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All Journal JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Jurnal Manajemen Indonesia Jurnal Ilmiah Universitas Batanghari Jambi Journal of Islamic Accounting and Finance Research MANDAR: Management Development and Applied Research Journal Jurnal Manajemen Bisnis Bakti Cendana: Jurnal Pengabdian Masyarakat Jurnal Ilmu Manajemen Terapan (JIMT) Journal of Applied Data Sciences ProBisnis : Jurnal Manajemen Jurnal Ekonomi dan Bisnis Digital (MINISTAL) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Management Research and Behavior Journal JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnalku Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Jurnal Penelitian Ekonomi Manajemen dan Bisnis EJOIN : Jurnal Pengabdian Masyarakat Enrichment: Journal of Multidisciplinary Research and Development (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Indonesian Educational Administration and Leadership Journal (IDEAL) Journal of Innovative and Creativity Jurnal Pengabdian Masyarakat Advances in Management & Financial Reporting Jurnal Medika: Medika Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Jurnal Bisnis, Ekonomi Syariah dan Pajak

Sry Rosita

Unknown Affiliation

Author-ID : 3076184

Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Strategi Pengembangan Ekowisata dan agrowisata Tanaman Jeruk di Desa Pasar Kerman / Lolo Gedang, Kecamatan Bukit Kerman, Kabupaten Kerinci Johannes, Johannes; Rosita, Sry; Zamzami, Zamzami; Yacub, Syahmardi; Indrawijaya, Sigit
Jurnal Karya Abdi Masyarakat Vol. 5 No. 3 (2021): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Ekowisata dan agrowisata di Kecamatan Kerman sangat strategis dalam pengembangan pariwisata di Kabupaten Kerinci Provinsi Jambi serta menambah pendapatan masyarakatnya. Namun saat ini masyarakat memiliki beberapa persoalan yang dihadapi untuk mewujudkan ekowisata dan agrowisata tanaman jeruk, diantaranya yaitu belum terdapatnya strategi pelaksanaan ekowisata dan agrowisata tanaman jeruk serta belum adanya promosi dan fasilitas pendukung untuk meningkatkan ekowisata dan agrowisata tanaman jeruk, sehingga pengelolaan ekowisata dan agrowisata masih sebatas kepemilikan para pemilik perkebunan jeruk. Solusi yang ditawarkan dalam PPM ini adalah mendampingi masyarakat untuk dapat merencanakan dan merumuskan strategi pelaksanaan didalam mewujudkan ekowisata dan agrowisata tanaman jeruk, membantu merencanakan sarana promosi didalam meningkatkan ekowisata dan agrowisata tanaman jeruk di Kecamatan Kerman, Kabupaten Kerinci. Hasil pengabdian pada masyarakat berupa strategi pengembangan agrowisata dan ekowisata, sarana promosi yang digunakan, BUMDes pendamping desa Wisata berbasis agrowisata dan ekowisata.

Strategi Hilirisasi Produk Dalam Mengatasi Produksi Yang Berlimpah Untuk Tanaman Jeruk Di Kecamatan Bukit Kerman, Kabupaten Kerinci Rosita, Sry; Johannes, Johannes; Titinifita, Ade; Bhayangkari, Sylvia Kartika Wulan; Sumarni, Sumarni
Jurnal Karya Abdi Masyarakat Vol. 5 No. 3 (2021): Jurnal Karya Abdi Masyarakat
Publisher : LPPM Universitas Jambi

Tujuan pengabdian pada masyarakat adalah untuk mengimplementasikan strategi hilirisasi produk didalam mengatasi produksi yang berlimpah untuk tanaman jeruk di Desa Maro Lolo / Lolo Hilir Kecamatan Bukit Kerman, Kabupaten Kerinci. Metode yang digunakan adalah observasi lapangan, wawancara dan menyampaian materi. Target populasi adalah masyarakat di Kecamatan Bukit Kerman. Hasil pengabdian pada masyarakat berupa pelaksanaan pendampingan pada masyarakat untuk memahami strategi hilirisasi produk didalam mengatasi produksi yang berlimpah untuk tanaman jeruk, membantu penyusunan sarana fasilitas pendukung hilirisasi jeruk menjadi produk olahan.

Sustainable Tourism Development Through Social Empowerment Fitriaty, Fitriaty; Rosita, Sry; Fazri, Andang; Saputra, Muhammad Haris
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 1 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i1.008

Objectives: This research aims to develop a sustainable tourism development model through social empowerment, prioritizing local wisdom, infrastructure, and Human resources management strengthened by government rule.Methodology: This study uses a quantitative approach by distributing questionnaires to 270 tourists using convenience sampling techniques, who visiting the main destinations in Jambi province consisting of 9 districts and 2 cities and the data is processed using smart PLS, a qualitative method by conducting Focus Group discussions to obtain validation of the findings of the research results that are adjusted to the facts from the opinions of experts.Finding: This study found that local wisdom and human resource management significantly influence sustainable tourism development, while infrastructure does not directly contribute to tourism sustainability. Social empowerment plays a crucial role in strengthening the relationship between local wisdom, infrastructure, and human resource management through government rule.Conclusion: The key implication of these findings underscores the importance of effective social empowerment and governance in ensuring the long-term sustainability of the tourism sector. Therefore, policies that encourage active participation of local communities in tourism management should be developed, supported by training and capacity-building programs to enhance workforce adaptability to market and technological changes. Tourism industry players in Jambi to integrate local wisdom into business models and destination management to enhance attractiveness and sustainability. Further research is needed to explore more effective mechanisms for strengthening social empowerment and tourism governance through community-based approaches, as well as to examine the impact of fiscal policies and economic incentives on tourism sustainability. Overall, this study highlights the necessity of collaboration between governments, local communities, and private sector stakeholders to build a resilient and sustainable tourism ecosystem.

The Influence of Self Efficacy and Self Esteem on Employee Performance Through Motivation as an Intervening Variable Rifin, Ressa Herdiani; Rosita, Sry; Tialonawarmi, Feny
Management Research and Behavior Journal Vol. 4 No. 2 (2024)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v4i2.16104

This research aims to determine the influence of self efficacy and self esteem on employee performance through motivation as an intervening variable at the Jambi Province Food Security Service. This type of research uses quantitative methods. Data collection techniques through distributing questionnaires. The sample in this study was all 97 employees of the Jambi Province Food Security Service. The analysis method in this research is descriptive statistical analysis and uses the Structural Equation Model (SEM) technique with the SmartPLS 4.0 program. The research results show that Self Efficacy has a direct influence on employee performance, Self Esteem has an influence on employee performance, motivation has an influence on employee performance, Self Efficacy has an influence on motivation, Self Esteem has an influence on motivation, Self Efficacy has an influence on employee performance through motivation as an intervening variable, and Self Esteem has an influence on employee performance through motivation as an intervening variable.

Pelatihan Pengembangan Kawasan Minapolitan Dalam Meningkatkan Perekonomian Di Desa Teluk Ketapang Kabupaten Batanghari Melalui Perbaikan Kemasan Dan Promosi Digital Pada Olahan Ikan Patin M, Musnaini; Rosita, Sry; Sumarni, Sumarni; Fitriaty, Fitriaty; Elliyana, Dessy; Yosefa, Yessa Okta; Nurlaila, Endang; Febriansyah, Wahyu; Lestari, Retno Putri; R.S, Salsa Faradilla; Ramadhan, Syabani; Irsyad, Muhammad
Bakti Cendana Vol 6 No 1 (2023): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.6.1.2023.49-55

Tujuan kegiatan pengabdian pada masyarakat ini memberdayakan kelompok tani desa Teluk Kepatang Kab, Batanghari. Pemberdayaan dengan pemanfaatan budidaya ikan patin bernilai ekonomi untuk meningkatkan kesejahteraan anggota kelompok, pemasaran dan multiflier effect kepada masyarakat desa lainnya. Tujuan lainnya untuk transfer knowledge dan technology terkait penggunaan sitem E-Commerce berbasis web. Metode yang digunakan berupa sosialisasi, dan pelatihan inovasi kemasan serta pembuatan sistem promosi E-Commerce berbasis web berupa pemanfaatan akun media sosial (seperti: Instagram, Facebook, dan tiktok) dan aplikasi Shopee. Metode pengabdian menggunakan Focus Group Discussion dan teknik PPM menggunakan manajemen usaha yaitu Planning- Implementing - Controling, dan Evaluating. Hasil anaslisa menunjukkan ada efek positif penggunaan media sosial-e commerce sebagai sarana promosi dan perkembangan usaha dari inovasi kemasan produk. Evaluasi menunjukkan ada pengingkatan pangsa pasar yang lebih luas, dan inovasi pengemasan produk serta meningkatnya ide usaha kelompok tani Harapan Maju.

Pengaruh Stres Kerja Terhadap Kinerja Karyawan Dengan Komitmen Organisasional Sebagai Variabel Intervening Pada Pt. Pegadaian Area Jambi Rita Ustati; Sry Rosita; Hendriyaldi Hendriyaldi
Jurnal Dinamika Manajemen Vol. 10 No. 2 (2022): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v10i2.18687

Penelitian ini bertujuan untuk mengetahui pengaruh stres kerja terhadap kinerja karyawan melalui komitmen organisasional sebagai variabel intervening pada PT. Pegadaian Area Jambi. Target penelitian ini adalah karyawan PT. Pegadaian Area Jambi. Populasi dan sampel untuk penelitian ini adalah seluruh karyawan PT. Pegadaian Kantor Area Jambi yang berjumlah 21 orang dengan teknik pengambilan sampel sampling jenuh. Penelitian ini merupakan penelitian kuantitatif, data yang digunakan dalam penelitian ini diperoleh melalui metode kuisioner tersusun. Metode analisa data penelitian ini yaitu analisis statistik deskriptif dengan Partial Least Square (PLS) sebagai alat mengolahnya dengan menggunakan program SmartPLS (v.3.2.9). Hasil penelitian ini membuktikan bahwa stres kerja tidak berpengaruh negatif dan signifikan terhadap kinerja karyawan, stres kerja berpengaruh negatif dan signifikan terhadap komitmen organisasional karyawan, komitmen organisasional berpengaruh positif dan signifikan terhadap kinerja karyawan, stres kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan melalui komitmen organisasional karyawan PT.Pegadaian Area Jambi. Kata kunci: Stres Kerja, Kinerja Karyawan, Komitmen Organisasional

STRATEGI PENGUATAN BRANDING DAN DIGITAL MARKETING PADA WARUNG LAMOE Harto, Muji; Ihkam, Febrianto Al; Octavia, Ade; Musnaini, Musnaini; Rosita, Sry; Fazri, Andang
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 6 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i6.2953

Penelitian ini bertujuan untuk meningkatkan branding dan digital marketing untuk meningkatkan brand awareness dan menambah jumlah pelanggan bagi UMKM Warung Lamoe yang terletak di Kuala Tungkal, Tanjung Jabung Timur, Propinsi Jambi. Metodologi penelitian dengan observasi, wawancara dengan pemilik Warung Lamoe, dan analisa data kunjungan sebelum dan sesuai branding dan digital marketing melalui instagram.Aktivitas yang dilakukan dengan membuat desain logo, desain interior Lokasi usaha, membuat akun media social melalui Instagram. Hasil penelitian menunjukkan bahwa strategi penguatan branding berhasil persepsi positif terhadap branding dan memperkuat citra merek. Selain itu, strategi digital marketing melalui Instagram secara signifikan meningkatkan visibilitas dan interaksi dengan konsumen. Dengan demikian, strategi-strategi tersebut terbukti efektif dalam meningkatkan citra merek dan daya saing Warung Lamoe, sehingga mampu menjangkau pangsa pasar yang lebih luas.

Manajemen kinerja person in charge terhadap efisiensi proses celarance in dan out kapal dengan fasilitas dan infrastruktur sebagai variabel mediasi pada PT Pandawa Samudera Indonesia Sigiro, Puja Rohani Pertiwi; Rosita, Sry; Chairunnisa, Fitri
Jurnalku Vol 5 No 1 (2025)
Publisher : PT Wim Solusi Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54957/jurnalku.v5i1.1542

This study aims to analyze the effect of Person in Charge performance management on the efficiency of the clearance process in and out of ships with facilities and infrastructure as mediating variables at PT Pandawa Samudera Indonesia. Data were collected through observation, interviews, questionnaires, and documentation. Data analysis used the Partial Least Square (PLS) method. The results showed that the performance management of Person In Charge has a positive and significant effect on the efficiency of the clearance process in and out of the ship, the performance management of Person In Charge has a positive and significant effect on facilities and infrastructure, facilities and infrastructure have a positive and significant effect on the efficiency of the clearance process in and out of the ship, and facilities and infrastructure mediate the effect of Person In Charge performance management on the efficiency of the clearance process in and out of the ship. Penelitian ini bertujuan untuk menganalisis pengaruh manajemen kinerja Person in Charge terhadap efisiensi proses clearance in dan out kapal dengan fasilitas dan infrastruktur sebagai variabel mediasi di PT. Pandawa Samudera Indonesia. Data dikumpulkan melalui observasi, wawancara, kuesioner, dan dokumentasi. Analisis data menggunakan metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa manajemen kinerja Person In Charge berpengaruh positif dan signifikan terhadap efisiensi proses clearance in dan out kapal, manajemen kinerja Person In Charge berpengaruh positif dan signifikan terhadap fasilitas dan infrastruktur, fasilitas dan infrastruktur berpengaruh positif dan signifikan terhadap efisiensi proses clearance in dan out kapal, dan fasilitas dan infrastruktur memediasi pengaruh manajemen kinerja Person In Charge terhadap efisiensi proses clearance in dan out kapal.

STRATEGI PERENCANAAN KARIR UNTUK MENINGKATKAN MANAJEMEN SUMBER DAYA MANUSIA BERKINERJA TINGGI MELALUI MANAJEMEN TALENTA SEBAGAI VARIABEL MEDIATOR Rosita, Sry; Tialonawarmi, Feny
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 02 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i2.40923

Strategies on career planning will create high-performance human resource management. The main objective of this research is to apply a strategy to career planning so as to improve high-performance human resource management through talent management.The research design uses survey research with 3 (three) purposes of description, explanation and exploration. The research target is BUMN employees totaling 267. Methods of data collection by providing a structured questionnaire aimed at the respondents. The analytical tool used in this study is Partial Least Square (PLS) and the software used is smart-PLS. The results of the study show that strategies in career planning can improve high-performance human resource management, followed by the role of strategies on career planning in improving talent management, and talent management in improving high-performing human resource management, but the role of talent management as a mediator variable is smaller if than not mediated.

Dampak Reward dan Punishment terhadap Kinerja Karyawan Melalui Disiplin Kerja Sebagai Variabel Intervening di PERUMDA Air Minum Tirta Batang Hari Sufriyan Wahyudin Darmanto; Sry Rosita; Dian Mala Fithriani Aira
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 2 (2025): Juni : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i2.1222

This study aims to determine the impact of rewards and punishments on employee performance through work discipline. This study uses quantitative methods, data collection techniques by distributing respondent questionnaires. The sample in this study were 48 employees of PERUMDA Air Minum Tirta Batang Hari. This study uses Descriptive Analysis techniques using the SmartPLS 4.0.0 application as a data processing tool. The results of this study indicate that rewards have a positive and significant effect on performance. Punishment does not have a positive and significant effect on performance. Work discipline has a positive and significant effect on performance. Rewards have a positive and significant effect on work discipline. Punishment has a positive and significant effect on work discipline. Rewards have a positive and significant effect on performance through work discipline. Punishment does not have a positive and significant effect on performance through work discipline.

Co-Authors Ade Octavia Ade Octavia Ade Titinifita Ade Titinifita Ade Titinifita Agus Solikhin, Agus Agustina Aira, Dian mala Fithriani Akbar, Adrianur Al Ihkam, Febrianto Al-Shehari, Azzam Ali Mohammed Hazea Amin, Shopia Aminart, Sintia Aminuyati Andang Fazri Andang Fazri Andre Permana Armawati, Yulis Awlawi, Basyit B, Sylvia Kartika Wulan Bastian, Eriko Fedrick Bobby Eka Putra Chairunnisa, Fitri Dahmiri Daud, Mhd. Derist Touriano Dian Mala Fithriani Aira Dian mala Fithriani Aira Edward Edward Efvy Zamidra Zam Efvy Zamidra Zam Elliyana, Dessy Elman, Irma Lestari Emita Yurika Endang Tri Rahayu F. Husni Hasbullah, F. Husni Fadila Fadila, Fadila Febriansyah, Wahyu Febrianto Al Ihkam Fitri, Mahdaliyah Fitriaty, Fitriaty Fredy Olimsar Harto, Muji Hendriyaldi Hendryaldi, Hendryaldi Ida Masriani, Ida Idham Khalik, Idham Ihkam, Febrianto Al Jayawarsa, A.A. Ketut Johanes Simatupang Johannes johannes johannes Kamal, Sirjaz Zais Khairunnisaannisaa Korta, Omar M, Musnaini Mala Fithriani Aira, Dian Marsinta Uli Nainggolan Maulidia Imastary Muhammad Haris Saputra Muhammad Irsyad Muji Harto Musnaini Musnaini musnaini musnaini Musnaini Musnaini Nesa, Neda Wiliya Nst, Ainun Nahda Aulia Nugraha, Alizha Tri Nur Hasanah Nuri Dayanti Nurjayanti, Agustina Nurlaila, Endang Nurul Huda Penti Puspita Sari Putri Ayu Ningsih Putri, Melisa Ariani R.S, Salsa Faradilla Raja Sharah Fatricia Ramadhan, Alfito Fakhri Ramadhan, Syabani Ratih Kusumastuti Rendy Saputra Retno Putri Lestari Reza Kurniawan Rifin, Ressa Herdiani Rita Ustati Rizki Fauzan Rizki Nanda Saputra Rohman Wilian Sari, Liza Amelia Seftiani, Azia Setiawan, Wahyu Juari Shadiq, Annurusshadiq Shofia Amin Sigiro, Puja Rohani Pertiwi Sigit Indrawijaya Simatupang , Johanes Sinaga, Juhari Volmer Sirjaz Zais Kamal Sufriyan Wahyudin Darmanto Sumarni Sumarni Sumarni Sumarni Sumarni Syahmardi Yacob syahmardi yacob Syahmardi Yacub Sylvia Kartika Wulan Bhayangkari Tialonawarmi, Feny Tona Aurora Lubis Waehama, Firadao Wahyu Juari Setiawan Widiastuti, Fitri Yacoob, Zulnaidi Yacub, Syahmardi Yasarah, Ulfah Yenny Yuniarti Yogi Firmansyah Yosefa, Yessa Okta Zamzami Zamzami Zulfina Adriani

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