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Hasnidar Hasnidar
Balai Besar Pengawas Obat dan Makanan, Banda Aceh
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Journal : economics and business journal

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Eco Consciousness and Consumer Perception: An Explanatory Study of Environmentally Friendly Product Purchasing Decisions in Makassar City Hasnidar, Hasnidar; Ridha, Achmad
Economics and Business Journal (ECBIS) Vol. 4 No. 3 (2026): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i3.337

Abstract

This study aims to describe and explain consumer perceptions of environmentally friendly products and their impact on purchasing decisions in Makassar City. With increasing attention to environmental issues and changes in urban lifestyles, it is important for businesses to understand how consumers assess sustainability oriented products. This study uses a qualitative explanatory approach with data collection techniques through in depth interviews, observation, and documentation. Twelve research informants were selected through purposive sampling, consisting of 12 active consumers of environmentally friendly products domiciled in Makassar City, conducted over a three month period from January to March 2026. The results show that consumer perceptions of environmentally friendly products are influenced by three main dimensions, namely: (1) environmental awareness (eco consciousness), (2) trust in green claims, and (3) perception of multidimensional product value. These three dimensions together form a positive attitude that ultimately drives purchasing decisions for environmentally friendly products. In line with the findings of (Hasnidar & Ridha, 2025) which confirmed that eco consciousness and perception of sustainable packaging have a significant influence on green purchasing behavior through the mediation of consumer attitudes, this study enriches this understanding with a qualitative perspective that explores consumers' subjective meanings and experiences in depth.
Building Brand Loyalty through Halal Marketing Strategy: Analysis of the Role of Halal Awareness and Product Knowledge with Purchase Intention as an Intervening Variable Azhari, Azlan; Amrial, Amrial; Hasnidar, Hasnidar
Economics and Business Journal (ECBIS) Vol. 4 No. 4 (2026): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i4.332

Abstract

This study aims to analyze the influence of Halal Awareness and Product Knowledge on Purchase Intention and its impact on Brand Loyalty of halal cosmetic products. This research employs a quantitative approach using the accidental sampling method, where respondents consist of consumers who have purchased and used halal cosmetic products. A total of 100 respondents participated in this study. Data were collected through online questionnaires and analyzed using the Partial Least Squares (PLS) method with SmartPLS 3 software. The results indicate that Halal Awareness and Product Knowledge have a positive and significant effect on Purchase Intention. Furthermore, Purchase Intention has a positive and significant effect on Brand Loyalty. Halal Awareness and Product Knowledge also have a positive and significant direct effect on Brand Loyalty. In addition, the indirect effect analysis reveals that Purchase Intention significantly mediates the influence of Halal Awareness and Product Knowledge on Brand Loyalty. These findings highlight the crucial mediating role of Purchase Intention in linking halal awareness and product knowledge with halal cosmetic brand loyalty. Therefore, halal cosmetic manufacturers are encouraged to continuously strengthen the communication of halal values ​​and product education to build strong purchase intention and drive sustainable brand loyalty.
Co-Authors AA Sudharmawan, AA Abdillah, Dzulkifli Abdul Rauf Abyandi, Muhammad Afif Achmad Ridha Adam, Baqir Muh. Akram, Andi Akram, Andi Muhammad Aksa, Andi Nurul Aldri Frinaldi Ambas, Hamida Amir, Sakinah Amrial, Amrial Andi Asni Andi Mustika Amin Andi Tamsil Aqidah, Aqidah arianti, Artita Arifin Bando, Ushwa Dwi Masrurah Arifuddin Arifuddin Arsih, Yulia Ashury, Ashury Aslam, Annisa Paramswary Asrifan, Andi Aswadi, Muhammad Wahyu Awal, Taufan Sufatriansa Azlan Azhari Dali, Nasrullah Danial Darmawan Darmawan Darmawijaya Darmawijaya Dian Ratih L Dody Dharmawan Trijuno, Dody Dharmawan Ecca, Suleha Emilia Susanti Ernaningsih Ernaningsih ESMIRALDA Esmiralda Eti Indarti Fachry Abda El Rahman Fauzan Fauzan . Fitriaman, Fitriaman Fitriani Fitriani Ginanjar , Muh. H. Hastuti Halwia, Siti Anugrah Haniru, Rahmad Haryati Haryati Hasbudin Hasbudin Hasnidar Hatimah, Hatimah Hayati Palesa Hety Budiyanti, Hety Ihsan Ihsan Indryani, Indryani Irmayanti Irmayanti, Irmayanti Ismail Ismail Ismawati Ismawati Jasmin, Jasmin Kamaruddin Kamaruddin Kamawati, Kasmawati Kamruddin, Kamruddin Khaidir Khaidir, Khaidir M Dani Supardan, M Dani Made Ngurah Purnaman, Si Mahdiyyah, Anni Atiqah Mega Fatimah Rosana Megasari, Megasari Muh. Irfandy Azis Muhammad Akram, Andi Muhammad Jamal Muhammad Nur Muhammad Rusdi Muhammad Saenong Mulyati Akib, Mulyati Mustar Mustar, Mustar Negara, Satria Putra Jaya Ni Wayan Sridani Nitri Mirosea Nugrayanti, Rezhy Nur Indang nur laela Nurdin, Muhammad Yusuf Nurhamdah, Nurhamdah Nursyahraeni, Nursyahraeni NURUL AZIZAH Parmin Pattimura, Muhammad Fatwa Pattola Pebrianti, Vina Olivia Pebrianty, Vina Olivia Prasetyaningrum, Putri Taqwa Purnaman, Si Made Ngurah Purnamayanti, Irma Putra, Windu Unggun Cahya Jalu Raden Mohamad Herdian Bhakti Rahmat, Muhammad Rijal Alim Ramadhan, Andi Muhammad Fuad Ramli, Nurfika Romansyah Sahabuddin Salsabila, Aisyah Muthiah Sam Hermansyah Samrin, La Ode Muhammad Arfan Samsu Alam S Sardini, Sardini Siti Hadijah Suci Suci, Suci Sudirman, Muh Sajjaj Sukrang Sukrang, Sukrang sukriadi sukriadi Sulaeman Sulaeman Sulfianti SULFIANTI, SULFIANTI Syaiah Tenri Sayu Puspitaningsih Dipoatmodjo Ulat, Muhammad Ali Vargheese, K. J. Wamnebo, Muhammad Ikhsan Windarsari, Wiwin Riski Wirapuspita Wisnuwardani , Ratih Yasir Baedah, Achmad Yati Sumiyati Yuanita Wibowo, Citra Yunitas Sari, Rika Yusdiman, Yusdiman Yushinta Fujaya Yusuf, Satira Zainal Usman