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Kosasih
Universitas Sangga Buana
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Journal : Kriez Academy

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A THE INFLUENCE OF CUSTOMER EXPECTATIONS ON BANK SERVICE PERFORMANCE AND BANK CUSTOMER SATISFACTION AND ITS EFFECT ON CUSTOMER TRUST Zaenal Aripin; kosasih; vip Paramarta
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 1 (2023): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Beckground: The banking industry has experienced rapid development in recent years. Competition among banks has intensified, and to maintain a competitive advantage, it is important for banks to understand customer expectations, improve their service performance, and gain high customer satisfaction and customer trust. Aims: This study aims to analyze the influence of customer expectations on bank service performance, bank customer satisfaction, and how this influence impacts customer trust. The background of this study is based on the importance of improving customer satisfaction and customer trust in today's highly competitive banking industry. Research Method: The research method used in this study is a literature study. Various relevant literature sources, including scientific journals, books, and related research reports, were analyzed. This study analyzes and synthesizes the findings in the literature to identify the relationship between customer expectations, bank service performance, bank customer satisfaction, and customer trust. Results and Conclussion: The results show that customer expectations have a significant influence on bank service performance. When customer expectations are met, bank service performance tends to be better. In addition, bank service performance also has a significant influence on bank customer satisfaction. When bank service performance increases, bank customer satisfaction also increases. Furthermore, bank customer satisfaction also has a positive impact on customer trust in banks. Contribution: The contribution of this research is to provide a better understanding of the relationship between customer expectations, bank service performance, bank customer satisfaction, and customer trust. This research can serve as a reference for companies in the banking industry to improve their bank service performance, so as to meet customer expectations, increase customer satisfaction, and strengthen customer trust in the long run.
Co-Authors A Andini Radisya Pratiwi Afira Febriani Afira Febriani Surya Wijaya Agung Nugraha Akmal Fauzi Yudistira Anggilia Yuliani Susanti Aris Mudiansyah Mudiansyah Asep Effendi Ayu Laili Rahmiyati Ayu Laili Rahmiyati Ayu Laili Rahmiyati Azhar Affandi Bambang Agus W Bambang Widarsono Biller Panjaitan Byan M Pratama Chevie Wirawan Cicik Khildar Rizqi Citra Salsabilla Dahrul Effendi Debie K. R. Kalalo Deni Nurdyana Hadimin Denok Sunarsi Denok Sunarsi Denok Sunarsi Denok Sunarsi Devi Delvita Diana Damayanti Didin Saepudin Dimas Rifqi Djogo, Ony Dyah Kusuma Arnovita Edi Kurnawan Enung Susilawati Erlangga, Heri Etty Sofia Etty Sofia Mariati Asnar Etty Sofia Mariati Asnar Fajar Wahyudi Farida Yulianty Farida Yuliati Farida Yuliati Farida Yuliati Farida Yuliaty Farida Yuliaty Farida Yuliaty Firda Nur Laila Firda Nur Laila Firman Perkasa Yudha Fitri Rezeki Fitriana Fitriana Fitriana Fransiska Carmelia Subeno Grace Angela Philips Haddan D Haddan Dongoran Haiqal Faddel Muhammad Harto Necsen Linelejan Hayun Setiawan Hendri Andrian Hersusetiyati Hersusetiyati Heru Atmoko I Gusti Nyoman Trianantha Jaya Ida Ayu Laksmi Arnita Utari Ida Ayu Triana Imas Siti Masitoh Ine Aprianti Irawan Sugoro Ittang Somba Jeanny Kathleen Hartini Kahpi, Heri Sapari Komara, Erwan Mariati Mariati Marissa Grace Haque Marissa Grace Haque Megandhi Gusti Wardhana Mona Fandani Mutmainnah Mutmainnah Ni Desak Made Santi Diwyarthi Ni Wayan Eka Arimas Nina Risnawaty Norikazu Suzuki Nova Karlina Nur Widyana Fajrin Nurhaeni Sikki Nurjaya Nurjaya Raden Roro Vemmi Kesumadewi Rahadian Malik Rahardian Malik Ranita Rizky Putri Regina Tirza Maindoka Rendi Maulana Ricky Agusiady Ridwan Ridwan Ronaldo Panggabean Rony Edward Utama Rukhiyat Rukhiyat Sayidin Rukhiyat Syahidin Rukhiyat Syahidin Rulia Rulia Rulia Rulia Ruriyansi Ruth Haryanti Santi Rimadias Santi Sandra Shandhi Abdulrahman Sobarna Kartamihardja Solhanhudi Sri Dati Octaviani Sri Rochani Sri Rochani Mulyani Sumeidi Kadarisman Suwanto Suwanto Syamsul Bahri Taufan Nugroho Taufan Nugroho Taufik Zulfikar Taufik Zulfikar Tri Utami Turmudhi, Anis Verolla Ayu Pradita Vip Paramarta Vip Paramarta Vivi Avionica Widjadjanti Oetojo Widjadjanti Oetojo Widjajanti Utojo Widjajanti Utoyo Yessica Febriany Yuan Badrianto Yuli Santika Magdalena Yuliarti Pasau Zaenal Aripin