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All Journal SOROT: Jurnal Ilmu-ilmu Sosial JIP (Jurnal Industri dan Perkotaan) Jurnal Kebijakan Publik E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Daya Saing : Jurnal Ilmu Manajemen jurnal niara Journal of Governance AdBispreneur JURNAL PENDIDIKAN TAMBUSAI Jurnal Pro Hukum : Jurnal Penelitian Bidang Hukum Universitas Gresik Jurnal Pendidikan dan Konseling eCo-Buss Pro Patria: Jurnal Pendidikan, Kewarganegaraan, Hukum, Sosial, dan Politik Enrichment : Journal of Management Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Progress Administrasi Publik (JPAP) EKONOMIKA45 Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS JOURNAL OF COMMUNITY SERVICES PUBLIC AFFAIRS Jurnal Ilmu Administrasi Negara Jurnal Sumber Daya Manusia Unggul (JSDMU) jurnal administrasi politik dan sosial Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Law, Education and Business El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies J-CEKI Indonesian Journal of Social Sciences, Policy and Politics (IJSSPP) Taawun: Jurnal Pengabdian kepada Masyarakat International Conference On Social Science Education Proceeding
Meyzi Heriyanto
Universitas Riau
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Journal : EKONOMIKA45

 1 
Pengaruh Relationship Marketing dan Keberagaman Produk Terhadap Loyalitas Konsumen Pada Toko PM Collection Pekanbaru Siti Purnama; Meyzi Heriyanto; Syofiatul Safitri
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.1026

Abstract

This study aims to determine and analize the application of relationship marketing and product diversity on consumer loyalty at PM Collection Pekanbaru.The method used this stud describtive quantitative ith SPSS version 23 program. The population in his stdy ere all consumers ho made purchases at PM Collection who found 10.800 people and the sample of this study as 99 respondents from PM Collection Pekanbaru consumers. The sampling technique through used in this study is accidental sampling. For data collection techniques through questionnaires and the used of a Likert scale, the types and sources of data used primary and secondary data. The data analysis includes validity test, reliability test, classical assumption test of normality,calassic multicollinearity assumption test, classical assumption test of heteroscedasticity, and murtiple linear analisis along with analylisis of the coefficient of deremination (R2), sugnificant test ith with partial test ( T test ), simultaneous test ( F test ). In this study the obtaines are that relationship marketing (X1) has a possitive and significant effect on consumer loyalty (Y), diversity product (X2) has a positive and significant on consumer loyalty (Y) and relationship marketing (X1) and diversity product (X2) has a possitive and significant effect on consumer loyalty (Y). Thus, PM Collection Pekanbaru has paid attention to all the factors that make consumers come back and add more complete product brands and sizes, so that consumers are interested in coming and buying at the PM Collection Pekanbaru.
Co-Authors ", Maria ', Lasmin ,, Yuliandari Abas Bambang Abda Abda Achmad Fajri Febrian Achmad Fajri Febrian Achmad Fauzi Achmad Fauzi Adi Putra Adi Putra Sihombing Adianto Adianto Adil Asyhadi Supma Adinda Qori T.M Afrizal Afrizal Agung Pramudya Agus Setiawati Agustariyani " Ahmad Rifai Ailen Safitri Alfiandri An Nawawi, Hafiz Kemurata Angraini, Rini Anisa Gusanasari Anjani, Nurul Arrijal, Abid Arum Prameswari Ashaluddin Jalil As’ari, Hasim Aulia Kharisma Basuki, Johanes Bayu Andrianto Wirawan Bella Fitrianti Bunga Chintia Utami Carolina, Minda Putri Chalid Sahuri Christian Kennedy Simbolon Cica Nopika Sari Claudia, Agnes Dahlan Tampubolon Darwis, AN Dedi Arnanda Devi Juniarty Dewi Sartika Agustiar Sihombing Diana Persari Dianis, Rahma Dini Handayani Dini Handayani, Dini Dipo, Perdana Ebean Ezher Batubara Eko Risky Emmy Oktavianty Tampubolon Endang Kesumawaty Endang Sutrisna Ernawati Ernawati Fadhlan Maulana Fadli, Mashur Fauzi, M. Yazid Febri Yuliani Febrianza Fadhilla Febriosa, Dela Firdaus Firdaus Firman Hidayat Fitri " Fitri, Afma Mega Sari Fitria Nengsih FRINI KARINA ANDINI Gea, Risihati Giovani Permadi, Giovani Hafizhuddin Hafzana Bedasari Hanatasia Isora Abelia Handoko, Tito Harapan Tua R. F. S Haris Tri Elang Sakti Harlen Harlen Hasan Bakri Sinaga Hasim As'ari hastuti, Weni Puji Hendra Saputra Heni Pujiastuti Hernimawarti Hesti Agustin Hussein Al Muhtadeebillah Ika Harmei Salina, Ika Harmei Ikhsan, Masrul Indra Safri Ireni Adila Sari, Ireni Adila Ismandianto Isran Riski Alfasiri Isril Izarni, Nana Kasmiruddin Kasmiruddin Kasmiruddin Kasmiruddin, Kasmiruddin Kasmirudin Kasmirudin Kasmirudin Kasmirudin Kasmirudin, Kasmiruddin Kasmirudin, Kasmirudin Kelvin Rizaldy Khairul Anwar KHAIRUL ANWAR Lena Farida Lena Farida Lestari, Miranty R Lie Othman Lie Othman Lina Lestari Linda, Wulandari Afrima Lisnarita, Reska Jan Anggraini M. Iwan Fermi M.Y.Tiyas Tinov Mandataris Mandataris Manurung, Juni Yanti Marganda Parsaulian Sihombing, Marganda Parsaulian Mariaty Ibrahim Mayarni Mayarni Mayarni, Mayarni Megiannisa " Meldafani Meldafani Mimin Sundari Nasution Monicha Putri Aditia Muchid Muhammad Rangga Mursalin Mursalin Naplina Sonia Narta, Zhafira Yulia Neliyanti ' Ninda Agustiani Nizam, Muhammad Syahrul Nora, Sri Novella Indriani Novika Pakpak Nur Laila Meilani Nur Laila Meilani Nur Sohana Nurfauzuliya, Atika Putri Nurhalisa " Nursayfni Atikah Nurul Annisa Okta Karneli, Okta Pivit Septiary Chandra Poppy Rahmadini Poppy Rahmiaty Maelan Prawiades ", Prawiades Putri Andriani Putri Andriani Putri Ayu Soleha Putri, Selphi Afdayati Dwi Rahma Puspita Sari Rahmadini, Nurkamila Rahmanul Rahmanul Rahmanul, Rahmanul Ratna Paryanti Resa Vio Vani Resi Fibrianti Riama Desy Hotmauli Sibuea Riski Wandi Romi Pasrah Ronny Fernando Silali Rosnidar Silviana N RR. Ella Evrita Hestiandari Rumapea, Yeni Pebriani Rumini Rumini Rusli, Zaili Rusnita, Wan Marlina Ruth Gok Maria Manalu Ruzikna Ruzikna Ruzikna Ruzikna, Ruzikna Safri, Indra Sahat Pardomuan Simbolon Said Alhudri Salman Alfarisi Salsa Alkila Seno Andri Siagian, Joko Hendro Silvia Ocdelina Simanjuntak, Harapan Tua Ricky Freddy Siti Purnama Suhartina Suhartina Sujianto Sujianto Sujianto Surya Atmaja Suryalena Suryalena Suryalena, Suryalena Susanti , Delpi Susanti, Delpi Suseno Aji Suryana Syafendra, Rian syafrizal Syarifah Serfika Syofiatul Safitri Syuhada, Muhammad Tami Astari Zulkarnain Tesya Novia Tri Joko Waluyo Triyana Putri Tuti Allawiyah Tuti Khairani Harahap Vikario Solenski Wan Hamdani Wandry Simarmata Weni Puji Hastuti Winda Zainur Wisnu Subroto Wiyata Ariefebriana Yose Sepriansyah Yosi Witasari Yudi Pratama C Yuliana, Rima Yusmar Yusuf Zaili Rusli Zulkarnaini Zulkarnaini