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All Journal Jurnal Penelitian dan Pendidikan IPS Jurnal Ekonomi Modernisasi Jurnal Riset Mahasiswa Manajemen (JRMM) Journal of Economics, Business, & Accountancy Ventura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Jurnal Terapan Abdimas Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal EMT KITA Jurnal Studi Manajemen dan Bisnis JPM (Jurnal Pemberdayaan Masyarakat) MBR (Management and Business Review) Jurnal Riset Pendidikan Ekonomi Jurnal Administrasi dan Manajemen Pendidikan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen MATAPPA: Jurnal Pengabdian Kepada Masyarakat CAPITAL: JURNAL EKONOMI DAN MANAJEMEN SEIKO : Journal of Management & Business JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Peternakan (Jurnal of Animal Science) Conference on Innovation and Application of Science and Technology (CIASTECH) WIDYA LAKSANA YUME : Journal of Management Media Manajemen Pendidikan Jurnal Mantik JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal ABDINUS : Jurnal Pengabdian Nusantara JAMP : Jurnal Administrasi dan Manajemen Pendidikan REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Universitas Bung Hatta Patria : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) GUYUB: Journal of Community Engagement Economics and Digital Business Review Journal of Economics and Business UBS Journal La Bisecoman Empowerment Society Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Locus Penelitian dan Pengabdian Journal of Islamic Education Management Journal of Accounting and Finance Management (JAFM) JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Karya Abdi Masyarakat Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Prosiding Seminar Nasional Pengabdian Masyarakat Jurnal Pengabdian West Science Journal of Economics and Management Scienties Jurnal Manajemen dan Pemasaran Digital JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Qomaruna Jurnal Ilmiah Kesehatan Sandi Husada International Journal of Economics and Management Research JHSS (Journal of Humanities and Social Studies) Jurnal Ilmiah Kesehatan Sandi Husada (JIKSH)
Endi Sarwoko
Universitas Ciputra Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Peningkatan Pengetahuan, Ketrampilan dan Kapasitas Peternak Kambing Domba dalam Penyediaan Pakan Ternak Berkualitas Enike Dwi Kusumawati; Akhmad Zaini; Endi Sarwoko; Ali Mahmud; Kinta Ramayanti
Jurnal Pemberdayaan Masyarakat Vol 9 No 1 (2024): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v9i1.10136

Abstract

The priority problem for goat and sheep breeders in Wagir District, Malang Regency is the low ability to process animal feed. Therefore, it is necessary to transfer knowledge and feed technology to increase the capacity of breeders in providing quality feed. The method used in this service activity is a participatory action and learning system approach which includes Focus Group Discussions, training and demonstration of feed fermentation technology, mentoring and field monitoring of the results of fermented feed technology transfer in 12 villages. The results of the activity showed a significant increase in awareness, knowledge and skills of sheep and goat breeders in processing fermented feed based on local resources. All feed can be provided independently (100%). Utilization of local resources in providing quality animal feed for sheep and goats is at least 85% so this also has an impact on increasing farmers' income because the use of feed is more efficient and effective. Community service activities have been running very well and successfully with the support and cooperation of all partners and breeders in Wagir District and Malang Regency. This good cooperation needs to be maintained and further improved.
Perluasan Model Source Credibility Menggunakan Atribut Otentisitas Dan Relatabilitas Pada Produk Elektronik Di TikTok Fietje Feizal Soemantri; Teofilus; Endi Sarwoko
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 1 (2026): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i1.644

Abstract

Perilaku pencarian informasi produk mengalami perubahan dengan semakin luasnya penggunaan TikTok sebagai sumber informasi berbasis visual dan audio yang melengkapi peran mesin pencari konvensional dalam proses pengambilan keputusan konsumen. Sebagai kelompok pengguna dominan, Generasi Z cenderung skeptis terhadap pesan komersial dan memiliki kecenderungan menghindari iklan, sehingga menuntut pendekatan komunikasi yang lebih personal dan autentik. Penelitian ini bertujuan menganalisis pengaruh lima dimensi kredibilitas komunikator, yaitu keahlian, kepercayaan, daya tarik, otentisitas, dan kedekatan relasional, terhadap keterikatan emosional audiens pada konten ulasan produk elektronik di TikTok. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan metode survei daring terhadap 140 responden Generasi Z pengguna TikTok. Data dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa kedekatan relasional dan otentisitas merupakan prediktor terkuat keterikatan emosional audiens, diikuti oleh kepercayaan, sementara keahlian berpengaruh signifikan secara marginal dan daya tarik tidak berpengaruh signifikan. Temuan ini mengindikasikan bahwa keterikatan emosional audiens Generasi Z lebih dipengaruhi oleh kedekatan psikologis dan ketulusan komunikator dibandingkan dengan karakteristik fisik semata. Secara praktis, hasil penelitian memberikan implikasi bagi pemasar teknologi dalam memilih influencer yang mampu membangun hubungan yang autentik dan relevan dengan audiens.
The Influence of Employer Branding and Corporate Reputation on Intention to Apply in the Tobacco Industry: Social Media as Moderating Variable Erlisa Luanita Yapriono; Endi Sarwoko; Rismawati Sitepu
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.10048

Abstract

Human resources are critical for business success, making competition for top talent increasingly intense. This study examines the influence of employer branding and corporate reputation on job seekers’ intention to apply in the tobacco industry, using PT Hanjaya Mandala Sampoerna (HMSP) as the research context, and evaluates the moderating role of social media, specifically Instagram. A quantitative approach was used with purposive and snowball sampling, involving 160 job seekers aged 22–30 years in Jakarta and Surabaya. Data were collected through online questionnaires and analyzed using PLS-SEM. Results show that social media is the most influential factor in increasing intention to apply, followed by corporate reputation and employer branding. Active communication on social media strengthens corporate reputation, even in industries with negative stigma such as tobacco, while its interaction with employer branding is not significant. These findings highlight the strategic role of social media and reputation in attracting talent in challenging sectors. The study provides insights for companies to integrate authentic employer branding, reputation management, and digital engagement to optimize recruitment.
Competitive advantage model of the culinary industry in sukabumi city: technological capability, market orientation and business adaptation Tera Lesmana; Endi Sarwoko; William Santoso
Jurnal Mantik Vol. 10 No. 1 (2026): May : Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v10i1.6930

Abstract

The sustainability of competitive advantage in small culinary businesses depends not only on resources but also on their capacity to transform those resources into adaptive actions. This study examines business adaptation as a strategic mechanism linking technological capability and market orientation to competitive advantage in the culinary industry of Sukabumi City. Using a quantitative design, data were collected from 140 culinary business owners and analyzed with PLS-SEM. The findings reveal that market orientation significantly enhances competitive advantage both directly and indirectly through business adaptation. Adaptation emerges as the dominant mechanism translating market intelligence into operational and strategic adjustments. In contrast, technological capability does not significantly drive adaptation but directly strengthens competitive advantage through efficiency and service improvements. These results contribute to the dynamic capabilities perspective by demonstrating that adaptation is primarily activated by market-sensing capability rather than technological capability in micro and small enterprises. The study highlights that in contexts of limited digital maturity, competitive advantage is more strongly shaped by adaptive responsiveness than by technology adoption alone
The Influence of Leadership Style and Work Environment on The Job Motivation of Finance, Accounting, and Tax Consultants, Moderated by Performance-Based Incentives Cipta Halim; Hastuti Naibaho; Endi Sarwoko
Journal of Economics and Business UBS Vol. 15 No. 4 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/zwf5qc58

Abstract

The increasing complexity of financial regulations, accounting standards, and taxation systems has intensified the demand for Finance, Accounting, and Tax (FAT) consultants with high levels of professional competence and sustained work motivation. In professional service organizations, employee motivation is influenced not only by individual capabilities but also by leadership practices, the work environment, and reward systems. This study aimed to examine the influence of leadership style and the work environment on the work motivation of FAT consultants while analyzing the moderating role of performance-based incentives. This research employed a quantitative survey design involving 53 FAT consultants at KJA CTO Consulting. Data were collected using a Likert-scale questionnaire and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS software. The results indicated that leadership style had a positive and statistically significant effect on work motivation, demonstrating that effective leadership characterized by clear direction, effective communication, support, and fairness contributed to higher consultant motivation. The work environment had a positive but statistically insignificant effect when evaluated simultaneously with the other variables. Meanwhile, performance-based incentives exerted the strongest positive influence on work motivation, indicating that transparent and performance-oriented reward systems enhanced consultant motivation. The moderation analysis revealed that performance-based incentives tended to strengthen the relationship between leadership style and work motivation; however, the moderating effect was not statistically significant. This study concluded that leadership quality and performance-based incentives were the primary factors influencing the work motivation of FAT consultants and that organizations should continue to strengthen leadership development and performance-based incentive systems.
Co-Authors Adinata, Faris Agung Yuniarianto Agung Yuniarinto Agus Santosa Agustina Nancy Oktavia Ahsan, Mohammad Akhmad Zaini Akhmad Zaini Akhmad Zaini, Akhmad Aldino Salam Ali Mahmud Ali Mahmud Allowisia Rikarling Anbarini, Ratih Andi Nu Graha Andi Nu Graha Andika Wulan Febriani Aprilita, Selly Wulan Ardiansyah, Darmawan Ardiansyah, Fajar Aria Ganna Henryanto Arini, Iftita Yustitia Arini, Iftita Yustitia Arini Ashari, Farhan Ashari, Farhan Ashari Atthariq Alkausar Herdiyanto Bagus Septivianto Bogi Akhmad Suendar Chitra Ayu Cempaka Putri Choiriyah Choiriyah Christina Whidya Utami Cipta Halim Cosmas Gatot Haryono Cosmas Gatot Haryono Cosmos Haryono Darmawan Ardiansyah Darsana , Made Delviana, Ajeng Sukma Denny Bernardus Denny Dwi Wiratama Desi Rahma Putri Pratiwi Dian Tri Mahardini Dianawati Suryaningtyas Dianawati Suryaningtyas Dicky Fanani Diyah Amalia Dwi Citra Dwi Wahyudi Eka Kurniawati Elia Ardyan Emon, Venansius Yunus endah andayani Endang Setyo Wati Endang Setyo Wati Enike Dwi Kusumawati Eric Harianto Erick Wisdha Eko Ibtadiyanto Erika Verdiana Erlisa Luanita Yapriono Erma Fina Terusia Estri Pamungkasih Fachthurrohman, Muchammad Fachthurrohman, Muchammad Fachthurrohman Fahrul Riza Fahrul Riza Fahrul Riza Fahrul Riza Fajar Ardiansyah Faris Adinata Fietje Feizal Soemantri Fika Kurniawaty Gracia Ongkowijoyo Hadisantoso, Edoardus Hastuti Naibaho Hastuti Naibaho Haydar Wafiq Nugke Hidayat, Candra Wahyu Iftita Yustitia Arini Ignastia Amanda Ignatius Ismojo Herdono Ilham Bima Imam Rofi’i Imam Syafi'i Irma Irma Tyasari Iva Nurdiana Iva Nurdiana Nurfaida Iva Nurdiana Nurfarida Iva Nurdiana Nurfarida Iwan Pakpahan jodhinata, andreas Jonathan Frederico Jordanius, Jessica Juniardi Kari, Asmad Kinta Ramayanti Kinta Ramayanti Komilus, Connie Fay Kristina Sedayastuti Kristina Sedyastuti Kurniawan, Dedy Arik Kusumawati, Enike Dwi Kusumawati Lestari, Ika Mutia Lia Nur Islami Lie, Teofilus Lina Indrawati Lintang Harianti Luh Karenina Savitri Masna M. Fakhrudin Mudzakkir Madziatul Churiyah Mahmud, Ali Mahmud Manik, Yuni Mariani Maria Yulita Dhone Meinardhy, Ricky Metta Padmalia Miyana Miyana Moh. Ahsan Mohammad Ahsan Mohammad Bahrul Ulum Muchammad Ismail Hamzah Muhammad Bahrul Ulum Muhammad Reza Rivandana Nanda Setya Putri Natalia Christiani Naumi, Mimi Ngadimun, Tony Nila Restu Wardani Nor, D. Ahmad Affaniy Nova Dwi Kusuma Wardani Novita Trismawati Herlina Nugke, Haydar Wafiq Nurdiana, Iva Nurfaida, Iva Nurdiana Oktapianus Oktapianus Pamungkasih, Estri Pamungkasih Paulus Dakosta Yoman Petrus R. Lekay Pieter Sahertian Pinastico, Stephanus Herin Pinastico, Stephanus Herin Pinastico Pradana, Diva Cahyo Pradana, Diva Cahyo Pradana Pujiati, Rina R. Lekay, Petrus Rahmad Hidayat Rahmadina Fitria Ristanti Ramayanti, Kinta Ramayanti, Kinta Ramayanti Rena Wida Arias Rismawati Sitepu Ristanti, Rahmadina Fitria Ristanti Rita Indah Mustikowati Romauli Nainggolan Rusmini Rusno Rusno Sabrina Liemansyaputri Salsabilah, Balqist Naurah Sedyastuti, Kristina Sherina Eklezia Sindy Andani Iryanti Sitepu , Rismawati Sitepu, Rimenda Aminarosa Sri Umi Mintarti Sri Wilujeng Sri Wilujeng Suci Mulia Aristiana Sugeng Haryanto Suginantra, Putu Agus Suhandi.s Syam Rahadi Tan, Ellys Tarini Putri Rami Teofilus Teofilus Teofilus Tera Lesmana Tommy Christian Efrata Tony Ngadimun Trianggoro Wiradinata Triastutik, Julaika Ulum, Muhammad Danial Ulum, Muhammad Danial Ulum Varellia Erend Vendy Kusumawardhana Vinus Maulina Wahyudie, Diyan Eko William Santoso Yuli Dewi Yulianti & Ninik Indawati Hartatik Yuni Yuni Zaini, Akhmad Zaini