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Elfitra Desy Surya

Universitas Pembangunan Panca Budi

Author-ID : 2621843

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Capacity Building of Entrepreneurial Human Resources Based on Green Skills to Support Sustainable Development in the MSME Sector Muhammad Isa Indrawan; Irma Fatmawati; Elfitra Desy Surya
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4183

This study aims to analyze the influence of competencies, education and training, work experience, and individual performance on sustainable development with green skills as a mediating variable. A quantitative approach is used with the SEM-PLS method to process data from relevant respondents. The results of the analysis show that all independent variables have a significant effect on green skills and sustainable development directly. In addition, green skills have been shown to mediate the relationship between these variables to sustainable development. These findings are in line with the theory of human capital and the resource-based view, which emphasizes the importance of human resource development in achieving sustainable long-term goals. This research reinforces previous studies that highlight the role of training, competence, and work experience in improving green skills and supporting sustainable development. This study has limitations in the scope of the area and type of industry surveyed, and has not taken into account external environmental factors such as government policies. Further research is suggested to expand the sample and add external variables as controls. Organization should invest in employee competencies, education, and training to enhance green skills, which in turn support sustainable development.

The Influence of Product Quality and Price on Consumer Purchasing Decisions at Amalia Bakery Putri Ramadhani; Annisa Sanny; Elfitra Desy Surya
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1477

This study aims to analyze product quality and price on consumer purchasing decisions at Amalia Bakery. The data used are primary data by collecting questionnaire data and analyzing it with the SPSS version 27 application. The research population was obtained by taking consumers who purchased the product and the sample was determined using the Slovin technique of 95 people. This study used multiple linear regression analysis. The results of the study partially show that product quality has a positive and significant effect on purchasing decisions, while price has a negative and significant effect on purchasing decisions. Furthermore, the results of the study simultaneously show that product quality and price have a positive and significant effect on purchasing decisions.

Analysis of Consumer Experience, Consumer Engagement, and E-Wom in Improving Consumer Satisfaction in Purchasing Wuling Spare Parts at Lesmana Motor M. Yusran; Elfitra Desy Surya; Erwansyah Erwansyah
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1558

This study aims to analyze the influence of consumer experience, consumer involvement, and e-WOM on consumer satisfaction when purchasing Wuling spare parts at Lesmana Motor using quantitative methods and a sample of 85 respondents. The partial test results indicate that consumer involvement has a positive and significant effect (sig. 0.024 < 0.05), while consumer experience (0.333 > 0.05) and e-WOM (0.934 > 0.05) are insignificant.Simultaneously, all three variables have a significant effect (F-test 95.025; sig. 0.000 < 0.05). The coefficient of determination (R) of 0.492 indicates that 49.2% of the variation in consumer satisfaction is explained by the model, while 50.8% is influenced by other factors. In conclusion, consumer involvement is a major factor in increasing consumer satisfaction.

Analysis Of Organizational Culture And Career Development On Organizational Commitment With Job Satisfaction As A Mediating Variable At The Large Plantation Seed And Plant Protection Center In Medan Rini Hayati; Kiki Farida Ferine; Elfitra Desy Surya
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1635

Organizational commitment is an important factor in improving the effectiveness and success of government agencies in achieving strategic objectives. This study aims to analyze the influence of organizational culture and career development on organizational commitment with job satisfaction as a mediating variable at the Medan Plantation Seed and Protection Center (BBPPTP). The study uses a quantitative approach with a survey method. The research population consisted of all 135 civil servants (PNS) at BBPPTP Medan, all of whom were included in the sample. Data were collected through questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS. The results showed that organizational culture and career development had a positive and significant effect on organizational commitment. Organizational culture also has a positive and significant effect on job satisfaction, while career development does not have a significant effect on job satisfaction. Job satisfaction has been proven to have a positive and significant effect on organizational commitment and mediates the influence of organizational culture on organizational commitment. However, job satisfaction does not mediate the influence of career development on organizational commitment. These findings indicate that strengthening positive organizational culture and increasing job satisfaction are key factors in building organizational commitment among BBPPTP Medan employees. This study is expected to provide empirical contributions to the development of human resource management in the public sector and serve as a basis for formulating strategic policies to increase employee commitment.

Analysis of Leadership and Organizational Culture on Employee Performance with Work Motivation as a Mediating Variable in the Revenue Agency of Batu Bara Regency Susilawati Susilawati; Elfitra Desy Surya; Mesra B
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1642

Employee performance is a key factor in supporting the success of public sector organizations, especially local government agencies that play a direct role in serving the community. The Batu Bara Regency Revenue Agency is required to have employees with optimal performance to support the effectiveness of regional tax management and collection. This study aims to analyze the influence of leadership and organizational culture on employee performance with work motivation as a mediating variable at the Batu Bara Regency Revenue Agency. This study uses a quantitative approach with a survey method. The research population consists of all 100 civil servants (PNS) at the Batu Bara Regency Regional Revenue Agency, all of whom were included in the sample (population study). Data were collected through questionnaires and analyzed using the Partial Least Squares (PLS) method with the help of SmartPLS software. The results show that leadership and organizational culture have a positive and significant effect on employee performance and work motivation. Work motivation also has a positive and significant effect on employee performance. The mediation effect test shows that work motivation is not able to mediate the effect of leadership on employee performance, but it is able to mediate the effect of organizational culture on employee performance significantly. These findings indicate that a strong organizational culture can increase employee work motivation, which ultimately has an impact on improving performance. This study is expected to be taken into consideration by leaders in formulating human resource management policies that focus on strengthening organizational culture and increasing work motivation in order to encourage sustainable employee performance.

Analysis of Transformational Leadership and Organizational Communication on Employee Performance Employees with Organizational Commitment as a Mediating Variable in Medan Sunggal District Office Surya Budi; Muhammad Isa Indrawan; Elfitra Desy Surya
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1643

Employee performance is an important factor in determining the quality of public services, especially in sub-district level government agencies. This study aims to analyze the effect of transformational leadership and organizational communication on employee performance with organizational commitment as a mediating variable at the Medan Sunggal Sub-District Office. This study uses a quantitative approach with a census method of all 90 civil servants. Data were collected through questionnaires and analyzed using the Partial Least Squares (PLS) method with the help of the SmartPLS application. The results showed that transformational leadership had a positive but insignificant effect on employee performance. However, transformational leadership had a positive and significant effect on organizational commitment. Organizational communication was found to have a positive and significant effect on employee performance and organizational commitment. Furthermore, organizational commitment has a positive and significant effect on employee performance. Indirect effect testing shows that organizational commitment is able to significantly mediate the effect of transformational leadership and organizational communication on employee performance. These findings indicate that improving employee performance at the Medan Sunggal Sub-District Office is more effectively achieved by strengthening organizational commitment built by transformational leadership and effective organizational communication. This study is expected to contribute theoretically to the development of public management studies and serve as practical consideration for leaders in improving employee performance through improvements in leadership, communication, and organizational commitment.

Analysis of Career Development and Competence on Employee Performance through Job Satisfaction Munanda; Mesra B; Elfitra Desy Surya
International Journal of Management, Economic and Accounting Vol. 4 No. 4 (2026): August 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v4i4.798

This study aims to examine the effect of career development and competence on employee performance through job satisfaction as a mediating variable at PT Permodalan Nasional Madani (PNM) Medan Branch. The study employed a quantitative approach with an explanatory research design. The population consisted of 50 employees, and all members of the population were selected as respondents using a saturated sampling (total sampling) technique. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that career development has a positive and significant effect on job satisfaction with a path coefficient of 0.398, while competence also has a positive and significant effect on job satisfaction with a path coefficient of 0.342. Job satisfaction was found to have a positive and significant effect on employee performance with a path coefficient of 0.401. Furthermore, career development and competence directly and significantly influence employee performance with path coefficients of 0.236 and 0.287, respectively. The mediation analysis revealed that job satisfaction partially mediates the relationship between career development and employee performance, as well as the relationship between competence and employee performance. The R-square value of 0.521 indicates that career development and competence explain 52.1% of the variance in job satisfaction, while the R-square value of 0.612 indicates that career development, competence, and job satisfaction explain 61.2% of the variance in employee performance. The findings imply that improving employee performance can be achieved through strengthening career development programs, enhancing employee competencies, and continuously fostering job satisfaction. This study also reinforces the role of job satisfaction as an important psychological mechanism linking human resource management practices to employee performance improvement.

ECO-FRIENDLY DIGITAL ENTREPRENEURSHIP MODEL FOR TOWARDS SUSTAINABILITY DEVELOPMENT Muhammad Isa Indrawan; Hasrul Azwar Hasibuan; Elfitra Desy Surya
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 21 No 2 (2025): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v21i2.1109

The development of digital technology has driven a significant transformation in the world of entrepreneurship, not only in terms of innovation and efficiency, but also in the application of sustainability principles. The environmentally friendly digital entrepreneurship model is one of the strategic approaches to answer the challenges of the Industrial Revolution 4.0 era while supporting the achievement of the Sustainable Development Goals (SDGs). This research aims to identify and analyze key elements in the development of digital entrepreneurship models that combine technology, innovation, and environmentally friendly practices. The research method used is mixed methods by combining literature studies, quantitative surveys on digital business actors, and in-depth interviews with sustainability experts. The results show that the adoption of green technology, resource use efficiency, and circular economy-based innovation are the main factors in shaping a sustainable digital entrepreneurship model. In addition, government policy support, cross-sector collaboration, and consumer awareness of environmental issues strengthen the successful implementation of this model. These findings are expected to be a reference for business actors, policymakers, and academics in developing an inclusive, innovative, and environmentally friendly digital entrepreneurship ecosystem to realize sustainable development goals.

Analysis of Communication Integrity on Loyalty Mediated by Trust at the UPTD Lanjut Usia Binjai Agriani Sartika Sitompul; Elfitra Desy Surya; Mesra B; Erwansyah Erwansyah
Blantika: Multidisciplinary Journal Vol. 3 No. 11 (2025): Special Issue
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/blantika.v3i11.445

The objective of this research is to study the influence of communication integrity on the loyalty of the residents of UPTD Lanjut Usia Binjai, with trust acting as the mediator. The study employed the quantitative method under Structural Equation Modeling–Partial Least Squares (SEM-PLS). The outer model test results indicate that all the indicators are valid and reliable. The inner model test result shows that communication integrity significantly affects trust and loyalty, while trust significantly affects loyalty. The test results on mediation show that trust partially mediates communication integrity's influence on loyalty. The R-squared measure of 0.750 for loyalty and 0.817 for trust indicates the good explanatory capability of the model. The significance of this study is the realization that there is the need to strengthen communication integrity to boost trust and loyalty among the elderly residents. The implication of these findings underscores the necessity for the UPTD management to proactively build and maintain communication integrity in every interaction, in order to foster trust which ultimately forms a solid foundation for sustainable loyalty among the elderly residents.

The Potential of Religious Tourism and Strategies for Its Development in Supporting the Tourism Industry of North Sumatra in the Digital Age Muhammad Naufal Faqihul Aalam; Slamet Widodo; Elfitra Desy Surya
AMK : Abdi Masyarakat UIKA Vol. 5 No. 3 (2026): SEPTEMBER
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v5i3.3480

Religious tourism is an aspect of tourism with significant potential to support regional economic growth, cultural preservation, and the strengthening of the community’s spiritual values. North Sumatra Province boasts a diversity of religions, cultures, and religious sites that serve as tourist attractions, such as the Al-Mashun Grand Mosque in Medan, the Graha Maria Annai Velangkanni Shrine, the Gunung Timur Buddhist Temple, and various religious destinations in the Lake Toba area and its surroundings. In the digital era, the development of religious tourism relies not only on the construction of physical infrastructure but also on the utilization of digital technology in promotion, marketing, and tourism services. This article aims to analyze the potential of religious tourism in North Sumatra and its development strategies to support the tourism industry in the digital era. The research method used is a descriptive qualitative approach involving literature review and secondary data analysis. The results indicate that religious tourism in North Sumatra holds significant potential for development through the integration of digital technology, strengthened collaboration between the government and the community, improved infrastructure quality, and the development of social media-based promotions and digital platforms.

Co-Authors , Harianto , Rahul Ardian Fikri Abdiyanto Abdiyanto Abdul Samad Arief Aditya Muchtar Agriani Sartika Sitompul Andriani, Anggi Anggi Pratiwi Sitorus Annisa Sanny Ari Sujarno Arif Budiman Arifah Hidayati Asman, Muhammad Syahrin Azizah Novita B, Mesra B., Mesra Bambang Aditya Irsandi Bambang Suwarno Barus, Apriwati Budi Rusdianto Bunga Aditi Dedy Suranta Sinukaban Desy Astuti Dewi Nurmasari Pane Dharmazie Dwi Ilham Eka Gunawan Putra Elisabeth Kristina Junita Sianipar Emil Febrianto Emmy Robiyah Erizal Erlina Satrin NY Erwansyah Erwansyah Erwansyah Erwansyah Erwansyah Erwansyah Eva Santika, Eva Fachru Rozie Siregar Faisal Faisal Faisal hakim Fatma Chairina Fauziah Nur Purwaningsih Felani, Kiki Farida Felani, Virdyra Tasril Fernando Manurung Firman Ario Furqan Furqan, Furqan GS , Achmad Daengs Hamnah Yasari Hasrul Azwar Hasibuan Henri Liranto Petrus. S Hernawaty Hernawaty Heryanto Siburian Husni Muharram Ritonga Husni Muharram Ritonga Ida Fatimah Ida Marlina Ifan Sri Cahyani Marunduri Indah Sari, Wahyu Irma Fatmawati Isnan sarwo prasetyo Jamaluddin Jamaluddin Jose Marco G. Reyes Juliana Tiurida Purba Kadir, Zahidah Abd Kiki Farida Ferine Kiki Farida Ferine Larisma RL Sitanggang Lengmay Simamora Lusianna Banurea M. Agung Putranto Andriani M. Yusran Madaniyah Fitrahayati Maroli Putra Megawati Mora Putri Menganjur M S Merlinda Merlinda Mesra B Mesra B Mesra B Mesra B MESRA MESRA, MESRA Mesra, B Milton Situmorang Muammar Rifqi Muazimah Muhammad Fahmi Muhammad Faisal Muhammad Faishal Annas Muhammad Faishal Annas Muhammad Isa Indrawan Muhammad Isa Indrawan Muhammad Isa Indrawan Muhammad Isa Indrawan Muhammad Naufal Faqihul Aalam Muhammad Rizky Sembiring Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Syahrin Asman Muhammad Valery Maulidzar Siregar Muhammmad Isa Indrawan Munanda Munawar Rizal Nasib Nikous Soter Sihombing Nur Fatiha Utami Nasution Nurafrina Siregar Nurfafrina Siregar Paridah Putra, Yogi Putri Ramadhani Rafidha Yasmin Tarigan Rahmat Rahmat Hidayat Harahap Rahul Ardian Fikri Ramadhan Harahap Rashdan Bin Rashid Rica Yulia Nasution Rini Hayati Rosanty, Yossie Rosasmanizan Binti Ahmad Rosasmanizan Binti Ahmad Rukaiyah Ruth Meivera Siburian Saiful Riza Sandoval, Marcos R. B. Sanny, Annisa Sartika Krisna Panggabean Sehat Nirwansyah Sinurat Septian Yubil Sumurung Sihombing Sirajuddin Siregar, Muhammad Valery Maulidzar Siti Arnisah Siti Nurmaizar Sitorus, Syahrial Slamet Widodo Slamet Widodo Sri Rahayu SRI RAHAYU Sri Rahayu, Sri Rahayu Suci Indah Hakiki Suranta Sinukaban, Dedy Surya Budi Susilawati Susilawati Taufik Harijanto toyib daulay Verianni Sinaga Virdyra Tasril Andriani Yose Ferry Yossie Rosanty Yossie Rossanty Yusvarilda Syafiah

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