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Digital Marketing Dan Brand Image Terhadap Intensi Pembelian Produk Susu Murni Santoso, Rudi; Fianto, Achmad Yanu Alif; Erstiawan, Martinus Sony
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18163

Abstract

Research aim : This study aims to measure digital marketing and brand image that can affect the purchase intention of pure flavored implant products (Sura's). Design/Methode/Approach : This study uses a survey research model Research Finding : The results of the study show that digital marketing and brand image have a significant effect on purchase intention. Theoretical contribution/Originality : This research also proves that digital-based marketing activities through Marketpalce and social media are very effective during the pandemic. Practitionel/Policy implication : digital marketing and brand image play a role in increasing sales. to increase the sales intention of these products, the management must improve digital marketing. Research limitation : This research only focuses on two variables, namely digital marketing and brand image.
Pengaruh Promosi Media Sosial, Citra Destinasi Dan Fasilitas Terhadap Minat Berkunjung Kembali Kebun Raya Mangrove Wonorejo Kota Surabaya Agung, Ananda Kusuma; Fianto, Achmad Yanu Alif
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4986

Abstract

Interest in visiting ecotourism destinations is a manifestation of consumer decisions influenced by various external stimuli. Wonorejo Mangrove Botanical Garden in Surabaya faces significant challenges in the form of fluctuating visitor numbers, with data from 2024 and 2025 showing unstable trends. This study aims to analyze and empirically test the influence of social media promotion, destination quality, and the physical form of facilities on tourists' interest in visiting, both partially and simultaneously. The research method employed is quantitative with a survey approach involving 100 respondents selected through accidental sampling. Primary data were collected via Likert-scale questionnaires and analyzed using multiple linear regression with SPSS software assistance. The research results indicate that social media promotion has a positive and significant effect on visit intention, where visual content such as reels serves as a strong trigger for potential tourists. Destination quality, encompassing aspects of attractions, accessibility, and services, also proves to make a substantial contribution to forming positive visitor perceptions. Additionally, the physical form of facilities such as toilet cleanliness, jogging track conditions, and gazebo availability emerges as a crucial factor determining comfort and visit interest. Simultaneously, all three variables significantly influence interest in visiting Wonorejo Mangrove Botanical Garden. These findings underscore the importance for managers to revitalize deteriorating physical facilities and optimize digital communication strategies to ensure the sustainability of ecotourism in the future.
Pengaruh Electronic Word of Mouth (E-WOM), Daya Tarik Wisata, dan Fasilitas Terhadap Minat Berkunjung di Kebun Binatang Kota Surabaya Mutiara, Dista Septyas; Fianto, Achmad Yanu Alif
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5101

Abstract

Kebun Binatang Surabaya merupakan salah satu destinasi wisata edukasi dan konservasi terbesar serta tertua di Indonesia yang berlokasi di Kota Surabaya, Jawa Timur. Kebun binatang ini tidak hanya berfungsi sebagai sarana rekreasi, tetapi juga sebagai pusat pendidikan, penelitian, dan konservasi satwa liar. Penelitian ini mengangkat permasalahan utama mengenai bagaimana pengaruh Electronic Word of Mouth (E-WOM), daya tarik wisata, dan fasilitas terhadap minat berkunjung ke Kebun Binatang Surabaya, baik secara parsial maupun simultan. Kebun Binatang Surabaya sebagai destinasi wisata edukasi menghadapi berbagai tantangan, antara lain dalam menjaga citra digital yang positif, memperkuat daya tarik wisata, serta menyediakan fasilitas yang mampu menjamin kenyamanan pengunjung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner cetak kepada 100 responden yang mengetahui informasi mengenai Kebun Binatang Surabaya dan berdomisili di wilayah terkait. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Secara keseluruhan, instrumen penelitian yang digunakan dinyatakan reliabel, karena nilai koefisien Cronbach’s alpha berada di atas batas penerimaan sebesar 0,60, yang menunjukkan tingkat konsistensi internal indikator yang baik. Hasil uji asumsi klasik juga menunjukkan bahwa model regresi telah memenuhi seluruh asumsi yang dipersyaratkan, yaitu tidak terdapat multikolinearitas antar variabel independen, tidak ditemukan gejala heteroskedastisitas, dan residual regresi berdistribusi normal. Lebih lanjut, hasil penelitian menunjukkan bahwa seluruh variabel independen berpengaruh signifikan terhadap minat berkunjung. Di antara ketiga variabel tersebut, fasilitas (X3) merupakan variabel yang paling dominan dan memiliki pengaruh signifikan terbesar terhadap minat berkunjung (Y), dibandingkan dengan Electronic Word of Mouth (E-WOM) (X1) dan daya tarik wisata (X2).
The Impact of Fintech on Financial Inclusion in Emerging Economy of Major Cities in Indonesia Ernawaty, Lisa; Mujanah, Siti; Fianto, Achmad Yanu Alif
Rekayasa Vol 18, No 3: Desember, 2025
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/rekayasa.v18i3.31933

Abstract

This study investigates the impact of financial technology (FinTech) adoption on financial inclusion in emerging economies using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through a survey of 450 respondents from three emerging city (Surabaya, Makassar, and Medan) to measure the relationships among FinTech accessibility, financial literacy, trust in digital platforms, and financial inclusion. The measurement model showed good reliability and validity, with Cronbach’s Alpha ranging from 0.84 to 0.90 and Average Variance Extracted (AVE) above 0.60. Structural model results indicated that FinTech accessibility (β = 0.35, p 0.01) and financial literacy (β = 0.29, p 0.01) have significant positive effects on financial inclusion. Trust in FinTech platforms also contributed positively (β = 0.21, p 0.05) and acted as a mediator between FinTech accessibility and financial inclusion (indirect β = 0.11, p 0.05). The model explained 62% of the variance in financial inclusion (R² = 0.62), suggesting strong explanatory power. These findings confirm that FinTech innovations not only improve access to financial services but also enhance their effective use when combined with higher trust and literacy levels. The study contributes to the digital finance literature and provides practical recommendations for policymakers to promote inclusive growth.
How Destination Image, Service Quality, and Customer Experience Drive Visit Intention Through Perceived Value at Tlocor Putri Trivia, Dyva; Yanu Alif Fianto, Achmad; Halik, Abdul
Journal of Applied Management and Business Vol. 6 No. 2 (2025): Vol. 6, No. 2, December 2025
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v6i2.1308

Abstract

Maritime tourism destinations face increasing challenges in understanding factors that drive visitor behavioral intentions, particularly in conservation oriented contexts. This study aims to examine how destination image, service quality, and customer experience influence visit intention through perceived value as a mediating mechanism at Tlocor Marine Tourism, Pulau Lusi, Sidoarjo, East Java, Indonesia. The research employs a quantitative correlational approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through offline surveys administered to 100 respondents comprising actual and potential visitors. The study utilized a structured questionnaire with a 5 point Likert scale to measure all constructs, and relationships were tested using SmartPLS 4 software. The research results demonstrate that service quality exhibited the strongest direct effect on perceived value (β = 0.566, p < 0.001), followed by customer experience and destination image. More importantly, perceived value significantly mediated the relationships between all three antecedent variables and visit intention, with Variance Accounted For (VAF) ranging from 40.0% to 52.6%, indicating partial mediation effects. The structural model achieved high explanatory power, explaining 82.3% of variance in perceived value and 79.1% in visit intention. These findings suggest that perceived value emerges as a critical psychological mechanism translating destination characteristics and service experiences into behavioral intentions. The study provides empirically grounded recommendations for destination management organizations to develop value focused marketing strategies and implement integrated service quality improvements for sustainable maritime tourism development.
Analysis of the Mediating Role of Customer Satisfaction in the Influence of Service Quality and Facilities on Word of Mouth at TK Intan Surabaya Wiratama, Alif Kurniawan; Mujanah, Siti; Fianto, Achmad Yanu Alif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8941

Abstract

This study aims to determine and analyze the effect of service quality and facilities on word of mouth through customer satisfaction as a mediating variable at INTAN Surabaya Kindergarten. The sampling technique used was a saturated sample, with a total of 98 respondents. Data collection is done through distributing questionnaires that have been tested for validity and reliability to ensure data accuracy and consistency. Data analysis was carried out using SmartPLS version 4 software. This study tests the hypothesis using the Structural Equation Model (SEM) with the Partial Least Square (PLS) analysis method. The measurement scale in this study uses a Likert scale. The results of the study explain that service quality has a negative and insignificant effect on word of mouth, facilities have a positive and significant effect on word of mouth, service quality has a positive and significant effect on customer satisfaction, facilities have a positive and significant effect on customer satisfaction, satisfaction has a positive and significant effect on word of mouth, customer satisfaction is able to mediate the effect of service quality on word of mouth, and customer satisfaction is able to mediate the effect of facilities on word of mouth.
Scroll, Stream, and Shop: The Effect of Live Streaming and Flash Sales on Impulse Buying Through E-WOM Among Shopee Generation Z Users in Surabaya Ayuwangi, Bunga; Mujanah, Siti; Fianto, Achmad Yanu Alif
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8954

Abstract

This study analyzes the influence of Flash Sale and Live Streaming on Impulse Buying with Electronic Word of Mouth (E-WOM) as a mediating variable among Shopee Generation Z users in Surabaya. Based on the Stimulus–Organism–Response (SOR) theory, data from 120 respondents were analyzed using PLS-SEM through SmartPLS 4.0. The results showed that Live Streaming had a positive and significant influence on Impulse Buying, while Flash Sale had no direct influence. Both Flash Sale and Live Streaming significantly influenced E-WOM, which in turn had a strong influence on Impulse Buying. E-WOM also acted as a mediator in the relationship between Flash Sale and Live Streaming on Impulse Buying. These findings strengthen the application of SOR theory in the context of young digital consumer behavior, highlighting the importance of trust-based interactive promotions to encourage impulsive buying.
Analisis Bibliometrik Tentang Quiet Quitting Ario Bagus Nugroho; Siti Mujanah; Achmad Yanu Alif Fianto; Dedi Junaedi
Transformasi Manageria    Journal of Islamic Education Management Vol. 5 No. 3 (2025): Transformasi Manageria Journal of Islamic Education Management 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manageria.v5i3.3183

Abstract

Performance and engagement of the working employee could drop anytime, the company’s inability to provide work-life balance could even lead to quiet quitting that if ignored could increase employee turnover. The purpose of this study is to notice and to give information about the connections about quiet quitting based on previous studies. The methods used for this bibliometric analysis study are to merge the use of Publish or perish software to find previous studies with keyword “quiet quitting” and the use of VOSviewer software to cluster and to visualize its items. The results of this study are in the span of 2022-2024 there are 996 studies about quiet quitting, VOSviewer cluster the items of study into 5 (five) cluster and visualize the connection between items of study, publication year, and topic density or publication frequencies. The visualizations results show that these items of study have connections between clusters, these items of study are quiet firing and disengagement both have a connection of their own, the next items of study are the great resignation, management, work-life balance and job burnout each items have a connection with items of study job satisfaction. This study also find that items of study job burnout and job satisfaction are the items which have relatively small density because it is mostly studied in the year of 2024. Based on this study can be concluded that the connection between items of study quiet firing and disengagement are worth paying attention to whenever discussing quiet quitting also items of study job burnout and job satisfaction are the items which connections on quiet quitting are rarely studied.
Pemetaan Bibliometrik terhadap Perkembangan Penelitian dengan Topik Toxic Leadership pada Google Scholar menggunakan Vosviewer Putra, Rizky Daniar Syah; Mujanah, Siti; Fianto, Achmad Yanu Alif
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 26 No. 3 (2024): Juli
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v26i3.15667

Abstract

Penelitian ini bertujuan untuk mengetahui perkembangan publikasi penelitian dalam kurun waktu 10 (sepuluh) tahun, mengetahui arah tren penelitian toxic leadership, mengidentifikasi adanya hubungan antar konsep keilmuan, serta mengetahui jaringan toxic leadership berdasarkan kata kunci (Co-Occurrence). Metode yang digunakan pada penelitian ini adalah analisis bibliometrik deskriptif, data yang digunakan diambil dalam rentang tahun 2014-2024. Pengumpulan data dilakukan berdasarkan database Google Scholar dengan kata kunci toxic leadership dengan batasan jumlah publikasi sebanyak 500 jurnal. Pengumpulan data dilakukan menggunakan Software Publish or Perish (PoP) sebagai metadata. Analisis data dilakukan menggunakan Software Vosviewer sebagai media analisis bibliometrik. Hasil penelitian menunjukkan bahwa dalam 10 tahun terakhir jumlah publikasi mengenai penelitian toxic leadership yang terindeks Google Scholar mengalami fluktuatif dengan tren yang cenderung menurun. Perkembangan pertumbuhan publikasi tertinggi terjadi pada tahun 2018 yakni mencapai 61 jurnal (12,6%), sedangkan publikasi terendah terjadi pada tahun 2022 dengan jumlah publikasi sebanyak 28 jurnal (5,8%)
Pengaruh E-WoM, Destination Image dan User Generated Content Terhadap Visit Intention Pada Wisata Bahari Lamongan di Kabupaten Lamongan Sari, Beta; Fianto, Achmad Yanu Alif
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6408

Abstract

Indonesia sebagai negara kepulauan memiliki potensi wisata bahari yang besar, salah satunya Wisata Bahari Lamongan (WBL) di Kabupaten Lamongan, Jawa Timur. Meskipun memiliki daya tarik dan fasilitas yang memadai, tingkat kunjungan wisatawan ke WBL masih mengalami fluktuasi. Dalam era digital, komunikasi pemasaran melalui electronic word of mouth (eWOM), destination image, dan user generated content (UGC) diduga berperan penting dalam membentuk niat berkunjung (visit intention) wisatawan. Penelitian ini bertujuan untuk menganalisis pengaruh eWOM, destination image, dan UGC terhadap visit intention wisatawan WBL. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang pernah mengetahui atau berkunjung ke Wisata Bahari Lamongan. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan perangkat lunak statistik spss versi 25. Hasil penelitian menunjukkan bahwa eWOM berpengaruh positif dan signifikan terhadap visit intention dengan nilai signifikansi 0,048 dan koefisien regresi 0,127. Destination image memiliki pengaruh positif dan signifikan paling kuat dengan nilai signifikansi 0,000 dan koefisien regresi 0,434. Selain itu, UGC juga berpengaruh positif dan signifikan terhadap visit intention dengan nilai signifikansi 0,001 dan koefisien regresi 0,289. Nilai adjusted R² sebesar 59,3% menunjukkan bahwa ketiga variabel tersebut secara simultan mampu menjelaskan variasi visit intention wisatawan. Penelitian ini menyimpulkan bahwa eWOM, destination image, dan UGC merupakan faktor penting dalam meningkatkan niat berkunjung wisatawan ke Wisata Bahari Lamongan.
Co-Authors A Triartomo A.A. Ketut Agung Cahyawan W Aan Ari Permana Abdianto, Ahmad Abdul Aziz Abdul Halik Abdul Halik Abdullah Khoir Riqqoh Abdullah Khoirriqoh Achmad Ridho Sahaja Adam Maulana Agung Harikusuma Nugroho Agung Tri Yunanto Agung, Ananda Kusuma Agus Agus Agus Pawitra Agus, Taufiq Ahmad Marzuqi Aldi, Mukhamad Fauzan Alexander Dimas KP Amelia Kusniawati Amelia, Azarine Nahdah Ana Pertiwi Andreas Alfred Savero Putra Angga Dutahatmaja Anggun Wida Prawira Anisah Khoirotun Aprilia, Fina Arif Hartadi Ario Bagus Nugroho Asis Riyanto Ayuwangi, Bunga Azel Naufal Baharuddin Adam Priyatmanto Baiq Handayani Rinuastuti Bayu Abiantoro Bela Septiana Bilad, Dava Imadul Brian Harmanda, Brian Cahyani, Regita Candraningrat, Candraningrat Careen Adhania Kautsar Charles Sidauruk Charles Sidauruk Cloudya, Afifah Daniel Kurniawan Darmayanto, Darmayanto Darwin Yuwono Riyanto, Darwin Yuwono De Partho, Alviano Dea Anindyta Putri Latul Dearani, Ninka Dedi Junaedi Dewi Nurhayati Dewi Nurhayati Dhika Yuan Yurisma Diana Mukhbitah Sary Dimas Nugroho Azis Permadi, Dimas Nugroho Azis Dimitha Anggraeni Putri Suryani Dinda Masfufah Hasyl Djumaiyah Djumaiyah Dominggo Bayu Baskara Dony Bagus Kresnadana, Dony Bagus Dutahatmaja, Angga Duvan Samudra Laisoka Dwi Ayu Rakhmawati Dwi Fitrianti Dwiki Setya Prayoga Edi Gunawan Edwin Indra Tesno Eka Putri Prinanda Nitte Eka Safitri Ernawaty, Lisa Ervina Ervina Erwan Khanissuma Esti Sumirat Evi Farsiah Utami, Evi Farsiah Faiza, Garwa Fandi Pratama Putra Farhan Ali Febrian Dimas J. Wibowo Febrian Sugianto, Febrian Fenty Fahminansih Fenty Fahminnansih, Fenty Fiorentino, Kevin Firmandi Tasqia Gede Danu Arya Santika Gilbert Billy Rivaldo Matahurila Hamlatul Arsy, Awlya Hanjaya, Yahya Kurnia Hardman Budiardjo, Hardman Hardman Budiharjo Hartono, Rakhmad Sugih Haryanto Tanuwijaya Helen Dwi Magdalena, Helen Dwi Helmy Widyantara Ida Bagus Cempena Ida Nur Aeni, Ida Nur Januar Wibowo Jessy Octavia Andrele KARIMAH, NURUL Karsam Karsam Kautsar, Careen Adhania Kevin Fiorentino Kristin, Asbari Nurpatria Kurniawan, Mateus Andhi Kusumaningrum, Sari Dewi Lau Go’o, Maria Alni Laurentius ST Gomo Tumanggor Layalia, Aghnia Lilik Faiqotul Himmah Lisnawaty Lisnawaty, Lisnawaty Lusiana, Wiwit Mahardika Prasetya Mahilda Sofy Islandy Martinus Sony Erstiawan Maulaningrum, Pristiya Mochamad Aziz Mochamad Bagus Setiyawan Moh Afrizal Ghozali, Moh Afrizal Moh Argy Hariran H Much. Rahmad Hidayat Muh Bahruddin Muhammad Burhanuddin Thobari Muhammad Nizar Firmansyah Munajah, Siti Mutiara, Dista Septyas Nanda Pinandita Ramadhani Naomi Natassia, Naomi Nekky Rahmiyati Nindya Prastitah Shinta Dewi, Nindya Prastitah Shinta Nitte, Eka Putri Prinanda Norma Amaliah Novan Andrianto Novan Ardianto Nugroho, Ario Bagus Nur Rahmad Alfin Mustaqim Nuradi Mulya Razaq Nurul Karimah Oksatana, Miga Okta Antika Prasetiya Paramitha, Intan Tirzana Pasaribu, Betsy Tiurma Phebii Kurnia Diajeng Challtis, Phebii Kurnia Diajeng Phitaloka, Nimas Galuh Pipit Fadilatul Fitri Pratama, Raditya Yuniar Alfani Prawira, Anggun Wida Putra, Andreas Alfred Savero Putra, Andreas Alfred Savero Putra, Rizky Daniar Syah Putri Khusnul Khotimah Putri Trivia, Dyva Rachmat Isa Asera Nempung Rahayu Shinta Rahayu Shinta Rahmawati, Dwi Yana Raissa Daniswara Regita Cahyani Regita Cahyani Regita Octavia Regita Octavia Riandi Fiyelex Selmury Ricky Ardyana Firmansyah Riska Ajeng Anggraini Riyanto, Asis Rizki Ardiyanti Putri, Rizki Ardiyanti Rohry Dinda Pinasti Rudi Santoso Rudi Santoso Rudi Santoso Rudi Santoso Ruswanti Mulyana Sari, Beta Seto Wahyu Prasetyo Sharmini Abdullah Shinta, Rahayu Sigit Prayitno Yosep Sinta Dewi Anggraini Siswati, Ayu Siti Asiyah Siti Mujanah Siti Mujanah Siti Mujanah Siti Munajah Slamet Riyadi Sri Suhandiah Stephen Lauwrentius, Stephen Suci Harira Sari Hatuina Sugiharto Adhi Cahyono, Sugiharto Adhi Suhardi Suhardi Suryani, Dimitha Anggraeni Putri Susana K. Alfons Sutikno Sutikno Thobari, Muhammad Burhanuddin Thomas Hanandry Dewanto Titin Wahyuni Tonny Aries Wijaya, Tonny Aries Utomo, Ekwan Setyo Valdo Hana Primasatria Viando, Feterrido Wahyu Wahyuni, Ratna Dwi Wibowo, Bima Ardiyanto Winda Dwi Octavia Wiratama, Alif Kurniawan Wiwit Lusiana Yosep F. Maskim Zaenal Arifin