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Dwi rahayu
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Role of Selling-Out as a Mediation Variable of Retail Store Trust on Selling-In in Pulung Food Products Dwi Rahayu; Alimudin Rizal Riva’i
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6509

Abstract

This study aims to determine the role of selling-out as a mediating variable of retail store trust in selling-in in Pulung Food products. This research is quantitative. The type of research used is case study research. A case study is a research strategy, an empirical study that investigates a phenomenon in a real-life setting. The purpose of the research is to obtain the necessary data. The sample used was 45 respondents who were retail store owners who partnered with UD Pulung Food. The analytical method used is Partial Least Square (PLS) with the help of the SmartPLS 3.0 application. Based on the results of the study, it is known that the significance value for the influence of trust on the Ling - in the cell, the original sample value of 0.4 7 7 is positive and the t count is 4.576 > t-table (1.960) and the p-value is 0.000 <0.05 and the original sample is positive. Thus the Hypothesis in this study is accepted. That is, there is a positive and significant influence on trust in trading. To build the intensity of cooperation that can achieve results, it is not only based on the interests of both parties but needs to be based on trust (mutual trust), namely a business relationship, which in business transactions occurs when there is trust between the two parties.
Co-Authors Agus Sugeng Riyanto Agusinta, Lira Ahmad Isnaini Shidqi Nurhani Aisyah Rahmawati Aldzu Pazeroma Alimudin Rizal Riva’i Anggra Ghifari Annisa Aghnia Rahma Annisa Arinil Haq Arif Nugroho Rachman Arifin Dwi Saputro, Arifin Dwi Astri Yunita Atik Setiawan Wahyuningsih Atmojo, Didik Ayusari, Amelya Augusthina Bella Suci Maylianawati Beta Ria Erika Marita D Budiyanti Wiboworini Delvia Nova Efrianto Dhoni Akbar Ghozali Didik Susetiyanto Atmojo DONO INDARTO Dwi Nova Edhie Budi Setiawan Edmizal, Eval Elfi Quyumi Rahmawati Endah Purwaningsih Enrico Ananda Budiono Erida Fadila Erna Setyawati Erni Rahmawati Erwin Yektiningsih, Erwin Fajar Rinawati Fannindya Hamdani Zeho Fauziyah, Nurin Firnanda Amelia Putri Fitriani, Ajeng Pipit Fresty Africia Hafidzh Sukri A Hastami, Yunia Hengky Irawan Heri Pratikto I Gusti Bagus Wiksuana Ilhamdi Fatihah Indah Puspitasari Ira Setiawati Jaya, Susanti Tria Khalida Zulfannisa Sutrisno Khoirunnisa Salsabila Trianti Kristin Siswanti Kristin Siswanti Kusmadewi Eka Damayanti Lili Dasa Putri Lilis Nofitasari Lukman Aryoseto Luluk Susiloningtyas Maya Novelia Melsi Wulandari Mohammad Ikhwan Khosasih Mohammad Risky Arya Pratama Muftiyanto, Taufiq Nur Muga Linggar Famukhit Muhammad Jalari Muhammad Syauqi Ridhallah Muhana Fawwazy Ilyas Nailul Azmi Denoya Nanang Wiyono Nining Mulyaningsih Nirmala KS Nova Suparmanto Novi Febrianti Nur Endah Ratih U M NURIN FAUZIYAH Nursigit Bintoro Nuzul Rizki Rahmadani Pratiwi Yuliansari Puguh Santoso Qristin violinda Ratih Novita Sari Ratna Feti Wulandari Ririn Aprilia Ririn Julia Rusliyanto Rusliyanto Salsabila Fitrian Sandriana Marina Saptanto Hari Wibawa Selfi Handayani Siti Hidayah Siti Munawaroh Siti Zahra Zafira Solfema Solfema Sri Harjanto Sri Lestari SRI LESTARI Sri Mulyatun Suhartono Suhartono Suhartono Sutikni Sutikni Sutrisno Sutrisno Syania Shabrina Ulya Zulfa Viona Deswan Wulandari Wening Patmi Rahayu Widardo Widardo Winda Aprilia Sari Wiseno, Bambang Wulan Tri Iswandi Yulia Lanti Yuliaji Siswanto Yunarsih Yundari, Yundari Zizi Khairunisa