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All Journal Jurnal Bisnis dan Ekonomi JURNAL SISTEM INFORMASI BISNIS JAM : Jurnal Aplikasi Manajemen EBSJ Sketsa Bisnis Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Jurnal Administrasi dan Manajemen Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Nasional Manajemen Pemasaran dan SDM Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Bisnis dan Humaniora Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Journal of Sustainable Community Service Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen International Journal of Economic Research and Financial Accounting PENG: Jurnal Ekonomi dan Manajemen Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Jurnal Aplikasi Bisnis Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Nurtjahjani, Fullchis
Business Administration Department, Politeknik Negeri Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE INFLUENCE OF TRUST AND PERSONAL SELLING ON CUSTOMER LOYALTY IN SETYA SHOP SIDOARJO MSMEs Ludiro, Galih; Fullchis Nurtjahjani; M Mustofa Hadi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 3 (2024): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i3.1716

Abstract

Setya shop is an individual company that sells 3Kg LPG, the company's success is motivated by several factors including customer loyalty, trust and personal selling, the purpose of this study is to test and analyse the effect of trust and personal selling simultaneously on customer loyalty at MSMEs Setya shop Sidoarjo. This research method is quantitative. The scope of this study uses two independent variables of trust (X1) and Personal Selling (X2) and the dependent variable used is customer loyalty at MSMEs Setya shop in Sidoarjo (Y). In this study, the population is customers of MSMEs Setya shop who make purchases at least once offline as many as 600 people/customers. The sample calculation in this study uses the Slovin formula with a significance rate of 10%. Therefore, this study has a sample size of 120 customers of Setya shop. In particular, this study used Simple Random Sampling. Data collection using a questionnaire with a Likert scale. Data analysis using multiple linear regression analysis and hypothesis testing consisting of t test, F test and coefficient of determination. The results concluded that there is a simultaneous influence of trust and personal selling on customer loyalty in MSMEs Setya shop Sidoarjo. This means that trust and personal selling are needed to create and increase customer loyalty at Setya shop Sidoarjo.
CONSTRUCTIVISTIC-BASED ENTREPRENEURSHIP LEARNING MODEL, ITS INFLUENCE ON THE ATTITUDES, ENTREPRENEURIAL COMPETENCE AND ENTREPRENEURIAL MOTIVATION OF STUDENTS OF BUSINESS ADMINISTRATION DEPARTMENT, STATE POLYTECHNIC OF MALANG Fullchis Nurtjahjani; Joko Samboro
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025): January
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2409

Abstract

The purpose of this research is to test the suitable structural learning model and which a learning model of entrepreneurship based in constructivism can build attitude and entrepreneurial motivation of students. This research includes explanatory research or hypothesis testing. The subject of this research is from the student in Business Administration Polytechnic State of Malang who has passed the Entrepreneur subject. The sampling has been done by multistage sampling by random sampling. Data analysis used Structural Equation Modeling (SEM). Based on the results of the study and discussion, it shows that constructivist-based entrepreneurship learning has an effect on entrepreneurial attitudes and entrepreneurial competence. Furthermore, constructivist-based entrepreneurship learning has no effect on entrepreneurial motivation. Other results show that entrepreneurial attitudes and competence have no effect on entrepreneurial motivation. The indirect hypothesis shows that there is an effect of constructivist-based entrepreneurship learning on entrepreneurial attitudes but there is no significant effect on entrepreneurial motivation, and there is a significant effect between constructivist-based entrepreneurship learning) and entrepreneurial competence but there is no positive and significant effect on the entrepreneurial motivation variable.
THE INFLUENCE OF TRUST AND SATISFACTION ON LOYALTY CUSTOMERS AT UKM DNA COLLECTION SUMENEP CITY Rifki Abrory; Fullchis Nurtjahjani; Yosi Afandi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1961

Abstract

The rapid flow of globalization and lots of competition require enhancing product quality, providing excellent service and increasing marketing. Based on observations, UKM DNA Collection Sumenep City has done something so that customers trust the UKM, and customers feel satisfied with UKM DNA Collection, but sales are still declining. The purpose of this research is to examine the partial and simultaneous influence of trust and satisfaction on customer loyalty. This research was explanatory research with a quantitative approach carried out by distributing questionnaires to 100 respondents in January-March 2024 with the criteria of customers who have made at least 2 purchases at UKM DNA Collection using a purposive sampling technique. Data analysis uses multiple linear regression analysis. According to the findings of the partial hypothesis test, client loyalty are positively and significantly impacted by trust, and subsequently by customer satisfaction. The results of simultaneous hypothesis testing shows that trust and satisfaction has a positive and significant effect on customer loyalty by 43.1% and the remaining 56.9% are influenced by other factors not discussed in this research. From the results of this research it can be concluded that trust and satisfaction influence customer loyalty in UKM DNA Collection Sumenep City. DNA Collection needs to increase integrity and optimize satisfaction through willingness to recommend.
Co-Authors Abdullah Helmy Achmad Zaini Ade Ismail Adisaksana, Helmy Adisaksana, Helmy Adisaksana Afandi, Yosi Agustina, Hiqma Nur Aini, Lilies Nur Aini, Yulis Nurul Ane Fany Novitasari Ane Fany Novitasari Ane Fany Novitasari Annisa Taufika Firdausi Annisa Taufika Firdausi Arni Utamaningsih Asminah Rachmi Asminah Rachmi ‘Aini, Yulis Nurul Baroroh Lestari Batilmurik, Ridolof Wenand Batubulan, Kadek Suarjuna Bintang Fazri Eristyan Chandra Diana Eka Poernamawati Djajanto, Ludfi Dwi Pribadi, Joni Dwi Ulfa Nurdahlia, Dwi Ulfa Eny Widiyowati Fadloli Fadloli Fadloli, Fadloli Fany Novitasari, Ane Fauzia, Alfianita Fauziah Fauziah Fauziah Fauziah Fauziah Fauziah Galih Putra Riatma Haji, Sulfi Abdul Hamiddin, Muh. Irwan Nur Helmy Adisaksana Helmy, Abdullah Himma, Mahmudatul Himmah, Mahmudatul Intan Anisa Rachmadyanty Wijaya Ita Rifiani Permatasari, Ita Rifiani Joko Samboro Joni Dwi Pribadi Joni Dwi Pribadi Joni Pribadi Kadek Suarjuna Lilies Nur Aini Lilies Nur Aini Lilis Nur Aini Lina Budiarti Ludiro, Galih M Mustofa Hadi Mahmudatul Himma Mahmudatul Himma Mahmudatul Himmah Maskur Maskur Maskur Maskur Masreviastuti Masreviastuti, Masreviastuti Mintardjo, Christoffel Mardy Oktarisa Mochammad Yusuf Amrulloh Mohammad Maskan Mohammad Maskan, Mohammad Muhamad Muwidha Mutmainnah Mutmainnah Naufal Dwi Septian Novitasari, Dewi Arsy Nur Aini, Lilies Nurfauziah, Suci Nurfauziah, Suci Pawestri Raharsiwi, Giga Pedro Afdhol Fausta Pribadi, Joni R. Sugeng Basuki Rachmi, Asminah Ramadhien, Yuris Zetta Ridolof Wenand Batilmurik Rifki Abrory Samboro, Joko Sanita Dhakirah Sanita Dhakirah Shoumi, Milyun Ni’ma Sinatriya, Jatrifia Ongga Sugeng Basuki Sugeng Basuki, Sugeng Sumarni Sumarni Tatiana Kristianingsih Thoul, Mohamad Thoul Albastho Tj, Syafira Febrianti Ayu Tj Umi Khabibah Vipkas Al Hadid Firdaus Yofianda Harwin Diara Yulis Nurul Aini Yulis Nurul Aini Yulistyawati Evelina, Tri Yuniasti, Ika Zafirah, Deandra