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All Journal JIMKesmas (Jurnal Ilmiah Mahasiswa Kesehatan Masyarakat) Jurnal Inovator GERVASI: Jurnal Pengabdian kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Ilomata International Journal of Management Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL USM LAW REVIEW Infotech: Journal of Technology Information Komunikasiana: Journal of Communication Studies Ilomata International Journal of Management Eksos Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ekonomi Linguistic, English Education and Art (LEEA) Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Teknik Informatika Economic Reviews Journal Al-Idarah : Jurnal Manajemen dan Bisnis Islam Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research Jurnal Bisnis dan Kewirausahaan International Journal of Economic, Finance and Business Statistics (IJEFBS) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Riset Ilmiah MERDEKA: Jurnal Ilmiah Multidisiplin Epaper Bisnis: International Journal Entrepreneurship and Management JEMBA: Journal of Economics, Management, Business, and Accounting Joong-Ki Journal of Communication Management and Organization Primary Journal of Multidisciplinary Research Krisnadwipayana International Journal of Management Studies
Harry Setiawan
Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura
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FAVORABLE BEHAVIORAL INTENTIONS GOFOOD PLUS: PERAN SATISFACTION TERHADAP PERFORMANCE EXPECTANCY DAN PRICE VALUE Okta, Dilla Melinia; Setiawan, Harry; Afifah, Nur; Purmono, Bintoro Bagus
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2025): JIMB - VOLUME 8 NOMOR 2 SEPTEMBER 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i2.34399

Abstract

Peralihan preferensi konsumen dari metode pembelian konvensional ke layanan pesan antar online semakin nyata, terutama di kalangan generasi muda yang mengutamakan kemudahan dan efisiensi. Keberhasilan GoFood PLUS dipengaruhi oleh Favorable Behavioral Intentions pengguna dan persepsi terhadap price value, yang pada akhirnya berdampak pada satisfaction serta keputusan mereka dalam menggunakan layanan tersebut. Dua faktor ini menjadi aspek utama yang ingin dicapai oleh GoFood PLUS dan merupakan kunci keberhasilan dalam industri layanan pesan-antar digital. Penelitian ini menganalisis pengaruh Performance Expectancy dan price value terhadap Favorable Behavioral Intentions serta tingkat satisfaction pengguna GoFood PLUS di Indonesia. Penelitian ini menggunakan pendekatan kausal asosiatif dengan tujuan mengungkap hubungan sebab dan akibat antara variabel yang dianalisis. Melalui metode kuantitatif dan pendekatan Structural Equation Modeling (SEM), pengumpulan data dilakukan untuk mendukung analisis dalam penelitian ini melalui kuesioner dari 206 responden yang merupakan pengguna GoFood PLUS di Indonesia. Penelitian ini menunjukkan bahwa performance expectancy berpengaruh terhadap favorable behavioral intentions baik secara langsung maupun tidak langsung dengan satisfaction sebagai mediasi, sedangkan price value hanya memengaruhi favorable behavioral intentions secara langsung tanpa melalui satisfaction.
Communication Analysis Through Computer-Mediated Communication on the Instagram Account @Widyhartono Eka Fitri Qurniawati; Setiawan, Harry; Hero, Eko; Putri, Indah Mardini
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 8 No 3 (2025): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v8i3.10758

Abstract

In this digital age, interpersonal communication has been shifted massively to social media, including the culinary field, which is inseparable from the role of food vloggers. Widy Hartono, a local food vlogger, is notable for his ability to build rapport with his followers through informative, personal, and consistent content. The purpose of this study was to examine communication practices through computer-mediated communication on the Instagram account @widyhartono, owned and managed by Widy Hartono. The descriptive qualitative research method was employed in this study through data collection techniques, including interviews, observations, and documentation. The results showed that, according to Social Information Processing Theory, three key aspects had emerged. The first was interpersonal communication, which reflected an interest in using social media. In publishing information, Hartono's Instagram account tends to emphasize a friendly persona and nonverbal communication online through emoticons. The second aspect was the interpersonal perspective, reflected in regular publishing content that presented a friendly and approachable persona. The third one was hyper-personal communication, where Widi Hartono argued that communication carried out using social media and face-to-face is identical, depending on the individual's personality and the context in which the message is conveyed. In conclusion, the strategy analysis for using Instagram by @widyhartono was to provide information that is more enjoyable and easier for the audience to understand, to approach the audience on social media so that they don't get bored, and to stay consistent in publishing and following a specific schedule for the content to be published.
Polarisasi, Relasi Media, dan Narasi Publik pada Kontestasi Politik Menjelang Pilpres 2024 di Platform X Setiawan, Harry; Muslikhin, Muslikhin; Qurniawati, Eka Fitri; Samsudin, Dafrizal
Komunikasiana: Journal of Communication Studies Vol 7, No 2 (2025)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/kjcs.v7i2.38271

Abstract

Kata "capres" diasosiasikan dengan nama orang, representasi partai, dan asal usul tokoh. Penelitian ini bertujuan untuk mengungkap polarisasi nama dan relasi media siber dalam sentimen percakapan publik melalui X pada isu calon presiden Indonesia tahun 2024. Pengumpulan data menggunakan droneemprit.com, netlytic.com, dan diolah menggunakan aplikasi Gephi. Teori Intermedia Agenda Setting digunakan sebagai pisau analisis. Penelitian ini menganut paradigma interpretif dengan metode netnografi, mengumpulkan narasi percakapan publik selama 90 hari (Juni – Agustus 2022). Penelitian ini menemukan konfirmasi intermedia agenda-setting pada polarisasi media dengan kata kunci “capres” di Indonesia. Akun @detikcom menjadi akun yang paling berpengaruh dalam interaksi media siber dan publik melalui media sosial. Wacana publik terkait nama tokoh presiden dan latar belakangnya menjadi bahan baku pemberitaan isu calon presiden di Indonesia. Terakhir, sebagai budaya siber yang terbentuk adalah netizen di Indonesia menggunakan ujaran kebencian dan hoaks sebagai wahana beropini dan menjadi perbincangan yang luas.
Pemberdayaan UMKM Desa Rasau Jaya Tiga Melalui Penguatan Branding Digital dan Pemasaran Media Sosial Suryana, Refa; Setiawan, Harry; Safitri, Cindy; Alfiyatunnufus, Dian; Sandrina , Fidela; Harahap, Avelisa
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.12344

Abstract

Pelaku UMKM di Desa Rasau Jaya Tiga menghadapi permasalahan dalam pengelolaan administrasi yang belum tertata rapi, strategi branding yang belum terbangun secara kuat, serta pemanfaatan media digital yang masih minim. Aspek ketiga tersebut yaitu keuangan, branding, dan pemasaran digital menjadi pilar utama yang jika salah satunya rapuh, maka kelangsungan usaha akan terancam. Topik ini dipilih karena pentingnya adaptasi UMKM terhadap teknologi pemasaran digital di era modern untuk meningkatkan daya saing dan memperluas jangkauan pasar. Tujuan pengabdian ini adalah membekali pelaku UMKM dengan keterampilan pengelolaan identitas visual dan pemasaran media sosial secara konsisten dan profesional. Metode yang digunakan adalah Community Based Participatory Research (CBPR) dengan melibatkan dua mitra UMKM yaitu Kelompok UMKM Sumber Rezeki dan UMKM Manggaleng selama 3 minggu (7-31 Juli 2025). Kegiatan meliputi empat tahap: kunjungan dan wawancara, perancangan logo dan kop surat, pelatihan Canva dan media sosial, serta monitoring dan evaluasi. Hasil program menunjukkan peningkatan keterampilan pelaku UMKM dalam memanfaatkan media sosial sebagai media promosi, kemampuan menghasilkan konten visual profesional menggunakan Canva, serta penerapan pencatatan keuangan sederhana. Program berhasil meningkatkan profesionalisme pengelolaan usaha dan memperluas jangkauan pasar UMKM, sehingga mendorong keinginan dan daya saing usaha di era digital.
The Taste of Emotion: How Food Quality and Cafe Atmosphere Quality Shape Revisit Intention Through Positive Emotion Rahmaniar, Desi; Listiana, Erna; Sulistiowati, Sulistiowati; Afifah, Nur; Setiawan, Harry
Economic Reviews Journal Vol. 5 No. 1 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.1075

Abstract

The growth of the cafe industry in Indonesia, including in the city of Pontianak, continues to increase in line with changes in people's lifestyles, with cafes serving as social and recreational spaces. Increasingly fierce competition between cafes requires businesses to enhance both food quality and cafe atmosphere quality to create customer experiences that foster revisit intentions. This study was conducted to analyze the effect of food quality and cafe atmosphere quality on revisit intention through positive emotion among customers of Chatting Cafe in Pontianak City. This study also used an explanatory quantitative approach using an S-O-R framework. Data were collected through a structured questionnaire adapted from previous studies, involving 206 respondents obtained using purposive sampling techniques. Data analysis was performed using PLS-SEM with the help of SmartPLS 4.0. The results of this study show that there is a positive and significant influence of food quality and cafe atmosphere quality on positive emotion. Additionally, positive emotion has a positive and significant effect on revisit intention. However, food quality and cafe atmosphere quality are not proven to have a significant direct effect on revisit intention. However, food quality and cafe atmosphere quality were not found to have a significant direct effect on revisit intention. Furthermore, the results confirmed that positive emotion significantly mediated the effect of food quality and cafe atmosphere quality on revisit intention.
The Influence of Green Intellectual Capital and Green Innovation in Improving Financial Stability Maharani, Puspita; Setiawan, Harry; Syahputri, Anggraini; Malini, Helma; Azazi, Anwar
Krisnadwipayana International Journal of Management Studies Vol 4 No 2 (2024): Krisnadwipayana International Journal of Management Studies
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to understand how Green Innovation and Green Intellectual Capital contribute to the improvement of Financial Stability in consumer goods manufacturing companies listed on the Indonesia Stock Exchange, as well as to explore how Corporate Social Responsibility (CSR) acts as a moderating variable between independent variables and financial stability.The study makes use of SPSS software and the Moderated Regression analysis (MRA) techniques. The 104 companies that made up the research sample received cecondary data from financial and sustainability reports consumer goods industry manufacturing companies during 2021- 2023 period. These findings prove that financial stability is negatively influenced by green innovation, but positively Green Intellectual Capital (GIC). Impact of Green Innovation and Green Intellectual Capital (GIC) on increasing financial stability has not yet been demonstrated to be moderated by Corporate Social Responsibility (CSR).
PENGARUH ELECTRONIC WORD OF MOUTH DAN PRODUCT QUALITY TERHADAP PURCHASE DECISION SEPATU AEROSTREET DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI Saputra, Maulid Tommy; Purmono, Bintoro Bagus; Jaya, Arman; Afifah, Nur; Setiawan, Harry
Al-Idarah Vol 6 No 2 (2025): Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/idarah.2025.v6i2.219-138

Abstract

This study aims to examine the influence of electronic word of mouth and product quality on purchase decisions, with brand image as a mediating variable, in the context of Aerostreet shoe products. A quantitative approach was employed using purposive sampling, with a total of 231 respondents. Data were analyzed using SmartPLS version 4 with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show that electronic word of mouth and product quality have a direct effect on both brand image and purchase decisions. Furthermore, brand image has a significant influence on purchase decisions. Additionally, electronic word of mouth and product quality indirectly affect purchase decisions through brand image. These findings highlight the important role of digital communication and product quality in shaping brand image and influencing consumer purchasing decisions, particularly for local brands such as Aerostreet.
PENGARUH CAFE ATMOSPHERE DAN FOOD QUALITY TERHADAP REVISIT INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL MEDIASI DI KOPI JANJI JIWA INDONESIA Hazlirahman, Fajar; Kalis, Maria Christiana Iman; Purmono, Bintoro Bagus; Afifah, Nur; Setiawan, Harry
Al-Idarah Vol 6 No 2 (2025): Al-Idarah : Jurnal Manajemen dan Bisnis Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/idarah.2025.v6i2.201-218

Abstract

This study contributes to examining the influence of cafe atmosphere and food quality on revisit intention, with customer satisfaction as a mediating variable at Kopi Janji Jiwa. A quantitative method was employed using purposive sampling, involving 273 respondents. Data were analyzed using SmartPLS 4 with the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The hypothesis testing revealed that both cafe atmosphere and food quality significantly affect customer satisfaction. Furthermore, food quality and satisfaction directly influence revisit intention. However, cafe atmosphere does not have a direct impact on revisit intention but shows an indirect effect through customer satisfaction. These findings emphasize that food quality and cafe atmosphere play a crucial role in shaping customer satisfaction, which in turn drives revisit intention. Although cafe atmosphere was not found to have a direct effect, its influence becomes significant when customers are satisfied.This study contributes to examining the influence of cafe atmosphere and food quality on revisit intention, with customer satisfaction as a mediating variable at Kopi Janji Jiwa. A quantitative method was employed using purposive sampling, involving 273 respondents. Data were analyzed using SmartPLS 4 with the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The hypothesis testing revealed that both cafe atmosphere and food quality significantly affect customer satisfaction. Furthermore, food quality and satisfaction directly influence revisit intention. However, cafe atmosphere does not have a direct impact on revisit intention but shows an indirect effect through customer satisfaction. These findings emphasize that food quality and cafe atmosphere play a crucial role in shaping customer satisfaction, which in turn drives revisit intention. Although cafe atmosphere was not found to have a direct effect, its influence becomes significant when customers are satisfied.
Pemberdayaan UMKM Desa Rasau Jaya Tiga Melalui Penguatan Branding Digital dan Pemasaran Media Sosial Suryana, Refa; Setiawan, Harry; Safitri, Cindy; Alfiyatunnufus, Dian; Sandrina , Fidela; Harahap, Avelisa
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.12344

Abstract

Pelaku UMKM di Desa Rasau Jaya Tiga menghadapi permasalahan dalam pengelolaan administrasi yang belum tertata rapi, strategi branding yang belum terbangun secara kuat, serta pemanfaatan media digital yang masih minim. Aspek ketiga tersebut yaitu keuangan, branding, dan pemasaran digital menjadi pilar utama yang jika salah satunya rapuh, maka kelangsungan usaha akan terancam. Topik ini dipilih karena pentingnya adaptasi UMKM terhadap teknologi pemasaran digital di era modern untuk meningkatkan daya saing dan memperluas jangkauan pasar. Tujuan pengabdian ini adalah membekali pelaku UMKM dengan keterampilan pengelolaan identitas visual dan pemasaran media sosial secara konsisten dan profesional. Metode yang digunakan adalah Community Based Participatory Research (CBPR) dengan melibatkan dua mitra UMKM yaitu Kelompok UMKM Sumber Rezeki dan UMKM Manggaleng selama 3 minggu (7-31 Juli 2025). Kegiatan meliputi empat tahap: kunjungan dan wawancara, perancangan logo dan kop surat, pelatihan Canva dan media sosial, serta monitoring dan evaluasi. Hasil program menunjukkan peningkatan keterampilan pelaku UMKM dalam memanfaatkan media sosial sebagai media promosi, kemampuan menghasilkan konten visual profesional menggunakan Canva, serta penerapan pencatatan keuangan sederhana. Program berhasil meningkatkan profesionalisme pengelolaan usaha dan memperluas jangkauan pasar UMKM, sehingga mendorong keinginan dan daya saing usaha di era digital.
Pengaruh Health Consciousness dan Nutritional Knowledge terhadap Purchase Intention dengan Brand Attitude sebagai Mediasi pada Ultra Milk Low Fat High Calcium Nurrahim, Muhammad Fakhri; Listiana, Erna; Setiawan, Harry; Pebrianti, Wenny; Purmono, Bintoro Bagus
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 12 No. 1 (2026): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v12i1.5063

Abstract

High consumer health awareness and nutritional knowledge have not always been followed by strong purchasing decisions. This study aims to analyze the influence of health consciousness and nutritional knowledge on purchase intention, with brand attitude as a mediating variable, among Ultra Milk Low Fat High Calcium consumers in Indonesia. This study used a quantitative approach with a causal associative research design. Data were collected through an online survey using a five-point Likert-scale questionnaire from 170 respondents who met the research criteria. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS software. The results showed that health consciousness and nutritional knowledge significantly influenced brand attitude and purchase intention. In addition, brand attitude was proven to have a significant effect on purchase intention and acted as a mediating variable in the relationship between health consciousness and nutritional knowledge on purchase intention. These findings indicate that the formation of a positive attitude towards a brand is an important mechanism in converting consumer health awareness and nutritional knowledge into purchase intention. This research provides a theoretical contribution to the development of consumer behavior literature in the context of healthy beverage products, specifically low-fat, high-calcium UHT milk.
Co-Authors Adinda Purnama Sari Agnes Agnes Ahmad Shalahuddin, Ahmad AHMADI Akhmad Yani Alfiyatunnufus, Dian Ana Fitriana Ana Fitriana Andika, Wahyu Andry, Johannes Fernandes Anwar Azazi ARDIANSYAH ARDIANSYAH Ardion, Ardion Arfita Yuana Dewi Arielsandy, Elvien Arman Jaya Audisty Prana Hardayu Ayu Umyana Azamahir, Muhammad Nabil Bagus Purmono, Bintoro Barkah Barkah, Barkah Bintoro Bagus Purmono Burhan Chamisyahuri, Chamisyahuri Damsar Daud, Ilzar Dede Putra, Reinaldo Depandi Enda Dinhida Eka Fitri Qurniawati Ema Trisnawati Erna Listiana Fahruna, Yulyanti Fauzan, Rizky Firdaus, Angelika Fitria Lestari Pujiastuti Ginting, Jusia Amanda Giriati, Giriati Grace, Michelle Gusti Hardiansyah Harahap, Avelisa Hasanudin Hasanudin Hasanudin Hazlirahman, Fajar Helma Malini Helma Malini, Helma Hermawati, Yuni Hero, Eko Ikram Yakin Ilmi Farisi Khumaini Indrayani Irdhayanti, Efa Irene, Novi Irfan Syahyudi Irfani Hendri, Muhammad JULIYANTI JULIYANTI, JULIYANTI Juniwati Juniwati Kalis, Maria Christiana Iman Kalista, Lola Khoiriyah, Nisa Ul Latifah Latifah lestari, puput Maharani, Evita Maharani, Puspita Mandala, Miko Maria Christiana Iman Kalis Maulidia, Rahma Muammar Khaddafi Muhammad Afif Muslikhin Mustaruddin nesty eka listiyani Ngurah Suryantara, I Gusti Nur Afifah Nurrahim, Muhammad Fakhri Okta, Dilla Melinia Oprilyani, Adhinda Dwi Pangestu, Adjie Pangestu, Gavin Satria Purmono , Bintoro Bagus Purmono, Bintoro Bagus Putri, Indah Mardini Putri, Shafira Ananda Qurniawati, Eka Fitri Rafles Ginting Rahmaniar, Desi Ramadania Ramadhan Tosepu Rivelino, Nicholas Safitri, Cindy Safmi, Ima Kumala Samsudin, Dafrizal Sandrina , Fidela Saputra, Maulid Tommy Sepannur Bandri Simatupang, Ervina C.M. Sujatmiko, Ary Sulistiowati Sulistiowati Suryana, Refa Syahputri, Anggraini Theodora, Cindy Theresa, Erica Titik Rosnani Tri Wiyono Kurnianto Violin Waldi Wendy Wenny Pebrianti Wongso, Hendi Hadinata Wulandari, Sukma Yuyun, Yuyun