. Fajar syafrizal Syafrizal Syafrizal Tedi Hidayat Tessa Safitri Thomas Darwin Triani, Laura Amelia Tuty Anggraini Valeny Suryaningsih Vera Pujani Veri nita Verinita, Verinita Wellyalina, Wellyalina Weriantoni, Weriantoni Yanti Yanti Yasmin Azzahra Yefrina Akhyudelpa Yefrina Akhyudelpa Yesi Elsandra Yolanda Rozalia Yulia Hendri Yeni Yulia Henri Yeni Yunfajri Rahma Nofiasari Zia, Hanim Khalida