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Halal Labeling and Product Quality on Purchase Intention of Halal Food MSMEs: The Role of Consumer Trust as an Intervening Variable Salsabila, Amalia; Syarifudin , Efi; Sudrajat, Budi; Peristiwo, Hadi; Suja'i, Suja'i; Najmudin, Najmudin
Lan Tabur: JURNAL EKONOMI SYARIAH Vol. 7 No. 2 (2026): (March)
Publisher : LAN TABUR: Jurnal Ekonomi Syariah The Islamic University of KH. Achmad Muzakki Syah Jember, East Java. Jember Jln. Manggar Gebang Poreng 139A Patrang Jember Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lt.v7i2.176

Abstract

ABSTRACT Introduction: The halal industry has grown rapidly and has become an important sector in the global economy. Halal products are not only associated with religious obligations for Muslim consumers but are also considered indicators of product quality, safety, and credibility. This study aims to examine the effect of halal labeling and product quality on purchase intention of halal food Micro, Small, and Medium Enterprises (MSMEs), with consumer trust as an intervening variable. Methods: This research employs a quantitative approach using data collected from 100 respondents who have purchased or consumed halal food products from MSMEs. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Results: Product quality significantly influences consumer trust, while halal labeling does not. However, halal labeling directly affects purchase intention. Product quality does not directly influence purchase intention but has an indirect effect through consumer trust. Consumer trust significantly affects purchase intention and mediates the relationship between product quality and purchase intention, but not between halal labeling and purchase intention. Conclusion and Suggestion: Product quality plays a key role in building consumer trust, which drives purchase intention, whereas halal labeling primarily acts as a direct cue in purchasing decisions. Therefore, halal food MSMEs should focus on maintaining product quality while ensuring credible halal certification.
Co-Authors Abidin, Maula Zaenal Adi Prakoso, Fajar Adipura Danang Maulana Agus Setiono Agustin, Fitria Ahmad Fatoni Ahmed Bakhit, Mohammed Elfadil Aida Maqbullah Akbar Ilham Adi Pangestu Amalyah, Sarah Anggraeni, Ade Irma Anggun Mely Mustika Apriandi, Devy Apriandi, Devy Widya Arini Zubaedah Atiyah, Isti Nuzulul BAMBANG SUNARKO Banani, Ade Bekti Karnowati, Nandang Bosdon Andre Gevril Sinaga Budi Rahardjo Budi Sudrajat Carolina Ety Widjayanti Daryono Daryono, Daryono Dea Nur Safitri Della Nanda Puspitararas Devy Widya Apriandi Dian Siska Verawati Diego Agung Laksono Dini Nurjannah Dwita Setiyani Ekaningtyas Widiastuti Ekaningtyas Widiastuti Ekaningtyas Widiastuti Esih Jayanti Fajar Adi Prakoso Faraby Muhammad Zabaril Febriyanti, Erika Fika Rahmanita Gigih Rafif Suthanto HADI PERISTIWO, HADI Hanifah, Fitria Hasibuan, Reza Rahmadi Hasuri, Hasuri Hasyim, Fuad Helmia Mabchut Nahdi Ima Maisaroh Inastasya Shafira Indiyastuti, Nurhayati Indyastuti, Devani Laksmi Intan Shaferi, Intan Iqbal Iqbal Irfan Muhaimin Isti Nuzulul Atiah Iwan Ridwan Jakaria Jakaria Jaryono Jaryono Jaryono Jaryono Jaryono, Jaryono Jihan Amalia Joni Prayogi Kholifaturrohmah, Ramita Lasmedi Afuan Leni Susanti Lina Rifda Naufalin Lusi Suwandari ma'zumi, ma'zumi Maemonah, Maemonah Maksum, Maharani Pratiwi Mangku, I Ketut Marwah, Amelia Siti Maula Zaenal Abidin Maulida Berniz, Yulis Mayasari, Viviana Ma’zumi, Ma’zumi Mei Rani Amalia Misni Mulasiwi, Cut Muhammad Ibnu Salam Muhammad Raditya Rahagi Muhammad Taufiq Nahdi, Helmia Mabchut Najib, Mohamad Ainun Nandang Bekti Karnowati Nandang Bekti Karnowati Naufal Amara Syihan Neneng Sofiyanti Novandri, Weni Nunik Kadarwati Nurbaeti, Anindya Rizki Nurhayati Indiyastuti Nurtania Sudarmi Patonangan, Markliv Pradipta Setyanto, Refius Prakoso, Fajar adi Putra Pratama Putriana Setyaningtyas Fadilah Rabiatul Adawiyah, Wiwiek Rachmaniar Myrianda Dwiputri Rayhan Fidho Baghaskoro RETNO WIDURI Retno Widuri Reza Faizal Anshori Rio Dhani Laksana Ronald Haryanto Saiful Bahri Saleh, Sujai Salsabila, Amalia Setyanto, Refius Pradipta Sigit Wibowo Dwi Nugroho Soebadio, Bizzma Buana Amriki Sofiatul Khotimah, Sofiatul Sofiaturrohmah, Siti Sri Herianingrum Sri Lestari SRI LESTARI Sri Lestari Sri Rahayu Subroto, Muhammad Arshy Andika Sudarto Sudarto Sudarto Sudarto Suja'i, Suja'i Sujanah, Nanah Suja’i, Suja’i Suliyanto Suliyanto Susanti, Fatonah Eka Syahrul Syarifudin Syarifudin , Efi Syifa Fitriani SYIHABUDIN, SYIHABUDIN Temmy Setiawan, Temmy Tiyan Fatkhurrokhman Wahyudin Wahyudin Wandika , Hari Wely Hadi Gunawan. Weni Novandari Weni, Weni When Nada Milenia Wina Taskia Aulia Wisanggeni Bagus Anggoro Wiwiek R. Adawiyah Wiwiek Rabiatul Adawiyah Wiwiek Rabiatul Adawiyah Yuni Utami Yunus Agung Kristanto Yusra, Yusra Yustina Rahmawati, Ika Zainal Abidin Zubaedah, Arini