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All Journal SOROT: Jurnal Ilmu-ilmu Sosial JIP (Jurnal Industri dan Perkotaan) Jurnal Kebijakan Publik E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen jurnal niara Journal of Governance AdBispreneur JURNAL PENDIDIKAN TAMBUSAI Jurnal Pro Hukum : Jurnal Penelitian Bidang Hukum Universitas Gresik Jurnal Pendidikan dan Konseling eCo-Buss Pro Patria: Jurnal Pendidikan, Kewarganegaraan, Hukum, Sosial, dan Politik Enrichment : Journal of Management Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Progress Administrasi Publik (JPAP) EKONOMIKA45 Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS JOURNAL OF COMMUNITY SERVICES PUBLIC AFFAIRS Jurnal Ilmu Administrasi Negara Jurnal Sumber Daya Manusia Unggul (JSDMU) jurnal administrasi politik dan sosial Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Law, Education and Business El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies J-CEKI Indonesian Journal of Social Sciences, Policy and Politics (IJSSPP) Taawun: Jurnal Pengabdian kepada Masyarakat International Conference On Social Science Education Proceeding
Meyzi Heriyanto
Universitas Riau
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Journal : AdBispreneur

 1 
MENCIPTAKAN KEUNGGULAN KOMPETITIF BERKELANJUTAN UMKM KULINER UNTUK MENGHADAPI ERA VUCA DI TENGAH PANDEMI COVID-19 Okta Karneli; Harlen Harlen; Meyzi Heriyanto; Achmad Fajri Febrian; Frini Karina Andini
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 7, No 3 (2022): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v7i3.36127

Abstract

Today, Micro, Small and Medium Enterprises are facing the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era with an uncertain, fast-changing business environment, as well as opportunities and threats that are difficult to control, especially during the COVID-19 pandemic. The failure of MSMEs to adapt to the VUCA era will threaten sustainable competitiveness. This article aims to measure the influence of entrepreneurial principles using the Entrepreneurial Orientation (EO) variable as an antecedent of Sustainable Competitive Advantage. The population in this study is a culinary business that participates in Business Development Services in Pekanbaru. Based on Slovin's formula, the number of samples needed is 55 people. The data analysis process uses the SEM method through the Partial Least Square approach. Based on the analysis results, culinary MSMEs in Pekanbaru have implemented all dimensions of EO as a strategy to exploit opportunities that arise in the market to face of the VUCA era. The results of data processing through SEM-PLS method, one of the EO dimensions, namely risk-taking, gets a weak significance or probability value. This proves that MSMEs have not optimized all their resources to transform digitally, innovate and explore creative ideas, and they have not optimally experimented to gain market opportunities.Saat ini, Usaha Mikro, Kecil dan Menengah menghadapi era VUCA (Volatility, Uncertainty, Complexity, Ambiguity) dengan lingkungan bisnis yang tidak pasti, cepat berubah, serta peluang dan ancaman yang sulit dikendalikan, terutama saat pandemi COVID-19. Kegagalan UMKM untuk beradaptasi di era VUCA akan mengancam daya saing yang berkelanjutan. Artikel ini bertujuan untuk mengukur pengaruh prinsip kewirausahaan dengan menggunakan variabel Entrepreneurial Orientation (EO) sebagai anteseden Sustainable Competitive Advantage. Populasi dalam penelitian ini adalah pelaku usaha kuliner yang mengikuti Business Development Services (BDS) di Pekanbaru. Berdasarkan rumus Slovin, jumlah sampel yang dibutuhkan adalah 55 orang. Analisis data menggunakan metode SEM melalui pendekatan Partial Least Square. Berdasarkan hasil analisis, UMKM kuliner di Pekanbaru telah mengimplementasi semua dimensi EO sebagai strategi memanfaatkan peluang yang muncul di pasar untuk menghadapi era VUCA. Hasil pengolahan data menunjukan salah satu dimensi EO yaitu risk-taking mendapatkan nilai signifikansi atau probabilitas yang lemah, artinya UMKM belum mengoptimalkan seluruh sumber dayanya untuk bertransformasi secara digital, berinovasi dan  bereksperimen secara optimal untuk mendapatkan peluang pasar.
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