Article Per Year (5 Year)
p-Index From 2021 - 2026
7.67
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Ekonomi JURNAL SISTEM INFORMASI BISNIS JAM : Jurnal Aplikasi Manajemen Sketsa Bisnis Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Jurnal Administrasi dan Manajemen Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Nasional Manajemen Pemasaran dan SDM Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Pengabdian Kepada Masyarakat Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Journal of Sustainable Community Service Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen International Journal of Economic Research and Financial Accounting PENG: Jurnal Ekonomi dan Manajemen Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmu Sosial dan Humaniora Indonesia Economic Journal Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi (JEBIMAN) Jurnal Akuntansi Bisnis dan Humaniora
Nurtjahjani, Fullchis
Business Administration Department, Politeknik Negeri Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 59 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 59 Documents
Search

 2   3   4   5   6 
PENGARUH HARGA DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN DI RESTORAN BAHAGIA SELECTA KOTA BATU Mochammad Yusuf Amrulloh; Fullchis Nurtjahjani
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 2 No. 3 (2024): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to find out and examine whether price affects consumer satisfaction of bahagia restaurant selecta batu city and find out whether store atmosphere affects consumer satisfaction of bahagia restaurant selecta batu city and find out whether price and store atmosphere affect consumer satisfaction of bahagia restaurant selecta batu city. This research is a type of quantitative research, as for the population in this study, namely consumers who have visited Batu City Selecta Restaurant. With a sample of 100 respondents taken using a purposive sampling approach and analyzed using multiple linear regression analysis techniques. The results of partial and simultaneous hypothesis testing show that Price and Store atmosphere have a positive and significant effect on consumer satisfaction of Batu City Selecta Restaurant. This research shows that Store atmosphere is more dominant than Price
Pengaruh Sosial Media Marketing dan Gaya Hidup Terhadap Keputusan Pembelian di UMKM Mentai Malang Rafif Nur Raekhan Gumay; Achmad Zaini; Fullchis Nurtjahjani
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tyz9tk93

Abstract

The number of internet users in Indonesia continues to grow every year, creating significant opportunities for Micro, Small, and Medium Enterprises (MSME) to utilize digital platforms as an effective marketing tool. One of the MSME that has successfully implemented this strategy is Mentai Malang. By utilizing the internet, Mentai Malang is able to reach wider market, to increase interaction with customers, and to strengthen brand awareness. Through social media platforms, Mentai Malang can communicate directly with customers, get input, and promote products efficiently and effectively. This research aims to examine the influence of social media marketing and lifestyle on purchasing decisions in Mentai Malang. This study used a quantitative approach. Data were obtained through observation and questionnaires. The sampling method used non-probability sampling which was purposive sampling technique with a sample size of 100 respondents. The results of the questionnaire were measured using a Likert scale. Data analysis used multiple linear regression with SPSS 25 for Windows. The results of partial and simultaneous hypothesis testing, social media marketing on purchasing decisions and lifestyle on purchasing decisions show that Social Media Marketing and Lifestyle have a positive and significant influence on purchasing decisions for Mentai Malang. Research shows that the Social Media Marketing variable has a greater contribution than Lifestyle. From the research results, it is concluded that Social Media Marketing and Lifestyle are one of the reasons why customers are satisfied with Mentai Malang MSME. A well-implemented Social Media Marketing strategy can increase purchasing decisions. In addition, the high lifestyle of the customer of Mentai Malang which is highlighted through promotion has a positive and significant impact on purchasing decisions.
PENGARUH PENGEMBANGAN KARIER TERHADAP KEPUASAN KERJA KARYAWAN PADA RITEL ALFA MART DI MALANG Lilis Nur Aini; Tatiana Kristianingsih; Fullchis Nurtjahjani
Jurnal Akuntansi Bisnis dan Humaniora Vol. 8 No. 2 (2021): Jurnal Akuntansi Bisnis dan Humaniora
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabh.v8i2.411

Abstract

Penelitian ini mengambil tema faktor penentu kepuasan kerja. Dalam penelitian ini diambil sampel 50orang sebagai karyawan Alfamart. Studi kuantitatif di mana responden diperoleh dari kuesioner yang dibagikan digunakansebagai data primer diolah dengan SPSS. Respon responden menilai rentang 1-5, dengan skala likert sangat tidak setujuhingga sangat setuju. Berdasarkan hasil penelitian, dari uraian data mayoritas responden berjenis kelamin laki-laki denganusia dibawah 25 tahun. Uji coba yang dilakukan adalah uji validitas dan reliabilitas yaitu uji validitas kuesioner yangdibagikan, uji t untuk menguji kebenaran hipotesis yang dirumuskan, uji korelasi dan regresi untuk menguji hubungan danpengaruh hubungan dan pengaruh masing-masing variabel segmentasi pasar hubungan konsumen yang merupakanpengembangan karir. Pada uji coba yang dilakukan terdapat kebenaran hipotesis yang dirumuskan yaitu terdapat hubunganyang signifikan antara faktor pengembangan karir dengan kepuasan kerja.
Pengaruh Keragaman Produk dan Influencer Marketing Terhadap Keputusan Pembelian Produk Delice By Dite Kota Malang Cindy Wahyu Amalia Putri; Yulis Nurul Aini; Fullchis Nurtjahjani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rqgg5y52

Abstract

Intense competition in the culinary sector has driven SMEs to continuously differentiate themselves and develop marketing strategies. Delice By Dite SME has responded by offering diverse products and collaborating with influencers. This study aims to analyze the influence of product diversity and influencer marketing on consumer purchasing decisions. This study employs a descriptive quantitative approach with variables including product diversity, influencer marketing, and purchasing decisions. Data was collected through purposive sampling from 94 respondents who are consumers of Delice By Dite and followers of the Instagram accounts @delicebydite and @quhin. Data analysis was conducted using multiple linear regression and hypothesis testing. The results of the study indicate that product diversity and influencer marketing had a positive and significant influence on the purchase decision of Delice By Dite’s products. Based on the research, it can be concluded that the greater the product diversity and the stronger the influence of influencers, the higher the consumer's tendency to make a purchase decision. Therefore, Delice By Dite is advised to increase product packaging variety and expand collaboration with various influencers whose audience base relevant to the target market.
Pendampingan dan Pelatihan Digital Marketing Untuk Meningkatkan Penjualan UMKM Lily Gembira Karya di Malang Fullchis Nurtjahjani; Umi Khabibah; Dwi Sudjanarti; Mahmudatul Himma; Yulis Nurul Aini; Ahmad Fauzi
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v7i1.7492

Abstract

UMKM memiliki kontribusi besar terhadap perekonomian nasional, baik dari sisi penciptaan lapangan kerja maupun kontribusinya terhadap Produk Domestik Bruto (PDB). Namun, dalam menghadapi era digital, banyak UMKM yang masih mengalami kesulitan dalam mengadopsi teknologi pemasaran digital karena keterbatasan pemahaman dan keterampilan. Pengabdian kepada masyarakat ini dilatarbelakangi oleh pentingnya peningkatan kapasitas digital marketing pelaku UMKM, khususnya dalam menghadapi tantangan persaingan pasar yang semakin kompetitif. Tujuan dari kegiatan ini adalah untuk memberikan pelatihan dan pendampingan mengenai strategi pemasaran digital kepada mitra UMKM Lily Gembira Karya, sebuah usaha mikro di Kota Malang yang bergerak dalam produksi makanan ringan abon jamur tiram. Metode pelaksanaan pengabdian mencakup kegiatan ceramah, tutorial praktik, diskusi interaktif, serta evaluasi hasil pelatihan. Kegiatan dilaksanakan selama dua hari, dengan total peserta sebanyak 12 orang yang terdiri dari pemilik dan staf operasional UMKM. Fokus materi pelatihan meliputi pengenalan digital marketing, strategi media sosial, pembuatan konten promosi, serta analisis sederhana performa pemasaran digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam menggunakan media digital, khususnya media sosial Instagram dan platform e-commerce. Peserta berhasil membuat akun bisnis, memproduksi konten promosi, serta mulai mengelola akun media sosial secara aktif dan konsisten. Kegiatan ini memberikan dampak positif dalam meningkatkan kapasitas promosi digital UMKM dan diharapkan menjadi awal dari transformasi pemasaran konvensional menuju pemasaran berbasis teknologi digital yang berkelanjutan. Diperlukan tindak lanjut berupa pelatihan lanjutan yang mencakup strategi pemasaran lanjutan dan penggunaan fitur iklan berbayar agar UMKM semakin mampu bersaing di pasar digital
Pengaruh Electronic Word of Mouth dan Persepsi Konsumen Terhadap Keputusan Pembelian di HOS of Shopaholic Kota Malang Andrea Dennise Gusti Nugraheni; Fullchis Nurtjahjani; Rizky Kurniawan Murtiyanto
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zzaqan76

Abstract

Electronic word of mouth and consumer perception are important factors influencing consumer purchasing decisions, which determine product sales success and business sustainability. Based on preliminary observations, HOS of Shopaholic in Malang experienced sales fluctuations and has not fully optimized its electronic word of mouth activities, yet the influence of these factors on purchasing decisions remains unclear. This study aims to analyze the effect of electronic word of mouth and consumer perception on purchasing decisions at HOS of Shopaholic Malang. Using a quantitative approach with an explanatory research design, data were collected through questionnaires distributed to 100 respondents selected by purposive sampling. The data were analyzed using multiple linear regression, coefficient of determination, and hypothesis testing through partial (t-test) and simultaneous (F-test). The results showed that electronic word of mouth partially has a positive and significant effect on purchasing decisions, consumer perception partially has a positive and significant effect on purchasing decisions, and both variables simultaneously have a positive and significant effect on purchasing decisions. The coefficient of determination (R²) of 0.433 indicates that both variables contribute 43.3% to purchasing decisions, while the remaining 56.7% is influenced by other variables. These findings confirm the importance of maintaining positive consumer perceptions and optimizing electronic word-of-mouth strategies to enhance consumer purchasing decisions.
Pengaruh Social Media Marketing dan Influencer Marketing terhadap Brand Awareness di Eco Active Park Kota Batu Septina salma Indrayani; Arni Utamaningsih; Fullchis Nurtjahjani
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/vsnhw158

Abstract

The development of information and communication technology has driven changes in marketing strategies, including in the tourism sector. This study aims to examine the effect of social media marketing and influencer marketing on brand awareness at Eco Active Park Batu City. This study uses a quantitative explanatory approach with a sample of 100 respondents selected through purposive sampling. Data were collected through questionnaires distributed to visitors or potential visitors of Eco Active Park Batu City, then analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results show that social media marketing has a positive and significant effect on brand awareness with a t-count of 2.394 and a significance of 0.019. Influencer marketing also has a positive and significant effect on brand awareness with a t-count of 6.382 and a significance of 0.000. Simultaneously, social media marketing and influencer marketing have a significant effect on brand awareness with an F-count of 119.518 and a significance of 0.000, with a contribution of 71.1% as indicated by the R-square value. The findings indicate that the combination of effective social media management and promotional support from influencers is able to optimally increase public brand awareness of Eco Active Park Batu City.  
Pengaruh Live Streaming dan Content Marketing Terhadap Minat Beli Busana Online Produk Lozy Hijab Pada Tiktok Shop (Studi Pada Warga Malang) Intan Anisa Rachmadyanty Wijaya; Yulis Nurul Aini; Fullchis Nurtjahjani
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari-maret, Circular Economy and Green Innovation for Sustainable Business D
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/s5jfft92

Abstract

Live streaming and content marketing are important factors that influence consumer purchase intention. Live streaming can create a more intimate and convincing experience, while content marketing can attract attention and create connections with the audience. This study aims to determine the influence of live streaming and content marketing, both partially and simultaneously, on the purchase intention of Lozy Hijab products on TikTok Shop among residents of Malang City. This is a quantitative study comprising two independent variables live streaming and content marketing and one dependent variable, purchase intention. Data was collected through a questionnaire distributed to 96 residents of Malang City who are familiar with the Lozy Hijab brand and have an interest in purchasing it. This study employed purposive sampling techniques. Data analysis was conducted using multiple linear regression to measure the influence of the two variables on Purchase Intention. The results of the study indicate that Live Streaming and Content Marketing have a significant partial influence on Purchase Intention. Simultaneously, both variables influence purchase intention. However, there are other factors beyond live streaming and content marketing that also influence purchase intention. It can be concluded that live streaming and content marketing play an important role in influencing consumer interest in Lozy Hijab products. The company is advised to pay more attention to optimizing the implementation of live streaming and content marketing
Pengaruh Positioning dan Kualitas Pelayanan Terhadap Loyalitas Pengguna Jasa PT Prabu Kencana Surya Pratama di Pelabuhan Tanjung Tembaga Rizky Agung Wicaksono; Ayu Sulasari; Fullchis Nurtjahjani
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 6 (2026): OKTOBER-NOVEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jfc6c012

Abstract

Increasing competition in the cargo handling service industry requires companies to establish strong positioning and provide excellent service quality to enhance customer loyalty. This study aims to analyze the effect of positioning on customer loyalty, the effect of service quality on customer loyalty, and the simultaneous effect of positioning and service quality on customer loyalty at PT Prabu Kencana Surya Pratama, Tanjung Tembaga Port. This research employed a quantitative approach with an associative research design. The population consisted of 50 service users, and all respondents were selected using the saturated sampling technique. Data were collected through questionnaires using a Likert scale and analyzed using IBM SPSS Statistics, including validity, reliability, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results indicate that positioning and service quality have a positive and significant effect on customer loyalty, both partially and simultaneously. The coefficient of determination (R²) of 0.901 indicates that 90.1% of customer loyalty is explained by positioning and service quality, while the remaining 9.9% is influenced by other variables outside this study. Therefore, strengthening positioning and continuously improving service quality are essential strategies for maintaining and increasing customer loyalty.
Co-Authors Abdullah Helmy Achmad Zaini Achmad Zaini Ade Ismail Adisaksana, Helmy Adisaksana, Helmy Adisaksana Agustina, Hiqma Nur Ahmad Fauzi Aini, Lilies Nur Aini, Yulis Nurul Andrea Dennise Gusti Nugraheni Ane Fany Novitasari Ane Fany Novitasari Ane Fany Novitasari Annisa Taufika Firdausi Annisa Taufika Firdausi Arni Utamaningsih Arni Utamaningsih Asminah Rachmi Asminah Rachmi Ayu Sulasari ‘Aini, Yulis Nurul Baroroh Lestari Batilmurik, Ridolof Wenand Batubulan, Kadek Suarjuna Bintang Fazri Eristyan Chandra Christoffel Mintardjo, Christoffel Cindy Wahyu Amalia Putri Diana Eka Poernamawati Djajanto, Ludfi Drs. Joko Samboro Dwi Pribadi, Joni Dwi Sudjanarti Dwi Ulfa Nurdahlia, Dwi Ulfa Eny Widiyowati Fadloli Fadloli Fadloli, Fadloli Fany Novitasari, Ane Fauzia, Alfianita Fauziah Fauziah Fauziah Fauziah Fauziah Fauziah Galih Putra Riatma Galih Putra Riatma Haji, Sulfi Abdul Hamiddin, Muh. Irwan Nur Helmy Adisaksana Helmy, Abdullah Himma, Mahmudatul Himmah, Mahmudatul Intan Anisa Rachmadyanty Wijaya Ita Rifiani Permatasari, Ita Rifiani Joni Dwi Pribadi Joni Dwi Pribadi Joni Pribadi Kadek Suarjuna Lilies Nur Aini Lilies Nur Aini Lilis Nur Aini Lina Budiarti Ludiro, Galih M Mustofa Hadi Mahmudatul Himma Mahmudatul Himma Mahmudatul Himmah Maskur Maskur Maskur, M Masreviastuti Masreviastuti, Masreviastuti Mochammad Yusuf Amrulloh Mochammad Yusuf Amrulloh Mohammad Maskan Mohammad Maskan, Mohammad Muhamad Muwidha Muhamad Muwidha Naufal Dwi Septian Ni’ma Shoumi, Milyun Novitasari, Dewi Arsy Nur Aini, Lilies Nurdjizah Nurdjizah Nurfauziah, Suci Nurfauziah, Suci Pawestri Raharsiwi, Giga Pedro Afdhol Fausta Pribadi, Joni Pudji Herijanto R. Sugeng Basuki Rachmi, Asminah Rafif Nur Raekhan Gumay Ramadhien, Yuris Zetta Ridolof Wenand Batilmurik Rifki Abrory Rizky Agung Wicaksono Rizky Kurniawan Murtiyanto Samboro, Joko Sanita Dhakirah Sanita Dhakirah Septina salma Indrayani Sinatriya, Jatrifia Ongga Sugeng Basuki Sugeng Basuki, Sugeng Sumarni Sumarni Tatiana Kristianingsih Thoul, Mohamad Thoul Albastho Tj, Syafira Febrianti Ayu Tj Umi Khabibah Vipkas Al Hadid Firdaus Yofianda Harwin Diara Yosi Afandi Yulis Nurul Aini Yulistyawati Evelina, Tri Yuniasti, Ika Zafirah, Deandra