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All Journal Jurnal Manajemen dan Organisasi JURNAL ECONOMIA Jurnal Fakultas Ekonomi : OPTIMAL Jurnal Ekonomi : Journal of Economic Kinerja Jurnal Ilmu Komunikasi Journal The Winners Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Dia: Jurnal Administrasi Publik JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Universitas Paramadina IJBE (Integrated Journal of Business and Economics) International Research Journal of Business Studies (E-Journal) Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pengabdian Pada Masyarakat Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Organisasi Dan Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) SEEIJ (Social Economics and Ecology International Journal) The Management Journal of Binaniaga JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JURNAL PENDIDIKAN TAMBUSAI JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmiah Mandala Education (JIME) JISIP: Jurnal Ilmu Sosial dan Pendidikan MABIS: Manajemen dan Bisnis Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmiah Manajemen dan Bisnis Syntax Idea Journal of Economics, Business, and Government Challenges Jurnal Pendidikan Manajemen Perkantoran (JPManper) Journal of Research in Business, Economics, and Education Ilomata International Journal of Management Emerging Markets : Business and Management Studies Journal BASKARA: Journal of Business and Entrepreneurship MANDAR: Management Development and Applied Research Journal Open Access Indonesia Journal of Social Sciences JBMR: Journal of Business and Management Review Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Ilomata International Journal of Management Quantitative Economics and Management Studies Jurnal Dharma Bhakti Ekuitas International Journal of Business, Law, and Education Management and Accounting Expose Daengku: Journal of Humanities and Social Sciences Innovation Open Access Indonesia Journal of Social Sciences Journal of Economics and Business Letters International Journal of Applied Finance and Business Studies Jurnal Locus Penelitian dan Pengabdian Husnayain Business Review Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Indonesian Management and Accounting Research JURNAL MUARA PENDIDIKAN Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Room of Civil Society Development IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Priviet Social Sciences Journal Carmin: Journal of Community Service Jurnal Pengabdian Masyarakat (Jupemas) Kreativasi: Journal of Community Empowerment International Research Journal of Business Studies Room of Civil Social Development Research In Management and Accounting (RIMA)
Anita Maharani
Universitas Bina Nusantara
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Journal : Journal The Winners

 1 
Exploration of Methods for Small Businesses in Determining The Brand Positioning through Marketing Mix Concept Rebecca, Irene Teresa; Maharani, Anita
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 19, No 1 (2018): The Winners Vol. 19 No. 1 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i1.4276

Abstract

The purpose of this study was to show how small business owner reconstructed brand for its products through the concept of 7Ps. The research method used was qualitative, with in-depth interviews with the owner of the brand Keona. The results show that Keona products keep producing an updated model that is able to compete, supported by price and after-sales service. Then, consumers can find the products through the variety of channels. Results of this study encourages managerial implications that the business owner of bag Keona should keep up the quality assurance of its products, referring to standard operational procedures for service. Moreover, the owner should also optimize the features of social media as a means of marketing, and produce product line for any segments.
Exploration of Methods for Small Businesses in Determining The Brand Positioning through Marketing Mix Concept Irene Teresa Rebecca; Anita Maharani
The Winners Vol. 19 No. 1 (2018): The Winners Vol. 19 No. 1 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v19i1.4276

Abstract

The purpose of this study was to show how small business owner reconstructed brand for its products through the concept of 7Ps. The research method used was qualitative, with in-depth interviews with the owner of the brand Keona. The results show that Keona products keep producing an updated model that is able to compete, supported by price and after-sales service. Then, consumers can find the products through the variety of channels. Results of this study encourages managerial implications that the business owner of bag Keona should keep up the quality assurance of its products, referring to standard operational procedures for service. Moreover, the owner should also optimize the features of social media as a means of marketing, and produce product line for any segments.
Co-Authors A Izzuddin Abdissalam Abidin, Moch. Zaenal Achmad Fauzi Achmad Rizky Nevianto Adhityatama, Gemerlang Adi Wicaksono Adrial, Fikry Agatha Puji Selvira Pratiwi Agum Damaris Agustania, Virgitha Isanda Ahmad Ulin Nuha Aisyah, Dira Agusti Aji Surya Wicaksono, Gregorius Ake Wihadanto Akmal Maulidina Aldian Nur Alfikalia Alfikalia Alfikalia, Alfikalia Alghani, Alghani Alim, Abdul Malik Amelia, Roza Amelia, Windharti Ami Pujiwati Andhik Kanitra Andi Maulana Angga Pradika, Alfian Angka Wijaya, Yoga Antonius Soelistyo Nugroho Ardhianiswari Diah Ekawati, Ardhianiswari Diah Aritonang, Janice Abigail Ariyani, Ida Ariyantini, Dianita Arshy Prodyanatasari Artabella Kurniawati, Wanda Asmoro, Rizki Dwi Cahyo Galang Athiyyah Audy Thuda Ayu Shinta Devi, RR Melanie Azizah, Hasna Bakti, Dhani Waluyo Bambang Agus Sulistyono Berlian, Christian Wahyu Budiman, Rahmat Cahyadi, Claudia Chandra Hosen Christopher Samosir Cindy Diva Paramitha Cut Azyya Triatsari Damayanti, Shinta Darjat Sudrajat, Darjat Dedi Heriyanto Devi Damayanti Dewi Tamara Diah, Rima Dwi Nora Diani Indah Dianthy Kusardi Dianti Arudi Dovi Kurniawan Elizabeth Linggawati Elmarian Haessel Ema Suryani Ema Suryani Endah Riana, Kurnia Endi Rekarti, Endi Etty Puji Lestari Fahrudi, Rudi Fiantini, Rosalina Fitri Yanni Galih Rakadya Gemerlang Adhityatama Ginta Ginting, Ginta Guntur Wahyuni Ratnanto Gustari, Mugi Hadi, Umar Hafiludin Usman Hafis Sjahrul Iwan Hakim, Zainal Hanafi Hanafi Harry Sutanto Hendra Gunawan Hendrian Hendrian, Hendrian Hendro Yuliantoro Heri Iswandi Heriani Heriani, Heriani Hidayah, Zainur Hidayat, Fadhillah Syarief Ignasius, Ervan Iin Mayasari Inayah Alfatihah Inge Monica Intan, Salsabila Irene Teresa Rebecca Irene Teresa Rebecca Hutabarat Iskandar, Amir Iwan, Hafis Sjahrul Iyus Wiadi Juliansyah, Didi Junaedi Junaedi Junita Sari Kariza, Nadya Kartasasmita, Wanda Ginanjar Kartasunjaya, Tammy Kathlia Kemal Riadsyah Kharisma, Dahniar Widya Kinanti, Lintang Kresentia Stefanie Kurnadi, Kurnadi Kurniawan, Iman Kusardi, Dianthy Kusnani Sita Handayu Liantama, Kawai Satria Lidya Lidya Limios, Bob Linda Linda Luki Setiawan Suardi Luthfiah Effendi, Salsabila Made Sasanti, Ni Magya Ramadhania Putri, Magya Ramadhania Mahlani, Siti Afifah Mandalahi, Santa Hosiana Manumayangsa, Rahadi Margareta, Ananda Maya Maria, Maya Marlika, Selvia Marsida, Refki Marwan Marwan Maulidina, Akmal Mawarni, Gesi Meirani Harsasi Mery Noviyanti Meutia, Meutia Mubarok, Aulia Achyar Muchlis Burhanuddin Mufid Rosichin Muhammad Indrik Muhammad Miftahul Amri Muhammad Nabawi Muhammad Nurman Syukur Muhammad Zulkarnain Anwar Mulianita, Deniza Mur Adi Setijoutomo Murti, Lita Indira Nasra, Gita Nicky Prasada Gayatri, Ni Cening Nikolas Fajar Wuryaningrat Nikolas Fajar Wuryaningrat Ni’Am, M Miftachun Norhidayat Norhidayat, Norhidayat Nugraha, Hindy Satya Nur Fitroh, Muhammad Oky Fardiyono P. Laya Agustin Pandu, Thenry Linda Sharron Permana Putra, Indradi Tiyas Persada, Satrio Bangun Phelia, Anisya Pornomo, Harry Pragiwaksana, Angilbert Enggar Pramesti Cahyani, Diah Prasanti, Tiara Afifah Prasetya, Muhammad Azka Prasetyo, Fahmi Dwi Primanda, Lea Tarissha Pringgodigdo, Cipto Adi Priyadi, Ilham Penta Priyahutama, Indra Puteri Rozyanti, Amanda Putrilestari, Rianti Rafli, Muhammad Rahadi Manumayangsa Ramata , Pranidana Ratnanto, Guntur Wahyuni Rebecca, Irene Teresa Renaldi Renaldi Renaldi Renaldi Renando Meiko Putra Riana, Kurnia Endah Rini S. Pramono Robertus Romario Roza Amelia RR Melanie Ayu Shinta Devi Rusmayadi, Oki Samijo, Samijo Sanjaya, Roni Putra Saptaprasetya, Eka Panji Saptowinarno, Bambang Satria, Dicky Savitri, Nilasari Sekar Wulan Prasetyaningtyas Shine Pintor Siolemba Patiro Shirley Elian Siallagan, Asihon Sri Fitriani, Sri Srikandi, Anggara Bakti Stefanie, Kresentia Subagya Subagya, Subagya Sudirman Widhy Sugeng Widodo Sulaikah, Sulaikah Suroyo Gino Suwargo, Nixon Suyoto Suyoto Synthia Atas Sari Syukur, Muhammad Nurman Tamba, Novel Bornok Laurensius Tri Utami , Nurulita Purna Triyanti Triyanti Uli, Soraya Diana Umar Hadi Valensius Alvin Mulia Wahyu Bagus Rilo Wanda Ginanjar Kartasasmita Wardati, Nabila Tsaniyah Kesuma Widhy Firmansyah Widuri Supriatna Winata, Nodi Wirawan, Yosia Kefas Wirma Yuliana Worabay, Errick Xuan, Nie Yokung, Laurencia Bernadette Yozef Yozef Yuanita, Merina Yuanna, Destin YudhiAlfikalia . Zulkarnain Zulkarnain