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All Journal Jurnal Ilmiah Teknologi dan Rekayasa PAWIYATAN International Journal of Artificial Intelligence Research Jurnal Administrasi Publik : Public Administration Journal Jurnal Moral Kemasyarakatan J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Jurnal SOLMA Jurnal Kajian Bahasa, Sastra dan Pengajaran (KIBASP) JMM (Jurnal Masyarakat Mandiri) Jurnal Pertanian Agros Medicinus : Jurnal Kedokteran JPPI (Jurnal Pendidikan Islam Pendekatan Interdisipliner) Journal of Humanities and Social Studies Journal of Saintech Transfer Pepatudzu : Media Pendidikan dan Sosial Kemasyarakatan Community Development Journal: Jurnal Pengabdian Masyarakat Devotion: Journal of Research and Community Service Journal Peqguruang: Conference Series Jurnal Public Relations (J-PR) DIKSI: Jurnal Kajian Pendidikan dan Sosial Pawiyatan Sisfo: Jurnal Ilmiah Sistem Informasi Journal Research of Social Science, Economics, and Management Justice Voice Jurnal Cyber PR Inspiration: Jurnal Teknologi Informasi dan Komunikasi Socius: Social Sciences Research Journal Jurnal Pengabdian Masyarakat International Journal of Education Research and Development Nusantara Educational Review Jurnal Riset Kajian Teknologi dan Lingkungan Al Waraqah: Jurnal Pendidikan Bahasa Arab Pinisi Journal Pendidikan Guru Sekolah Dasar Annaba: Jurnal Ilmu Jurnalistik Global Review of Tourism and Social Sciences
Abdul Latief
Pusat Teknologi Bahan Bakar Nuklir (PTBBN), BATAN Kawasan Puspiptek-Tangerang Selatan 15314, Banten
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : International Journal of Artificial Intelligence Research

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Strategic Marketing Management for Online Shopping and Business Adaptation to Changing Consumer Behavior: A Narrative Review Approach Mujahida Baharuddin, Sitti; Latief, Abdul; Abduh, Thamrin; Rasyid, Irwan
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.784

Abstract

In the era of innovation-driven business transformation, three main dimensions attract attention: The Application of AI in Global Marketing, Business Model Innovation in Cultural and Creative Industries post-crisis COVID-19, and Strategic Information Management in Greek SMEs during the Economic Crisis. These abstract details the impacts, challenges, and opportunities embodied in these three aspects, highlighting the importance of equitable distribution of innovation, sustainability in business models, and ethical and privacy protection in information management. The research method in this study utilizes a narrative literature review approach. This study presents significant findings across three key dimensions of business transformation: Application of AI in Global Marketing, Business Model Innovation in Cultural and Creative Industries after the COVID-19 crisis, and Strategic Information Management in SMEs during the Economic Crisis. The findings provide deep insights into the impact of technology, strategic responses to environmental changes, and the strategic role of SMEs in overcoming the economic crisis. The findings of this study highlight that business transformation in the age of innovation requires a balanced and inclusive approach. Technology adoption should be mindful of its impact on economic inequality, innovation needs to be driven by open ecosystem partnerships, and strategic information management is key to SMEs' resilience in the face of economic crisis. To summarize, these challenges demand holistic, collaborative, and sustainable solutions.
Co-Authors A, Arfa Widyanti Abd. Asis Abduh, Thamrin Acep Muslim, Acep Ada, Junia Agam Thahir, Muhammad Agus Putra AS Agustina Karnawati, Rita Akhmad, Afan Fatkhur al yakin, ahmad Andres, Dede Anwar Budiman Ariska, Nana Arruantimo, Julianti Arruantimo, Juliati Asep Saeful Muhtadi, Asep Saeful Asriani Asriani, Asriani Athiya, Sa’adatul aulia, nur eka dewi Ayu Dita, Diana Azis, Rezki Bagio, Bagio Baharuddin, Sitti Mujahida Baihaqi Baihaqi Busran Busran Cryzhel, Handri Damayanti, Tasya Daniel Daniel Daro, Yasinta Aloysia Dermawan, Dermawan Devi, Nurwulan Kusuma Djihadah, Nurhayati Dominggus, Ernawati Elisabet Elisabet, Elisabet Erna, Evita Erniwati Erniwati Fachry Abda El Rahman Fairus, Fairus Fajri, Maulidil Fitri Sarasati M Gunawan Hafifah, Mirza Nur Hanifah Oswari Hasbullah Hasbullah Herlina Ahmad, Herlina Herlina, Muhammad Idham Amir Indri Astuti Jefrianto Jefrianto Jose RL Batubara Kadim S. Bachtiar Kemas Firman Khadijah, Nany Khuluq, Ahmad Farihul Kohar Sulistyadi Kristina Kristina Kurniawaty Lavenia, Nia Layla Ali, Nur Luluk Elyana Maharani, Syifa Maria Ulfa Marisa Anggraini Mattalatta Mattalatta, Mattalatta Mentodo, Limbong Miftahul Jannah Mohammad Zaim Chilmi Muhajir Muhajir, Muhajir Muhammad Nadir Muhammad Rizqi Zati, Muhammad Rizqi Mujahida Baharuddin, Sitti Mulyawan, Yandi Mu’awanah, Hafidlotul Ningrum, Listya Nur Asitah Nurdefi, Nurdefi Oktarita, Oktarita Olivia, Helen Prastica, Ayunda Rahmadani Dwi Putra, Iwandikasyah Qhisthina Atikah Raden Mohamad Herdian Bhakti Rahayu, Ade Rahmadani, Nabila Rahman, Abd. Rajamuddin, Rajamuddin Rasyid, Irwan Rasyid, Rafida Ridwan, Ridwan Rinaldhi, Muhammad Arjuna Rini Sekartini Risma Risma, Risma Rismawati Rismawati Rosanty, Diah Rumbino, Naftalia Saban Echdar Safwan, Muhammad Safwan, Muhammad Salsabila , Ghina Putri Sarbi, Sukadji Sbroong, Ricco Gerdana Seruni, Ayu Putri Sinaga, Viator Harlen Siti Mariana Sri Hastuti Sudarsono, Achmad Budiman Sudarsono, Ahmad Budiman Suhessy Syarif, Suhessy Sumana, Sumana Syafruddin Syafruddin Syamsuddin Syamsuddin Syardiansah, Syardiansah T. Gayus Lumbuun Taufiq Taufiq Tinartayu, Seshy TONE, KAMARUDDIN Usman, Santi Veterini, Varianidia W, Wahyudi Wafie, Abdul Widjaja, Melanie Yaki, Ahmad Al Yakin, Ahmad Al Yeni Kurniati Yuliani, An Yuspitaa, Mistra Zuhra, Siti Zulmaizar, Muh. Muzani