Article Per Year (5 Year)
p-Index From 2021 - 2026
6.767
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Ekonomi JURNAL SISTEM INFORMASI BISNIS JAM : Jurnal Aplikasi Manajemen EBSJ Sketsa Bisnis Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Jurnal Administrasi dan Manajemen Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Nasional Manajemen Pemasaran dan SDM Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Bisnis dan Humaniora Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Jurnal Riset dan Aplikasi: Akuntansi dan Manajemen Journal of Sustainable Community Service Jurnal Riset Manajemen dan Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen International Journal of Economic Research and Financial Accounting PENG: Jurnal Ekonomi dan Manajemen Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Nurtjahjani, Fullchis
Business Administration Department, Politeknik Negeri Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 56 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 56 Documents
Search

 2   3   4   5   6 
Pendampingan dan Pelatihan Digital Marketing Untuk Meningkatkan Penjualan UMKM Lily Gembira Karya di Malang Nurtjahjani, Fullchis; Khabibah, Umi; Sudjanarti, Dwi; Himma, Mahmudatul; Aini, Yulis Nurul; Fauzi, Ahmad
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v7i1.7492

Abstract

UMKM memiliki kontribusi besar terhadap perekonomian nasional, baik dari sisi penciptaan lapangan kerja maupun kontribusinya terhadap Produk Domestik Bruto (PDB). Namun, dalam menghadapi era digital, banyak UMKM yang masih mengalami kesulitan dalam mengadopsi teknologi pemasaran digital karena keterbatasan pemahaman dan keterampilan. Pengabdian kepada masyarakat ini dilatarbelakangi oleh pentingnya peningkatan kapasitas digital marketing pelaku UMKM, khususnya dalam menghadapi tantangan persaingan pasar yang semakin kompetitif. Tujuan dari kegiatan ini adalah untuk memberikan pelatihan dan pendampingan mengenai strategi pemasaran digital kepada mitra UMKM Lily Gembira Karya, sebuah usaha mikro di Kota Malang yang bergerak dalam produksi makanan ringan abon jamur tiram. Metode pelaksanaan pengabdian mencakup kegiatan ceramah, tutorial praktik, diskusi interaktif, serta evaluasi hasil pelatihan. Kegiatan dilaksanakan selama dua hari, dengan total peserta sebanyak 12 orang yang terdiri dari pemilik dan staf operasional UMKM. Fokus materi pelatihan meliputi pengenalan digital marketing, strategi media sosial, pembuatan konten promosi, serta analisis sederhana performa pemasaran digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam menggunakan media digital, khususnya media sosial Instagram dan platform e-commerce. Peserta berhasil membuat akun bisnis, memproduksi konten promosi, serta mulai mengelola akun media sosial secara aktif dan konsisten. Kegiatan ini memberikan dampak positif dalam meningkatkan kapasitas promosi digital UMKM dan diharapkan menjadi awal dari transformasi pemasaran konvensional menuju pemasaran berbasis teknologi digital yang berkelanjutan. Diperlukan tindak lanjut berupa pelatihan lanjutan yang mencakup strategi pemasaran lanjutan dan penggunaan fitur iklan berbayar agar UMKM semakin mampu bersaing di pasar digital
Guidance and Training in Digital Financial Bookkeeping for UMKM (MSME) Batik Kantil Malang Permatasari, Ita Rifiani; Aini, Lilies Nur; Khabibah, Umi; Nurtjahjani, Fullchis; Sinatriya, Jatrifia Ongga; Aini, Yulis Nurul
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 2 (2025): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i2.928

Abstract

Financial bookkeeping and accounting systems are essential for small and medium enterprises (SMEs), even at the smallest scale, despite their often-burdensome perception among many traditional business owners. With advances in technology, financial record-keeping can now be digitized. However, UMKM (MSME) Batik Kantil in Malang continues to face challenges due to its reliance on manual bookkeeping, which results in suboptimal financial records. This community engagement activity aims to provide guidance and training in financial bookkeeping using Microsoft Excel. The target participants are the employees of UMKM Batik Kantil in Malang, and the program employs lectures, tutorials, discussions, and hands-on practice as its primary methods. This initiative is designed to equip UMKM practitioners with the skills to analyze real business transactions and compile comprehensive financial reports.
DEVELOPMENT OF A PRESENCE SYSTEM WITH FACE RECOGNITION INTEGRATED WITH ONLINE APPLICATIONS USING DEEP LEARNING METHODS TO EXPAND THE TEACHING AND LEARNING PROCESS AT SMKN 9 MALANG Fullchis Nurtjahjani; Galih Putra Riatma; Kadek Suarjuna Batubulan; Ane Fany Novitasari
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 5 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i5.1958

Abstract

Attendance systems are needed in various fields such as companies, government agencies, educational agencies, and others. Especially for educational institutions, the attendance system functions to control or determine the presence of students, teaching staff, and educational staff. SMKN 9 Malang City is an educational institution that has the obligation and role to equip its graduates with life skills in an integrative manner, which combines generic and specific potential to solve and overcome life's problems. This school has 5 expertise concentrations from which students can choose. In measuring the presence of the academic community, SMKN 9 Malang City uses an attendance system that includes Finger (for students and PTT and GTT) and the application from the East Java Province BKD e-Presence ASN. However, in its use several weaknesses were found that prevented the application from running efficiently, these weaknesses were 1) the number of locations, 2) a large number of students, 3) Time was less effective because the ratio between tools and students was still not ideal, 4) Sometimes some students have to try several times for less sensitive fingerprints, 5) Not connected with parents so that the school, the students' guardians/committee collaborate in monitoring their son. To follow up on problems with the attendance system used, schools need a more effective and efficient attendance system, namely by using Face Recognition Integrated with Online Applications Using Deep Learning Methods. The system created can make attendance easier for students, teaching staff, and educational staff. It is hoped that this system can improve student discipline and make it easier to monitor the performance of teaching staff and educational staff. Keywords: Face Recognition, Deep Learning, Attendance
CONSTRUCTIVISTIC-BASED ENTREPRENEURSHIP LEARNING MODEL, ITS INFLUENCE ON THE ATTITUDES, ENTREPRENEURIAL COMPETENCE AND ENTREPRENEURIAL MOTIVATION OF STUDENTS OF BUSINESS ADMINISTRATION DEPARTMENT, STATE POLYTECHNIC OF MALANG Fullchis Nurtjahjani; Joko Samboro
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2409

Abstract

The purpose of this research is to test the suitable structural learning model and which a learning model of entrepreneurship based in constructivism can build attitude and entrepreneurial motivation of students. This research includes explanatory research or hypothesis testing. The subject of this research is from the student in Business Administration Polytechnic State of Malang who has passed the Entrepreneur subject. The sampling has been done by multistage sampling by random sampling. Data analysis used Structural Equation Modeling (SEM). Based on the results of the study and discussion, it shows that constructivist-based entrepreneurship learning has an effect on entrepreneurial attitudes and entrepreneurial competence. Furthermore, constructivist-based entrepreneurship learning has no effect on entrepreneurial motivation. Other results show that entrepreneurial attitudes and competence have no effect on entrepreneurial motivation. The indirect hypothesis shows that there is an effect of constructivist-based entrepreneurship learning on entrepreneurial attitudes but there is no significant effect on entrepreneurial motivation, and there is a significant effect between constructivist-based entrepreneurship learning) and entrepreneurial competence but there is no positive and significant effect on the entrepreneurial motivation variable.
THE EFFECT OF BRANDING AND PACKAGING ON PURCHASE DECISIONS IN UMKM CAHAYA RASA, WRINGINSONGO VILLAGE, MALANG REGENCY Mahmudatul Himma; Fullchis Nurtjahjani; Diana Eka Poernamawati; Asminah Rachmi; Muhamad Muwidha; Ane Fany Novitasari
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3720

Abstract

This study aims to analyze the influence of Branding and Packaging on consumer purchasing decisions. In an era of increasingly tight market competition, factors such as brand image and packaging design play an important role in attracting consumer attention and influencing purchasing decisions. This study uses a quantitative approach with a survey as a method of data collection. The population in this study were consumers of UMKM (Micro, Small, and Medium Enterprises) Cahaya Rasa, Wringinsongo Village, Malang Regency. The number of samples in this study was 180 people using a purposive sampling technique. The data collected will be analyzed using multiple linear regression. The results of the study show that Branding and Packaging have a significant role in influencing consumer purchasing decisions at UMKM Cahaya Rasa. The stronger the brand image that is built and the more attractive and informative the product packaging offered, the higher the likelihood of consumers making purchases.
ONLINE AND OFFLINE MARKETING MENTORING AND TRAINING FOR SMEs IN JOYOGRAND MERJOSARI MALANG: Promotion, Promotional Media,Product Catalog Umi Khabibah Umi; Pudji Herijanto; Fullchis Nurtjahjani; Nurdjizah Nurdjizah; Lilies Nur Aini
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i2.6489

Abstract

            Assistance and training for SMEs in RW 8 Joyogrand Merjosari Malang Housing is a collaboration with the world of education. This is because there is a need for knowledge about marketing, both online through social media and offline through tools in the form of product catalogs. The catalog displays all the products produced, along with their prices, so this will really help potential consumers in recognizing and knowing what products are produced. The final thing that is hoped for is that a buying and selling transaction will occur between them. If you understand the meaning of promotion, you will know the true purpose of promotion. Not just communication to attract interest or introductions. The aim of promotion is to generate sales from capturing the market, as well as increasing the number of sales, increasing awareness of the sustainability of the buying and selling relationship. The training program for presenting promotional ideas on Facebook/Instagram and the Product Catalog is one of the training programs that can help disseminate product information. Likewise for UKMs in RW 08. They need to open themselves to other people regarding what they produce. By being known by other people, it will increase sales
Co-Authors Abdullah Helmy Achmad Zaini Ade Ismail Adisaksana, Helmy Adisaksana, Helmy Adisaksana Afandi, Yosi Agustina, Hiqma Nur Aini, Lilies Nur Aini, Yulis Nurul Ane Fany Novitasari Ane Fany Novitasari Ane Fany Novitasari Annisa Taufika Firdausi Annisa Taufika Firdausi Arni Utamaningsih Asminah Rachmi Asminah Rachmi ‘Aini, Yulis Nurul Baroroh Lestari Batilmurik, Ridolof Wenand Batubulan, Kadek Suarjuna Bintang Fazri Eristyan Chandra Diana Eka Poernamawati Djajanto, Ludfi Drs. Joko Samboro Dwi Pribadi, Joni Dwi Ulfa Nurdahlia, Dwi Ulfa Eny Widiyowati Fadloli Fadloli Fadloli, Fadloli Fany Novitasari, Ane Fauzi Ahmad Muda Fauzia, Alfianita Fauziah Fauziah Fauziah Fauziah Fauziah Fauziah Galih Putra Riatma Galih Putra Riatma Haji, Sulfi Abdul Hamiddin, Muh. Irwan Nur Helmy Adisaksana Helmy, Abdullah Himma, Mahmudatul Himmah, Mahmudatul Intan Anisa Rachmadyanty Wijaya Ita Rifiani Permatasari, Ita Rifiani Joni Dwi Pribadi Joni Dwi Pribadi Joni Pribadi Kadek Suarjuna Lilies Nur Aini Lilies Nur Aini Lilis Nur Aini Lina Budiarti Ludiro, Galih M Mustofa Hadi Mahmudatul Himma Mahmudatul Himma Mahmudatul Himmah Maskur Maskur Maskur Maskur Masreviastuti Masreviastuti, Masreviastuti Mintardjo, Christoffel Mardy Oktarisa Mochammad Yusuf Amrulloh Mohammad Maskan Mohammad Maskan, Mohammad Muhamad Muwidha Muhamad Muwidha Mutmainnah Mutmainnah Naufal Dwi Septian Novitasari, Dewi Arsy Nur Aini, Lilies Nurdjizah Nurdjizah Nurfauziah, Suci Nurfauziah, Suci Pawestri Raharsiwi, Giga Pedro Afdhol Fausta Pribadi, Joni Pudji Herijanto R. Sugeng Basuki Rachmi, Asminah Ramadhien, Yuris Zetta Ridolof Wenand Batilmurik Rifki Abrory Samboro, Joko Sanita Dhakirah Sanita Dhakirah Shoumi, Milyun Ni’ma Sinatriya, Jatrifia Ongga Sudjanarti, Dwi Sugeng Basuki Sugeng Basuki, Sugeng Sumarni Sumarni Tatiana Kristianingsih Thoul, Mohamad Thoul Albastho Tj, Syafira Febrianti Ayu Tj Umi Khabibah Umi Khabibah Umi Vipkas Al Hadid Firdaus Yofianda Harwin Diara Yulis Nurul Aini Yulis Nurul Aini Yulistyawati Evelina, Tri Yuniasti, Ika Zafirah, Deandra