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Journal : Enrichment : Journal of Management

Designing a digital marketing strategy model at sanggar bunga nirwana using a grounded theory approach Siti Aisyah Jamal; Alizar Hasan; Innsanul Kamil
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.916

Abstract

One of the ornamental plant shops in Agam Regency, which is in Payakumbuh, West Sumatra, is Nirwana Flower Studio Business. Nirwana Ornamental Flower Studio is a small and medium-sized industrial enterprise because it makes a small amount of money and has a small number of employees. The Nirwana Ornamental Flower Studio had trouble running its business because it didn't have enough customers and couldn't compete with similar businesses. One reason why this studio doesn't make enough money is that their advertising and sales are still boring and boring. The Grounded Theory method is what is used. Grounded Theory is a qualitative method that can be used to make sure that Sanggar Bunga Nirwana has the right marketing strategy model for their business right now. There are 15 important indicators that need to be taken into account when making a model for a digital marketing strategy. The six most important ones are the readiness of human resources, the availability of technology, the capabilities of the company, the support infrastructure, the uniqueness of the product, and customer expectations.
Co-Authors Abdul Talib, Hayati Habibah Adini, Hasti Afri Adnan Afrinaldi, Feri Ahmad Syafruddin Akbar, Ricky Al Busyra Fuadi Aldi Williya Alexie Herryandie Alfadhlani Alyani Rahma Putri Amijaya, Tisna Amrina, Elita Arifia Fitriani Armijal Armijal Aslimuardi Muluk Asmuliardi Muluk Bahrul Anif Berry Yuliandra Brianda, Wiko Okta Buang Alias Darmalion, Darmalion Desto Jumeno Desto Jumeno Dicky Fatrias Difana Meilani Dina Rahmayanti Dira Fatrina Donard Games Dwifitra Jumas Elita Amrina Eri Wirdianto Eureka Perdana Putra Fadhita Maisa Asri Fandy Triawan Fandy Triawan Fifi Nadhroh Foci, Nia Arfina Gesit Thabrani Gunawan, Fauzi Hafiz Rahman, Hafiz Hary Fandeli Hayati Habibah Abdul Talib Hayuzikra, Aufa Henmaidi Henmaidi Henmaidi Henmaidi Henra Nanang Sukma Hilma Raimona Zadry Hubbig, Afdhal Husnil Hidayat Ikhwan Arief Indah Desfita Indrapriyatna, Ahmad Syafruddin Innsanul Kamil Insannul Kamil, Insannul Intan Juwita Irvan Nofrandy iswahyuningsih iswahyuningsih Jonrinaldi Jumeno, Desto Kamil, Insannul Lusi Susanti Marta, Ayu Mego Plamonia Morena Tantilia Muharma, Arma Muluk, Asmuliardi Mulyani, Rini Muthia Roza Linda, Muthia Roza Nandra Lolyta Anggraini. A Nasfi, Nasfi Nasfryzal Carlo Nilda Tri Putri Nofialdi, Nofialdi Nofrandy, Irvan Novya Ardies Novya Ardiesa Patrisina, Reinny Perengki Susanto Prima Fithri putra, Yudhy Soneta Putri, Alyani Rahma Rahmiati Rahmiati Rahmiati Rahmiati Ratni Prima Lita Ravelby, Thesa Alif reinny patrisina Rezeki, Rahmad Ricky Akbar Ricky Eka Putra Rida Rahim Ridwan, Ridwan Rika Ampuh Hadiguna Rismasari, Roza Riza Yonita Roza Rismasari Sabri Septian Septianas Yunior Septyan Haris Kurniawan, Mohd Shelly Nolandari Siti Aisyah Jamal Suhery, Suhery Syafrizal Syafrizal Syafrizal Syafrizal Taufik Taufik Taufik Taufik Tri Putri, Nilda Tria Ewilda Triawan, Fandy Vera Pujani Wiko Okta Brianda Wilantara, Bayu Wisnel Wisnel Yulianto, Ardhian Agung Yumi Meuthia Zuchria Anggia Sari Hasnda Zuherna Mizwar Zulhanif, Zulhanif