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All Journal Buletin Udayana Mengabdi E-Journal of Tourism Jurnal IPTA Jurnal Kajian Bali Journal of Indonesian Tourism and Development Studies Jurnal Master Pariwisata (JUMPA) QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jurnal Ilmiah Manajemen dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Community Empowerment Devotion: Journal of Research and Community Service Widyadari : Jurnal Pendidikan Journal of Social Research Daiwi Widya : Jurnal Pendidikan FKIP Unipas Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Jurnal Ilmiah Hospitality Management Jurnal Ilmiah Pariwisata dan Bisnis Paryaṭaka : Jurnal Pariwisata Budaya dan Keagamaan Journal of Business on Hospitality and Tourism International Journal of Multidisciplinary Sciences JUPARITA: Jurnal Pariwisata Tawangmangu Nusantara Journal of Multidisciplinary Science International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research International Journal of Contemporary Sciences (IJCS) Jurnal Studi Perhotelan dan Pariwisata TRJ (Tourism Research Journal)

I Nyoman Sudiarta

Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana

Author-ID : 2927178

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PREFERENSI DAN PERSEPSI WISATAWAN MANCANEGARA KE NUSA PENIDA, KLUNGKUNG Dewa Ayu Putu Putri Krisnadewi; I Nyoman Sudiarta; I Ketut Suwena
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The increasing tourist attraction of tourists must be adjusted to the availability of tourism facilities, such as attractions, Facilities, Infratructure, Transportation, and Hospitality (AFITH). Therefore, tourism stakeholders are important to know what the tourists are interested in and preferred or better known for their preference. This research aims to determine the preferences and perception of foreign tourists when visiting Nusa Penida, Klungkung. The analysis techniques that used are quantitative descriptive with the calculation of cross and chi-square tabulation analysis and also use of Likert scale gauge to measure the perception of foreign tourists that visiting Nusa Penida, Klungkung. Respondents determined by an Accidental samplingtechnique 90 peoples of foreign tourists that visiting Nusa Penida, Klungkung. The characteristic of foreign tourists on this research dominated by male tourist in 26-35 years old, dominated by Germany’s tourist, with the education level dominated by bachelor, as an employee, and the status is single, which aims to holiday with a source of information on Internet/social media, long stay 3-4 days, first time visit, and expressed willing to visit Nusa Penida, Klungkung again in another opportunity. The preference of foreign tourists when visiting Nusa Penida is divided into several preferences such as tourist attractions are natural attractions, on the preferences of accommodation facilities, foreign tourists choose a homestay, and then the tourist prefer to choose a warung or traditional stalls, and the transportation that choosen by the tourist is motorcycle. Perception of tourists to infrastructure that includes network communication and availability of clean water, the perception of tourists to the road conditions in Nusa Penida is not good, perception of tourists towards Hospitality in tourist attractions, Hospitality in the accommodation, and local community Hospitality expressed well.

ANALISIS KEPUASAN WISATAWAN MANCANEGARA TERHADAP TOURIST INFORMATION CENTRE DI LABUAN BAJO, NUSA TENGGARA TIMUR Dewi Handriana N. Meo; I Nyoman Sudiarta; I Ketut Suwena
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tourist Information Center (TIC) is a facility that provides specific information about local areas, tourist attractions, festivals and all services related to tourism in the area. The purpose of this study was to determine how much influence the Quality of Service and Trust Affected on Foreign Tourist Satisfaction Using the Tourist Information Center in Labuan Bajo East Nusa Tenggara. Determination of samples in this study using purposive sampling method as many as 115 respondents. Data collection techniques using questionnaires, observation, interviews, documentation, and literature. The data analysis technique in this study is descriptive analysis, validity and reliability, classic assumptions, multiple regression analysis, correlation analysis, and coefficient of determination analysis using SPSS version 17.0.The results of this study indicate the effect of service quality on the satisfaction of foreign tourists using the Tourist Information Center in Labuan Bajo was stated to have a very significant effect with a tcount of 5.243> t table 2.23214. The effect of trust on satisfaction shows a significant value of 8.924> t table 2.23214, while for the influence of service quality and trust simultaneously on satisfaction is significant with a value of 151.617> t table 1.770.

STRATEGI BAURAN PEMASARAN OCTOPUS DIVE PENIDA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN Ni Wayan Ayu Sekarningsih; I Nyoman Sudiarta; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p16

Octopus Dive Penida is one of the first local dive centers in Nusa Penida that provides international diving facilities (PADI, ADSI,SSI) with professional instructors. This study discusses the marketing strategy adopted by Octopus Dive. The sample of this research is tourists who have visited and used the services of diving / snorkeling in Octopus Dive Penida. The sample selection technique used purposive sampling with 168 respondents. The technique of collecting data is done in several ways, discussing, observing, interviewing, questionnaires, documentation, and literature study. The data analysis technique was done by quantitative descriptive analysis and SWOT analysis. Resulting in a marketing SWOT strategy from variable marketing mix 7 P that is, SO (Strengths – Opportunities) strategy is doing Brand Positioning as a quality dive operator, doing good relations with the community and improving the quality of Human Resources. WO (Weakness -Opportunities) strategy is to expand business / office locations, educate tourists, re-conduct price analysis and participate in international and national events. ST (Strenghts -Threats) strategy is to innovate services / services for tourists, create dive tourism package programs that don't exist in other dive operators. WT (Weakness -Threats) strategy is to conduct a site analysis to complement offices and innovations in market price adjustments.

PENGARUH KEPUASAN DAN KEPERCAYAAN WISATAWAN TERHADAP LOYALITAS WISATAWAN DI ANTAVAYA TOUR & TRAVEL DENPASAR Natalia Siska Katerina; I Nyoman Sudiarta; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p12

The current digital era tourist loyalty is indispensable by the company of offline travel agent because many emerging online travel agent and one way to maintain the loyalty by always pay attention to the satisfaction and trust of tourists. This research aims to determine the influence of satisfaction and confidence of tourists towards the loyalty of tourists in AntaVaya Tour & Travel Denpasar. The sampling technique used is purposive sampling. The data analysis method used is a double linear regression analysis. Research findings suggest that from Test F and test T have positive results, it can be concluded there is a significant influence between satisfaction and confidence of tourists in AntaVaya Tour & Travel. Results of the determination of determinations obtained the result that the tourists trust variables more influential by 69.9% against tourist loyalty in AntaVaya Tour & Travel, while the satisfaction variables have an influence of 50.9% against the loyalty of tourists in the AntaVaya Tour & Travel.

LEGAL CHALLENGES AND REGULATIONS OF TRAVELOKA AS A TOURISM BUSINESS TO PAYLATER APPLICATIONS W. Citra Juwitasari; IGPB. Sasrawan Mananda; I Nyoman Sudiarta
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p19

This study aims to identify Paylater's position in payments between tourists visiting Bali and the Traveloka as a tourism business, the legal relationship between Paylater consumers and Traveloka and payment practices with Traveloka Paylater facilities. On that basis, it was deemed necessary to conduct research on the legal challenges and opportunities of using Paylater in consumer transactions with Traveloka. The research conducted was normative legal research. Researchers used data collection tools in the form of a literature study or document study by examining OJK Regulation Number 77/POJK.01/2016. Traveloka's position in implementing Paylater can be seen in three aspects, namely: In electronic transactions, namely as an issuer (Article 1 number 6) where the issuer is a bank and an institution other than a bank. Financial Technology, Traveloka Paylater provides online agreements with its consumers. Consumer Financing, namely as a creditor who provides financing to the debtor in this case is the consumer. In the implementation of Paylater, the legal relationship that exists between Traveloka and the user is: The legal relationship of the agreement, where Traveloka is the provider of funds, while the user is the party using the funds with the payment agreement made on credit. The legal relationship of financing, namely Traveloka as a financing company and the users are the customers. The relationship between business actors, where Traveloka as a business actor is entitled to receive his rights through a business agreement made with the user.

STRATEGI PENGEMBANGAN KUTA LOMBOK SEBAGAI DESTINASI PARIWISATA Ander Sriwi; I Nyoman Sudiarta; N Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 1 (2016): Jurnal IPTA (July 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Penelitian ini bertujuan untuk mengetahui potensi-potensi wisata yang dimiliki oleh destinasi pariwisata Kuta Lombok, kemudian akan dirumuskan strategi yang dapat diterapkan di destinasi pariwisata Kuta Lombok sehingga membantu proses pengembangannya menjadi lebih optimal. Dalam penelitian ini teknik pengumpulan data menggunakan metode obsevasi artinya melakukan pengamatan langsung di Kuta Lombok (lokasi penelitian), wawancara mendalam artinya bertanya langsung kepada informan yang dipilih sudah dipilih, dan dokumenasi. Teknik penentuan informan dengan menggunakan metode purposive sampling, sedangkan untuk teknis analisis data dalam penelitian ini menggunakan analisis deskriftif kualitatif dan analisis SWOT. Hasil yang didapatkan melalui analisis deskriftif kualitatif dan analisis SWOT adalah bahwa potensi-potensi yang dimiliki oleh Kuta Lombok merupakan potensi yang harus dikembangkan, karena destinasi pariwisata Kuta Lombok memiliki potensi yang sangat potensial. Potensi wisata yang ada seperti, pemandangan laut dan pantainya, pemandangan matahari terbit dan matahari terbenam pemandangan alam yang meliputi perbukitan yang berbaris dan hijau. Sedangkan potensi sosial budaya yang terdapat di Kuta Lombok adalah terdiri dari keunikan tradisi dan budaya masyarakat setempat seperti upacara adat sasak, kesenian radisional, tradisi presean dan Bau Nyale. Melihat potensi-potensi yang dimiliki oleh Kuta Lombok berdasarkan hasil dari analisis SWOT dalam pengembangan destinasi pariwisata Kuta Lombok terdapat beberapa strategi yang bisa dilakukan dalam pengembangan destinasi pariwisata Kuta Lombok, strategi-strategi tersebut yaitu: strategi pengembangan daya tarik wisata dan strategi pengembangan daya tarik wisata yang dihasilkan oleh strategi strength–opportunity (S–O), strategi peningkatan keamanan dan kenyamanan yang dihasilkan oleh trategi strength–threat (S–T), strategi peningkatan kualitas lingkungan dan strategi promosi destinsi pariwisatayang dihasilkan oleh strategi weakness–opportunity (W–O), strategi pengembangan sumber daya manusia yang dihasilkan oleh ytrategi weakness–threat (W–T).

PERSEPSI WISATAWAN TERHADAP AKSESIBILITAS DARI PENELOKAN MENUJU OBJEK WISATA TOYA BUNGKAH KECAMATAN KINTAMANI KABUPATEN BANGLI I Wayan Agus Slamet; I Nyoman Sudiarta; I Wayan Suardana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 1 (2015): Jurnal IPTA (July 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The perception of tourist about accessibility from Penelokan village to Toya Bungkah destination” has objective to known the tourist perceptions of accessibility in Toya Bungkah destination. Kinds data used are primary data and secondary data. The data was gain through observations, depth interviews, questionnaires, literature studies, and documentations. Sampling was gain by purposive sampling to option the data of accessibility. The respondents was choose by using quota sampling. Analyzed the perception of tourist by using attitude scale (Likert scale) to measure the results. The result of the research showed that the tourist perceptions of accessibility to Toya Bungkah were : Condition about access from Penelokan to Toya Bungkah get average score was 3.10 is good enough, Quality of access from Penelokan to Toya Bungkah get average score was 3.20 is good enough, Comfortable of access from Penelokan to Toya Bungkah get average score was 3.14 is good enough, Condition transportasion after arrived from Penelokan to Toya Bungkah get average score was 3,48 is good, View at around access the tourist can see from Penelokan to Toya Bungkah get average score was 4.08 is good, Safety with the path from Penelokan to Toya Bungkah get average score was 3.50 is good, Perception of the tourist about Toya Bungkah get average score was 3.76 is good.

PARTISIPASI MASYARAKAT LOKAL DALAM PENGELOLAAN USAHA WISATA DI KOTA SENTANI, KABUPATEN JAYAPURA, PAPUA Nani Eunike Manoach; IGPB. Sasrawan Mananda; I Nyoman Sudiarta
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p08

Local community participation in managing of local industry is important to tourism development in Sentani City, Jayapura Regency, Papua. The purpose of this study is to determine the participation of local community in the tourism industry entrepreneurship in Sentani City. The informant determination technique used in this research was purposive technique and the data analyze technique used in research was qualitative descriptive. The study result showed that local people in Sentani, have impulsive participation in tourist attraction business, waterpark, rent boats, and handycraft business. Coersive participation in rent car business, tour and travel, restaurant, and accommodation business. Induced participation in tour guide business.

ANALISIS SEGMENTASI PASAR WISATAWAN MANCANEGARA YANG BERKUNJUNG KE BALI DARI ASPEK SOSIO-EKONOMI DEMOGRAFI, PSIKOGRAFI, DAN PERILAKU May Sandy Br. Ginting; I Made Kusuma Negara; I Nyoman Sudiarta
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Tourists visiting Bali diverse and consists of various nationalities. In this case the purpose of segmentation is done in order to target the right market to serve customers better and improve the name of Bali as a tourist destination. As for the more specific purpose, among others, to increase sales, improve market share, communication and promotion and strengthening the image. In this case the segmentation analysis is helpful to understand the needs and desires of purchasing power (needs, wants, and purchasing power). The purpose of this study was to determine differences in behavior, desires and lifestyles of foreign tourists visiting Bali. In conducting the survey questionnaire with a number of researchers spread respondent 138 people were divided on several continents, namely 54 respondents from Europe, 32 respondents from Asia, 30 respondents from Australia and 22 respondents from America. In this study data analysis using SPSS(statistical package for social science) version 20 with Microsoft Excel. The result showed that differences are significant third against segmentation surveyed: segmentation socio-economic demographic, psychographic, and behavior by continent. Travelers who originated from Europe prefer cultural tourism and stayed ? 6 days, travelers from Australia prefer beach activities and stayed more than 2 weeks, travelers from America also prefer beach activities and stayed ? 6 days, but Asia travelers showed they prefer Adventures activities when they visited Bali and stayed ? 6 days.

ANALISIS KEPUASAN WISATAWAN LANJUT USIA TERHADAP PRODUK WISATA DI KAWASAN WISATA UBUD Kadek Utami Wirya A.; I Nyoman Sudiarta; I Putu Sudana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Wisatawan lanjut usia memiliki potensi untuk melakukan kegiatan wisata, yang mana wisatawan pada usia ini telah mapan secara finansial serta memiliki waktu luang yang banyak. Wisatawan lanjut usia yang sedang berwisata ke Kawsan wisata Ubud memiliki keluhan mengenai kemacetan dan kurangnya toilet umum. Berdasarkan hal – hal tersebut maka dari itu perlu untuk mengetahui tingkat kepuasan wisatawan lanjut usia terhadap produk wisata di Kawasan Wisata Ubud dengan menggunakan konsep 4A yaitu atraksi, fasilitas, aksesibilitas, dan pelayanan tambahan. Fokus lokasi yang dijadikan tempat penyebaran kuesioner yaitu di Kelurahan Ubud. Pengumpulan data dilakukan dengan cara observasi, penyebaran kuesioner, wawancara, studi kepustakaan dan dokumentasi. Penyebaran kuesioner dilakukan kepada wisatawan lanjut usia mancanegara yang berusia 55 tahun keatas sebanyak 80 responden. Teknik analisis data yang digunakan yaitu deskriptif kuantitatif dengan menggunakan bantuan skala Likert, analisis tingkat kepentingan dan tingkat kinerja serta tingkat kesesuaian. Rata – rata tingkat kepuasan wisatawan lanjut usia terhadap produk wisata di Kawasan wisata Ubud adalah kurang puas dengan persentase sebesar 89,22%, dengan rata – rata tingkat kepentingan (Y) yaitu 3,99 yang berarti penting dan rata – rata tingkat kinerja (X) adalah 3,54 dengan artian baik. Sedangkan faktor – faktor yang dianggap penting dan perlu mendapatkan prioritas dengan tingkat kesesuaian yang kecil adalah kondisi trotoar, ketersediaan toilet umum, dan ketersediaan penunjuk arah menuju destinasi wisata. Saran yang dapat diberikan baik itu pemerintah, penyedia jasa wisata, dan masyarakat agar memperhatikan faktor – faktor yang anggap penting tersebut, dan menyediakan fasilitas khusus untuk wisatawan lanjut usia, serta dapat bekerjasama dengan beberapa pihak seperti travel agent sehingga dapat meningkatkan kunjungan wisatawan lanjut usia ke Kawasan wisata Ubud.

Co-Authors A.A. Ayu Arun Suwi Arianty Agatha Fransiska Tarigan Ainun Sabila Akbar Isawatul Jariah Akrom, Akrom Amir, Firlie Lanovia Anak Agung Istri Sri Wiadnyani Anak Agung Putu Agung Suryawan Wiranatha Ander Sriwi, Ander Andhika, I Made Wisnu Andriana, Kiki Rizki Fista Anggitha, I Putu Nanda Anindya Putri Lestari Anom Hery Suasapha Antara, I.B Ketut Soma Arnawa, I Gusti Suka Arthacoca, I Gede Sidhi Arya Adi Palguna Astina, Made Arya Basilius Redan Werang Benedict, Maverick Paulus Chintiya Betari Avinda Christian Hamonangan Sinaga Cokorda Istri Avrilya Shinta Sanjaya Dendy Baskara Permana, I Dewa Made Denok Lestari Dewa Ayu Putu Putri Krisnadewi Dewi Handriana N. Meo Dewi, Ni Made Ayu Candra Diana Martalia Dianasari, Dewa Ayu Made Lily E.P, Dewa Putu Kiskenda Erick Kevin Perangin-Angin Fachlepi, Imam GUSTI AYU PRAMINATIH Heidy Amelia Helena Ratu Hibatullah, Naufal Hidayanti, Sofiyana I Gede Noviana Putra I Gede Witayasa I Gusti Ayu Eka Suwintari I Gusti Ngurah Widyatmaja I Gusti Putu Bagus Sasrawan Mananda I Ketut Suda I Ketut Suda I Ketut Suwena I Made Antara I Made Budiarsa I Made Darsana I Made Gede Darma Susila I Made Sendra I Made Weda Satia Negara I Nyoman Darma Putra I Nyoman Sunarta I Putu David Adi Saputra I Putu Gde Sukaatmadja I Putu Pradipa Aditya Utama I PUTU SUDANA I Putu Sudhyana Mecha I Wayan Agus Slamet I Wayan Eka Mahendra I Wayan Suardana I Wayan Suardana I Wayan Suardana I. M. K. Negara Iswarini, Ni Ketut Juniarta, I Kadek Wahyu Juniarta, Pande Putu Kadek Utami Wirya A. Kresnanda Yuliono Kusuma, Bintang Cahaya Kusuma, Gde Tiao Arya L.G.L.K. Dewi Latupeirissa, Grasyeli Luh Eka Susanti Made Antara Made Antara Made Antara MADE KUSUMA NEGARA Mananda, I Gusti Putu Bagus Sasrawan Martina, Claudia Dwi May Sandy Br. Ginting Meitisrilatifatulain Fitriadewi Mariana Mozes, Getruida Nita N. M. O. Karini N. Putri Sumaryani N.G.A.S. Dewi N.M.S. Wijaya Nani Eunike Manoach Natalia Siska Katerina Natasha Audrey Ni Ketut Riska Dewi Prawita Ni Luh Putu Pebri Artayani . Ni Luh Putu Septiani Ni Made Oka Karini Ni Made Suwijati Ni Made Tirtawati Ni Putu Ayu Savitri Ni Putu Eka Mahadewi Ni Putu Eka Mahadewi, Ni Putu Ni Putu Ratna Sari Ni Wayan Ayu Sekarningsih Ni Wayan Ria Agustini Ni Wayan Sri Suprapti Ni Wayan Vitha Wahyundari Nilam, Allysa Nyoman Ariana Nyoman Surya Wijaya Pakniany, Yamres Pangkerego, Paulus Davidson Parasutha , I Gede Pramana, I Made Manggala Pratama, I Wayan Yoga Putu Agus Wikanatha Sagita Putu Eka Wirawan Putu Gede Subhaktiyasa Putu Putri Susanti Putu Sabda Jayendra Rosvita Flaviana Osin Sakti, Dimas Panca Sanjaya, I Made Arya Sintari, Silvia Ni Nyoman Sudjana, I Made Sundring Pantja Djati Tamaulina Br Sembiring Trimandala, Nyoman Agus Utik Kuntariati Via Reza Efrida Vinna Lauw W. Citra Juwitasari W.C.J. Sari Wiartha, Nyoman Gede Mas Widhyadanta, I Gede Dirga Surya Arya Yasa, A.A Kompiang Agus Nuarta Yayu Indrawati Yohanes Kristianto Yundari, Yundari

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