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All Journal JRB-Jurnal Riset Bisnis Ekono Insentif Jurnal Soshum Insentif Journal on Education YUME : Journal of Management Jurnal Administrasi dan Manajemen Syntax Idea Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ners TECHNO-SOCIO EKONOMIKA Community Development Journal: Jurnal Pengabdian Masyarakat jurnal syntax admiration Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Efektif Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat Kontigensi: Jurnal Ilmiah Manajemen Jurnal Abdimas Sang Buana Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS International Journal of Science and Society (IJSOC) EKONOMIKA45 Jurnal Administrasi Bisnis Gemilang: Jurnal Manajemen dan Akuntansi e-Jurnal Apresiasi Ekonomi INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Kriez Academy Jurnal Inspirasi Ilmu Manajemen E-Amal: Jurnal Pengabdian Kepada Masyarakat Media Riset Bisnis Ekonomi Sains dan Terapan Malahayati International Journal of Nursing and Health Science Jurnal Ekonomi, Manajemen, Akuntansi Scientific Contributions Oil and Gas
Kosasih
Universitas Sangga Buana
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Journal : EKONOMIKA45

 1 
Pengaruh Pengalaman Dan Citra Destinasi Terhadap Nilai Pelanggan Berimplikasi Terhadap Loyalitas Pengunjung Syamsul Bahri; Farida Yuliaty; Kosasih Kosasih
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4575

Abstract

This research aims to determine the direct and indirect influence of experience and destination image on loyalty through customer value in the Ratu Intan tourist area, Amal Beach, Tarakan City, either partially or simultaneously. The sample in this research was 114 visitors to Ratu Intan Amal Beach. The data collection techniques and tools used were observation, interviews, literature and questionnaires. The research results show that the direct influence of experience is not significant on customer value, the direct influence of destination image is significant on customer value, the direct influence of experience is not significant on loyalty, the direct influence of destination image is not significant on loyalty, the direct influence of customer value is significant on loyalty. Indirectly, experience is not significant to loyalty through customer value, indirectly destination image is significant to loyalty through customer value. Simultaneously the experience and image of the destination have a positive and significant effect on customer value, simultaneously the experience and image of the destination have a positive and significant effect on loyalty. Based on this, the management of the Ratu Intan Amal Beach area can evaluate and arrange quality shopping facilities and public facilities so as to give a positive impression to visitors to the Ratu Intan Amal Beach area, Tarakan City.
Pengaruh Pengalaman Dan Citra Destinasi Terhadap Nilai Pelanggan Berimplikasi Terhadap Loyalitas Pengunjug Syamsul Bahri; Farida Yuliaty; Kosasih Kosasih
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4609

Abstract

This research aims to determine the direct and indirect influence of experience and destination image on loyalty through customer value in the Ratu Intan tourist area, Amal Beach, Tarakan City, either partially or simultaneously. The sample in this research was 114 visitors to Ratu Intan Amal Beach. The data collection techniques and tools used were observation, interviews, literature and questionnaires. The research results show that the direct influence of experience is not significant on customer value, the direct influence of destination image is significant on customer value, the direct influence of experience is not significant on loyalty, the direct influence of destination image is not significant on loyalty, the direct influence of customer value is significant on loyalty. Indirectly, experience is not significant to loyalty through customer value, indirectly destination image is significant to loyalty through customer value. Simultaneously the experience and image of the destination have a positive and significant effect on customer value, simultaneously the experience and image of the destination have a positive and significant effect on loyalty. Based on this, the management of the Ratu Intan Amal Beach area can evaluate and arrange quality shopping facilities and public facilities so as to give a positive impression to visitors to the Ratu Intan Amal Beach area, Tarakan City.
Co-Authors A Andini Radisya Pratiwi Afira Febriani Afira Febriani Surya Wijaya Agung Nugraha Akmal Fauzi Yudistira Anggilia Yuliani Susanti Aris Mudiansyah Mudiansyah Asep Effendi Ayu Laili Rahmiyati Ayu Laili Rahmiyati Ayu Laili Rahmiyati Azhar Affandi Bambang Agus W Bambang Widarsono Biller Panjaitan Byan M Pratama Chevie Wirawan Cicik Khildar Rizqi Citra Salsabilla Dahrul Effendi Debie K. R. Kalalo Deni Nurdyana Hadimin Denok Sunarsi Denok Sunarsi Denok Sunarsi Denok Sunarsi Devi Delvita Diana Damayanti Didin Saepudin Dimas Rifqi Djogo, Ony Dyah Kusuma Arnovita Edi Kurnawan Enung Susilawati Erlangga, Heri Etty Sofia Etty Sofia Mariati Asnar Etty Sofia Mariati Asnar Fajar Wahyudi Farida Yulianty Farida Yuliati Farida Yuliati Farida Yuliati Farida Yuliaty Farida Yuliaty Farida Yuliaty Firda Nur Laila Firda Nur Laila Firman Perkasa Yudha Fitri Rezeki Fitriana Fitriana Fitriana Fransiska Carmelia Subeno Grace Angela Philips Haddan D Haddan Dongoran Haiqal Faddel Muhammad Harto Necsen Linelejan Hayun Setiawan Hendri Andrian Hersusetiyati Hersusetiyati Heru Atmoko I Gusti Nyoman Trianantha Jaya Ida Ayu Laksmi Arnita Utari Ida Ayu Triana Imas Siti Masitoh Ine Aprianti Irawan Sugoro Ittang Somba Jeanny Kathleen Hartini Kahpi, Heri Sapari Komara, Erwan Mariati Mariati Marissa Grace Haque Marissa Grace Haque Megandhi Gusti Wardhana Mona Fandani Mutmainnah Mutmainnah Ni Desak Made Santi Diwyarthi Ni Wayan Eka Arimas Nina Risnawaty Norikazu Suzuki Nova Karlina Nur Widyana Fajrin Nurhaeni Sikki Nurjaya Nurjaya Raden Roro Vemmi Kesumadewi Rahadian Malik Rahardian Malik Ranita Rizky Putri Regina Tirza Maindoka Rendi Maulana Ricky Agusiady Ridwan Ridwan Ronaldo Panggabean Rony Edward Utama Rukhiyat Rukhiyat Sayidin Rukhiyat Syahidin Rukhiyat Syahidin Rulia Rulia Rulia Rulia Ruriyansi Ruth Haryanti Santi Rimadias Santi Sandra Shandhi Abdulrahman Sobarna Kartamihardja Solhanhudi Sri Dati Octaviani Sri Rochani Sri Rochani Mulyani Sumeidi Kadarisman Suwanto Suwanto Syamsul Bahri Taufan Nugroho Taufan Nugroho Taufik Zulfikar Taufik Zulfikar Tri Utami Turmudhi, Anis Verolla Ayu Pradita Vip Paramarta Vip Paramarta Vivi Avionica Widjadjanti Oetojo Widjadjanti Oetojo Widjajanti Utojo Widjajanti Utoyo Yessica Febriany Yuan Badrianto Yuli Santika Magdalena Yuliarti Pasau Zaenal Aripin