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All Journal JIMKesmas (Jurnal Ilmiah Mahasiswa Kesehatan Masyarakat) JURNAL MANAJEMEN MOTIVASI Jurnal Inovator GERVASI: Jurnal Pengabdian kepada Masyarakat Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat JURNAL USM LAW REVIEW Infotech: Journal of Technology Information Ilomata International Journal of Management Eksos Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ekonomi Linguistic, English Education and Art (LEEA) Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Teknik Informatika Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Multidisiplin West Science Madani: Multidisciplinary Scientific Journal Jurnal Bisnis dan Kewirausahaan International Journal of Economic, Finance and Business Statistics (IJEFBS) Jurnal Riset Ilmiah MERDEKA: Jurnal Ilmiah Multidisiplin Epaper Bisnis: International Journal Entrepreneurship and Management JEMBA: Journal of Economics, Management, Business, and Accounting Jurnal Ekonomi, Manajemen, Akuntansi Joong-Ki Journal of Communication Management and Organization Primary Journal of Multidisciplinary Research Krisnadwipayana International Journal of Management Studies
Harry Setiawan
Fakultas Ekonomi Dan Bisnis Universitas Tanjungpura
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Pengaruh Health Consciousness dan Nutritional Knowledge terhadap Purchase Intention dengan Brand Attitude sebagai Mediasi pada Ultra Milk Low Fat High Calcium Nurrahim, Muhammad Fakhri; Listiana, Erna; Setiawan, Harry; Pebrianti, Wenny; Purmono, Bintoro Bagus
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 12 No. 1 (2026): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v12i1.5063

Abstract

High consumer health awareness and nutritional knowledge have not always been followed by strong purchasing decisions. This study aims to analyze the influence of health consciousness and nutritional knowledge on purchase intention, with brand attitude as a mediating variable, among Ultra Milk Low Fat High Calcium consumers in Indonesia. This study used a quantitative approach with a causal associative research design. Data were collected through an online survey using a five-point Likert-scale questionnaire from 170 respondents who met the research criteria. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS software. The results showed that health consciousness and nutritional knowledge significantly influenced brand attitude and purchase intention. In addition, brand attitude was proven to have a significant effect on purchase intention and acted as a mediating variable in the relationship between health consciousness and nutritional knowledge on purchase intention. These findings indicate that the formation of a positive attitude towards a brand is an important mechanism in converting consumer health awareness and nutritional knowledge into purchase intention. This research provides a theoretical contribution to the development of consumer behavior literature in the context of healthy beverage products, specifically low-fat, high-calcium UHT milk.
PUSH AND PULL FACTORS INFLUENCING INDONESIAN YOUTHS’ INTENTION TO WORK IN AUSTRALIA: THE MODERATING ROLE OF CAREER ADAPTABILITY Hendi Hadinata Wongso; Efa Irdhayanti; Harry Setiawan; Ilzar Daud; Ikram Yakin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 1 (2026): IJEBAR: Vol. 10, Issue 1, March 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i1.19462

Abstract

The intention of Indonesian youth to work abroad, particularly in Australia, has continued to increase. This phenomenon is influenced by push factors in the home country, such as limited job opportunities and high unemployment rates, as well as pull factors from the destination country, including opportunities for international experience, higher wages, and better career prospects. This research aims to explain the effects of push factors and pull factors toward the intention to work abroad to Australia among Indonesian youth, with career adaptability as a moderating variable. Adopting a quantitative design supported by a survey technique, involving 150 respondents aged 18–30 years selected through purposive sampling (Hair et al., 2019). Data were collected using a Likert-scale questionnaire and subsequently examined through Partial Least Squares Structural Equation Modeling (PLS-SEM) employing SmartPLS software. The analytical procedure comprised assessment of the measurement model (including convergent validity, discriminant validity, and construct reliability) as well as evaluation of the structural model (R², Q² predictive relevance, and path coefficients). The analysis confirms a significant positive effect of push and pull factors on the intention to work abroad. However, career adaptability does not moderate these relationships, suggesting that structural conditions and external opportunities play a more dominant role than individual career adaptability.
Analisa Kelayakan Penggunaan Pembangkit Listrik Tenaga Surya Pada Bank Nagari Cabang Lubuk Gadang Menggunakan Metode Kelayakan Investasi Setiawan, Harry; Bandri, Sepannur; Dewi, Arfita Yuana
Jurnal INOVATOR Vol. 8 No. 1 (2025): Jurnal INOVATOR
Publisher : LPPM Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37338/inovator.v8i1.415

Abstract

The potential for solar energy is immense, as the sun is an abundant source of renewable energy worldwide, especially in Indonesia. Indonesia receives sunlight for 10 to 12 hours per day. Numerous studies on the use of solar power plants have shown promising payback period results less than 10 years which is relatively fast compared to the economic lifespan of solar panels, which can last up to 25 years. PT Bank Nagari, a bank owned by the Provincial Government of West Sumatra and various regional governments within West Sumatra, consistently promotes a culture of efficiency to enhance revenue and support the company’s growth and regional development. Considering the fast capital return on solar power investments and the alignment with Bank Nagari's culture of efficiency and revenue optimization, a feasibility study was deemed necessary. This study aimed to analyze the feasibility of using a solar power plant at Bank Nagari Lubuk Gadang Branch using investment feasibility methods to determine whether the project could enhance the company's efficiency and revenue. However, the research concluded that the investment in the solar power plant was not feasible, as the returns were lower compared to the current business activities run by PT Bank Nagari Lubuk Gadang Branch.
Dampak Brand Hate Dan Brand Betrayal Terhadap Perilaku Consumer Boycott: Menelaah Peran Mediasi Dari Negative Ewom Pada Merek Yang Terafiliasi Israel Aji Sapta Ridho; Barkah Barkah; Bintoro Bagus Purmono; Ramadania Ramadania; Harry Setiawan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.15974

Abstract

Konflik Israel-Palestina memicu emosi negatif konsumen di Indonesia terhadap merek yang dianggap terafiliasi dengan Israel. Penelitian ini bertujuan untuk menganalisis dampak brand hate dan brand betrayal terhadap consumer boycott, baik secara langsung maupun tidak langsung melalui mediasi negative electronic word of mouth (NeWOM). Metode yang digunakan adalah kuantitatif dengan survei kepada 180 responden di Indonesia yang mengetahui produk terafiliasi Israel. Data dianalisis menggunakan Partial Least Square Equation Modeling (PLS-SEM) dengan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa brand hate dan brand betrayal tidak berpengaruh langsung secara penuh terhadap perilaku consumer boycott. Namun, NeWOM terbukti mampu memediasi secara penuh hubungan antara brand hate dan brand betrayal terhadap perilaku consumer boycott. Temuan ini menegaskan bahwa emosi negatif konsumen lebih kuat mendorong tindakan boikot ketika disebarluaskan melalui platform digital. Kesimpulannya, pengelola merek perlu memberikan perhatian serius pada manajemen komunikasi digital dan reputasi untuk memitigasi dampak boikot yang dipicu oleh isu geopolitik sensitif.
Pemberdayaan UMKM Desa Rasau Jaya Tiga Melalui Penguatan Branding Digital dan Pemasaran Media Sosial Refa Suryana; Harry Setiawan; Cindy Safitri; Dian Alfiyatunnufus; Fidela Sandrina; Avelisa Harahap
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v5i2.12344

Abstract

Pelaku UMKM di Desa Rasau Jaya Tiga menghadapi permasalahan dalam pengelolaan administrasi yang belum tertata rapi, strategi branding yang belum terbangun secara kuat, serta pemanfaatan media digital yang masih minim. Aspek ketiga tersebut yaitu keuangan, branding, dan pemasaran digital menjadi pilar utama yang jika salah satunya rapuh, maka kelangsungan usaha akan terancam. Topik ini dipilih karena pentingnya adaptasi UMKM terhadap teknologi pemasaran digital di era modern untuk meningkatkan daya saing dan memperluas jangkauan pasar. Tujuan pengabdian ini adalah membekali pelaku UMKM dengan keterampilan pengelolaan identitas visual dan pemasaran media sosial secara konsisten dan profesional. Metode yang digunakan adalah Community Based Participatory Research (CBPR) dengan melibatkan dua mitra UMKM yaitu Kelompok UMKM Sumber Rezeki dan UMKM Manggaleng selama 3 minggu (7-31 Juli 2025). Kegiatan meliputi empat tahap: kunjungan dan wawancara, perancangan logo dan kop surat, pelatihan Canva dan media sosial, serta monitoring dan evaluasi. Hasil program menunjukkan peningkatan keterampilan pelaku UMKM dalam memanfaatkan media sosial sebagai media promosi, kemampuan menghasilkan konten visual profesional menggunakan Canva, serta penerapan pencatatan keuangan sederhana. Program berhasil meningkatkan profesionalisme pengelolaan usaha dan memperluas jangkauan pasar UMKM, sehingga mendorong keinginan dan daya saing usaha di era digital.
Atmospheric Cues and Sales Promotion Effects on Impulse Buying Behaviour in TikTok Live Fashion Shopping: The Role of Flow Experience and Time Pressure Khadijah Nurul Aini; Nur Afifah; Ilzar Daud; Bintoro Bagus Purmono; Harry Setiawan
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9127

Abstract

This study analyzes the influence of atmospheric cues and sales promotion on impulse buying behaviour, mediated by flow experience and moderated by time pressure in TikTok Live fashion in Indonesia. Using the SOR framework with a quantitative approach, 350 respondents were surveyed and analyzed using SmartPLS 4. Atmospheric cues and sales promotion positively and significantly affect flow experience and impulse buying behaviour, with flow experience as a partial mediator, while time pressure did not moderate the relationships. These findings emphasize that atmosphere quality and promotion in live streaming shape consumers' psychological state that drives impulse buying without time pressure.
Co-Authors Adinda Purnama Sari Agnes Agnes Ahmad Shalahuddin, Ahmad Aji Sapta Ridho Akhmad Yani Alfiyatunnufus, Dian Ana Fitriana Ana Fitriana Andika, Wahyu Andry, Johannes Fernandes Anwar Azazi ARDIANSYAH ARDIANSYAH Ardion, Ardion Arfita Yuana Dewi Arielsandy, Elvien Arman Jaya Audisty Prana Hardayu Avelisa Harahap Ayu Umyana Azamahir, Muhammad Nabil Barkah Barkah Barkah Barkah, Barkah Bintoro Bagus Purmono Burhan Chamisyahuri, Chamisyahuri Cindy Safitri Damsar Daud, Ilzar Depandi Enda Dian Alfiyatunnufus Dinhida Efa Irdhayanti Eka Fitri Qurniawati Ema Trisnawati Erna Listiana Fahruna, Yulyanti Fidela Sandrina Firdaus, Angelika Fitria Lestari Pujiastuti Giriati, Giriati Grace, Michelle Gusti Hardiansyah Harahap, Avelisa Hasanudin Hasanudin Hasanudin Hazlirahman, Fajar Helma Malini Helma Malini, Helma Hendi Hadinata Wongso Hermawati, Yuni Hero, Eko Ikram Yakin Ilmi Farisi Khumaini Ilzar Daud Indrayani Irene, Novi Irfan Syahyudi Juniwati Juniwati Jusia Amanda Ginting Kalis, Maria Christiana Iman Kalista, Lola Khadijah Nurul Aini Latifah Latifah Maharani, Evita Maharani, Puspita Mandala, Miko Maria Christiana Iman Kalis Maulidia, Rahma Muammar Khaddafi Muhammad Afif Mustaruddin nesty eka listiyani Ngurah Suryantara, I Gusti Nur Afifah Nurrahim, Muhammad Fakhri Okta, Dilla Melinia Oprilyani, Adhinda Dwi Pangestu, Adjie Purmono , Bintoro Bagus Purmono, Bintoro Bagus Putri, Indah Mardini Putri, Shafira Ananda Rafles Ginting Ramadania Ramadania Ramadhan Tosepu Refa Suryana Rivelino, Nicholas Safitri, Cindy Safmi, Ima Kumala Sandrina , Fidela Saputra, Maulid Tommy Sepannur Bandri Simatupang, Ervina C.M. Sujatmiko, Ary Suryana, Refa Syahputri, Anggraini Theresa, Erica Titik Rosnani Tri Wiyono Kurnianto Violin Waldi Wendy Wenny Pebrianti Wulandari, Sukma Yuyun, Yuyun