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, Elfitra Desy Surya

Universitas Pembangunan Panca Budi

Author-ID : 2621843

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Customer Engagement And Customer Experience Analysis Of Customer Loyalty Through Emotional Bonding Juliana Tiurida Purba; Mesra, B; Elfitra Desy Surya
International Journal of Society and Law Vol. 2 No. 2 (2024): August 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijsl.v2i2.127

This study aims to test and analyze Customer Engagement (X1), Customer Experience (X2), and Customer Loyalty (Y) mediated by Emotional Bond (Z). The population in this study is consumers with 240 samples taken. The research was conducted from April to June 2024. This study uses quantitative data processed using the SEM-PLS analysis model with Smart PLS 3.0. application. The data source uses primary data taken directly from respondents and secondary data obtained from interviews with customers who come to PLN ULP Delitua The results of the study show that Customer Engagement has a positive and significant influence on satisfaction. Customer experience has a positive and insignificant effect on emotional bonding, the emotional bonding has a positive and insignificant effect on customer loyalty. The Customer Engagement and customer experience nt has a positive and significant effect on emotional bonding. Customer engagement and customer experience has a positive and significant influence on customer loyalty through emotional bonding.

Perception Of Value, Trust In Loyalty Through User Satisfaction Of Pln Mobile Services Larisma RL Sitanggang; Mesra b; Elfitra Desy Surya
International Journal of Society and Law Vol. 2 No. 2 (2024): August 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijsl.v2i2.129

This study aims to test and analyze Value Perception (X1), Trust (X2), and Customer Loyalty (Y) mediated by Satisfaction (Z). The population in this study is consumers with 80 samples taken. The research was conducted from April to June 2024. This study uses quantitative data processed using the SEM-PLS analysis model with Smart PLS 3.0. application. The data source uses primary data taken directly from respondents and secondary data obtained from interviews with customers who come to PLN UP3 North Medan. The results of the study show that value perception has a positive and significant influence on satisfaction. Trust has a positive and insignificant effect on satisfaction, the satisfaction has a positive and in significant effect on customer loyalty. Value perception, Trust has positive and significant to customer loyalty through satisfaction.

Analysis Of Service Quality, Product Quality And Brand On The Decision To Choose Tutoring With Trust As A Mediation Variable Rica Yulia Nasution; Nurfafrina Siregar; Elfitra Desy Surya
International Journal of Society and Law Vol. 2 No. 2 (2024): August 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijsl.v2i2.200

The purpose of this study is to test and analyze the influence of service quality, product quality, and brand on the decision to choose tutoring with trust as a mediating variable at Genza Education Medan. The method used in this study is associative with a quantitative approach. The sample used in this study was 105 students. The data analysis method in this study used the Structural Equation Model (SEM) with SmartPLS v4.0. The results of this study indicate that: Service Quality has a positive and significant effect on Student Trust, Product Quality has a positive and significant effect on Student Trust, Brand has a positive and significant effect on Student Trust, Service Quality has a positive and significant effect on Student Decisions, Product Quality has a positive and significant effect on Student Decisions, Brand has a positive and significant effect on Student Decisions, Trust has a positive and significant effect on Student Decisions, Service Quality mediated by trust has a positive and significant effect on Student Decisions, Product Quality mediated by trust has a positive and significant effect on Student Decisions, and Brand mediated by trust has a positive and significant effect on Student Decisions. With good service quality, good product quality and a brand embedded in the minds of consumers, it can attract consumer decisions in choosing the services offered, and when consumers have chosen, it means they have trusted the services we offer. Therefore, it is highly recommended that Genza Education always maintain the quality of service, product quality, and maintain the brand in order to gain continuous trust so that students decide to choose to study at Genza Education until they graduate and recommend it to others.

Analysis Of Transformational Leadership Style And Competencies On Employee Performance With Organizational Culture As An Intervening Variable On Pt. Pln (Persero) UP2D Sumut Rahmat Hidayat Harahap; Elfitra Desy Surya
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.404

This research aims to analyze the influence of transformational leadership style and employee competencies on employee performance, with organizational culture acting as an intervening variable at PT. PLN (Persero) UP2D North Sumatra. The study is motivated by the strategic role of leadership and competencies in enhancing organizational performance within the state-owned electricity sector, especially in adapting to dynamic environmental and technological changes. A quantitative approach was used with data collected through questionnaires distributed to 100 employees using purposive sampling. Structural Equation Modeling (SEM) with the SmartPLS application was utilized to test the proposed hypotheses. The findings show that transformational leadership style and competencies have a significant positive effect on employee performance. Furthermore, organizational culture partially mediates the relationship between both transformational leadership and competencies on employee performance. This indicates that a strong organizational culture enhances the positive effects of leadership and competencies on performance outcomes. The study contributes to the theoretical development of human resource management and provides practical implications for PT. PLN (Persero) in strengthening leadership and cultural transformation to optimize employee performance.

The Effect Of Improving Competence, Career And Work Discipline On Performance With Occupational Safety And Health As Variable Intervening In The Network And Construction At Pt. Pln (Persero) Up3 Sibolga Fachru Rozie Siregar; Elfitra Desy Surya
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.405

This study aims to examine the effect of competence, career, and work discipline on employee performance at PT. PLN (Persero) UP3 Sibolga, with Occupational Safety and Health (OSH) as an intervening variable. The research employs a quantitative approach with an explanatory research design. Data was collected through questionnaires distributed to 53 respondents working in the network and construction department. The data analysis technique used was path analysis to test the direct and indirect relationships between the variables. The results indicate that competence, career, and work discipline have a positive and significant effect on employee performance, both directly and indirectly through OSH as an intervening variable. Competence and work discipline were found to enhance performance by improving OSH conditions, while career development influenced performance through increased awareness of OSH. This study provides important contributions in clarifying the role of OSH as a mediator in the relationship between factors affecting performance. The findings also offer recommendations for PT. PLN (Persero) to strengthen the development of competence, career management, and work discipline, as well as to ensure more effective OSH policies to improve employee performance.

The Role of Ai In UMKM: How Artificial Intelligence Helps UMKM Survive And Thrive In The Digital Era In Medan City Muhammad Faishal Annas; Elfitra Desy Surya
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.386

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Indonesia’s economy, yet face major challenges in digital transformation, particularly in adopting emerging technologies. This study aims to analyze how artificial intelligence (AI) adoption contributes to digital transformation and competitive advantage among MSMEs in Medan City. A quantitative approach was employed, involving 154 MSME respondents. The key variables examined include Diffusion of Innovation, Technology-Organization-Environment (TOE), Digital Transformation, and Competitive Advantage using SEM-PLS. The results indicate that both Diffusion of Innovation and TOE significantly influence Digital Transformation and Competitive Advantage. Moreover, Digital Transformation significantly mediates the effects of both independent variables on competitive advantage. This study highlights the critical role of digital readiness, organizational support, and AI integration in fostering sustainable competitiveness among MSMEs in the digital era.

Analysis of Stress and Work Motivation on Employee Performance with Work Environment as a Mediation Variable at PT PLN Nusantara Power Generation Maintenance Unit (UPHK) Medan Menganjur M S; Elfitra Desy Surya
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.401

This study aims to test and analyze the effect of work stress on employee performance. Testing and analyzing work motivation for employee performance. Testing and analyzing the influence of the work environment on employee performance. To test and analyze the influence of work stress and work motivation on employee performance mediated by the work environment. This research is a quantitative research with an explanatory approach. The population in this study amounted to 45 people who were directly used as saturated samples. The sample in this study is 45 samples which are saturated samples. The results of the study are that work stress has a positive and significant effect on the environment of PT PLN Nusantara Power Generation Maintenance Unit (UPHK) Medan. Work motivation has a positive and significant effect on the performance of employees at PT PLN Nusantara Power Generation Maintenance Unit (UPHK) Medan. The work environment has a positive and significant effect on the performance of employees at PT PLN Nusantara Power Generation Maintenance Unit (UPHK) Medan. Work stress has a positive and significant effect on the performance of employees at PT PLN Nusantara Power Generation Maintenance Unit (UPHK) Medan. Work motivation has a positive and significant effect on the performance of employees at PT PLN Nusantara Power Generation Maintenance Unit (UPHK) Medan. The work environment has a positive and significant effect on the performance of employees at PT PLN Nusantara Power Generation Maintenance Unit (UPHK) Medan. Work stress and work motivation have a positive and significant effect on the Work Environment of employees at PT PLN Nusantara Power Generation Maintenance Unit (UPHK) Medan

Additional Analysis Of Employee Income On Civil Servant Loyalty with Job Satisfaction as an Intervening Variable at The North Tapanuli Regency Agriculture Office Sartika Krisna Panggabean; Elfitra Desy Surya; Husni Muharram Ritonga
Equivalent : Journal of Economic, Accounting and Management Vol. 4 No. 2 (2026): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v4i2.1979

This study examines the influence of Employee Income Allowance (TPP) on the loyalty of Civil Servants (PNS), with Job Satisfaction as an intervening variable in the North Tapanuli Regency Agriculture Office. The study used the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach with the help of SmartPLS 3.0 software and involved 117 civil servant respondents to analyze the measurement model and structural model. The results of the outer model analysis showed that all indicators of TPP, Job Satisfaction, and Civil Servant Loyalty had an outer loading value above 0.70, with Cronbach's Alpha values ranging from 0.865 to 0.916, Composite Reliability between 0.902 to 0.937, and Average Variance Extracted (AVE) between 0.649 to 0.749, indicating convergent validity and adequate reliability. The discriminant validity test also shows that each indicator has the highest correlation with its own construct. Structural model evaluation showed that TPP had a positive and significant effect on Job Satisfaction (β = 0.895; T = 50.010; p < 0.001) and directly had a positive effect on civil servant loyalty (β = 0.576; T = 4,713; p < 0.001). In addition, Job Satisfaction has a positive effect on Civil Servant Loyalty (β = 0.364; T = 3.055; p = 0.003). Indirect influence analysis showed that TPP also significantly affected civil servant loyalty through job satisfaction (β = 0.326; T = 2,967; p = 0.004), which confirms that Job Satisfaction plays a role as a partial intervening variable. The R² value of 0.801 for Job Satisfaction and 0.840 for Civil Servant Loyalty indicates a strong explanatory ability of the model.

Co-Authors , Harianto , Muhammad Isa Indrawan , Rahul Ardian Fikri Abdiyanto Abdiyanto Abdul Samad Arief Andriani, Anggi Anggi Pratiwi Sitorus Arif Budiman Arifah Hidayati Asman, Muhammad Syahrin Azizah Novita B, Mesra B., Mesra Bambang Aditya Irsandi Bambang Suwarno Barus, Apriwati Budi Rusdianto Budi, Surya Bunga Aditi Chairina, Fatma Dedy Suranta Sinukaban Desy Astuti Dewi Nurmasari Pane Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emmy Robiyah Erizal , Erlina Satrin NY Erwansyah Eva Santika, Eva Fachru Rozie Siregar Faisal Faisal Faisal hakim Fauziah Nur Purwaningsih Felani, Kiki Farida Felani, Virdyra Tasril Fernando Manurung Firman Ario Furqan Furqan, Furqan GS , Achmad Daengs Hasrul Azwar Hasibuan Hayati, Rini Hernawaty, Hernawaty Heryanto Siburian Husni Muharram Ritonga Ida Fatimah Ifan Sri Cahyani Marunduri Indah Sari, Wahyu Irma Fatmawati Isnan sarwo prasetyo Jamaluddin Jamaluddin Jose Marco G. Reyes Juliana Tiurida Purba Kadir, Zahidah Abd Kiki Farida Ferine Larisma RL Sitanggang Lusianna Banurea M. Agung Putranto Andriani Madaniyah Fitrahayati Maroli Putra Megawati Mora Putri Menganjur M S Merlinda Merlinda Mesra B Mesra B Mesra B MESRA MESRA, MESRA Mesra, B Milton Situmorang Muammar Rifqi Muazimah Muchtar, Aditya Muhammad Fahmi Muhammad Faisal Muhammad Faishal Annas Muhammad Faishal Annas Muhammad Isa Indrawan Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Valery Maulidzar Siregar Muhammmad Isa Indrawan Munawar Rizal Nasib Nikous Soter Sihombing Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Putra, Yogi Putri Ramadhani Rahmat Rahmat Hidayat Harahap Rahul Ardian Fikri Ramadhan Harahap Rashdan Bin Rashid Rica Yulia Nasution Rosanty, Yossie Rosasmanizan Binti Ahmad Rosasmanizan Binti Ahmad Rukaiyah Ruth Meivera Siburian Saiful Riza Sandoval, Marcos R. B. Sanny, Annisa Sartika Krisna Panggabean Sirajuddin Siregar, Muhammad Valery Maulidzar Siswahyudianto Siti Arnisah Siti Nurmaizar Sitompul, Agriani Sartika Sitorus, Syahrial Slamet Widodo Slamet Widodo SRI RAHAYU Sri Rahayu Sri Rahayu, Sri Rahayu Suci Indah Hakiki Sujarno, Ari Suranta Sinukaban, Dedy Tarigan, Rafidha Yasmin Taufik Harijanto toyib daulay Verianni Sinaga Virdyra Tasril Andriani Yasari, Hamnah Yose Ferry Yossie Rosanty Yossie Rossanty

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