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, Elfitra Desy Surya

Universitas Pembangunan Panca Budi

Author-ID : 2621843

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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The Influence Of Tiktok Video Quality And Posting Frequency On Consumers’ Purchase Intention Rafidha Yasmin Tarigan; Elfitra Desy Surya; Dewi Nurmasari Pane
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11004

The development of social media, particularly TikTok, has encouraged the use of short videos as an effective digital marketing strategy in influencing consumer behavior. This study aims to analyze the influence of TikTok short video quality and posting frequency on consumers’ purchase intention. The research employs a quantitative approach using a survey method involving 150 respondents who are TikTok users. Data were collected through questionnaires and analyzed using multiple linear regression. The instrument quality test results indicate that all research indicators are valid and reliable. The regression analysis reveals that TikTok short video quality has a positive and significant effect on consumers’ purchase intention, and similarly, TikTok short video posting frequency also has a positive and significant effect. Simultaneously, TikTok short video quality and posting frequency are proven to have a significant effect on consumers’ purchase intention, with a coefficient of determination of 54.9 percent. These findings indicate that the combination of high-quality content and optimal posting frequency can effectively enhance consumers’ purchase intention. This study provides practical implications for businesses and digital marketers in developing integrated TikTok marketing strategies by emphasizing content quality and proper management of posting frequency..

Analysis Of Human Resource Quality And Organizational Culture On Employee Performance With Work Motivation As Mediating Variable In The West Medan District Office Fatma Chairina; Muhammad Isa Indrawan; Elfitra Desy Surya
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11401

Employee performance is an important factor in determining the quality of public services in government agencies, including the West Medan Sub-District Office. Variations in employee performance indicate the need for an in-depth study of the factors that influence it. This study aims to analyze the influence of human resource quality and organizational culture on employee performance with work motivation as an intervening variable. The study uses a quantitative approach with a census method of all 60 civil servants (PNS) at the West Medan Sub-District Office as respondents. Data were collected through questionnaires and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS. The results show that HR quality and organizational culture have a positive and significant effect on employee performance and work motivation. Work motivation was also found to have a positive and significant effect on employee performance. In addition, work motivation acted as an intervening variable that strengthened the effect of HR quality and organizational culture on employee performance. The coefficient of determination showed that the variables of HR quality and organizational culture were able to explain 44.3% of work motivation, while HR quality, organizational culture, and work motivation together explained 52.1% of employee performance. These findings confirm that improving employee performance at the West Medan Sub-District Office does not only depend on structural aspects such as HR quality and organizational culture, but is also greatly influenced by employee work motivation. Therefore, strengthening competencies, establishing a conducive organizational culture, and strategies to increase work motivation need to be prioritized in efforts to improve the quality of public services.

Analysis of Transformational Leadership and Organizational Communication on Employee Performance with Organizational Commitment as A Mediating Variable at The Medan Belawan Primary Tax Office Medan Belawan Primary Tax Service Office Aditya Muchtar; Elfitra Desy Surya; Erwansyah Erwansyah
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11403

Employee performance is a strategic factor in supporting the achievement of public organization goals, especially in tax agencies that have high performance demands. This study aims to analyze the influence of transformational leadership and organizational communication on employee performance with organizational commitment as a mediating variable at the Medan Belawan Primary Tax Office. This study uses a quantitative approach with a survey method. The population in this study was all 100 permanent employees of the Medan Belawan Tax Office, all of whom were used as research samples. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method with the help of SmartPLS software. The results showed that transformational leadership and organizational communication had a positive and significant effect on employee performance. In addition, transformational leadership and organizational communication also have a positive and significant effect on organizational commitment. Organizational commitment has been proven to have a positive and significant effect on employee performance. Furthermore, the results of the indirect effect test show that organizational commitment is able to significantly mediate the effect of transformational leadership and organizational communication on employee performance. The coefficient of determination shows that transformational leadership and organizational communication can explain 56.8% of the variation in employee performance. The findings of this study indicate that improving employee performance at the Medan Belawan Tax Office can be achieved by strengthening the role of transformational leadership, improving the quality of organizational communication, and increasing employee commitment to the organization. The results of this study are expected to provide practical contributions to tax agency leaders in formulating sustainable human resource management policies.

Analysis Of Recognition And Work Environment On Teacher Performance With Job Satisfaction As Mediating Variable In Smp Negeri 1 Binjai Hamnah Yasari; Elfitra Desy Surya; Kiki Farida Ferine
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11404

Teacher performance is a key factor in improving the quality of education in schools. Optimal teacher performance is influenced by various organizational factors, including rewards and work environment, as well as job satisfaction, which is an important psychological factor. This study aims to analyze the effect of rewards and work environment on teacher performance with job satisfaction as a mediating variable at SMP Negeri 1 Binjai. This study uses a quantitative approach with a survey method. The population in this study was all 64 teachers at SMP Negeri 1 Binjai, who were also used as the research sample. Primary data were collected through questionnaires and analyzed using Partial Least Squares (PLS) with the help of the SmartPLS application. The results showed that rewards and work environment had a positive and significant effect on teacher performance and job satisfaction. Furthermore, job satisfaction was proven to have a positive and significant effect on teacher performance. The results of the indirect effect test showed that job satisfaction acted as a mediating variable in the relationship between rewards and teacher performance, as well as between the work environment and teacher performance. The coefficient of determination value showed that rewards and the work environment were able to explain 50% of the variation in job satisfaction, while rewards, the work environment, and job satisfaction were able to explain 61.8% of the variation in teacher performance. These findings indicate that improvements in teacher performance can be achieved through an effective reward system, improvements in a conducive work environment, and strengthening teacher job satisfaction. This study is expected to serve as a basis for schools in formulating managerial policies to improve teacher performance and the quality of education

Analysis of Competency and Work Discipline on Promotion With Work Motivation as An Intervening Variable at The National Narcotics Agency of North Sumatra Province Ari Sujarno; Elfitra Desy Surya; Hernawaty Hernawaty
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11413

Promotion is a strategic aspect of human resource management in government organizations, including the North Sumatra Provincial National Narcotics Agency (BNNP Sumut), which has a crucial role in combating and preventing drug abuse. This study aims to analyze the effect of competence and work discipline on promotion with work motivation as an intervening variable at BNNP North Sumatra. This study uses a quantitative approach with a survey method. The population and sample of the study are all 84 permanent employees of BNNP North Sumatra. Data were collected through questionnaires and analyzed using the Partial Least Square (PLS) method with the help of the SmartPLS application. The results show that competence and work discipline have a positive and significant effect on work motivation. In addition, competence and work discipline also have a positive and significant effect on job promotion. Work motivation is proven to have a positive and significant effect on job promotion. The results of the indirect effect test show that work motivation can significantly mediate the effect of competence and work discipline on job promotion. The coefficient of determination value shows that competence, work discipline, and work motivation can explain 60% of the variation in job promotion. The findings of this study indicate that objective and effective promotion at the North Sumatra BNNP can be achieved by strengthening employee competence, improving work discipline, and managing work motivation in a sustainable manner. The results of this study are expected to be taken into consideration by leaders in formulating transparent, fair, and merit-based career development policies.

The Influence of Product Quality and Price on Consumer Purchasing Decisions at Amalia Bakery Putri Ramadhani; Annisa Sanny; Elfitra Desy Surya
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1477

This study aims to analyze product quality and price on consumer purchasing decisions at Amalia Bakery. The data used are primary data by collecting questionnaire data and analyzing it with the SPSS version 27 application. The research population was obtained by taking consumers who purchased the product and the sample was determined using the Slovin technique of 95 people. This study used multiple linear regression analysis. The results of the study partially show that product quality has a positive and significant effect on purchasing decisions, while price has a negative and significant effect on purchasing decisions. Furthermore, the results of the study simultaneously show that product quality and price have a positive and significant effect on purchasing decisions.

Analysis of Consumer Experience, Consumer Engagement, and E-Wom in Improving Consumer Satisfaction in Purchasing Wuling Spare Parts at Lesmana Motor M. Yusran; Elfitra Desy Surya; Erwansyah Erwansyah
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1558

This study aims to analyze the influence of consumer experience, consumer involvement, and e-WOM on consumer satisfaction when purchasing Wuling spare parts at Lesmana Motor using quantitative methods and a sample of 85 respondents. The partial test results indicate that consumer involvement has a positive and significant effect (sig. 0.024 < 0.05), while consumer experience (0.333 > 0.05) and e-WOM (0.934 > 0.05) are insignificant.Simultaneously, all three variables have a significant effect (F-test 95.025; sig. 0.000 < 0.05). The coefficient of determination (R) of 0.492 indicates that 49.2% of the variation in consumer satisfaction is explained by the model, while 50.8% is influenced by other factors. In conclusion, consumer involvement is a major factor in increasing consumer satisfaction.

Analysis of Leadership and Organizational Culture on Employee Performance with Work Motivation as a Mediating Variable in the Revenue Agency of Batu Bara Regency Susilawati Susilawati; Elfitra Desy Surya; Mesra B
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1642

Employee performance is a key factor in supporting the success of public sector organizations, especially local government agencies that play a direct role in serving the community. The Batu Bara Regency Revenue Agency is required to have employees with optimal performance to support the effectiveness of regional tax management and collection. This study aims to analyze the influence of leadership and organizational culture on employee performance with work motivation as a mediating variable at the Batu Bara Regency Revenue Agency. This study uses a quantitative approach with a survey method. The research population consists of all 100 civil servants (PNS) at the Batu Bara Regency Regional Revenue Agency, all of whom were included in the sample (population study). Data were collected through questionnaires and analyzed using the Partial Least Squares (PLS) method with the help of SmartPLS software. The results show that leadership and organizational culture have a positive and significant effect on employee performance and work motivation. Work motivation also has a positive and significant effect on employee performance. The mediation effect test shows that work motivation is not able to mediate the effect of leadership on employee performance, but it is able to mediate the effect of organizational culture on employee performance significantly. These findings indicate that a strong organizational culture can increase employee work motivation, which ultimately has an impact on improving performance. This study is expected to be taken into consideration by leaders in formulating human resource management policies that focus on strengthening organizational culture and increasing work motivation in order to encourage sustainable employee performance.

Analysis of Transformational Leadership and Organizational Communication on Employee Performance Employees with Organizational Commitment as a Mediating Variable in Medan Sunggal District Office Surya Budi; Muhammad Isa Indrawan; Elfitra Desy Surya
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1643

Employee performance is an important factor in determining the quality of public services, especially in sub-district level government agencies. This study aims to analyze the effect of transformational leadership and organizational communication on employee performance with organizational commitment as a mediating variable at the Medan Sunggal Sub-District Office. This study uses a quantitative approach with a census method of all 90 civil servants. Data were collected through questionnaires and analyzed using the Partial Least Squares (PLS) method with the help of the SmartPLS application. The results showed that transformational leadership had a positive but insignificant effect on employee performance. However, transformational leadership had a positive and significant effect on organizational commitment. Organizational communication was found to have a positive and significant effect on employee performance and organizational commitment. Furthermore, organizational commitment has a positive and significant effect on employee performance. Indirect effect testing shows that organizational commitment is able to significantly mediate the effect of transformational leadership and organizational communication on employee performance. These findings indicate that improving employee performance at the Medan Sunggal Sub-District Office is more effectively achieved by strengthening organizational commitment built by transformational leadership and effective organizational communication. This study is expected to contribute theoretically to the development of public management studies and serve as practical consideration for leaders in improving employee performance through improvements in leadership, communication, and organizational commitment.

Analysis of Career Development and Competence on Employee Performance through Job Satisfaction Munanda; Mesra B; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 4 No. 4 (2026): August 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v4i4.798

This study aims to examine the effect of career development and competence on employee performance through job satisfaction as a mediating variable at PT Permodalan Nasional Madani (PNM) Medan Branch. The study employed a quantitative approach with an explanatory research design. The population consisted of 50 employees, and all members of the population were selected as respondents using a saturated sampling (total sampling) technique. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that career development has a positive and significant effect on job satisfaction with a path coefficient of 0.398, while competence also has a positive and significant effect on job satisfaction with a path coefficient of 0.342. Job satisfaction was found to have a positive and significant effect on employee performance with a path coefficient of 0.401. Furthermore, career development and competence directly and significantly influence employee performance with path coefficients of 0.236 and 0.287, respectively. The mediation analysis revealed that job satisfaction partially mediates the relationship between career development and employee performance, as well as the relationship between competence and employee performance. The R-square value of 0.521 indicates that career development and competence explain 52.1% of the variance in job satisfaction, while the R-square value of 0.612 indicates that career development, competence, and job satisfaction explain 61.2% of the variance in employee performance. The findings imply that improving employee performance can be achieved through strengthening career development programs, enhancing employee competencies, and continuously fostering job satisfaction. This study also reinforces the role of job satisfaction as an important psychological mechanism linking human resource management practices to employee performance improvement.

Co-Authors , Harianto , Rahul Ardian Fikri Abdiyanto Abdiyanto Abdul Samad Arief Aditya Muchtar Andriani, Anggi Anggi Pratiwi Sitorus Annisa Sanny Ari Sujarno Arif Budiman Arifah Hidayati Asman, Muhammad Syahrin Azizah Novita B, Mesra B., Mesra Bambang Aditya Irsandi Bambang Suwarno Barus, Apriwati Budi Rusdianto Bunga Aditi Dedy Suranta Sinukaban Desy Astuti Dewi Nurmasari Pane Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emmy Robiyah Erizal , Erlina Satrin NY Erwansyah Erwansyah Erwansyah Eva Santika, Eva Fachru Rozie Siregar Faisal Faisal Faisal hakim Fatma Chairina Fauziah Nur Purwaningsih Felani, Kiki Farida Felani, Virdyra Tasril Fernando Manurung Firman Ario Furqan Furqan, Furqan GS , Achmad Daengs Hamnah Yasari Hasrul Azwar Hasibuan Henri Liranto Petrus. S Hernawaty Hernawaty Heryanto Siburian Husni Muharram Ritonga Ida Fatimah Ida Marlina Ifan Sri Cahyani Marunduri Indah Sari, Wahyu Isnan sarwo prasetyo Jamaluddin Jamaluddin Jose Marco G. Reyes Juliana Tiurida Purba Kadir, Zahidah Abd Kiki Farida Ferine Larisma RL Sitanggang Lengmay Simamora Lusianna Banurea M. Agung Putranto Andriani M. Yusran Madaniyah Fitrahayati Maroli Putra Megawati Mora Putri Menganjur M S Merlinda Merlinda Mesra B Mesra B Mesra B MESRA MESRA, MESRA Mesra, B Milton Situmorang Muammar Rifqi Muazimah Muhammad Fahmi Muhammad Faisal Muhammad Faishal Annas Muhammad Faishal Annas Muhammad Isa Indrawan Muhammad Isa Indrawan Muhammad Isa Indrawan Muhammad Naufal Faqihul Aalam Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Valery Maulidzar Siregar Muhammmad Isa Indrawan Munanda Munawar Rizal Nasib Nikous Soter Sihombing Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Putra, Yogi Putri Ramadhani Rafidha Yasmin Tarigan Rahmat Rahmat Hidayat Harahap Rahul Ardian Fikri Ramadhan Harahap Rashdan Bin Rashid Rica Yulia Nasution Rosanty, Yossie Rosasmanizan Binti Ahmad Rosasmanizan Binti Ahmad Rukaiyah Ruth Meivera Siburian Saiful Riza Sandoval, Marcos R. B. Sanny, Annisa Sartika Krisna Panggabean Sirajuddin Siregar, Muhammad Valery Maulidzar Siti Arnisah Siti Nurmaizar Sitorus, Syahrial Slamet Widodo Slamet Widodo Sri Rahayu SRI RAHAYU Sri Rahayu, Sri Rahayu Suci Indah Hakiki Suranta Sinukaban, Dedy Surya Budi Susilawati Susilawati Taufik Harijanto toyib daulay Verianni Sinaga Virdyra Tasril Andriani Yose Ferry Yossie Rosanty Yossie Rossanty

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